The Nation Newspaper

Category: Brand week

  • APCON chief, others for brand conference

    APCON chief, others for brand conference

    The second Brand Journalists’ Association of Nigeria conference holds in Osogbo, the Osun State capital today and tomorrow.

    To chair the two-day event is the Chief Executive Officer/Registrar of Advertising Practitioners Council of Nigeria (APCON), Alhaji Garba Bello-Kankarofi.

    With the theme Tourism marketing as a catalyst for economic development, the event will hold at the Leisure Spring Hotel. It is expected to attract high profile government and industry personalities who will be delivering papers at the annual gathering of brand journalists.

    The Managing Director of Insight Communication, Mr. Jimi Awosika, would be speaking on the topic: “Imperative of effective advertising in growing viable tourism ecosystem”; the Managing Director of Sun Publishing Limited/President, Nigeria Guild of Editors, Mr. Femi Adesina to speak on “Nigeria and Repositioning of Tourism Destination”; the Osun State Commissioner for Tourism, Sikiru Ayedun, “Deriving Alternative Source of Income through Tourism.”

    Also, the Chief Executive Officer, August Consulting, Azuka Onwuka, is to present a paper on “Impact of the Media in Destination Branding” while  Brand Analyst/CEO, Reliks Communications, Ikem Okuhu, will deliver a paper on “Tourism in Nigeria: Balancing marketing with cultural practices.”

  • How Heineken drives ‘responsible drinking’ campaign

    How Heineken drives ‘responsible drinking’ campaign

    The Heineken brand, to remain a socially responsible company, marked the year with campaigns aimed at sustaining responsible drinking. Using entertainment as the vehicle to drive its global moderation movement, “Dance More, Drink Slow”, the brand ended the campaign with a Green Light Party. ADEDEJI ADEMIGBUJI reviews how the brand is riding on such a platform to enhance new drinking culture among consumers.

    The outgoing year remains a challenging one for many brands in the brewery industry. The competition and the regulation follow a narrative of a man that is asked to walk on crates of eggs with an order not to break any. This, to industry players, means that in an attempt to enhance higher sales volume, brand owners must also self-regulate by entrenching the “Drink Responsibly” campaigns in their marketing communication.

    But a savvy team of brand managers has survived the hurdles and recorded successful campaign in the year under review. However, for the handler of the Heineken brand, 2014 remains important. As a global brand, the need to ensure that its “Dance More, Drink Slow” reaches every market where the brand is being sold remains sacrosanct in its self-regulation drive, beyond deepening market share.

    Little wonder, the brand thrilled the consumers in the outgoing year with a global “Dance More, Drink Slowly” campaign that is tailored in Nigeria with an activation tagged ‘Heineken Green Light Party’- a strong engagement tool to make consumers comply with the core message – Drink Responsibly at night parties using world acclaimed DJs.

    It is part of the Heineken global moderation movement, in partnership with the world-renowned Dutch DJ Armin van Buuren. The Heineken Green Light series, which has already won critical acclaim, is another step at using music, through the best DJs from around the world, to create a movement that will resonate among young Nigerians.

    The ‘Dance More, Drink Slow’ campaign during the year shows how nights are enjoyed more when consumers are in control. “This initiative is part of our long-term commitment to tackle the misuse of alcohol, including our pledge to use our flagship Heineken brand to help make moderate consumption aspirational,” the brand handlers explained.

    Meanwhile, this is the first global responsible drinking campaign to target consumers on and around the dance floor. Using Armin van Buuren as the face and sound of the campaign with his sound track, ‘Save My Night’ it was developed exclusively for Heineken with a clear invitation to consume alcohol moderately and enjoy the evening. “The moderation message is simple: stay in control and you can enjoy your night more,” the brand handlers said.

    The campaign is also being brought to life through ‘The Experiment’, a film featuring Armin van Buuren. The social experiment focuses on two separate nights out in the same club in Miami with the only difference being the DJ. The film demonstrates the influence a DJ has on consumers to change their behaviour to dance more and consequently drink slow. ‘The Experiment’ demonstrates the exciting possibilities that naturally occur on a night out when drinking responsibly.

