Category: Brand week

KekeADS, the transit media system patented by Smate and Smate International Limited, is introducing the Plalight Reflective to its media offering in order to extend the exposure of clients’ campaign messages. The transit media operator has entered into a strategic partnership with Advertange, the media agency behind the reflective printing technology that allows advertising campaigns placed on the Keke Display panels to continue to be visible to commuters at night time.

Most out-of-home advertising is invisible and lost at night due to poor lighting and a lack of electric power. Advertange’s reflective material illuminates advertisements when the reflective micro prismatic cells used in its production gives the display maximum visibility at night.

The displays printed on the reflective material are visible at distances up to 200 meters and do not require an energy source. When panels placed at the back of Kekes come into contact with vehicle headlights, the graphics are even more magnified and magical. “We believe this will be captivating for the target audience – the commuters who find themselves frequently behind the Kekes in traffic while on the move and will usher a new revolution to outdoor advertising in Nigeria.” says KekeAds operations manager, Jessica Nwosu.

Brand advertising can be enhanced with 3D effects, bright colours and high resolution and they come alive while the Kekes carrying the panels take campaign messages to all the nooks and crannies of the cities in the country where the fast growing motor tricycles popularly known as Kekes are found.

Several brands such as Etisalat, Unilever, Top Tea and Tom Tom have benefited from the reflective display materials used on many of their outdoor advertising campaigns. The use of the reflective material effectively increases consumer recall rates and brand recognition for the campaigns. Other notable brands spotted at night using the technology include Omo, Guinness and Glo.

Amina, a manager at Advertange said: “We hope to encourage brands to enjoy extra exposure during the dark hours with the printing technology. When used on the KekeAds innovative display system, the panels printed using Advatange’s reflective material stands out and are very easily spotted on the roads.”

The KekeAds team has announced its plans to challenge big brands and their advertising agencies to become more creative and pioneering by adding the Keke transit media system to their media plans. Smate and Smate International Ltd, the company behind the KekeAds system have developed a creative competition aimed at encouraging creative graphic designers to design exciting campaigns for their clients’ brands using the Keke transit media.

Esona Onuoha, the Managing director of Smate & Smate says: “We want to make the case for advertising agencies to positively contribute to business and society by getting the industry to think about itself, adapt, restructure and apply its considerable skills to the issues we face as a country, as professionals and as citizens promoting learning, exposing issues and embracing the changes we currently face, and those that we will face in the years to come.”

The organisation expects the agencies to come out with answers to pertinent national questions and believes that some may even come out with more questions but claims that after the Creative Challenge, none will come out the same. The agencies need to come out and embrace change and participate in the Keke Transit Media 2012 Challenge.

The Challenge is to design and write up Keke Display posters, using the inside and back panels, that would entertain, inform and inspire Nigerians as they commute daily, inside or behind the Kekes motor tricycles. There will be two categories; the first is for Public Enlightenment entries whereby creatives will demonstrate that the inside panels of the Kekes remain an effective tool that can hold passenger attention using the panel to address social issues that affect Nigerians.

Entries are expected to tackle issues such as Safety & Security (e.g Anti-terrorism, Road safety), Health (e.g. HIV), Entertainment (e.g. Festivals/Carnivals) or any other social causes desirous of the exposure the panels will give such a campaign.

The second category will provide an opportunity for brands to be showcased on the back panels highlighting with confidence that the panels posses the power to persuade consumers as a key communications channel as well as its ability to reach some of the most valuable and attractive advertising audiences.

The average Nigerian leads a tough life. Long hours in heavy traffic, packed commutes and the hustle and bustle of urban living can make it hard to keep things in balance. Kekes play a vital role in restoring the equilibrium, providing affordable transportation to the millions of people who live and work in Nigerian cities.

