The Nation Newspaper

Category: Brand week

  • Close Up to set world record in tooth brushing

    Leading oral care brand Close Up toothpaste has reiterated its determination to set a new world record in tooth brushing.

    During the celebration of the World Oral Health Day held in Lagos, Close-Up pledged to partner the Lagos State government, Nigerian Dental Association (NDA), HEIT Solutions, Vas2Net & Core Media to sensitise the public on the importance of proper oral care.

    Oral Close-Up Category Manager, Mrs. Vivian Ihaza, said Close Up and its partners intend to nurture healthier teeth and gums amongst communities and families across the country. According to her, “Close Up will support the event where 300,000 students, at the same time in Lagos State will take part in a World Record tooth brushing challenge to break the Guinness Book of Records earlier set by India”. The latest Guinness Book of Records on the event held by India brought together 176,000 people to brush their teeth at the same time.

    The Special Adviser to Lagos State Governor on Health, Dr Yewande Adeshina, in her remarks, reiterated the importance of healthy oral hygiene and enjoined Nigerians to embrace a proper routine for their oral health which includes regular care of the teeth and mouth by brushing twice daily.

    Close-Up Brand Manager, Mr Dexter Adeola called on Nigerians to join the campaign to break the world record by counting down daily until May 23 when the Actual feat of having 300,000 children brush their mouth simultaneously comes up in Lagos State.

    He added that Nigerians will be expected to brush twice on that day in support of the cause and join in the campaign.

  • Success at a cost

    20:2020. Does the figure mean anything to you? That is good. Ah, in case the figure looks like some obscure answers to an obscure some mathematical equation, a recap will suffice. According to some government’s economic eggheads, for the country to attract credible direct foreign investments and have robust economy that can compete favourably with other global economies, Nigeria needs to be one of the 20 biggest economies by the year 2020. That is government’s vision.

    That is the expectation, seven years from now. Anyway, to give that aspirational date some political swagger, cascade it down to the populace, 20:2020 actually sounds really, really preppy.

    However, some of these eggheads in the corridors of power have also posited that Nigeria would be an economic hub for the rest of West Africa, and that since South Africa is struggling with some economic teething challenges, it is Nigeria has to mount the saddle as the next best destination for foreign investors. They argued that because Nigeria is the most populous nation in Africa with over 160 million people, it would ordinarily be tempting to these investors.

    As such, to attract these investors and achieve 20:2020 vision, they reasoned further, Nigeria would need to attract credible investments. However, they forget to look inward. They have not looked at the way we are. They have not looked at the way we are structured, the way we are organisedin a disorganised fashion. Can we say we are efficient? Can we say we have the required infrastructure that would attract investors, keep them here, now, forever?

    Okay, okay. We understand Nigeria is not that organised and all that. We understand we are not as efficient as Europe. We know. However, you cannot compare the level of development in Europe with what is available in Nigeria. To do that would be tantamount to comparing a kid with a cow. Okay? Then, that should not be a bother, should it? The eggheads said. You have to realise that Nigerians thrive when things are disorganised. We thrive when things are in disarray. We thrive when everything is dismembered,they boasted.

    That is when we, like cream, always rise to the top. That is the ‘resilience’ spirit in us. By extension, our resilience has turned us into a peculiar nation, an unusual people, a nation bound in freedom. We are different in a totally, different way. Shall we say, we are wired in a way that is hard to pin down? That is our cutting-edge. That is our brand-value. That is why one diesel-merchant and a senator would open a can of worms over bribery allegations in the village square, and still have the temerity to throw their weights around. That is why a serving councillor of a local government would build a block of classroom and spent twice the amount it cost to build the classroom on commissioning the same project.

    That is why a governor would ‘dash’ a musician’s wife SUV. That is why he would also bankroll the couple’s wedding in Dubai. That is why he would sponsor several people to attend the same wedding ceremony in that country. That is why an incumbent president of the Security Exchange Commission (SEC) is still sitting pretty, and no one dare ‘touch’ her. That is why, amidst the incessant bomb blasts in the northern part of the country business has continued as usual.The show, as they say in show business, must go on. Agreed, we must look at the brighter side of life. We must count our blessings, look up and hold on.

