Author: The Nation

  • Success story of cosmetics brand, Beauty by AD

    Success story of cosmetics brand, Beauty by AD

    The beauty industry, especially the cosmetics business has become so competitive as more and more people are buying into the business. With the advent of social media nearly every woman has become a vendor of sorts to some cosmetics brands but that has helped in a little way as only true players in the business have remained afloat. And one name that rings louder than most in Nigeria is the brand called Beauty by AD.

    Beauty by AD founded by an ex video vixen, a model and brand influencer, Adeola Chizoba Adeyemi popularly known as Diiadem has continued to set the pace in the business since 2016. According to the Founder and Chief Executive Officer, it was a product of passion and love nurtured by hardwork, commitment and vision.

    “While growing up I have always admired colors and the intricate details that go into the art of makeup and clothing styles combined with the ways the models strut on the runway .This fascinated me so much as a teenager and piqued my interest in the modeling world . I have always wanted to have my own line of makeup, so the decision to go into the beauty industry wasn’t just one of business but also of passion,” said Adeola Adeyemi, the Chief Executive Officer of Beauty by AD.

    On the journey so far and the growing competition in the business, she stated, “It has not been easy because a lot of people do the same business we do but what stands out is the fact that we are unique in whatever we do. What makes our product stand out is that we don’t compromise beauty in any way. Quality is key for us, so is consistency. Consistency is part of our success story. Apart from the products we extend the same courtesy to our customers. We also make sure our packaging is always top notch. Once you see our products you know that this is by Beauty by AD. That alone makes us stand out.

    Beauty by AD is a fast-growing cosmetic brand fitted to cater for every woman. The brand provides an array of products ranging from the finest setting powders for every skin tone, lip glosses, pigmented eye shadows, smooth brow pencils and beautiful highlighters to boost every woman’s confidence.

    “Our vision is to develop high quality, innovative and customer-friendly products. We aim to become the first choice of end users and as well as professional users and remain top on the mind of many. We have a lot of reputable and notable clients , when it comes to ‘Beauty by AD’ no client is bigger than the other . All of our clients are notable and reputable to us,” says the CEO and Founder.

    Beauty by AD is committed to producing an expanding variety of luxurious and unique beauty products to suit and boost the beauty of every woman.

    “We are striving to surpass our competitors in quality, innovation and value and also heighten our image to become the beauty company most women turn to locally and across the border. Beauty by AD is a cosmetic brand that caters to the diverse makeup needs of the average woman. Our aim is to raise an army of confident women who exude poise in our products,” she added.

    Beauty by AD brand was launched in November 2016. The brand has a strong presence on Instagram with the name @beautybyad and website www.beautybyad.com.

  • A Review of The Priceless Collection: A Bridal Statement Draped in Bold Femininity

    A Review of The Priceless Collection: A Bridal Statement Draped in Bold Femininity

    • By Lyn Atwiine

    The room stills. Not because the lights dim, but because the first look in The Priceless Collection appears and commands quiet. A golden illusion gown, sculpted with the elegance of a corset and threaded in cascading chains, graces the floor like liquid fire. There’s drama, but it’s tempered by impeccable skill. This is not just bridal couture, it is Glory Agbonita Ehizuenlen’s intimate dialogue with opulence, translated through the lens of her label, Agbons-GL.

    The Priceless Collection is a reinterpretation of modern bridalwear. Every stitch is a whisper of power, each silhouette a quiet rebellion against the expected. The second look reaffirms this: a hand-beaded corset dress cinched at the waist, paired with a shimmering high-low skirt adorned with fine crystal strands. It’s flirtatious yet regal, a perfect embodiment of the contemporary bride—fierce, feminine, and unbound by traditional rules.

    The third ensemble deepens the narrative. A rich velvet gown in deep espresso tones, slit daringly high and trimmed with silver-accented bodice cups and shoulder chains, anchors the collection in timeless glamour. There’s a cinematic quality to it—like something seen from a golden-age screen siren’s private wardrobe, reimagined for today’s red carpet aisle.

