Budding entrepreneur launches customised clothesline

The rave for made in Nigeria goods has continued to gather steam with the entry of local manufacturers on the business scene.

One of such indigenous businesses is under the charge of Yeside Laguda, who recently introduced a collection that goes down memory lane celebrating Nigeria’s heroines with a modern twist in her wearable pieces.

Tagged: ‘A journey in history with adire’ the event had guests and stakeholders that included the younger minister of trade and investment, Hajia Aisha Abubakar, Deputy Governor of Lagos State, Dr. Idiat Oluranti Adebule, top socialite Hajia Bola Shagaya, as well as the founder of Ebonyi life TV, Mo Abudu, and the Minister of Information and Culture, Alhaji Lai Mohammed, who is also the father of  the designer, Yeside.

Justifying the need for the unique clothesline, Lagudu explained that “We are honouring women who have fought for our independence, our freedom and democracy. These women include Funmilayo Ransome Kuti (Lioness of Lisabi), Emotan Uwaraye, Queen Amina, Flora Nwapa , Moremi Ajasoro (the courageous queen), Margaret Ekpo , Dora Akinyuli  and Stella Adadevoh.”

She added: “I decided to go into adire designs mainly to express myself and to influence my environment as well as to give people what will look good on them. It is not enough for us to say Nigeria, but Nigeria. We really have to do something about it by making our own products and buying them, especially our fabrics. This way we keep our money here, prevent our money from going out and together we can grow the economy.”

 

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