Category: Brand week

  • When BBA hits one million likes on Facebook

    AfricaMagic’s ‘Big Brother Africa’ has smashed records since it first launched and with its’ eighth season already in production, this week the show’s fans emphatically proved that it remains arguably the biggest and most popular television series on the continent when they helped the show to hit a milestone one million facebook likes!

    Having championed the concept of audience engagement from its very first day on air, Big Brother Africa has reached out to DStv viewers in a variety of innovative ways including the option for viewers to send messages directly to the screen of the live 24/7 broadcast, and in that way sharing their thoughts, opinions and feelings about the show directly with others watching in 47 countries.

    But as social media platforms such as Facebook and Twitter have grown rapidly across Africa, so too has the reach of the series as fans dissect actions in the Big Brother house, anticipate twists and turns and share breaking news in what is a remarkable display of African dialogue around a program that is both hugely entertaining and at the same time, socially informative.

    “This is social engagement at its finest. At one level, it’s simply Africans gathering around a specific topic whose conversations are centralised around Big Brother. But on another level, it speaks to the continuous desire for connection that Africans have. It clearly demonstrates the growing reality of pan-Africanism, the increasing sense that Africans are stronger together

    She continues, “Fans of this show challenge us every day to make something that they will than separately. It’s a remarkable achievement for a show like Big Brother Africa and one that is only possible because a million people made it so,” says Biola Alabi MD for M-Net Africa, they push us every day to keep the concept fresh, they motivate us every day to keep Big Brother Africa dynamic. So this is their success. Our thanks go to every single one of them. And from May 26 we’ll bring them something fun and new that they will not want to miss!”

    The entries for the show closed on Valentine’s Day. Big Brother Africa 8 is set to run live 24/7 for 91 days on DStv, starting May 26. In addition, GOtv audiences will see highlights of the show ensuring that Biggie reaches a new and emerging audience. For more information on the series, check out these online homes: www.africamagic.tv ; https://twitter.com/bigbroafrica;

    www.Facebook.com/bigbrotherafrica;http://www.youtube.com/officialbigbroafrica

    Produced for AfricaMagic by Endemol SA, Big Brother Africa has 279,000 Twitter followers. In 2012, the show drew over 2.3 million messages to TV, over two million unique online browsers and 128,000,000 website page views.

  • Niche IMC now ICOM+IN member

    Niche IMC, one of the Nigeria’s integrated marketing communications shops, has joined the fast growing ICOM+IN, a global network of independent advertising and marketing communications agencies.

    According to information from the global network, Niche IMC becomes the ninth agency member of the rapidly growing ICOM+IN Africa Network, joining agencies in Angola, Ghana, Ivory Coast, Mozambique, South Africa, Tanzania and Zambia. With the appointment, Niche IMC, Lagos, will represent the network’s businesses and interests in Nigeria.

    Peter Jackson, regional director of the ICOM+IN Africa network and CEO of the Volcano Group, South Africa, says “Niche’s appointment reinforces what is already the largest group of independent agencies stretching across Africa”.

    “With other regional key appointments in the works, ICOM+IN is on track to be the largest network of advertising and marketing communications agencies most effectively covering sub-Sahara, North Africa and the Middle East,” Jackson declares.

    Speaking on what he describes as partnership for growth, Ola Awosemo, Chief Executive Officer, Niche IMC, explains that the arrangement is aimed at human capital development for the agency which supports its inclination to continually enhance its clients’ businesses. “It allows us to share resources with other members as well as access to other extensive global tools, which form the currency of this business.”

    When this happens, it is only natural that as applicable to other ICOM+IN’s members, the agency will be able to extend its frontiers through joint business opportunities through ICOM+IN’s international and Africa network, Mr. Awosemo further discloses.

    Founded in 2006, Niche IMC handles a variety of local and international consumer and B2B accounts in insurance, finance, beer, power generators, telecom and other categories.  The agency’s clientele include Nigerite, Leadway Assurance, Etisalat, Addide (Supermarket chain), Grand Oak, Morpol Engineering among others.

    ICOM+IN’s Managing Director, Gary Burandt rationalised Niche IMC’s appointment and the network’s African expansion policy as follows; “Africa is an increasingly important part of the world and increasingly important to our network”.

    Founded in 1950 with headquarters in  Rollinsville, CO (USA), the ICOM network which recently merged with IN, has over 100 agencies based in 80 countries and a revenue in excess of $3.5 billion.

