Television technology has come a long way, transforming not just the way we consume our entertainment, but also the formats in which media is broadcast or streamed. Today, we can imagine and expect TVs to do a lot more than just display our favourite media.
Addressing the media in an interactive session at the LG brand office, the General Manager Home Entertainment Division, LG Electronics West Africa operation, Mr. Vanjamin Kim, enthused that the new flagship 77-inch class W7 LG SIGNATURE OLED TV flaunts a ground-breaking, minimalist picture-on-wall form factor while harnessing the unparalleled picture performance of OLED technology, immersive Dolby Atmos sound and unmatched high dynamic range capabilities to deliver a previously impossible home cinema experience.
Explaining, he said that the 77-inch LG SIGNATURE OLED TV makes use of LG OLED’s unique ability to turn individual pixels completely off or on to reproduce the most lifelike images of any television with perfect blacks, stunning brightness, and an expanded colour gamut.
“Combined with the intense detail of 4K Ultra HD and the ability to render over a billion rich colours, which allows the 77W7 to display 64-times more shades of colour than conventional TVs, the display brings consistent theatre-quality pictures to the home from even wide viewing angles,” noted Kim.
Commenting on the technology behind OLED TV, Kim said: “In the future, TVs with in-built Artificial Intelligence (AI) will be able to learn usage patterns and automatically switch modes based on user preference, the OLED TV is designed to function in that capacity which is why the whole technology behind this revolutionary technology would keep marvelling industry observers for a long time to come.”