In a strategic effort to address a growing national problem, MTN Nigeria, through the MTN Foundation, in collaboration with a consortium of stakeholders, has launched an initiative called ‘ASAP’ (Anti Substance Abuse Programme). ASAP is a multi-stakeholder intervention aimed at increasing awareness of substance abuse and addiction among youths. The goal of the programme is to discourage first-time usage and casual substance abuse nationwide.
The initiative kicked off with a press conference in Lagos recently and was attended by dignitaries from various government and non-government organisations, including health practitioners, MTN officials and brand ambassadors. ”This situation is urgent and important. Substance abuse is a well known and growing menace in our country. Our youths, the future of this nation, are at risk,” said Chairman, MTN Foundation, Prince Julius Adelusi-Adeluyi. “This is why we must do as much as we can; as fast as we can, to chart the right course and help those coming behind us understand the dangers. We owe it to ourselves and our children,” he added.
The initiative, which will run for six months, targets young Nigerians from ages 10 – 25. Part of the integrated communications campaign effort is a dedicated microsite with an online representative trained to answer enquiries from the public on substance abuse, addiction,
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