    Member agencies have many of the benefits of a major multinational agency group – providing effective integrated communications resources to clients internationally — while maintaining their independence and local ties. It’s the best of both worlds: Global capability; local control. Of equal importance, the network provides a forum for a free exchange of ideas, information and support for members.

  • What’s trending?

    Nigeria is trending. Dame Patience‘Lazarus’ Jonathan is trending. Super Eagles and Steven Keshi are trending. Carl and Oscar Pistorious are trending. Pope Benedict XVI is trending. You know why they are all trending; therefore, you do not need a rehash. However, for the uninitiated, an overview of ‘what’s trending’ would suffice. The Twitter micro-blogging site operates a procedure. This process determines topics that are the most discussed through Twitter users at any given time. The most popular topics are termed as “trending topics.”

    Noteworthy world events, global international sports results such as [the Super Eagles of Nigeria that recently won the just concluded African Cup of Nation (AFCON) in South Africa after 19 years in the wilderness]; news about celebrities such as [the French cyclist Lance Armstrong who confessed to using performance enhance substance for seven consecutive years or the untimely death of Goldie Harvey of the Big Brother fame]are among items that are commonly “trending” on the Twitter site.

    Due to its few words advantage (140 characters) Twitter users can be tweeting about the same topics at the same time. Twitter’s trending procedure identifies these topics by detecting when words or phrases are being frequently mentioned in tweets. Twitter then lists the current top 10 topics on your Twitter home page. You can click on any of the topics in the “Trends” list to view a feed of all the recent tweets containing the trending topic. This includes tweets from all Twitter users, not just those you have chosen to follow.

    However, Twitter users commonly use “hashtags” to participate in trending topics. To use a hashtag what you need to do is include the name of the topic after the hash (#) symbol within your tweet. For example, during an international sports event such as AFCON, Twitter users would append “#Afcon” to the end of their tweets to show their tweet is related to the topic. The tweet would then appear as part of the feed if people click on the “#Afcon” topic on the Trends list.

    As if that is not enough, Twitter also sorts trending topics by geographical region. As such, if you click the “Change” link near the Trends list, you can choose to view worldwide trending topics or view the topics trending in a specific country or city. If a topic does not trend on Twitter, should not mean such a topic is not ‘hot’. It depends on what you termed as ‘hot’. So, what is trending in Nigeria? Many topics are trending right now. Are they related to our conversation? That is a different ball game.

    Nevertheless, beginning with this conversation, efforts would be made to identify topics that are trending or the ones that are not trending but by their sheer weight and relevance ought to be trending, and we would make them trend on this page. To make this participatory, if you come across issues that you would like to see trend, send them. Now what is trending?

    Nigerian farmers and Akinwunmi Adesina are trending, if not on Twitter, then on this page, now. At an interactive forum with reporters in Lagos, Adesina who is the Minister of Agriculture and Rural Development said the country would save N25 billion annually through the direct supply of fertilisers to farmers. You cannot fault him on that. However, how would he achieve that? Wait for it.

    According to him, aside giving over 20 million farmers direct incentive, government would provide N5 billion subsidy for the provision of the fertilisers.

    This way, the fertilisers would go directly to the farmers and not some fat-cat-importers-distributors-politicians, as was the case in the past. Under the new regime, farmers are expected to dole out N7.5 billion, state governments N3.8 billion and Federal Government N5 billion. The plan involves the release of 40,000 metric tonnes of food from the Strategic Grains Reserve to the affected families, which would include the provision of free seedlings and fertilisers to the affected farmers.

    Now, this is the interesting portion of the fertiliser saga. Government’s subsidy to the farmers would be delivered via vouchers, which would empower the farmers to buy phones. This is how Adesina puts it: The farmer takes the voucher to the local mobile phone operator and pays the balance, which is the difference between the value of the voucher and the cost of the phone. Once a farmer buys a phone and a SIM card, his new phone number will be updated on the e-wallet database and he will receive his e-wallet voucher, which will entitle him to purchase fertilisers and seeds at subsidized rates.

    The local mobile phone service providers would sell the phones directly to the farmers. Government would subsidise the cost of the phones. Adesina said interested mobile phone service companies would be involved in the scheme in order to achieve the goal. There is an international dimension to the fertiliser story as Rockefeller Foundation would work in partnership with Nigeria in the agricultural sector and about 10 million mobile phones would be distributed to smallholder farmers in 2013 in a scheme that would also involve Ministry of Communications Technology.