    Though suicide bombers surround us, threatening our peace, we remain firm. Though cyber-attacks lurk on the horizon and Symantec ranks Nigeria as occupying the 59th position on its latest internet security report, we would take that as the price we pay for our success. Did you say success,dear Columnist? Before an answer is provided, chew on this piece of news: Symantec ranked Nigeria 66 on the report in 2011. The Symantec Internet Security Threat Report is one of the most comprehensive sources of internet threat data in the world covering Indian Ocean Islands, West, East and Central Africa (IWECA).

    This report, released recently, is an analysis of all internet threats, based on its deployment systems to scan over 8 billion e-mails daily.Nigeria’s position has actually increased on the list of countries vulnerable to cyber-attacks. The ranking works this way: if a country is ranked first, that country has the most security threats. This is so for Nigeria because of some level of successes the country has recorded in the number of mobile devices it hasand the myriads of internet connectivity available.

    There are more mobile phones in the country now more than ever before, about 11.4 million, according to latest report from the NCC. There are more underwater cable systems on our shores than ever before [though last-mile connectivity remains a Herculean task]. The advent of more bandwidth routes and explosion in mobile devices is an indication that our economy is booming. The adoption rate of mobile devices has increased significantly. More Nigerians now own smart phones such as Blackberry, Android, iPhone and iPad.

    These mobile devices are all internet-enabled and are exposed to worms and malicious virus on the internet. That is why there is an increased internet security threat in Nigeria.On the other hand, broadband capacity has also increased, and businesses and individuals have unlimited opportunity to access the internet. Therefore, the internet with broadband access is a platform for malicious activities for security threats.

    Because of this, according to the report, the avalanche of technologies, especially mobile devices, have caused internet security threats to triple in Nigeria. Does that answer your question, dear reader? However, do not panic. Nigeria is not the only country on the hit list. 200 countries are on the list. Symantec sensors networks, which have gathered tremendous amount of information and intelligence about the threats happening in the world on the internet, have also estimated that based on its perception, the reason for Nigeria’s cyber-attacks threat is the country’s booming economy.

    According to Morgan Stanley Research by 2015, Nigeria’s economy will be bigger than South Africa’s economy. That is cheery news.However, this is not a cheery at all: 2015 is just two years away. 2020 is just seven years away. We are yet to achieve the 20:2020 Vision. There are infrastructural… never mind.

    The eggheads brushed it aside. They hate to be reminded that things are not in order, infrastructural wise. They are just blind to see. The fact they cannot see does not change the fact of the matter, and the heart-of-the-matter is that there are infrastructural decay in telcoms, power, energy etc.

    Well, well, if they cannot see, could it be that they are not internet-literate? If that is so, now they should know that, right now, right here, cyber-attacks, internet security threats, cyber-crimes are the cost we need to pay for our success in accumulating high numbers of mobile devices and internet capacity. Every success comes at a cost. This cost would soar beyond the imaginations of the economic eggheads by year 20:2020!

  • Indomie to sample nine million consumers

    Dufil Prima Foods Plc, makers of Indomie Instant Noodles, will sample over nine million people nationwide this year. This projection came about as a result of the company’s desire to surpass last year’s 6,500,000 consumers sampled last year.

    Speaking on this development, the Marketing Manager, Dufil Prima Foods Plc, Mr. Manpreet Singh affirmed that the company intends extending the sampling to every geo political zone in the country which are: North central, Northeast, Northwest, Southeast, Southsouth and Southwest. The sampling will be carried out on all flavours produced by the brand.

    He stated that the intent behind the sampling exercise is to create excitement and increase the emotional connection between the brand and its consumers; as it is a way of reproducing a store experience in the consumer’s home.

    “Indomie aims at winning consumers by letting them try it before buying it. Sampling our consumers is important to us because it affords us the opportunity to have an idea of their preference, which no other medium can do, that is, putting a physical products’ in the hands of a consumer, free of charge. This would further increase the bond between the consumers and the brand”

    Singh also stated that after the sampling exercise, consumers would have access to a website where they can let their opinion about the brand they have sampled known. The feedback gotten from the consumers would go a long way in determining what needs to be done to improve the brand to soothe consumers’ needs.

    Also speaking on the sampling exercise, the Public Relations Manager, Dufil Prima Foods Plc, Mr. Tope Ashiwaju, ascertained that sampling of the brand is an ideal way to win customers’ faith in a brand because consumers feel that sampling gives them the actual experience of the product and they don’t have to risk any investment to buy it as it is free.