    Behind the collection is a fabric story worth telling. Ehizuenlen’s command of bridal textiles creanoline mesh, mikado silk, organdy, chiffon, satin, and layers of soft tulle is nothing short of architectural. Her choices are never random. Each fabric acts as a narrative layer, revealing textures that move like air but hold shape like sculpture.

    Yet, what truly makes The Priceless Collection memorable is its emotional palette. The bride here is not just adorned she is armored in elegance. With a design language that flirts with vulnerability and strength, Glory Agbonita Ehizuenlen manages to design not just for the moment, but for memory. The kind that lingers.

    With this offering under her Agbons-GL label, Ehizuenlen cements her place as a formidable voice in Nigerian fashion a couturier who doesn’t just follow trends, but instead molds bridalwear into a vision of personal power. The Priceless Collection is not simply a collection of gowns. It is a celebration of the woman who wears them.

  • The making of Beunique clothing brand by Nseobong Akpan

    The making of Beunique clothing brand by Nseobong Akpan

    Agency Reporter

    In the business of fashion and style, not many brands in Nigeria parade a clientele as robust as that of Beunique clothing line owned by Nseobong Akpan, a delectable woman of many parts who crafted the brand from ground zero to a major player it is today.

    Nseobong Akpan’s Beunique does over 70% of its business via social media, particularly, the Instagram where it has a big presence with huge number of followers. The page is adorned by the pictures of the Chief Executive Officer, Nseobong who is the sole model for the brand.

    Coming from a small city in Akwa Ibom State, Nseobong Akpan came to Lagos to eke out a living for herself. As a beautiful she had always been in love with fashion and she instinctively knew from early stage in her life that her future lies in fashion because she loves looking good and making others look good.

    “Right from time, I’ve always loved buying clothes and lots of my friends kept complimenting my personal style and wanted me to style them too and gradually I discovered fashion was something I really loved and when I wanted to start a business, fashion came naturally,” she said with nostalgia.

    In fact Nseobong Akpan started the Beunique clothing brand in her bedroom with very lean capital. She had little else except some few friends who believed in her but with her passion for fashion the road was clear and she was ready to drive through

    “I bought less than 5 pieces of clothes from AliExpress, made a few snap videos and got sold out almost in minutes and that prompted me to buy more. Gradually, the numbers kept increasing, I paid some popular names so they could tag me and I decided to be different by wearing samples of the clothes and making videos instead of regular pictures back then. My videos kept going viral and people started paying attention to my brand. I won’t pretend like it has been easy. I’ve had good and bad reviews as it’s not easy satisfying people from various works of life. Plus the hurdle of finding good suppliers cost me so much but somehow the brand persevered and today we’re here. Still working and still growing,” she recalled the very beginning and how the brand found wings to fly.

    “I started from my bedroom with just one delivery guy back then in Jakande and then we expanded to a store on Admiralty Way in Lekki, Lagos and more people appreciated our brand till we grew beyond and now we’re opening a massive store on the island. We have day one customers and every minute we have new faces ordering and we are ever grateful for this. We’ve grown in number and capacity ever since,” she added.

    Nseobong Akpan was born in the late 90s and celebrates her birthday December 2nd of every year. She started as a mere clothing merchant, buying and selling clothes before blossoming into a fashion consultant.

    The Akwa Ibom lady runs Beunique full time but has a substantial stake in real estate. She’s an entrepreneur and also a brand influencer with her brand as her major focus.

    She also consults for brands, mostly people who run clothing businesses that need guidance on trends and all. She does private styling too and consult for individuals and companies into fashion.

  • I’m still running for my life, driver of murdered Oyo lawmaker shares ordeal, ongoing fears

    I’m still running for my life, driver of murdered Oyo lawmaker shares ordeal, ongoing fears

    Olumide Adebayo, who served as the personal driver to the late Hon. Temitope Olatoye, popularly called “Sugar,” has shared chilling details of the violent ambush that claimed the lawmaker’s life on March 9, 2019, in Ibadan, Oyo State. 

    Adebayo narrowly escaped the attack, saying he continues to live in fear the killers may come after him. 

