The Nation Newspaper

Category: Brand week

  • Turkish Airlines gets awards

    Turkish Airlines gets awards

    Europe’s Best Airline Turkish Airlines has won gold in one of the most-coveted global advertising awards – Epica Awards.

    The airline’s blockbuster award-winning “Batman v Superman: Dawn of Justice” advertising campaign made a cameo with its Boeing 777 aircraft.

    The idea was to claim that Turkish Airlines was flying to the movie’s imaginary cities of Gotham City and Metropolis. Outside the on-screen reality, Turkish Airlines was committed to the unveiling of innovative movie-themed experiences that gave fans around the world the possibility to look into the world of the iconic superheroes, including the possibility for travellers to “book” flights to the airline’s two “new” additions to its route network.

    Turkish Airlines was awarded under the Product & Brand Integration category, which awards “operations promoting branded products or services via appearances in pre-existing films, television shows or other media, enabling brands to gain or reinforce status from the context in which they are placed.”

    ”We are proud of this prize that shows Turkish Airlines’ commitment in offering always new delightful and unexpected experiences to its passengers and followers worldwide,” Turkish Airlines’ Chief Marketing Officer, Mr. Ahmet Olmutur, said.

  • PZ Cussons director for award

    PZ Cussons director for award

    PZ CUSSONS Nigeria PLC Corporate Affairs & Administration Director Mrs Yomi Ifaturoti will  receive the Lifetime Achievement Award at the MarketingWorld Awards tomorrow.

    Scheduled to hold at the Lagos Oriental Hotel, Lekki, the Country Manager for Google, Mrs  Juliet Ehimuan, is the keynote speaker.

    In a statement released by InstinctWave, the sixth edition will display uniqueness of winners who have been able to convey clear messages to their consumers.

    According to the Chief Executive Officer (CEO), InstinctWave and the Publisher, MarketingWorld, Mr. Akin Naphtal, the idea to have speakers at the edition is borne from the fact that recognition has grown for the awards, while there is also the need to infuse freshness in ideas and creativity.

  • ‘Promasidor training broadened my knowledge’

    ‘Promasidor training broadened my knowledge’

    The first runner-up in the Promasidor Quill Awards, Olatunji Ololade, has commended Promasidor Nigeria Limited for the Thomson Foundation Summer Convergence Course, which is part of the prize for the yearly competition.

    Ololade, who just returned from Britain, after attending the course, gave the commendation during his visit to the company’s Managing Director, Olivier Thiry, in his Isolo, Lagos office.

    He said before he attended the course, he was a complete print journalist who had limited experience in contemporary journalism.

    However, Ololade described the course as unique because it gives a rare experience that does not come regularly.

    “I am seizing this opportunity again to express my heart-felt appreciation to Promasidor Nigeria Limited for giving me the privilege to attend the course. The training really broadened my horizon, which has practically changed my orientation to journalism,”he said.

    According to him, the course has widened his perspective beyond traditional journalism as he has been equipped to face competition from across the world.

    His words: “Before I travelled, I had limited experience about online journalism. I was a complete print reporter, but I discovered during the Summer Convergence Course run by Thomson Foundation and propelled by Promasidor that there was a lot more in today’s journalism profession.”

  • StarTimes unveils inbuilt TV/decoder set

    StarTimes  has unveiled an integrated HD digital TV set which comes with an inbuilt decoder.

    The new product, which comes in three sizes and already in the market, is designed to save users the stress of buying TV and decoder separately as well as clumsy wiring connections.

    The TV, which comes with over 100 pay TV and free-to-air channels, was built to grant end-users instant access to join the digital TV train as being promoted by the Federal Government.

    Its Chief Operating Officer, Tunde Aina, said as a pay TV industry leader, StarTimes was committed to introducing new innovations and technologies that can enhance digital TV experience for Nigerians and Africans, and rally the people to enjoy maximum dtv entertainment at very affordable rates.

    He said StarTimes was committed to “providing customers with the most enduring Digital LED TVs and the most splendid viewing experience, integrated with cutting-edge technologies and exquisite craftsmanship.

