BIC has announced the kick-off of its flagship art competition, Art Master Africa.

The event is BIC’s fifth edition. The competition invites talent across Africa and the Middle East to express their creativity by producing artwork using the infamous BIC ballpoint pen. This year’s competition theme is ‘Celebrating Africa’, inviting artists to present their identity as well as their different perceptions of the African continent and cultures.’

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Art Master Africa is an annual competition that is open to artists and creatives across the Middle East and Africa region. The competition was held in 2017 in South Africa. Following its success, Art Master Africa expanded into the Africa region in 2019 and into the Middle East in 2021.