    Olatoye, who was representing the Lagelu/Akinyele Federal Constituency in the House of Representatives, was shot and killed in Elesu village located in the Lalupon area under Lagelu Local Government, shortly after taking part in the governorship elections.

    In an emotional interview, Adebayo recalled that day as the most terrifying experience he has ever had.

    “After we left the polling unit, my boss said we should go check on our party representatives in Lalupon. I had a bad feeling about it but I couldn’t object. As we drove toward Elesu, everything suddenly felt eerily quiet. Then, out of nowhere, we were ambushed,” Adebayo recounted.

    He said the attackers were armed and opened fire without warning.

    “My boss was shot in the face. There was blood everywhere. I panicked, jumped out of the car and ran barefoot through the bush. I knew they were trying to kill me too. I didn’t stop running until I found shelter in a nearby hut,” he said.

    Olatoye was later taken to the University College Hospital (UCH) in Ibadan but declared dead due to gunshot injuries to his head.

    Even after managing to flee, Adebayo said his troubles didn’t end there. He lives in constant fear and remains in hiding.

    “I believe the attackers also wanted me dead. I was very close to my boss and they may think I know something that could expose them. I’ve been in hiding ever since. I can’t go home or sleep in peace. I need protection,” he pleaded.

    The killing sparked widespread outrage across political circles and among civil society groups, many of whom have called for a thorough investigation and justice for the late lawmaker.

    The Oyo State Police Command confirmed that one suspect had been apprehended and investigations were ongoing.

    Olatoye had run for the Oyo Central Senatorial seat in the 2019 elections under the Action Democratic Party (ADP), after leaving the All Progressives Congress (APC) in 2018 a move that stirred significant political tension in the state.

    Now receiving psychological support, Adebayo is urging security agencies to provide protection, as he continues to fear for his life because of his close connection to the late politician.

    “I relive that day constantly. I saw death with my own eyes and since then, every day feels like I’m reliving that horror,” he said.

  • Cosmetics enhances true beauty – Hush’D Makeover MD, Abiola Ahmed

    Cosmetics enhances true beauty – Hush’D Makeover MD, Abiola Ahmed

    The Urban Dictionary describes “beauty” as “every person’s face without makeup”, adding, “ Many believe that when you constantly wear make up, it masks your natural beauty”.

    Beauty, is a big issue for everyone, man or woman and the question of it being natural or true is subjective as another definition of beauty by Wikipedia goes thus, “is the property, quality or state of being that which pleases merely by being perceived, that which is attractive, pleasing, fine or good looking and comeliness”.

    In a recent interview, the Chief Executive Officer of Hush’D Makeover Limited situated in the Ikeja highbrow of Opebi weighed in on the correlation between true beauty and use of cosmetics. She’s a leading skincare expert in Nigeria who knows her onions when it comes to beauty and skincare.

    According to her, “Cosmetology has the ability to make a difference in people’s lives. It finds a way of improving the features of the face and skin, therefore improving the image of that person. This can change lives because in the real world, image matters. It can stop people from getting jobs or meeting that special someone in their life for the first time. The impact of beauty products in a person’s appearance and facial features can have a profound effect on that person’s life. Hence, cosmetology enhances true beauty.

    She added, “ Cosmetics is preparation applied externally to change or enhance the beauty of skin, hair, nails, lips and eyes. True beauty is the state of being authentic and sincere in a way that extends love to yourself and others. It feels real, safe, alive, playful, flowing and life-giving. And this doesn’t mean that beauty never has anything to do with our clothes, hair, body or face.”

    On the question of whether cosmetics negatively affect the body in the long run, Abiola Ahmed said, “At my company, we produce organic skincare products made from natural ingredients that are harmless to our customers of all age ranges. My company provides quality products for all skin types and maintains an impeccable customer service. We treat our customers well and think of them in every step of the way.

    Abiola Ahmed established Hush’D Makeover Limited in 2015 primarily to make both men and women feel beautiful and comfortable in their own skin. What has followed is a string of amazing products, which has given her customers a feeling of confidence in their skin.