    “The importance of enabling our consumers to sample the brand cannot be overemphasised. This is so because some consumers’ especially prospective consumers are still anxious about the current economy and have become much more discriminating about their purchases. Some prospective consumers do not want to spend their money on a product they are unfamiliar with, so a trial experience will gear them towards becoming a consumer of the brand.”

    The sampling exercise would be on all flavour of noodles provided by the brand and is expected to run all through the year.

  • Brands suffer on Wikipedia, says report

    Eighty-five per cent of brands on Wikipedia are poorly represented, leading to calls for brand managers to better understand the site’s content needs, a study by EthicalWiki, a US consultancy specialising in Wikipedia has said.

    Fox Entertainment Group, LG Corporation, Playtex and Pepsi Bottling Group were among brand pages identified by the Wikipedia community as incomplete or low in quality.

    The report, entitled: Brands on Wikipedia by the Numbers, was produced by EthicalWiki, owner and consultant David King, based on an analysis of 2,578 brand pages and the opinions of Wikipedia’s volunteer community.

    Although the report has established that majority of brand pages on Wikipedia are poorly edited, King warned firms that if they improved their pages, or asked agencies to edit entries, they would ‘engage in a controversial practice in ethical grey areas that are ripe to put the firm through media humiliation’.

    Instead, he suggested that when looking to supply information for entries, Public Relations professionals should engage with Wikipedia’s editors in the same way as dealing with journalists.

    King said: “The level of sophistication on Wikipedia has remained stagnant. Companies should offer content of value to the Wikipedia community in a transparent way, not by directly editing articles they have an affiliation with.”

    The research also revealed that 51 per cent of Wikipedia’s requests for improvements on brand pages were related to providing credible, third-party sources to draw content from, such as press, books and scholarly works.

  • MoneyGram rewards customers in promo

    Global money transfer giant, MoneyGram International, has rounded off this year’s edition of its ‘Share-the-Passion & Win-Big’ Consumer promo with a public draw where 70 customers of its agent banks in the country emerged winners.

    The promo ran from January 19 to February 28 and offered MoneyGram customers who received money through any of the agent banks during the promo period a chance to enter for draws and win prizes ranging from smart phones to plasma TVs.

    Out of the seventy winners that emerged at the draw which used a transparent, technology driven process that treated a pool of 135,000 transaction entries from MoneyGram’s twelve agent banks in the country, twenty won plasma TVs while fifty others won Samsung Galaxy smart phones

    The event which held at the Oceanview Restaurant on Wednesday March 20 was witnessed by MoneyGram officials, representatives of agent banks, officials of the Consumer Protection Council (CPC) and the Advertising Practitioners Council (APCON), journalists and some invited guests.

    In a brief remark, MoneyGram’s Regional Director, North and West Africa, Francois Peyret, described the Nigerian market as a key receiver corridor in Africa just as he congratulated the country for winning the recently concluded 2013 AFCON tournament, thereby re-stating her generally acknowledged position as giant of Africa.

  • Judges sit for Indomie scholarship awards

    Dufil Prima Foods Plc, makers of Nigeria’s most popular noodles, Indomie Instant Noodles has announced the seating of the panel of judges for the sixth edition of its corporate social responsibility initiative on education-Indomie MSc Nutrition Scholarship Awards. This has resulted in the selection and adjudication of 12 qualified candidates from the numerous entries collated from different parts of the nation.

    The members of the panel for this year include; Professor, Department of Biochemistry, Ahmadu Bello University, Zaria, D.A Ameh; Dr. (Mrs.) Onot Ekpe, Department of Biochemistry, University of Calabar; Professor, Chairperson Admissions Committee, Federal University of Agriculture, Abeokuta (FUNAAB); and Dr. Oluseye Onabanjo of the Department of Dietetics and Nutrition, FUNAAB.

    Commenting on this development, the Public Relations Manager, Dufil Prima Foods, Mr. Tope Ashiwaju stated that the panel of judges are credible people with proven integrity and their level of proficiency in the field of Dietetics and Nutrition and other related fields has brought about ideas to reach informed decisions that has led to the selection of the 12 awardees.”

    “I am pleased to announce once again that another creed of veteran scholars have sat to ascertain the 12 deserving Nigerians for the 2012/2013 session on the Indomie MSc Nutrition Scholarship Awards. It is also worthy of note that the scope has been expanded to achieve more national coverage.

