Fashion Enthusiast in Nigeria now have reasons to smile as Kiffy Glow Empire announces its new fashion collection SS24 tagged “Audacious” with a view to reduce waste in the textile industry.
In a media statement by the Creative Director of the brand, Ifeoma Uzochukwu, she explained that Kiffy Glow Empire Is a fashion brand that take preservation of the environment and natural resources as one of its core values.
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She said: “Our brand is at the forefront of Nigeria’s sustainable fashion movement. Because we are aware of the environmental Impact of running a fashion business, the primary goal is to reduce fashion waste.” She noted.
Explaining further, Uzochukwu added that waste is a reality and a mirror of our consumer society, revealing the consequences of our habits and lifestyle choices, By reflecting on it, we become self aware.