    Beyond the night life, the partnership with Armin van Buuren also ensured that those who do not have a night live get the message via social media (#DMDS on Twitter and Facebook), the campaign video (‘The Experiment) and the song itself to reach a global audience throughout the year. “The reason I have partnered with Heineken® on ‘Dance More, Drink Slow’ is because we have a fantastic opportunity, and responsibility, to connect with our audience and affect behaviour change, We believe that showing positive drinking behaviour and providing consumers with aspirational examples over time will help us to encourage a change in attitude towards moderate drinking. Through ‘Dance More, Drink Slow’ we want to change perceptions so that drinking in moderation becomes the cool option,” says Armin van Buuren.

     

    The experiment at local markets

    “Heineken employees are ambassadors for our responsible consumption agenda and, around the world, many markets have developed tailored activations to spread the message locally,” a statement on Heineken website stated. Hence, since the Armin van Buuren was signed on as the face and sound of the campaign, he visited over 40 countries but the climax of the campaign in Nigeria was last week when the famous UK Hip-Hop DJ, Tim Westwood and notable Nigerian celebrities came out to identify with Nigerian consumers at the Heineken Green Light party, which is the experiential package to deepen the ‘Dance More, Drink Slow’ campaign. The brand thus hosted numerous A-list celebrities such as Alex Okosi, Sound Sultan and D’Prince to a night of local and international music courtesy DJ Tim Westwood and Nigeria’s DJ Xclusive. At the party, consumers relished the memorable gigs and performances, but the climax of them all was a surprise performance by the Kroyman robot. The 8ft 11 inches robot stormed the dance hall for a short while with electrifying dance moves to the awe and amazement of clubbers.

    The last Green Light party for this year served as a perfect climax, for the series of club nights, which had earlier seen DJ Benny D and DJ Babey Drew perform at Club Escape and Spice Route. Earlier, precisely on October 24, Nigerian A-list celebrities had come out to party through the same platform at Spice Route, a club on Victoria Island, Lagos, where the likes of Chris Brown’s official DJ, Babey Drew entrench the ‘Dance More, Drink Slow’ campaign. Consumers also enjoyed the message from top artists like 2Face Idibia and his wife, Annie, Sound Sultan, DJ Xclusive, DJ Spinall, DJ Humility and Kaylah of Cool FM. Others are; Wale Ojo, Sasha P, DJ Caise, Kessiana Edewor and Shade Ladipo.

     

    And the curtain is drawn on Dance More, Drink Slow

    ‘Dance More, Drink Slow’ is rolled out in more than 20 countries and is  supported with series of integrated experiential activities targeting young adults during their nights out. Last Friday, the train of the global campaign passed through the Nigeria market. The Heineken Green Light Party, which kicked off on an exciting note at Club Escape, Victoria Island and other locations, reached its climax at Club Quilox last Friday as Tim Westwood joined homeboy; DJ Xclusive to deliver ‘Dance More, Drink Slow’ spectacular campaign show. The Corporate Affairs Adviser Nigerian Breweries Plc, Kufre Ekanem, said the show was designed to redefine beer culture among Nigeria consumers. “Heineken is passionate about responsible drinking, the brand is at the forefront of the campaign to encourage club goers to adopt positive drinking behavior. The Green Light series, which has won global commendation is another step at using music through the bet DJs from around the world, to create a movement that will resonate with young Nigerians. Already, the brand has proven its worth by bringing into the country two DJs from the US -Benny D and Babey Drew and finally the third DJ, Tim Westwood,” he said.

     

    As it was in the beginning

    ‘Dance More, Drink Slow’ is part of the brands trademarked ‘Enjoy Heineken Responsibly (EHR),’ which is the  global umbrella for Heineken brand responsibility activities, launched in 2004. The EHR logo has been used in commercial messages, including through the Heineken brand’s sport sponsorships, and on packaging around the world. In 2012, nearly eight billion Heineken branded bottles and cans carried the message.

    In 2011, it launched the global campaign ‘Sunrise’, spreading the powerful idea to consumers that there are no limits when you know your limits. ‘Sunrise’ has reached more than three million viewers.

    “We have made responsible consumption one of our key focus areas within “Brewing a Better Future”, our sustainability strategy. This focus includes a public pledge to use the Heineken® brand to help make moderation aspirational, along with a promise to spend at least 10 per cent of the brand’s marketing budget on responsible consumption messages in 2014. We make a start on delivering this pledge with the launch of this new campaign, and further activations will take place throughout the year in markets all over the world,” a message on Heineken website stated.

    Through ‘Dance More, Drink Slow,’ brand analyst believes that the campaign will engender change perceptions towards abuse of beer. “Drinking in moderation will become the cool option, building a positive image for beer. We are excited to launch this conversation and hope it inspires behaviour change – starting with dance floors around the world, but beyond that in people’s everyday choices,” the brand handlers believe.