    To make it user-friendly, the phones would contain tips on climatic conditions, market prices of farm produce, extension workers and how farmers can access agricultural funds and such information. The summary of this long tale is this: federal government would subsidise the cost of fertiliser and seeds through an electronic distribution channel known as thee-wallet. Under the e-wallet process, a registered farmer would pay 50 per cent of the cost of farm inputs, while the federal and state governments would pay 25 per cent each.

    Hmmm, the first responsibility of a leader is to define reality. So, from the minister’s perspective, is the plan realistic? Is it what the farmers need now? Is this the best approach to overcome the challenges of fertilisers conundrum? Has this same idea been executed successfully in any country in the world? How did the first mover do it? Anyhow, whatever the case, the mobile phone should not be the sole channel of information distribution to the farmers. Traditional media should be involved to ensure adequate information dissemination.

    Handbills, brochures, custom publishing, radio and television programmes should be developed to reach the farmers with timely information on pricing, climatic change, farm input updates, planting season etc. The farmers could relate with that. But, mobile phones, e-wallet, e-voucher? Would it work as planned? Would the mobile phones get to the realfamers? Do you remember Computer for All Nigeria Initiative (CANI) and its outcome? Most of the good plan hatched by the government always ends up as another ploy to rehabilitate some fellows. However, if this scheme works, and works well, it would be a trending topic.

  • Would you divorce your wife via SMS?

    On Saturday morning, while I was globetrotting via my smart phone, I came across a story of growing divorce epidemic in Tajikistan on BBC online. Husbands working away in Russia, leading to serious social issues, are divorcing growing numbers of Tajik women, reports the BBC’s Rayhan Demytrie from Tajikistan. However, I was attracted to the story because of the mode of divorce often employed by these men.

    Tajikistan is among the few Muslim nations where men can divorce their wives by repeating the word “taloq” – divorce – three times. They can do it face to face, over the phone, or simply by sending an SMS. SMS is the most widely used data application in the world, with 3.6 billion active users, or 78 per cent of all mobile phone subscribers. The term SMS is used as a synonym for all types of short text messaging as well as the user activity itself in many parts of the world.

    The idea of adding text messaging to the services of mobile users was not frequent in many communities of mobile communication services at the beginning of the 1980s. The first SMS message was sent over the Vodafone GSM network in the United Kingdom on 3 December 1992. SMS was originally designed as part of GSM, but it is now available on a wide range of networks, including 3G networks.

    Text messages are powerful because they’re ubiquitous, easy to create and consume, relatively cheap, and can be used to do things such as deliver mobile banking (M-Pesa in Kenya), alert the police when someone has trespassed on your property and even pay for insurance services (Tigo Life Care Insurance in Ghana).

    Now there is yet another thing SMS is capable of doing: divorcing a wife. How I wish I were dreaming. However, unfortunate I am not even dozing. I am not only awake. I am alive. In several countries today, once a married couple had an argument, it is nothing out of the ordinary, or is it? After the quarrel, the husband sends a text to his wife telling her that he might as well divorce her.

    The woman goes to a judge, tells the judge what happens and because of how the law of Islam is structured, she is granted divorce. Just like that? Yes, just like that, to quote the late iconic Fela Anikulapo-Kuti. In 2011, a Saudi girl who had thought she could fulfill the dream of her life by marrying a well-known lawyer got the shock of her life when she was divorced by a text just three days after marriage.

    The unnamed woman from the western town of Taif said she had agreed to marry the lawyer because of his high position and good manners.

    “Three days later, he asked her to go to her family’s house and wait for him until he finishes some work,” Taif Arabic language daily said. “One hour later, she received a SMS on her mobile from her husband telling her that she is divorced.” Well, it is not in my place to determine or judge how a marriage should put an end, much less if it is right to use SMS to put “asunder to what God has put together”, but this is rather  shocking, and downright callous for a man to end “a God-ordained marriage” with an SMS. Whatever happened to the vow “till death do us part”?

    However, let us see the perspectives of Islam and Christian religions on divorce before you make up your mind. Allah provides general guidelines for the process of divorce with emphasis on both parties upholding the values of justice and kindness in formalising the end to their marriage (see Quran 2: 224-237 for general guidelines regarding divorce).

