Concerned about the rising army of unemployed youths, Forever Living Products (FLP), a health, wellness and beauty company has shift its focus on shaping the entrepreneurial mind-set of the Nigerian youth.
Through its annual summit tagged: ‘Forever Youth Summit’, the company created a platform where successful businessmen and captains of industry share their experience, expertise and advice with the youths with the singular objective of consciously building in them a mind-set that will focus less on white-collar jobs but think deep down to explore the creative and entrepreneurial potentials in them.
Opening the event, FLP Nigeria, the Country Sales Manager, Mr. Daniel Ikechukwu recalled all the infrastructural decays that we have in Nigeria, however he implored the Nigeria youth to see the opportunities that abound within this same environment and align this with their innate potentials and creativity so that we can as youths, build the Nigeria of our dream.
As a keynote speaker, Chairman, Board of Directors, First Bank Nigeria Plc. Mrs. Ibukun Awosika, charged Nigerian youths to apply their talents and skills to build the nation, describing nation building as a national service. “When people work collectively, you make a difference. Our youths have abundance of energy and passion to create value, and with discipline you will utilise the opportunities you see.
Every challenge in Nigeria is an opportunity. In whatever venture you choose, you must understand that the bottom of the pyramid should be the target point of the population. Don’t aim for the big business, rather start small and get the chance to prove your assumptions, and in all circumstances, do the right thing, consistently,” she advised.
Also speaking on the occasion, the President, Coscharis Group, Dr. Cosmas Maduka, who has appeared as a speaker at the Summit two years in a roll, further charged the youths on enterprise and commerce.
“If I were a youth here now, I wouldn’t find a better place to be born besides Nigeria that provides me an unprecedented opportunity to show skill. Any little thing anybody does here will be a success. Many people think that Europe is the easiest environment for business. I say, no, the opportunities are now here.”
Maduka revealed that Success in business is based on three principles – Vision, Faith and Courage. With a strong vision comes criticism by naysayers. Again don’t think that your vision must manifest in your lifetime. Your vision might be accomplished far after you are gone. Example, the vision of Martin Luther King Jnr. was fulfilled when Barrack Obama became the first black American President of the United States.
Echoing similar sentiments, visiting Vice President, Africa, Forever Living Products, Jean Baptiste, said the Nigerian youth had two main pillars to their advantage: education and knowledge of technology.
“The correlation between growth and the culture in Nigeria is very powerful. When you add technology and culture, you have something very unique. With these the Nigerian youth can withstand any growth for agriculture and for finance. In Forever, we aim to get people to think and look good, and we have the products for all. This opportunity can give them low capital intensive profile so they can start out a business with low capital and grow very fast,” he said. He however encouraged them to build their business on values.
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