     

  • NIMN to sanction quacks

    NIMN to sanction quacks

    The National Institute of Marketing of Nigeria (NIMN) is set weed out quacks with the re-election of Mr. Ganiyu Koledoye as the president/Chairman of Council of the institute.

    With his re-election, the institute is repositioning to enhance standards.

    Part of the steps the new leadership plans to take is to remove quacks from the marketing industry and the re-elected president has asked the judiciary and office of the Minister of Commerce, Trade and Investment to make proclamations on the NIMN Act, to enable it check  quacks and delinquent members.

    Koledoye, who was re-elected at the Fifth Annual General Meeting (AGM) of the institute in Kaduna, said it had become imperative since such unwholesome practices had continued to constitute one of the critical issues affecting the institute.

    He noted that despite efforts by the institute and other professional bodies, such as the Chartered Institute of Bankers of Nigeria (CIBN), Chartered Institute of Personnel Management (CIPM), Institute of Chartered Secretaries and Administrators of Nigeria (ICSAN), towards achieving placement in the federal civil service scheme, members were yet to be fully recognised in the sector, perhaps, part of which is the unresolved issue of quacks.

    As part of efforts to deepen the reach of the institute, Koledoye, however, added that the institute had, in the past one year, succeeded in  halting the declining trend in its turnover by opening up and penetrating the Northcentral and Northwest markets.

    He said the expansion  drive  embarked upon by the institute in the past two years, had begun to yield results, as noticed in the increase, from a partially-functioning six chapters, inherited two years ago, to over 23 chapters which the institute boasts of.

    “The time has come for us, as stakeholders, to give marketing practice a new meaning. We have started the journey, with a re-branding exercise that saw us jettisoning the former logo and brand which had been tainted with factionalism, litigation and confusion, thereby bringing to an end factionalism,” he added.

  • Chi signs sponsorship deal with Man U

    The management of Chi Limited has signed a multi year sponsorship deal with Manchester United at a colourful ceremony, held at the prestigious Old Trafford Stadium in Manchester, United Kingdom.

    The deal will allow the fruit juices brand to use the legendary Manchester United crest, club imagery, players and other intellectual property on a range of products throughout Nigeria. The event was attended by leading players of the club like Angel Di Maria, Robin Van Persie, Valencia, Anders Lindegaard, among others.

    Founded over 30 years ago, Chi prides itself as being Nigeria’s premier producer of healthy, high quality, fruit and dairy based drinks which are enjoyed by millions of customers every year.

    With mega brands like Chivita 100 per cent, Chivita Active, Chi Exotic, Chi Happy Hour, Chi Ice Tea, Capri-Sonne, Hollandia Yoghurt and Hollandia Evaporated Milk occupying leading positions in their respective segments, Chi Limited has successfully ensured market dominance in Nigeria over the years through its successful marketing and brand building strategies.

    With this partnership Chi’s flagship brand, Chivita 100 per cent fruit juice will become the preferred soft drink of Manchester United in Nigeria.

    While signing the agreement at Old Trafford, Chi Limited’s Head of Marketing, Probal Bhattacharya said:  “As the flagship brand of Chi Ltd, Chivita 100 per cent will feature as the fruit juice of choice for the Manchester United team”. Describing the partnership as between two of the most cherished brands in Nigeria, he said: “As a company, we are proud to partner with such a reputed and successful club like Manchester United whose tradition of excellence is in tandem with ours.

    “We are confident that the partnership will further deepen consumer loyalty as well as ensure that millions of passionate soccer fans across Nigeria continue to refresh and rejuvenate themselves with Chivita 100 per cent fruit juice and Chi’s other beverage offerings as they relish every moment of the beautiful game.

    Manchester United’s Managing Director, Richard Arnold said: “We are delighted to have Chi Limited as an official partner of Manchester United. With over 30 years of experience, Chi has a commitment to the health and well-being of Nigerians as well as producing high quality, market leading products.

    With over 35 million followers, Nigeria is home to some of the Club’s most passionate fans, and this partnership will help bring these fans closer to the Club they love.”

    Manchester United players Robin Van Persie, Angel Di Maria, Valencia and Anders Lindegaard took time afterwards to savour the fruit juice. Robin Van Persie commended the management of Chi limited for its refreshing taste. He stated that as an athlete, he requires healthy fruit juices like Chivita 100 per cent for optimum performance. Angel di Maria equally stressed the freshness and health benefit of 100 per cent juices like Chivita 100 per cent.