An advertising executive added that, “As creative advertising practitioners, we want to reach commuters at what is probably the pinnacle of their stressful lives. The goal is to remind them of the brands that enrich their lives and to enlighten them on the issues at their doorstep, encouraging them to relate with the brands and finally to gently remind them of the role they can play in making the country better.”

Smate & Smate has put up a cash prize of N250,000 for the winners and is expecting to receive over 200 entries from across the country and in doing so highlight the passion that remains in the industry for creative advertising.

The challenge will be the required catalyst to encourage a legion of creative people in the industry to showcase their skills and their belief in the power of the synergy the Keke motor tricycles have with commuters who are also consumers.

Deemed by many advertising practitioners as an appealing effective way to target a wide segment of consumers such as pedestrians, road users and Keke passengers, it is clear that the Keke Advertising display system will dominate the streets in many cities where it is operational.

Panaserv Nigeria Limited, authorised service agents for Panasonic consumer electronics products, in conjunction with Panasonic Corporation, Japan has unveiled the latest product lines for 2012. The unveiling took place during the 2012  annual Panasonic dealer’s convention held in Lagos.

Some of the products introduced include air conditioners, flat screen televisions, home theatres and music systems, digital still cameras, camcorders, home and kitchen appliances.

Over the years, Panasonic Corporation has maintained a firm grip on air conditioning technology, leading the way with landmark product innovations that impact living. The 2012 model Econavi dual sensor and Super Alleru Buster Filter with Econavi mono sensor air conditioners are completely inspired by nature, with great emphasis on energy conservation and optimal performance. Econavi dual and mono sensor air conditioner utilises human sensor and control programme technologies to detect where energy is normally wasted and self-adjusts cooling power to reduce energy waste. Panasonic air conditioners now guarantee a consistent supply of comfortable, clean and healthy air with minimal use of energy and inbuilt air purifying.

According to the Promoter, Panasonic in Nigeria, Bhujraj Rupani, “Panasonic air conditioners now come with a new air purifying system called nanoe-G which utilises nano technology fine particles consisting of ions and radicals to purify the air in the room. It works effectively on airborne and adhesive micro-organisms such as bacteria, viruses and mold thus ensuring a cleaner living environment. Panasonic air conditioners remain the most reliable in temperate regions like Nigeria with its highly durable super tropical compressors which have been tested and proven in severe temperature conditions in desert regions of the Middle-East and Africa.

The exhibition at Panasonic Dealer’s Convention also unveils Smart viera infotainment televisions with Swipe and Share. The new Smart viera infotainment television series encompasses Progressive 3D full HD, LED/LCD and plasma televisions.

Consumers, especially youth in Benin and Warri had an exciting time during the second phase of the Maltina dance gig activation for the Southsouth zone.

At the grand finale of the Benin activation, Nelson Abraga won in the male competition. He got a 2.5 KVA generator, Tana Steveson came second, winning a 21-inch plasma TV; Maxwell Aigbekan won a home theatre system as the third prize.

In the female contest, Stella Ebioge came first while George Titilayo and Isoso Ekhoguagbon came second and third respectively winning the same prizes as their male category.

In Warri, after the different stages of the competition, Desmond Afure of 5, Odigbo Street, emerged victorious in the male category winning the 2.5 KVA generator prize. Osibere Roland came second winning a 21-inch plasma TV, while Leo Eromosele, an admission seeker, won the third prize of a home theatre system in the male category.

Emilia Johnson of 22, Ekpan Street, Udu Road came first while Sajere Somia and Eva Turner came second and third respectively winning the same prizes as their male category.

The fourth placed male and female contestants were also given a consolatory prize of sling bags each while the audience had the opportunity to relish their favourite premium malt drink-Maltina and also got branded gift items.

Speaking during at the event, the Account Manager, Bates Cosse Limited, the agency handling the activation, Mr Olatunji Aikomo, described the turn out and the performance of the participants as very impressive. He announced that the ‘Ginger Your Swag’ train will be moving to Anambra State next week for the continuation of the activation.