    Allah encourages the husband and wife to appoint arbitrators as the first step to aid reconciliation in the process of divorce. If the reconciliation step fails, the man and woman are guaranteed the right to divorce as established in the Quran, but the difference lies in the procedure for each one. When the man initiates a divorce, it is known as Talaaq.

    The pronouncement by the husband may be verbal or written, but once made, there is to be a waiting period of three months (Iddah) during which there can be no sexual relations, though the couple is living under the same roof.

    The waiting period helps to prevent hasty terminations due to anger and allows both parties time to reconsider as well as to see if the wife is pregnant. If the wife is pregnant, the waiting period is lengthened until she delivers.

    At any point during this time, the husband and wife are free to resume their conjugal relationship, thereby ending the divorce process. During this waiting period, the husband remains financially responsible for the support of his wife.

    The divorce initiated by the wife is known as Khul (if the husband is not at fault) and requires that the wife return her dowry to end the marriage because she is the ‘contract-breaker’. In the instance of Talaaq, where the husband is the ‘contract-breaker’, he must pay the dowry in full in cases where all or part of it was deferred or allow the wife to keep all of it if she has already been given it in full.

    In the case that the husband is at fault and the woman is interested in divorce, she can petition a judge for divorce with a cause. She would be required to offer proof that her husband had not fulfilled his marital responsibilities. If the woman had specified certain conditions that are Islamically accepted in her marriage contract, which husband did not meet, she could obtain a conditional divorce.

    Christian views on divorce find their basis both in biblical sources dating to the giving of the Law of Moses (Deuteronomy 24:1-4) and political developments in the Christian world long after standardisation of the Bible. According to the synoptic Gospels, Jesus emphasised the permanence of marriage, but also its integrity.

     In the book of Matthew, Jesus says “Because of your hardness of heart Moses allowed you to divorce your wives, but from the beginning it was not so. And I say to you: whoever divorces his wife, except for sexual immorality, and marries commits adultery”.

    Paul of Tarsus concurred but added an exception, known as the Pauline privilege. The Catholic Church prohibits divorce, and permits annulment (a finding that the marriage was never valid) under a narrow set of circumstances.

    The Eastern Orthodox Church permits divorce and remarriage in church in certain circumstances, though its rules are generally more restrictive that the civil divorce rules of most countries. Most Protestant churches discourage divorce except as a last resort, but do not actually prohibit it through church doctrine. However, in Tajikistan, divorce is done via SMS.

    Sola Fanawopo, a communications analyst, contributed this piece via sola@emaginationsng.com

  • Pepsi, Nigerian Idol, a partnership that works

    Pepsi, Nigerian Idol, a partnership that works

    It made its debut three years ago and since then the popular TV reality show, Nigerian Idol has been sponsored by Pepsi. The show has not only empowered young, talented and creative Nigerians, it has also helped to develop the entertainment industry. As the Season 3 of the reality show opens this week, WALE ALABI chronicles the impact of the Pepsi brand on its evolution and how it connects with its consumers through the show.

    With honed talents blended with hard work and encouragement from brands like Pepsi, not many talented graduates and undergraduates will go in search of white collar jobs after their graduation but rather most of them will live on their God given talents like Pop Crooner Iyanya, Tiwa Savage, Whiz Kid who are making waves in the entertainment industry.

    It was perhaps for this reason that the soft drink giant, Pepsi pledged to continue to provide a platform to harness the abundant talents that abound in Nigeria in the areas of sports and entertainment.

    Mr Norden Thurston, Head of Marketing Seven-Up Bottling Company Plc, said this at a gala night in Lagos during the weekend to unveil the final 12 contestants at the Nigerian Idol, Season 3. Pepsi has for over three years been as associate sponsor of the show.

    Said Thurston: “Pepsi as an international brand has always been associated with music as it has over the years signed such music icons as Michael Jackson, Britney Spears, Beyonce and recently Nicky Minaj.”

    Thurston said the expectation of Pepsi is that the winners of Nigerian Idol will make it big in their music career. Highlights of the event include the meet and greet session of the 12 contestants with Pepsi music ambassadors Tiwa Savage and Lynxnx and the electrifying performance by the duo to the admiration of the audience at the Civic Centre, Victoria Island, Lagos, venue of the event.