  • Content marketing: NBC to deepen Nollywood market penetration

    As the Nigerian film industry assume a status of international brand, competing with the likes of Hollywood and Bollywood, the National Broadcasting Commission (NBC) is planning a strategic way of ensuring that the industry’s awareness creation is expanded across the globe.

    In the last 20 years, Nollywood has garnered a sizeable market share and indirectly becoming a platform to launder Nigeria image, which perhaps is the reason President Goodluck Jonathan gave a N3 billion grant to boost the industry.

    With a production capacity of over 200 home videos monthly, the NBC is looking for a better platform to market the industry content and deepen its market penetration. To achieve this, the Director General of the NBC, Mr. Emeka Mba during a stakeholder, meeting in Lagos, expressed the commission’s readiness to work with MIPCOM, global TV and entertainment market to enable people co-produce, buy, sell, finance and distribute entertainment content.

    MIPCOM provides the people involved in the TV, film, digital and audiovisual content production and distribution industry a market and networking forum to discover future trends and trade content rights on a global level,” he said.

    Mba who emphasised the importance of Nigeria being part of MIPCOM and hosting Africast-which was held between October 21 and 23 in Abuja- said every stakeholder must take advantage of the opportunities that come with digitisation even as the transition date to digital broadcasting gets closer.

    According to him, Nigeria could better monetize its content production and be the audio-visual hub of the continent, as there is no other African country with a better potential.

    The NBC, he said, really wants to reposition Africast as a reference point for the best of equipment and a destination for content every year, so that producers can find a market for their works.

    “I believe that Nigeria is the hub of creative industry in Africa, what is missing is how to make money from it.”

    He enjoined practitioners to be open-minded, as it will change the way business is done in the sector.

    Mba stated that Africast 2014 is coming at a crucial time for the broadcast industry as the country switches over from analogue to digital terrestrial television broadcasting and works towards the grant of content provider and signal distributor licences. “We need to work together to realise the vision and a more dynamic industry. The idea of having the Nigeria stand at the Cannes Film Festival is critical because we need to join the global discussion and learn how these things are done professionally besides having the connection. We do have a vision about what the future of television in Nigeria should be but that can only be achieved through collective efforts and not by NBC alone,” Mba stated.

    He said that the future is digital, he amplified the need for content in the process, giving this as the reason the NBC fashioned certain policies to promote better content. He observed also that content has ecologically changed the broadcast industry. According to him, though the country has started the adventure with Africast, there is a need to take it higher by also focusing on the business of creating content.

    For him, this is why Nigeria’s participation at MIPCOM is important because being the biggest market for content, stakeholders in the content creation sector in Nigeria need to get close and be part of MIPCOM.

    With the target date of January 1, 2015 of digitisation, the NBC boss maintained that content will play a crucial, driving role in the success of a digital broadcasting environment as indicated by the theme: Digital Broadcasting Content: Production, Sourcing and Delivery.

    “Leveraging on the past success of Africast, we are planning a bigger and better Africast 2014. It promises to be a must attend event as broadcasting industry leaders from across the globe will be converging in Abuja to cross-pollinate ideas and explore the opportunities for the success of digitization.

    “The positive response and feedback from all our past editions of Africast has inspired us to make Africast 2014 bigger and more successful. With Africa trailing the rest of the world in digitization process, there needs to be acceleration in the process for Africa to attain digital singularity with other advanced countries.

  • Martell Caractère enters Nigeria market

    A global cognac brand, Martell Caractere, has been launched in Nigeria, making it the second globally after it was first launched in US recently.

    The launch of the new blend in Nigeria is part of Martell’s commitment to innovation and leadership in the cognac space.

    The new blend, offers style, elegance, complexity and balance for the true man of character, and pays tribute to the spirit of legendary entrepreneur and Martell founder, Jean Martell.

    Launched at the grand ball room, Oriental Hotel Lagos, amidst glamour and style, Managing Director, Pernod Ricard Nigeria, Mr. Oliver Fages said the introduction of ‘Martell Caractère’ into the Nigerian market is in line with the global drive to position the brand uniquely in the minds of its consumers.

    According to Fages, Martell will be celebrating its tricentennial anniversary. 300 years of producing number 1 ultra-premium cognac and Martell Caractère is rooted in this history. Utilising the 300-year-old Martell Method, a unique distillation process passed down from Jean Martell himself.