    She is an experienced entrepreneur skilled in Leadership and Management, with an affinity for beauty and style. She launched Hush’D Makeover Limited, Nigeria’s Leading skincare and cosmetology company with varieties of cutting edge and effective beauty products, based on her vast experience in the skincare and beauty industry.

    In her pursuit of excellence and desire to transform the beauty Industry in Nigeria, she plunged herself into building Hush’D Makeover to a world class beauty brand. Hush’D is an indigenous and duly registered beauty and cosmetology company that has its Head Office located at 10, Asenuga street, Opebi-Ikeja, Nigeria as well as a factory located on the outskirts of Lagos in Ikorodu division.

    Abiola Ahmed holds a degree in Office Technology and Management from the Federal Polytechnic, Auchi and a Masters in Business Administration (MBA) from London Metropolitan School of Business and Management.

    Abiola Ahmed was born April 24, 1986. She is from Ayede local government area of Ondo State, Nigeria.

  • Fashion is lifestyle – Brand Influencer, Sophia Egbueje

    Fashion is lifestyle – Brand Influencer, Sophia Egbueje

    A popular fashion and lifestyle influencer, Sophia Chinwe Ogbueje, who is also a travel influencer, has given her perspective on fashion and lifestyle.

    She asserted that fashion is actually lifestyle, while explaining why the mix of the two essentials affect personality and style.
    “Fashion is lifestyle” she declares. “Lifestyle shapes fashion and fashion shapes lifestyle, one cannot exist without the other once a person has achieved fashion consciousness. For instance, no one is wearing dinner dresses to the pool to swim, uniforms cannot have too many accessories and I will never wear simple jeans to a red carpet; the event will determine the fashion lane, lifestyle shapes fashion.”

    She holds that a fashionable person will always look stylish but a stylish person will look good while not necessarily following or conforming with the trends.

    “Fashion is putting forward a particular style in a particular manner; style is taste,” she explains. “Fashion trends are heavily affected by lifestyle and culture. That is why the trends differ from place to place and that is why when it comes to what is acceptable or not, the location where the outfit is worn is of utmost importance.

    “Also, the person wearing the ensemble matters a lot, your own style should be put before fashion trends. You must feel comfortable in your own skin or your confidence will suffer. Trends are good if you have your own taste.
    “Fashion is a means to express yourself through the clothes you wear on your body and the accessories you decide to pair with them. No two humans can be exactly the same, fashion is how you show that you’re different, the same or just simply you, it is a means to let us know more about you and a venue to develop your personality,” she avers.

    Ogbueje, who hails from Idemili North in Anambra State and has a Bsc Accounting degree from Covenant University, has written her name in gold in the area of brand influencing having pushed the image of some top brands with her style and clout.

    She’s an introvert that is extroverted in an unusual manner.

    “In business I prefer to be a leader than to be a boss. I will be the first person to carry out the given order so that the underlines can see and follow suit. I feel responsible for the people that answer to me and I value them as well as my respect so I endeavour to always be worthy of the respect that I command.

    “In private, I am almost anti-social, keeping to myself and not wanting to share my private life with the public. At play, I am the happiest. This is the time when I kick-back, relax, let my hair down and release the compiled stress. I love to be the life of the party and the party loves to have me,” she reveals.

  • An actor needs to stay fit – Actor, Johnson Igbokwe

    An actor needs to stay fit – Actor, Johnson Igbokwe

    By Ibrahim Adams

    Malaysia-based actor, Igbokwe Chika Johnson, who is also a model and fitness instructor, has reiterated the importance of keeping fit, saying an actor in particular needs to start fit because of the demand and the glamour of the job.

    He said: “First, good health is wealth, and living a healthy lifestyle is very important. I was very skinny growing up. I remember when my friends used to call me names and make fun of me. When I was introduced to the gym by a friend, I never looked back or stopped and it has helped my career as a model and actor. An actor needs to stay fit but then it applies to everyone.

    “The pain is real but the feeling after is priceless, fitness is about the mind, passion before the hard work and dedication. In my years of training and living a healthy lifestyle, it has been able to motivate and encourage those around me and help them achieve their fitness goals. Getting messages from people all over, sharing their stories about how I have pushed them even without knowing it is priceless,” he added.