    Before last weekend, the Nigerian Idol train was in Abuja where students of the University of Abuja had the fun of their lives through Pepsi, the official beverage of the Nigerian Idol. The train had stormed the mini-campus at Gwagwadala last October as part of the awareness campaign for the Abuja auditioning and selection process for the musical talent hunt programme in Lagos later in the year.

    The sound of Iyanya’s Kurukere wafted from the convocation arena and like ants stirred, the students followed the direction of the sound as if in search of an oasis in a desert.

    From different road tributaries, the students moved to the convocation ground to catch fun and begin the weekend on an exciting note. As MC Tony was inviting the students, two young ladies stepped forward, strutting their stuff; waist shaking and sexy dance steps. They were joined by other effervescent youngsters as Omawunmi’s Botton Belle hit them hard.

    Comedians also had their day thrilling the students who had gathered under the surrounding trees and pavilion.

    There were lots of free Pepsi drinks and other products of Seven-Up Bottling Company Plc.

    Fantastic prizes were given to best dancers, comedians at the UniAbuja show.

    Marketing Manager, Key Accounts, Seven-Up Bottling Company Plc, Mrs. Patricia Iletogun said Pepsi is encouraged by the abundant talents in Nigeria to sponsor the Nigerian Idol as a way of harnessing these talents and helping the young ones to Voice Their Dream and refresh their world.

    Hundreds of talented youngsters stormed the auditioning venue at Rock View Hotel, Abuja for the two-day selection process.

    Those who were selected and given tickets to come to Lagos for the grand final also received special gift packs from Pepsi, the official beverage of the Nigerian Idol.

    The auditioning and selection process for the Federal Capital Territory (FCT) Abuja and surrounding states took place at the Rock View Hotel on October 13 and October 14. Those selected will join other contestants from other regions in Lagos for the commencement of the Nigerian Idol Season Three.

    For Yeka Onka, winner of the maiden edition of the Nigerian Idol, a music reality TV show, it was glorious homecoming when she embarked on a three-day visit to her home state, Abia courtesy of Pepsi.

    The visit saw her meeting with ‘Who-Is-Who’ in Abia State including Governor Chief Theodore Orji, the Speaker of the House of Assembly and a host of other highly influential citizens. Yeka also paid a visit to Girls High School, Ogbor Hill, Aba, her alma mata and some select schools in the State including Girls Senior Secondary School, Abayi, Umuochim, Amuzukwu Girls Senior Secondary School, Umuahia and the Seventh Day Adventist Motherless Home, Aba.

    Yeka was full of praise for Pepsi for facilitating the visit adding that the visit really afforded her the opportunity to canvass for the need for productive ventures in all human endeavours by the youths in the country.

    Her words: “It is a big privilege for me to be honoured in my state by my own people. I appreciate the fact that my people are rejoicing with me for emerging the winner of the very first edition of Nigerian Idol. I must however add that Nigerian youth should live their lives to the fullest by ensuring that their talents do not die with them.

    “Nigerians are very talented people and the best can be gotten from them with the right platform and exposure. The private and public sector should further unite to further help get the best out of them,” she said.

    She charged the students of the visited schools to strive to be relevant in the society saying “the society is looking for strong people who can change the world for the better. Your steps to this starts now. So, you have to be very obedient to your teachers and learn the rules of obedience because it pays at the end”

    At her alma mata, students were very much happy to see Yeka, who incidentally composed the school’s anthem. The Principal, Mrs. Igbetu Kalu Uduka also showered praise on Yeka who was also Miss Abia 2006.

    “When we remember your choice of Girls’ High School Aba, in your tour of the state and reflect on the love you have for your alma mata as your benefactor, we can then see in the judges’ eyes, the wisdom of ranking you the best among equals,” Mrs Udaku said.

  • Online firm unveils winner

    Nigeria’s pioneer online store,Jumia, hosted shoppers at its just concluded ‘Scream Jumia’ competition. TONIA ‘DIYAN witnessed the event. 

    Nigeria’s number one online retailer, Jumia, which continues to blaze the trail in online shopping experience, has opened its door to the media for the first time.

    According to Mr Afam Anyika, the Public Relations Manager, “it became imperative that we opened up our operations to the media. This has been an initiative long coming as we had to bridge that gap with Nigerians as to who we really are and our value proposition to them. In a nutshell, we provide shoppers with the safest, most cost effective and convenient means to shop anywhere in the country”.