    Ashiwaju revealed that the selection phase of the 2013 edition by the Dufil-Nutrition Awards Committee recorded over 200 entries, out of which 62 candidates were carefully selected having met the initial requirements before undergoing the last stage of screening in which the judges selected 12 finalists in consonance with the set criteria for selection.

    Also speaking on the Scholarship award, Co-ordinator of the programme, Professor Babatunde Oguntona, testified to the fair and eligible process in which the committee of judges arrived at the 12 finalists. He further stressed that the criteria for this selection was strictly adhered to, and it was through this means that the 12 finalists emerged.

    “The panel of judges for the 2012/2013 Indomie MSc Nutrition Scholarship Award selected these 12 finalists using certain specified criteria. As part of the criteria for eligibility, the candidate must be a Nigerian with qualification in any Nutrition related course at the degree or post graduate level within the age range of 20 – 35years. Eligibility was open to all candidates from all geo-political zone of the federation including the FCT, candidates must have secured admission to undergo the PGD or MSc degree programme in Nutrition and Dietetics, amongst others.”

    A member of the panel of judges, Dr. Oluseye Onabanjo of the Department of Dietetics and Nutrition, FUNAAB commended the effort of Dufil Prima Foods Plc for the continuous opportunity being given to the less privilege since 2008 as this will have a very great impact not only on the beneficiaries but also a multiplier effect on their family and the society at large. She also went further to urge the 12 awardees to take advantage of the opportunity and make the best of it.

  • Noah’s Ark marks 5

    In commemoration of its fifth anniversary, Noah’s Ark Communications Limited, one of the leading new generation creative Advertising agencies in Nigeria recently engaged the crème de la crème of the creative industries including advertising, photography, films, art as well as literature in a workshop on the state of creativity and the future of the industries in Nigeria with the theme ’The Business of Creativity, What’s next?’

    The workshop tagged ‘Creative Safari’ was held on March 21, at Terra Kulture, Victoria Island, Lagos. The workshop, which was moderated by a Nigerian leading poet and writer, Toni Kan, witnessed two sessions of discussions by invited guest speakers including Jumoke Verissimo, winner of Carlos Idize Ahmad Prize, ), Itah Hozaife CEO, Ink Marks Limited (Literature) , Ace Photographer, Kelechi Amadi-Obi (Photography), Biola Aloba, CEO comedy factory (Comedy), Tosin Martins, popular musician and  olo mi crooner (Music), Nnamdi Ndu, Chiny Productions (Advertising) and Sesan Adedeji, Publisher of Bubbles Magazine (Entertainment)

    Among other notable personalities that attended the workshop are Kola Abiola, Chairman Board of Directors, Noah’s Ark Communications, Hakeem Bello, the Special Adviser to Lagos State Governor on Media, Tunji Adeyinka, Managing Director, Connect Marketing Board Member of Noah’s Ark, Alhaji Hameed Soyemi, another Board Member of Noah’s Ark, Steve Babaeko, Managing Director, X3M Ideas and Sunkanmi Ajiboye, Managing Director of Mart Link Advertising. The event was well attended by Advertising practitioners, the Media as well as Students and Faculties from tertiary institutions including, University of Lagos, Yaba College of Technology, Lagos State University and University of Ibadan.

    Delivering his opening remarks at the Creative Safari, the Managing Director and Executive Creative Director, Noah’s Ark Communications Limited, Lanre Adisa, explained that the agency decided to set the pace by creating a melting pot for practitioners in the different fields of creativity including but not limited to Advertising but also music, literature, photography, comedy and entertainment to meet and deliberate on issues affecting the industries with a view to creating a better future.

    Adisa disclosed that he strongly believes that the gathering will mark the beginning of a journey that will shape the future of creativity in the advertising industry and the country as a whole. He noted that the Advertising industry has a lot to learn from the other auxiliary industries such as music, comedy, visual art, films, photography, literature and other forms of creative expressions.

    ‘’Beyond rolling out the drums to celebrate the agency’s fifth anniversary, we have decided to set a pace in the industry by holding the Creative Safari to allow for creative professionals to brainstorm and deliberate on the state of creativity in the country in perspectives with the global trends with a view to contributing to the development of the industry for better results,” he said.