    Johnson began his foray into the entertainment space of Malaysia in 2011 by first shooting television commercials before his acting career took shape. He has featured in many commercials and thus holds a respectable reputation as a model of note in the country.

    Igbokwe has shot commercials for top brands like Reebok, Mentos, Caltex, Petronas, The Flutter in Indonesia, and Harpic, Wonda Coffee, and many others and has done a lot of clothing prints and photoshoots too.

    His acting career has seen him featured in local Malaysian films and international as well. He has featured in Indian and Japanese-themed movies.

    Recalling one of his great memories, Igbokwe stated, “I had a great time but I will never forget when I worked with John Abraham. He is an Indian film actor, film producer, and former model who appears in Hindi-language films.”

    Johnson hails from Aguata local government area of Anambra State but was born in Benin city Nigeria and grew up in Asaba, Delta State.

    His moniker in the make-believe world is Mr. Smile.

    He is also a talent agent whose major mission in life is to spread love and positivism around the world.

  • Oluwasola Adeolu: An African Talent On The Global Stage

    Oluwasola Adeolu: An African Talent On The Global Stage

    In 2010, a young Nigerian graduate named Oluwasola Adeolu walked into the offices of RATCON Nigeria Limited as a junior procurement officer. The job was hardly glamorous. His desk was stacked with invoices and tender documents. His phone calls revolved around negotiating with suppliers for cement, pipes, and steel reinforcement. Most of his colleagues were older and more experienced. Few could have predicted that within less than a decade, Adeolu would find himself in Qatar, working as a Quantity Surveyor and Cost Control specialist on some of the world’s most complex multi-billion-dollar oil and gas projects.
    Today, as the Gulf state positions itself as the global leader in liquefied natural gas production, Adeolu has carved out a place among the professionals ensuring that these mega projects are not only built to world-class standards but delivered with financial discipline. His rise is as much a personal journey as it is a case study of how African engineering talent is finding its way into global projects.

    Roots in Procurement

    Adeolu’s story begins in Port Harcourt, Nigeria’s oil hub. At RATCON, he was assigned to projects linked to the Nigerian National Petroleum Corporation. Among them was the Flow Assurance Expansion Project at Port Harcourt Refinery, a job that exposed him to the unforgiving reality of cost overruns in the oil sector. He also supported the construction of internal roads within the refinery, work that demanded constant negotiation with suppliers and contractors.

    “Procurement was my first classroom,” Adeolu recalls with a smile. “You learn very quickly that a project can only succeed if the numbers add up. It taught me to respect contracts, to think ahead, and to always protect both the company’s interest and the client’s.”

    The skills he picked up, such as negotiating, cost benchmarking, and documentation, would become critical later in his career. But at the time, he was restless. Nigeria’s construction sector was slowing, while opportunities abroad beckoned. In 2012, he made the leap to Qatar, a country preparing to invest heavily in infrastructure and energy projects as it looked toward the 2022 FIFA World Cup and a new phase of LNG expansion.

    Qatar: A Broader Canvas

    Adeolu joined Horizon Progressive Company in Qatar, where he shifted from oil-linked projects to social infrastructure. He worked on public school and kindergarten construction for Ashghal, Qatar’s Public Works Authority. His role was to ensure that procurement processes aligned with international standards.

    The projects may have been smaller in dollar terms, but they offered a vital perspective. “Working on community infrastructure helped me appreciate how construction affects everyday life,” he says. “You are not just delivering buildings. You are shaping the environment where children will learn, where families will gather. That realization deepened my respect for this profession.”

    Still, Adeolu was hungry for larger challenges. When an opportunity came in 2014 to join Medgulf Construction Company, one of Qatar’s top-tier contractors, he seized it. The move would bring him face-to-face with the world of oil and gas mega projects.

    Stepping Into Oil and Gas

    Oil and gas construction is a world of its own. The projects are vast, often stretching across years and involving budgets that rival the GDP of small countries. They combine technical complexity with geopolitical importance. Cost mismanagement is not an option.