    According to Opeyemi Adetomiwa, community manager at Jumia Nigeria, “The aim of the competition was to promote television commercial, creativity and enhance engagement across social media platforms.” Over 100 entries were received from which votes were collated over a certain period and the winner decided.”

    As part of the day’s proceedings, the co-founders of Jumia Nigeria, Raphael Afaedor and Tunde Kehinde gave a presentation titled Jumia: Nigeria’s number one online retailer. According to Raphael Afaedor, “Jumia Nigeria provides the easiest means to meet the needs of customers in the most stress-free manner.”

    He also stated that Jumia is the most trafficked and most capitalised online store with the resources to meet the demands of clients. “Jumia Nigeria has come into the e-commerce business with a view on the very long haul, along with investments from some very strong investors helping build a business for the future, such that will see Jumia delivering goods and products to every nook and cranny of Nigeria and making sure we have the widest assortment; so anyone anywhere can be able to find anything on jumia.com.ng and have them delivered to them at home”.

    Speaking further on Jumia’s suppliers and personnel who provide the world class products and services, Mr Tunde Kehinde said: “In terms of local talent, we’re doing a lot, today we are up to two hundred employees in Jumia with large majority if not all being Nigerians. We are reaching out recruiting for marketing, production, purchasing, operations positions etc; bringing them in-house training, and how to work in a retail environment.

    “In terms of local vendors we say why not come sell your goods with Jumia, we can literally sell your goods in Lagos, Abuja, Port Harcourt etc, while we will do fantastic marketing for you and the brands are responding.”

    Moving into the year, Jumia.com.ng promises to bring more customer-centric offerings and deals ably manned by a highly skilled and hands-on team geared towards changing the concept of shopping within Nigerian shores and beyond.

    The highlight of the day was the presentation of the $1,000 gift voucher to the winner Mr. Abokede Adebayo who came all the way from Ebonyi state. Other shoppers who were present went home with gift items.

    Mr Abokede while speaking to The Nation Shopping said “I am very happy to emerge winner at this competition. I am good at partaking in competitions like this and I thank Jumia for being faithful and for keeping to their words.”

    As a gift to shoppers, the store has also provided a discount gift voucher called Jumia profn, with which shoppers can obtain any product on their website, jumia.com.ng.

  • Role of brand in nation building

    Nigeria is the largest market in Africa. Every company and establishment eye it’s potential buying power. Influx of European, US, Asian and even South African companies has grown. From wine makers in South Africa to electronic giants in Asia, Europe and the United States (US), to car making countries like Germany, China and Japan. All these make Nigeria a ground to settle, writes Raji Rotimi Solomon.

    Over the years, Brands and their parent companies have succeeded in building the economy of their indigenous countries and foreign hosts by contributing to the Gross Domestic Product (GDP) of the countries. According to brand consultant Harish Bijoor, “At different points in time, in the legacy of a nation, different brands do service to it.”

    This is possible due to the profits made by the Brands during a fiscal year, employment opportunities for citizens, Corporate Social Responsibility (CSR) which include provision of electricity, roads, pipe-borne water, manufacturing plants etc. Due to the importance of these Brands to their economy, they are proudly supported by Governments who come to their rescue whenever crises looms.

    Between 1998 and 2007, Nokia contributed a quarter of Finnish growth and as at the early 21st century, Nokia had employed more than 24,000 people in Finland alone. In a country whose only natural resources are its vast forests, Nokia succeeded in putting Finland on the world map. Nokia is the first phone manufacturer to own a Care Center in Nigeria. The company also partnered with the Lagos State government to implement the House-Numbering project.

    Thus, Nokia users have access to a detailed offline map of Lagos State. To this extent, its a win-win game for Nokia. They connect with their consumers, sell more with the new improved application that provides detailed offline map. Bearing all of these mind, it’s unfortunate to note that there is not a single Nokia manufacturing or even assembly plant in Nigeria.

    Amongst many Chinese pirate companies, Huawei has distinguished itself as a Telecommunications’ equipment manufacturer and is currently the largest telecoms equipment manufacturer. In 2010, the company announced a net profit of over $3 billion. In addition, Huawei owns a training facility in Abuja where people are constantly undergoing training. This facility is the first of its kind in West Africa.