    Also Speaking during the cocktail, Adisa noted that the five years journey of the agency has been very remarkable working on different brands with several milestone achievements to show for the great works. He explained that apart from several laurels won from the local LAIF Awards, the agency placed the Nigerian Advertising industry on the global limelight by being the first to have its work featured in the Luzers  Archive in 2012.

    He then used the medium to express the agency’s profound appreciation to its numerous clients comprising the Tolaram Group (with brands such as Indomie Instant Noodles, Nobel Carpets & Rugs, Hypo and Power Pasta), GOTV, uac Restaurants, CAP Plc. (Dulux), Paga, Swift Network, Energen, Chellarams Plc., Lotus Capital, Primlaks among others.

    The cocktail event was attended by representatives of the agency’s different clients, captains of industries, members of staff of the agency, suppliers and partners as well as friends and well-wishers.

    Lanre Adisa-led Noah’s Ark Communications Limited opened shop in 2008. Adisa has over 20 years’ experience in the Advertising industry having worked with several agencies like MC&A, Rosabel Advertising, Insight Communications and TBWA Concept where he resigned as Executive Creative Director to start Noah’s Ark. Adisa is generally regarded as one of the leading Creative Directors in Nigeria and a thought leader in the industry.

  • New eatery berths in Ibadan

    JaaGee Nigeria Limited has unveiled a new eatery called Stop-Over Grilled Chicken Centre which offers freshly grilled chicken and chips.

    The centre is a new innovation which focuses on quality and a modern preparation of grilled chicken, chips and fried fish.

    The Managing Director of the company, Mr Gbolade Famoriyo, stated that the decision to position the stop-over was to serve as a quick linking channel to people coming from the north, east, south and west.

    Famoriyo added that travellers were only expected to have a quick stop-over for their order which should not take more than five minutes. “We have brought in a completely new innovation into the fast food industry in Nigeria,”

    The Managing Director added that services were also rendered for formal and informal events, with home delivery, noting that the unique selling point of the eatery was the low fat content of the meal.

    Mr Famoriyo said the business of quality service would only be appreciated by those who love good food and would be willing to pay for a quality meal. He also revealed that experts managing the business came from Ghana and the United Kingdom to ensure international standard and uniqueness.

    Jaagee Nigeria Limited has been in the business of ensuring food standards and the nutritional value of food for over 20 years and has identified the need for quality in grilled chicken and chips meal after consultations with directors of major food eatery centres in France, Sweden, Japan, United kingdom and the US.

  • HP ScanJet 300: A scanner for Nigeria

    HP ScanJet 300: A scanner for Nigeria

    With the introduction of the new HP ScanJet 300 Flatbed Scanner into the market, global leader in PC products and technologies, Hewlett-Packard, brings small business owners in Nigeria an exciting new option for scanning photos and documents.

    The HP ScanJet 300, superior to the Flatbed ScanJet 200, is a high resolution scanner designed to carry out scanning tasks at an incredible speed of 10 seconds per page. Small, compact, and easy to carry around, the new scanner, which is the smallest in the Flatbed series, weighs about 1.76kg. It is built for efficiency as it combines versatility in function with cost and time saving features to capture, store and share photos and documents in less time.

    For new users, getting started with the ScanJet 300 flatbed scanner is easy. The user-friendly design and almost ‘plug and play’ attribute sets the user up a smooth experience. To begin, the user only needs to plug in the device using a single USB cable.

    The HP ScanJet 300 machine is equipped with four buttons that perform multiple functions. It scans documents at resolutions of up to 4800 dpi and can scan multiple documents which can be saved as separate files in several formats. The high resolution of the scanner ensures clarity of scanned photos and documents.

    The Flatbed ScanJet 300 comes pre-installed with software like the Arc Soft Photo Studio 6 and the Optical Character Recognition (OCR) which enable direct photo and text edits and transfer.

    With its scan-to-cloud access feature, the ScanJet 300 saves time by reducing drastically the process of sending scanned documents via email.

    The scanner also aces it in the areas of energy efficiency. Its low energy consumption makes it eco-friendly while the USB-powered design ensures it is the perfect fit for the Nigerian market. With this unique power design, the machine scans and archives documents without a ready power source. In this case, the PC can serve as an alternate source of power thereby allowing scanning functions during power cuts or while on the user is on the move.

    The HP ScanJet 300 Flatbed Scanner is intuitive, time efficient and mobile in nature. It comes in handy for businesses and professionals who cannot afford the luxury of time while scanning, archiving or sending photos and documents.