    At Medgulf, Adeolu was thrown into the deep end. He worked on projects tied to Qatar Gas and Qatar Petroleum, including the North Field Expansion and North Field South developments which were central to Qatar’s strategy of increasing LNG production capacity.

    His role was Quantity Surveying and Cost Control (Pre-Contract), a position that placed him at the heart of project feasibility and risk analysis. He prepared cost estimates, analyzed tenders, scrutinized contractor claims, and drafted variation orders. A single error could mean millions of dollars in exposure.

    “Oil and gas projects are unforgiving,” he says, his tone more serious now. “One variation order is not just a line item. It can determine whether a project stays profitable or slips into loss. That weight of responsibility forces you to be meticulous.”

    Mastering the Language of Contracts

    Over time, Adeolu became deeply involved in claims management and contract administration. He attended high-stakes meetings where contractors and clients debated the validity of claims, extension requests, or additional payments.

    On the Flow Assurance Expansion Project in Qatar, he worked on claims documentation that helped Medgulf protect its commercial interests while avoiding disputes that could delay work. His approach was evidence-driven. “You cannot afford to argue emotionally in this field,” he explains. “Everything must be backed by data, by contract clauses, by technical records. That is how you earn respect.”

    Colleagues began to notice his sharp eye for detail and his calm under pressure. To senior managers, he was no longer just a Quantity Surveyor but a contract strategist, someone capable of seeing the bigger picture.

    The Human Side of Mega Projects

    Yet beyond the spreadsheets and legal clauses, Adeolu emphasizes the human dimension of his work. Cost control, he says, is also about protecting relationships.

    “In oil and gas, you work with engineers, project managers, suppliers, and lawyers, often from five or six different countries on the same project. Misunderstandings can easily arise. My job is not just about numbers; it is about communication. You have to explain cost implications in a way everyone understands.”

    That ability to bridge cultures is part of what has sustained him in Qatar’s diverse work environment. With project teams often made up of professionals from Europe, Asia, the Middle East, and Africa, clarity and diplomacy matter as much as technical skills.

    Investing in Growth

    Even as he built experience, Adeolu refused to stand still. He pursued professional certifications in project management and contract administration, strengthening his credentials in an industry where formal recognition can determine career advancement.

    “Continuous learning is the only way forward,” he insists. “Every project teaches you something new, but structured learning ensures you can apply those lessons more effectively.”

    This hunger for growth reflects his long-term vision. Adeolu is already thinking about how to transition from specialist roles into broader leadership, influencing project strategy on a regional scale.

    The Qatar Oil and Gas Boom

    Adeolu’s rise cannot be separated from Qatar’s energy story. In 2017, the country lifted a twelve-year moratorium on development of its North Field, the world’s largest non-associated gas field. By 2018, plans were in motion to expand LNG production by more than 30 percent, cementing Qatar’s dominance in global energy markets.

    This surge translated into an avalanche of contracts for engineering, procurement, and construction, the very ecosystem where Adeolu operates. “Being in Qatar at this moment is a privilege,” he says. “You are not just working on projects. You are contributing to a nation’s economic strategy, and by extension, to global energy security.”

    African Talent on the Global Stage

    Adeolu’s journey is also part of a broader narrative, the emergence of African professionals in global technical sectors. While African nations are often seen as resource suppliers, Adeolu and his peers are showing that the continent also produces talents capable of shaping projects abroad.

    “It is important to change perceptions,” he argues. “Africans are not just laborers on construction sites. We are engineers, surveyors, planners, strategists. We bring skills that are valued internationally.”

    His words resonate in an era when African professionals are increasingly visible in Gulf economies, where their expertise contributes to everything from stadium construction to pipeline engineering.

    Asked where he sees himself in the next decade, Adeolu pauses before answering. “Leadership,” he says simply. “Not just leading a team, but shaping how projects are conceived, negotiated, and delivered. My journey has prepared me for that, step by step.”