  • Book on data for launch tomorrow

    A Chartered marketer in South Africa, Mr. Olubayo Adekanmbi, will launch his book tomorrow at the Oriental Hotel, Lekki, Lagos.

    Entitled: The Future Is Shared, “the book is the currency of the future. It is the most valuable asset that will determine the future competitive advantage and operational survival of any business.’’

    He said the only way to make sense of the complexity of the consumer is through the use of data.

    “Any business that wants to win today must understand how a change in the weather, comments made on Twitter in a particular area, the traffic pattern, sensor information among others influence purchases and help to predict future business risk and opportunities,” he said.

    He added that the concept of data has gone beyond traditional research, where “customers tell us what we want to hear.

    “Data science takes it a step further by aggregating data on what customers post on social media, where they go, which ATM they used, which websites they visit, who they are seen with on a real-time basis to gain richer, contextual understanding of customers’ attitudes for profitable engagement,” Adekanmbi noted.

    To make Nigeria ready for the ‘data boom’,  Adekanmbi will unveil his Corporate Social Responsibility initiative aimed at giving back to the society through Data Science Nigeria, a vehicle designed to consistently add value to the nation’s wealth, especially through the younger generation.

  • MTN Nigeria is ‘most valued brand’

    MTN Nigeria is ‘most valued brand’

    Despite facing numerous challenges in the year, telecommunication giant MTN Nigeria is the best and most valuable brand in Nigeria according to the 2016 Top 50 Brands survey.

    The telecoms brand came first with a rating of 90.1, which bettered Coca-Cola Nigeria, 84.7, and Guaranty Trust Bank, 81.8.

    The model that was used in arriving at the result included consumer’s familiarity with the brand, quality element a brand possesses, market/category leadership, innovation, spread, corporate social responsibility initiatives and several other factors.

    “The summations of the values from these variables are keyed into the Brand Strength Measurement (BSM) Index,” said the Chief Exeutive Officer (CEO), Top 50 Brands Nigeria, Taiwo Oluboyede.

    “We started with the top on the mind survey where we engaged members of the public. They were made to list out brands they were familiar with. This also tests people’s knowledge of brands and affinity. We particularly focused on the corporate class from manager’s level and above. Respondents listed brands that they can easily recall or they are familiar with. It was observed that people easily recall brands they recently relate with or they see often,” he said.

    According Oluboyede, the brand strength measurement is a specially-designed model which uses basic qualitative factors to test the strength or weakness of a brand.

  • NIMN elects new president

    The former Senior Strategy Manager at Nigerian Breweries Plc, Tony Agenmonmen, has been elected president of the National Institute of Marketing Nigeria (NIMN).

    He emerged after his opponent, Dr Rotimi Olaniyan, president of Experiential Marketing Association of Nigeria, withdrew minutes to the commencement of voting.

    Olaniyan shocked members of the institute when he took over the microphone to declare that he was dropping out from the election, leaving Agenmonmen as the sole candidate for the post of the Presidency.

    Agenmonmen, who is a veteran of 32 years in the marketing profession and an author, has promised that he was going to ensure that the institute drives professionalism and ensures that there are qualified marketers available to work on brands.

    The National Institute of Marketing of Nigeria (NIMN) is the body charged with the responsibility of regulating the marketing profession in Nigeria.  This includes the authority to determine who are marketers and the standards of knowledge and skills to be obtained by persons seeking to become members of the marketing profession.

  • ‘Consumer connection system vital for media planning’

    The belief that advertising investment is a waste may wane soon, following the launch of Consumer Connection System (CCS), a Dentsu Aegis Network consumer, lifestyle and product survey last week.

    Coming at a time assumptions have replaced research in making marketing decision, the new tool avails  industry players, such as advertisers and agencies handling their brands, the opportunity to calculate the impact of advertising campaigns and how consumers make decisions.

    CCS marks a step-change in the way consumer research is conducted within the consumer landscape.  It allows brands to find out crucial information about their consumers.

    The smart tool addresses the media reach dimension of consumer behaviour and covers the reaction to this reach through an investigation into their notice and engagement experiences with various types of ads, ad formats and categories. It measures the use, influence and effect of over 50 communication channels.