    “It is created using grapes sourced from Martell’s own vineyards in the Domaine Jean Martell, distilled twice without lees and aged in fine grain French oak barrels. The blend has a generous character and subtle fruity notes. Martell Caractère has style, elegance, tenacity, and that touch of class that is special to Martell. Beyond the boldness of its flavour, this cognac is dedicated to true “men of character”, authentic, refined and confident in every dimension in life,” Fages said.

    The Marketing Director, Pernod Ricard Nigeria, Mr. Sola Oke said the launch of ‘Martell Caractère’ to the Nigerian market shows the desire of the company to continually satisfy its esteemed consumers

  • CSR: Cap Plc empowers unemployed youths

    Chemical and Allied Products (CAP) Plc., a subsidiary of UAC of Nigeria Plc. (UACN), has empowered some unemployed youths by providing them with skills to become  professional painters.

    The Dulux Painters Academy initiative, a six-week intensive painting apprenticeship, which was held in Lagos recently, was specially designed by the company to empower young people as highly skilled professional painters. The training covered areas such as Paint Application, Quantification, Colour Psychology, Common Paint Problems and Solutions, Professional Ethics as well as Site–Attachment with already established professional painters

    The Managing Director, Chemical and Allied Products, Mrs. Omolara Elemide, who was represented at the occasion by the Finance Director, Mrs. Adeline Ogunfidodo, described the Dulux Painters Academy as a high quality apprenticeship programme targeted at Secondary School Certificate holders and facilitated by experienced resource persons and professional painters.

  • 2015: CNN rejects political adverts from Nigeria

    The penchant of Nigerians for lavish publicity in foreign media has met a stonewall in CNN, which has been rejecting political advertisement.

    With the 2015 elections drawing close, several politicians are shocked that the American international cable channel, which is one of the favourites in Nigeria, has been turning down commercials with overt political messages.

    CNN adverts are among the most expensive in the world – the network charges up to N5m for a 30-second spot at prime time – but many Nigerian companies and politicians typically value the prestige above the economic cost.

    This has also created a bandwagon effect, with many falling over one another to get on the international media.

    It is estimated that Nigerian companies and various state governments spend billions of naira every year advertising in foreign media, notably The Economist, Financial Times of London, CNN International and Super Sports.

    “We approached CNN agents in Nigeria to place some adverts for our principal. We sent the creatives to them as requested and they returned them, saying they do not run commercials that are intended to campaign for votes. We could not believe it,” a consultant to a presidential aspirant said.

    Another, who is working for a state governor seeking re-election, said he had a similar experience.

    But an official of CNN said that it was a general rule not to accept certain advertisements and there was no discrimination against Nigerian politicians.

    Ashley Hogan-Gancarz, the account manager of CNN International, told The Cable that:

    “CNN International never accept political or religious advertising. This is due to Ofcom regulations.

    “If you want to promote investment opportunities, etc. that would be fine but nothing to do with politics or the 2015 election.”

    Ofcom is the regulator of the broadcast industry in the UK, from where CNN International oversees its African operations.

    CNN’s rejection of 2015-related adverts is expected to benefit local media in Nigeria. Part of the advertising budget is now expected to be spent locally.

  • CPC vs. NBC/CCNL: Probing the half-filled bottles

    CPC vs. NBC/CCNL: Probing the half-filled bottles

    There is no end to the battle between Consumer Protection Council and the Nigerian Bottling Company (NBC)/Coca Cola Company Nigeria over  cases of half-filled bottles of Sprite and Fantas but stakeholders urge the regulator to dialogue rather than use combative means to enhance quality control,   writes ADEDEJI ADEMIGBUJI.

    The battle between the Consumer Protection Council (CPC) and Coca-Cola Nigeria Limited and its Nigerian franchise, the Nigerian Bottling Company (NBC) over an alleged breach of the CPC Act, is yet to abate. The battle which ensued early in the year as a result of a product complaint investigation involving half-filled cans of Sprite, has snowballed into a legal battle.

    The council ordered the companies which manufacture Coke, Sprite, Fanta and Five Alive, among other numerous drink brands, to subject their manufacturing processes to the scrutiny of inspection for a period of 12 months, which did not go down well with the company.