  • Why I went into beauty business – Adeola Adeyemi

    Why I went into beauty business – Adeola Adeyemi

    The President and Founder of Beauty by AD, Adeola Adeyemi Chizoba, has firmly established herself as a notable figure in the beauty and fashion industry in Nigeria. She attends to notable and reputable clients. But behind her success story there is another story, one of hard knocks of life.

    She started life as a teen model and then veered into music video modeling (video vixen). When it appeared life wasn’t yielding her much dividends , she set her sight on the beauty industry, which has led her onto easy waters.

    “Growing up I have always admired colours and the intricate details that go into the art of makeup and clothing style combined with the ways the models struts on the runway. This fascinated me so much as a teenager and piqued my interest in the modeling world. My brand Beauty by AD is a fast growing cosmetic brand fitted to cater for every woman. We provide an array of products ranging from the finest setting powders for every skin tone, lip glosses, pigmented eye shadows, smooth brow pencils and beautiful highlighters to boost every woman’s confidence,” she said in a recent interview.

    Talking about her experience as a model and a video vixen she said, “Life as a video vixen back then wasn’t really fulfilling because it was also around the time I was modeling. I knew for a fact that wasn’t all I wanted to be doing so I have no regrets venturing out to do more. But for modeling, I’m not really done with that. I’m not just as actively involved as I used to be anymore.”

    “I have always wanted to have my own line of makeup, so the decision to go into the beauty industry wasn’t just one of business but also of passion,” she added.

    Adeola Adeyemi (27) launched her brand, Beauty By AD, a fast growing cosmetics company that produces an expanding variety of luxurious and unique beauty products to suit and boost every woman’s confidence in 2016.

    Apart from her exploits in the beauty and fashion world, Adeola Adeyemi is also a brand influencer who has presented many brands.

    Telling her story she said, “ I ventured into fashion and beauty modeling as a teen. I used to be a video vixen before I fueled my passion for everything beauty and delved into makeup artistry. I am a trained makeup artist at MUD. My beauty brand was launched in 2016.

    As a brand influencer she has worked with reputable brands like Payporte, Bodied by Maryann, Luscious by Lisa, Total Wrap, Shona Houseof Beauty, Veelocks, Kwinrach Beauty Shop , Dream Hair World just to name a few .

    Adeola Chizoba Adeyemi, was born in Lagos, Nigeria to a Yoruba father and an Igbo mother. She was raised in Lagos.

    She attended Eben Noble Primary School, Bariga and Saka Tinubu Memorial High School, Agege, both in Lagos State. She bagged a Bachelor’s degree in Arts at Sikkim Manipal University, Accra, Ghana.

    Adeola Adeyemi is from Ilesha West Local Government Area of Osun State. She was born on April 12, 1991.

  • Afrobeats’ Secret Weapon: How Alaba Babatunde’s Alabama Georgia Talking Drum Has Become a Global Sound

    Afrobeats’ Secret Weapon: How Alaba Babatunde’s Alabama Georgia Talking Drum Has Become a Global Sound

    The meteoric rise of Afrobeats as a global genre owes much to the frontline artists — but behind the scenes are musicians like Alaba Babatunde Kunle, as Alabama Georgia whose rhythmic innovations have added cultural depth and sonic identity to the movement.

    A master talking drummer, Alabama  has toured globally with major acts and performed at Afronation, Lovebox Festival, Latitude Festival, the Lincoln Center (NY), and the Howard Theatre (Washington DC) — venues that have seen his unique style blend Yoruba oral traditions with digital-age pop.

    He was part of a P3-visa international tour with Adekunle Gold, performing across Europe and North America. His signature sound — rooted in the talking drum — has become a staple of live shows, giving audiences an authentic Nigerian experience.

    “I’ve seen fans cry, dance, and scream from the first beat of that drum,” says longtime collaborator Adekunle Gold. “Alabama Georgia doesn’t just play the rhythm — he delivers emotion and culture through every stroke.”

    His discography includes work on Jamb Question by Simi ft. Falz, Love Don’t Care, Tiff, Ayo, and the beloved children’s song Mama by MerryGo Kids — showcasing his versatility from soulful ballads to high-energy dance tracks.