    Samsung Group having about 80 subsidiaries with Samsung Electronics as its crown jewel is responsible for 20 per cent of South Korea’s GDP. Samsung owns a Care Centre in Nigeria to oversee the servicing, repair and maintenance of Samsung electronic products. In partnership with the Lagos State government, the company owns a Technical School in Ikeja, Lagos. After the training however, the students still go out hunting for jobs, and this in turn does nothing to alleviate the alarming unemployment rate in the country. If only Samsung had a manufacturing plant here, these students would have qualified to work there since they already have the technical-knowhow.

    In a country known for its financial service industry, Nestlé—a consumer-goods company—contributed 15 per cent of Switzerland’s GDP in 2012. Nestlé has a vibrant Nigerian arm with a functional manufacturing plant that employs locals. Guinness storehouse; the home of Guinness welcomed over one million visitors in 2012 and served as Ireland’s major international major tourist attraction. Guinness Nigeria owns a manufacturing plant in Nigeria and undertakes many CSR projects in the Nigerian community. Coca-Cola has over 90,000 employees who cut across more than 200 countries of the world and contribute immensely to the Nigerian economy through its Nigerian arm that employs locals and many CSR projects spread across diverse Nigerian communities.

    With Toyota as its spearhead, Japan’s automobile industry contributed 10.5 per cent growth to the country’s economy in 2009. Toyota has more than 300,000 employees with the majority being Japanese. Toyota has no manufacturing or assembling plant in Nigeria yet it is the top selling automobile in the country. Same goes with Germany’s Mercedes Benz and the rest.

    Every year Nigeria churns out graduates in their thousands from different universities with no assurance of employment. Yet different foreign brands have turned the country into a cash cow. In recent times, there’s a projection that the sales of smartphones in Nigeria would hit N900 billion by 2015, yet unemployment is at its all-time high, crime increases and the government is complacent in tackling the malaise that is gradually turning employable youth with certificates into criminals.

    Excuses given by these companies abound and are quite tenable. First, power is the crippling factor that companies experience. The cumulative effect of the staggering cost of generating power in Nigeria, is a substantial increase in cost of production, which in turn means that the goods produced would be more expensive than expected. Setting up manufacturing and assembly plants in the country should serve to help cut costs for the manufacturers since it would mean a reduction in such overhead costs like transportation.

    Unfortunately, when weighed against the astronomical cost of generating power in Nigeria, locating the plants outside the country seems like a more logical and cost effective choice. The recent spate of insecurity in the country, has served as a further encumbrance as far as this goal is concerned. Would Nigeria continue to be a dump site for these brands? Who is to blame for this misfortune, the government or the companies?

    Speaking with a Nigerian professor of economics, Prof. Makinwa Olusegun said: “a nation that would grow must first of all grow its manufacturing sector, encourage foreign investors to build their manufacturing plants in the country. Countries like India grew like that. If we continue to be consumers and not producers, we would end up being stagnant and may not be able to cope with the level of unemployment that would hit the country in another ten years.

    The government should first of all create an enabling environment for local brands to grow, and also for foreign brands and investors. Make importation almost impossible and make foreign companies see the cost effectiveness of stabling their either manufacturing or assembly plant in the country.

    For example, many companies are running to Ghana to produce and then come to Nigeria and sell. They sell ninety percent of what they produce in Ghana here, that fact is quite unnerving. This would surely continue if not get worse if the government don’t do anything about it on time to salvage the crisis.”

  • Five Heineken consumers for Champions League final

    As part of its promise to provide an enduring consumer experience to UEFA Champion’s League followers in Nigeria, the Heineken brand plans to take five Nigerian Heineken consuming football fans to this year’s final in London.

    The five lucky Nigerians will enjoy an all expense paid trip to witness the final match of the UEFA Champions League at the Wembley Stadium, London on May 25.

    This was the highpoint of an address by the Marketing Director of Nigerian Breweries, Mr Walter Drenth  at a press conference organised to herald the brand’s plan for the premium viewing experience at the premium Heineken Champions Planet in Lagos last Wednesday.

    Drenth, however, added that   unlike previous seasons when five winners emerged from a transparent draw ceremony, consumers who will benefit this season were encouraged to show their skills, wit and inventiveness to win tickets and be among the thousands of ‘privileged’ football fans that will watch the match live in Wembley stadium.

    He said: “Consumers who will win must show they are a true Man of the World: open-minded with a passion to go beyond their comfort zone. They have to be active and resourceful in their pursuit to progress in life and must be inspired by the inventiveness displayed by great players in the UEFA Champions League. Will this year be the year our consumers will go from spectators to Champions? It is history in the making, and it is under this pressure that they need to find their way to the ultimate goal; The UEFA Champions League Final.”

