A lagos-based mobile marketing agency, BetaSMS, has unveiled a set of industry-leading business-oriented applications meant to help small and medium enterprises (SMEs) increase revenue.
Some of the solutions, including WasherMEN and iPrefect, were designed to increase the productivity of business owners – giving them more control, encourage lean operations, reduce overhead costs and generate more profit to keep them in business.
The use of applications to run businesses is the gateway to automating workflows and reducing workforce in areas such as sales and marketing – sending SMS remind ers, developing and sending marketing campaigns targeted at new and existing customers and attending to customers’ complaints etc.
WasherMEN is a laundry management software designed with the one-man business model in mind, but has the capacity to handle both commercial and industrial laundry activities.
“WasherMEN was built after we noticed an increased number of Laundry Startups had become increasingly dependent on SMS to notify customers for pickup of their clothes. We decided to create more value for such by building the application to ensure smooth running of their businesses,” said the Managing Director of BetaSMS, Ajibola Awojobi.”
He said the product presents an opportunity for this population to be gainfully employed and have a lean start-up that can be financed by their personal savings or support from family and friends; both genders can own a laundromat business.
BetaSMS Sales and Marketing Director, Kolade Adegoke, stated that “First rule of business is to maximise your profit while minimising your overhead costs, the WasherMEN application will look to eliminate costs such as salaries and increase the sustainability of the business owners.
iPrefect, the latest and most complete school automation software built for every educational institute– colleges, universities, and training schools among others, aims to improve management’s understanding and interaction with students all through their duration in the school while reducing the workforce needed to achieve same. The solution will enable education institutions to perform all activities in the cloud. Having cloud-based Student Information System with no local premise footprint of server or software means less time and money spent on IT and more time is devoted to broader education priorities.
This powerful solution offers features such as Cloud enabled student information system, student behaviour tracking and analytics, profile management, campus recruitment, communication and social features, admission management, account management, laboratory management, transport management, hostel management etc.
Student behaviour tracking and analytics, and student profile management, for instance, are strong value propositions for all business owners running any learning institute. As machine learning algorithms advance and data set grows, the behaviour tracking and analytics feature not only notifies the school of any anomaly in the student’s behaviour, but also tracks occurrence and events as well as suggest immediate corrective measures to help nip in the bud any unsavoury behaviour.
“We decided to create this solution because of the incessant complaints of missing students’ files and records as well as difficulty in tracking students’ performances and behaviour. This solution will help keep records for various institutions, simplify the enquiry processes and help instill discipline among students,” said Adebimpe Ayoola, Head of Communications.