    “The order requires Nigerian Bottling Company and Coca-Cola Nigeria Limited to: subject their manufacturing process to the council’s inspection for a period of 12 months to ensure compliance with safety standards and regulations; formulate and make available to the Council a Shelf Life Policy within 90 days to facilitate the removal of expired products from the market; review within 90 days their grievance resolution policy to : address compensation for injuries, or compensation in instances where replacement will be inadequate; review their supply chain management policy within 90 days to include retailers in order to minimise the distribution,” the Director-General of the CPC, Mrs. Dupe Atoki, said.

    To show its seriousness, the Federal Government, a fortnight ago dragged the NBC Limited, Coca-Cola Nigeria Limited and their Chief Executives before a Federal High Court in Abuja for alleged criminal breach of the CPC Act.

    But as the case is before court of competent jurisdiction, stakeholders are asking CPC to employ dialogue and collaboration as the means of settling such issue. They said globally, this approach has worked and as Nigeria is becoming a global market for global brands, regulatory authorities should change its approach from combative to collaborative.

    Presently, the Nigerian Employers Consultative Council (NECA) and the Association of Food, Beverages and Tobacco Employees (AFBTE) are part of the stakeholders working to ensure that the council drops charges against the indicted firms as the case in question, half-filled bottles, does not warrant such a legal tango and a fine of N100 million.

    “It is important in the national interest, that the CPC safeguards both consumer and industry interests through balanced regulation. After all, regulators exist because there is an industry to regulate and these industries are critical drivers of the economy that Nigerians are duty bound to contribute to building not pulling down!,” said a public affairs analyst, Sopuru Uwadiegwu.

    He said error do occur during production process and such is also an happenstance across the globe but it would be wrong for anyone to attempt to make a defence for Coca-Cola and NBC because there can be no justification for defective products. “It is equally wrong to deny that manufacturing error is a fact of life in every industry and every country, including the most advanced ones. What is important in such situation is to ensure that industry is not deliberately endangering consumers and society by condoning such errors,” he said.

    In what looked like a combative regulation, he said: “What is curious in the CPC vs Coca-Cola and NBC case is the whopping fine of N100 million for an offence that was described as ‘two half-filled cans of Sprite’ and also the regulator’s apparent preference to fight the court case in the media,” he said.

    He stated that CPC should also be encouraged to balance consumer, industry and national interest via regulation.

    Meanwhile, the trial of the Nigerian Bottling Company (NBC) Plc and Coca-Cola Nigeria Limited (CCNL) and their respective Managing Directors could not go on at the Federal High Court, Abuja last week Monday because the trial judge, Justice Evoh Chukwu, did not sit. He was said to be attending a conference somewhere. The case was adjourned till December 1. But industry observers believe that before then CPC and NBC with Coca-Cola should have met to find alternative way to end the dispute.

    In a joint statement signed by the Public Affairs & Communications Manager, Coca-Cola Nigeria Limited, Mr. Clem Ugorji and the Head, Public Affairs and Communications, Nigerian Bottling Company Limited (NBC), Adeyanju Olomola in respect of the CPC findings, the companies said: “Each organisation cooperated with the council in the course of the investigation and provided the information available to it in varying respects including but not limited to quality assurance, product handling and consumer complaints resolution processes which have been updated over the years. It is regrettable that the Council’s conclusions and recommendations do not appear to have acknowledged the information.

    “As responsible organisations, NBC and CCNL take all matters relating to products very seriously and remain committed to maintaining the highest international quality management and food safety standards and certifications. Because consumers are at the heart of everything we do, both organisations also take a responsive approach towards satisfying customers and consumers. Nigerian Bottling Company Limited and Coca Cola Nigeria Limited hold the council and indeed, all regulators and stakeholders in high esteem and will continue to work with them to make any necessary improvement.”

     

     

  • Coca-Cola Nigeria Limited launches new Fanta Apple flavor

    According to the company’s Marketing Director, Patricia Jemibewon, the new apple flavoured drink has been specifically formulated for the youthful consumer segment with a great fruity apple taste that Nigerians would love.

    “The apple-flavoured drink is targeted particularly at the youth and has been developed for Nigerian taste buds.We have had an excellent response on our other variants and with the national launch of Fanta Apple, we are extending our market leadership in the fruit-flavoured sparkling drink segment,” Jemibewon said.

    She disclosed that the new Fanta Apple flavor is the result of extensive market research in the beverage sector which confirms that current offerings in that segment did not completely meet expectations of discerning young consumers who constantly desire unique refreshment.”