    According to the Marketing Director, visitors to the Heineken Champions Planet in Lagos are also in for an exciting time as the brand has outlined several exciting programmes to give them a premium experience.

  • Interswitch rewards shoppers

    There is nothing more exciting to dedicated shoppers than being rewarded for shopping through a loyalty scheme such as Reward Money loyalty programme by Interswitch, which is aimed at giving back to customers every time they go shopping.

    Interswitch, an integrated payment and transaction processing company, through a relationship with several established merchants in the country, has intensified the campaign of its Reward Money loyalty programme with these merchants in a bid to reward Verve cardholders.

    The first in-mall activation took place at the Ikeja Shopping Mall with some of these merchants such as US Polo, Accessories to die for, KFC etc, where a winner was instantly rewarded with N5,000 gift voucher for a purchase at one of the merchant locations.  According to the firm, customers, who make purchase with Verve card are awarded Reward Money for purchases made at merchant locations.

    Director of Switching and Processing at Interswitch, Akeem Lawal, while speaking at the activation of the loyalty programme at merchant locations at Surulere Shopping mall at the weekend, noted that Reward Money is an innovative merchant loyalty scheme, which allows Verve cardholders to get instant rewards while using their cards at merchant locations.

    For the Surulere mall, he said the firm has started a partnership with 12 merchants and hopes to increase the number in a few days, even as it expressed interest to expand the programme to Lekki shopping mall soonest.

    “This is first of its kind loyalty programme in Nigeria, as it allows customers to earn Reward Money based on each merchant’s pre-agreed Reward Money allocation. The Reward Money earned is instantly converted to spendable money on the customer’s card. The receipt obtained from the merchants PoS shows the Reward Money earned and the total Reward Money balance accumulated,” he said.

    He added that the solution has been designed to be “simple to use, simple to earn and simple to redeem” and it is very easy to set up for the merchant. It is very easy for the merchant to use and operate as it is automated and requires minimal human interaction from the merchant and cardholders.

    For instance, the PoS terminal recognises the cardholder and automatically awards the merchant specified Reward Money to the cardholder based on the amount spent. The more money the customer spends at the merchant using a Verve card, the more Reward Money earned.

    The money earned can instantly be spent or “burned” to buy products or services from the merchant or accumulated to be spent later at the same merchant or at any of the other Reward Money enabled locations.

    He said Reward Money is specially designed to foster a better relationship between merchants and their customers. With Reward Money, merchants would be able to reward customers based on the amount they spend and customers will be encouraged to spend more at the merchant’s location using their cards.

    “The Reward Money merchant determines the amount of Reward Money to be given, which can be as much as 20 per cent of total purchase value to the cardholder,” he explained.

  • Fidson boosts healthy living

    Fidson Healthcare Plc has again achieved another giant stride in providing quality household healthcare solutions for young adults and older generations, with the introduction of its new product brand, Cestra into the Nigerian pharmaceutical market.

    Cestra is a range of nutraceutical supplements, a unique blend of vitamins, minerals and other nutrients that offers natural wellness and healthy living to Nigerians.

    According to the General Manager, Marketing, Fidson Healthcare Plc, Mr Ola Ijimakin, having learnt from nature’s example, Cestra formulas are developed with the Intelligent Nutrition System, which is a set of systematic standard and benchmark for nutritional supplements, to provide the needed day -to- day nutrients for general wellbeing and healthy living.

    “Taken into account the natural synergies and competition that exists between nutrients, Cestra formulation always include additional nutrients to ensure a product works without adversely interfering with the metabolism of the other nutrients in the body. We have a product that is specifically formulated to take care of every member of the family

    The Cestra brand comes in five different variants (Pre Natal, 50 Plus, Pro Biotix, Once A Day and Omega 3 & 6) offering full range of outstanding natural products in order to address a wide range of health challenges and provide next-to-nature solutions for the general wellbeing and health of Nigerians.

    The introduction of the new Cestra brand into the Nigerian pharmaceutical market is another demonstration of Fidson’s innovative approach to ensuring the quality lifestyle and healthy living for Nigerians, as the company continues to make a bold statement of its corporate value proposition, which is ‘……we value life’, through its array of quality healthcare products.