AREWA24, the leading Hausa language entertainment and lifestyle channel in Nigeria, announces a slate of new premium programming for Q4 2018 and Q1 2019, including the launch of the channel’s much-anticipated new original Hausa drama series in January, complementing its current long-running and award-winning series, “Dadin Kowa.” The ambitious new drama series is currently in production, and is expected to set a new standard for originality and quality in Hausa language television production.
AREWA24’s new slate of programmes launching in October includes “Amo Daga Arewa.” This primetime music series features live performances and interviews with the incredibly talented musicians from across the north, including traditional music genres, as well as R&B.
AREWA24 has also green-lit a fourth season of “Haske: Matan Arewa,” featuring the dynamic women from northern Nigeria as they tell their stories intimately and passionately; breaking social and cultural barriers to becoming leaders, traders, teachers, entrepreneurs, rural activists, filmmakers and more, these amazing women share their successes, their struggles, their disappointments and their triumphs.
Rounding out AREWA24’s new Q4 programming lineup are dozens of Kannywood’s newest and best films from the industry’s top directors, producers and actors. AREWA24 now rivals any channel in the region when it comes to showcasing the most and the best Kannywood films. The channel has also licensed new shows for young viewers who watch its popular morning and afternoon children’s block.
AREWA24 also announces two major executive programming and production hires at its Kano studio: Kadiri Yusef and Evans Ejiogu, each of whom brings their long experience and stellar track records in the Lagos television and media sector to Kano. Kadiri Yusef is a veteran executive of the programming and production staff at Silverbird Television, where he worked from 2004 to 2017. Yusef became Silverbird’s Head of Television Production in 2006 where he directed most of Silverbird’s flagship shows, and all of its live broadcast programmes. At AREWA24, Yusef is in charge of directing all of the channel’s diverse studio-based shows and formats.
Evans Ejiogu has been a successful television content creator, producer, director, writer and video editor. Along with his programming and production experience across formats and genres, Ejiogu also brings to AREWA24 his extensive commercial skills honed from a decade in the corporate communications and advertising sectors. Evans’ work in theatre, television drama, short films, commercial production, radio and online digital content, helps raise the overall level of expertise and production quality at AREWA24.
Says AREWA24’s chief executive officer, Jacob Arback, “we are very fortunate to have programming executives of such calibre and professional pedigree working at AREWA24. Evans and Kadiri are not only contributing to our already high performing programming staff and raising the channel’s production values, they are also helping to grow and further professionalise northern Nigeria’s television and media sector.”