    At its launch, the Director, Insights and Innovation at Dentsu Aegis Network sub-Saharan Africa, Byron John, said: “CCS Planner in Nigeria is now the most sophisticated media communications planning tool in Nigeria, but it has inherently future. The CCS Planner has the ability to calibrate, not only the CCS Benchmark data but any other third party media data.”

    Its Group Managing Director Mr. Emeka Okeke, said: “CCS and associated tools derivable from it is an absolute game changer in communication planning in Nigeria.

    “Advertisers, the media and communication experts desire and deserve the level of details that CCS provides to follow and track the sophisticated consumer who with modern technology receive millions of messages everyday and therefore have become very discerning in their choices of products and services.

    “They no longer rely solely on raw messages from main stream media to make up their minds about brands. They live in a connected world through multiple sophisticated devices and we, therefore, need systems like CCS to track changes in their lives and behavior. It is unequivocally another first by Media Fuse Dentsu Aegis Network in Nigeria and counting.”

    Dentsu Aegis Network in sub-Saharan Africa Chief Executive Officer, Dawn Rowlands, noted that CCS is the most comprehensive source study in the media planning and buying market.

    “Apart from having an extremely granular level of touch-point data, it studies the interaction consumers have with media in detail. With increasing ad-avoidance, media engagement, incidence of cross-screen consumption, etc. are far more important metrics than reach and time spent. CCS will give MFDAN the insight into the market that no other tool is able to offer,” Rowlands added.

  • Chain Reactions unveils new model

    Chain Reactions Nigeria, a Public Relations (PR) and Integrated Consulting firm, has re-designed its business architecture to enable it strengthen its service delivery.

    In a statement, its Managing-Director and Chief Strategist, Israel Jaiye Opayemi, said the repositioning was  proactive.

    He said the re-engineering took about two years, and that it involved engaging a reputable firm of human cesource consultants.

    “The first thing we did was to shut what used to be our client service arm and converted it to a Strategy and Business Group, populated by business analysts, strategists, pop culture specialists, trends analysts, research analysts, experiential specialists and others,” he said.

    Under the new business model, it takes more than having the traditional skills for any member of staff of the firm who desires to work in the company to do “client service,” he said.

    Opayemi went on: “You must be able to crunch data and draw meaningful insights that will guide a client. So, for us at Chain Reactions, going forward, the minimum any client-interfacing executive of any rank must be is an analyst. Every client-interfacing executive must be a data analyst or data miner. We are putting this at the very heart of our business.”

    He said the new business model was the redesign of what used to be media department to content and creative department where message development, management, content development, copying writing, creative design, video production, earned media and paid media, are done.

    Opayemi said the agency had also restructured its digital arm. It is now called Data and Digital Group – which comprises data analysts, infographic specialists, online community specialists, reputation managers and content marketing specialists, he added.

    He said the unit would be managed by a consultant who specialised on new and emerging media.

    “This is also where our Creative Technologists who will deal with App development and other mobile solutions will function. So, again, you can see the importance we have placed on big data,” he assured.

    The firm has also reorganised its finance and administrative department into a finance and strategic planning group.

  • Ita-Giwa, Duke’s wife back Calabar Festival

    Senator Florence Ita-Giwa aka Mama Bakassi, wife of former Cross Rivers State governor Mrs. Owanari Duke and other stakeholders have endorsed this year’s edition of the Calabar festival holding next month.

    Ita-Giwa, who spoke during a pre-carnival masque party in Lagos, organised by OKHMA Global Limited, a Lagos-based marketing firm, said the festival would bring a fresh offering for tourists across the globe.

    She said the festival, which has gone beyond a mere tourism booster, has become a platform to address developmental issues, such as climate change.

    According to Ita-Giwa, the festival has become an intellectual event, provide an opportunity to show efforts of the government to look beyond oil and sell Calabar as a tourist destination to the world.

    She said there would be food festival in this year edition where various foods from Cross Rivers would be showcased to the world.

    Also, Duke said the festival presents a lot of travel, business opportunities for brands and has the entire requirement needed by foreigners who want to book for a flight, hotel either as an individual, corporate or families.