    Despite the easy-to-carry design, the ScanJet 300 scanner appears not as solid as some of its predecessors; and so it should be handled with care. It is however worth every bit of the N16,500 it costs.

     

  • Which ‘Road to the Final’ Would You Take?

    Which ‘Road to the Final’ Would You Take?

    Heineken® invites football fans to use their imagination in a race to get a seat at the UEFA Champions League Final in Wembley

    Lagos, 2nd of April, 2013 – As some of the best football teams in the world battle it out in the Quarter-Finals of the UEFA Champions League, Heineken® has unveiled the latest element of its ‘Road to the Final’ campaign with the launch of a new ad campaign. The ad demonstrates how, with imagination and resourcefulness, one man is able to witness club football’s most prestigious event – the Final itself.

    Premiering today in more than 170 countries, the ad is the latest element of the brand’s global integrated ‘Road to The Final’ campaign as it celebrates its seventh consecutive year sponsoring the UEFA Champions League.

    The ad features one lucky fan, who receives a ticket to the UEFA Champions League Final. The only problem is that he is on the other side of the world and faces a race against the clock to get to the match. Through a combination of resourcefulness, imagination and inventiveness he manages to overcome every obstacle put in his way – to be rewarded with the ultimate football experience – a pitch side seat at Wembley, arriving just before kick-off.

    In line with the new campaign, Heineken® will be rewarding Nigerian fans for displaying inspiring and imaginative behaviour by offering tickets to the UEFA Champions League Final in Wembley, London. Heineken® invites open minded Nigerian UCL fans to take part in a race to win 5 tickets to UEFA Champions League Final in Wembley, London on an all-expense paid trip. 350 fans will be invited for this once in a lifetime race from the National Theatre, Iganmu, Lagos on the 13th of April, 2013, where only the first five contestants to complete the race will win the tickets to the Final. On their journey they need to solve riddles to overcome obstacles and complete the race. Entries for the race start on the 3rd of April and close on the 10th of April. To register consumers need to go to the Heineken website, www.Heineken.com or on facebook at www.facebook.com/Heineken.

    Throughout the ‘Road to the Final’ campaign, Heineken® is encouraging fans to engage with the brand through a series of unique activities from on shelf in modern stores to in-bar and social media, offering incredible once-in-a-lifetime prizes.

    The brand’s Facebook fans can play a pinball game featuring elements of the advert. Players can compete against each other – and Heineken ambassadors including Clarence Seedorf – to earn bragging rights and UEFA Champions League prizes. For the Semi-Finals, eager fans will have the chance to engage with Seedorf through Twitter – with the most resourceful receiving prizes for their imaginative responses to Heineken’s task.

    As the ‘Road to The Final’ campaign reaches its climax, Heineken® will once again invite fans to the Final VIP viewing event will host over 250 fans from across Nigeria to experience a premium football viewing experience at the Heineken Champions Planet , Victoria Island, Lagos.

    Jacqueline Van Faassen, Heineken Senior Brand Manager, commented on today’s announcement: “We are delighted to launch the next stage of the ‘The Road to The Final’ campaign with this new TVC. Our fans are intelligent, quick witted and worldly people so we’ve worked hard to craft a campaign that they will enjoy being part of.

    For this we are truly excited to organise the race to the final for the first time so we can reward the biggest Heineken® fans in Nigeria with an all-expense paid trip to the UEFA Champions League Final in Wembley, London.

    We want consumers to watch the advert on youtube.com/Heineken, engage with the brand by playing the digital game, Tweet Clarence Seedorf and come to Heineken® events. If they do, they might even get the chance to see the Final in a uniquely Heineken® way whether it’s in Wembley via the race to the final event or at the Heineken Champions Planet, Lagos via Heineken quiz and in-bar.”

    This week , J.J Okocha will be visiting the Heineken Champions Planet to interact with consumers during the match to make the viewing experience more exciting.The fun and excitement of this UCL season is not limited to the Heineken Champions Planet because video episodes of visitors experience will be broadcast across the nation on major TV stations. Live reports from the Heineken Champions Planet are also available on Nigeria Info Live radio commentaries and twitter at Heineken_NG. Heineken consumers in Nigeria can be part of the exclusive experience by visiting any selected Heineken world class bars or taking part in the quizzes on Heineken face book page.

    http://bit.ly/HNK_UCL2013_Final