Category: Business

  • Indigo wins model agency award

    Indigo wins model agency award

    Integrated Indigo Limited delivered an outstanding performance by dominating the 2025 Lagos Public Relations Industry Gala and Awards (LAPRIGA), sweeping an impressive five awards in different categories, including the most coveted Model Agency of the Year.

    The other four categories won by the agency during the awards ceremony in Lagos included Insight-Driven Communication, Private Sector Public Relations Campaign of the Year, Crisis and Issue Management, and Sustainability Communications.

    Managing Director, Integrated Indigo Limited, Bolaji Abimbola, explained that winning across various categories, including crisis management, sustainability communications, and insight-driven campaigns, highlights the agency’s versatility and deep understanding of evolving client and societal needs.

    Abimbola explained that the recognition further strengthens the Agency’s resolve to continue delivering innovative, responsible, and results-oriented solutions.

    “These awards reflect the strength of our thinking, the quality of our execution, and the dedication of our people. At Integrated Indigo, we remain committed to helping brands navigate complexity, manage reputation, and build meaningful connections with stakeholders through strategic, insight-led communication,” he said.

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    Speaking during the presentation of the Model Agency of the Year Award to Indigo, Chairman of the Selection Committee ChidoNwakanma revealed that the 2025 edition received over 100 entries across 19 award categories, reflecting the growing recognition of the awards and the improving quality of professional practice.

    While commending the quality of entries, Mr Nwakanma urged practitioners to embrace peer review and professional validation as essential to the growth and credibility of the profession.

    “Submitting your work for scrutiny is a professional stride, not a vulnerability. Excellence thrives when it is confidently showcased,” he said.

    The LAPRIGA triumph further builds on Integrated Indigo’s impressive run of industry recognitions in 2025. Recently, the agency clinched ‘Best in Brand Communications’ at the 2025 SERAS Awards and emerged as a major winner at the 2025 Brandcom Awards, where it was named PR Agency of the Year and Most Outstanding Agency in Corporate Communications.

    On the continental stage, Integrated Indigo also received the Excellence in Financial Communications honour at the 2025 SABRE Awards, reinforcing its reputation as a best-in-class communications powerhouse.

    With a growing portfolio of award-winning work and a strong track record across local and international platforms, Integrated Indigo continues to set industry benchmarks by blending strategy, creativity, and purpose to deliver impactful communication that drives both business success and positive societal outcomes.

  • Afreximbank, Heirs Energy seal $750m oil and gas financing deal

    Afreximbank, Heirs Energy seal $750m oil and gas financing deal

    Heirs Energy has secured a $750 million financing package from the African Export-Import Bank (Afreximbank).

    The deal is designed to propel the indigenous energy company into a new phase of growth and lift its oil and gas production to about 100,000 barrels of oil per day and 250 million cubic metres of gas.

    The financing agreement was signed at the weekend in Abuja, marking one of the most significant recent commitments of African capital to an African-owned energy business. The facility is expected to strengthen Heirs Energy’s upstream operations while supporting Nigeria’s broader push for energy sufficiency and industrial growth.

    Chairman Heirs Holdings, Tony Elumelu, described the transaction as a strong signal of confidence in African enterprises and institutions, praising Afreximbank for its role in backing large-scale indigenous projects.

    “The most impactful and catalytic finance institution in Africa is Afreximbank. They have grown the capacity and the boldness to support African businesses,” Elumelu said.

    He noted that the journey to scale Heirs Energies had been shaped by trust from financial partners and a strong emphasis on performance. According to him, Afreximbank played a defining role from the early stages and has now returned to support the company’s next level of expansion.

    “For Afreximbank and others to come together and say, okay, we can restructure this, give you more room to do other things, it comes back again to Afreximbank. They started it, and they are now coming again to scale us to the next level.

    This is a clear manifestation of African capital working for African businesses,” he said.

    Elumelu also stressed that private sector leaders have a responsibility to deliver results when supported by financial institutions. “When financial institutions support you, the least you owe them is your performance. If you perform, you demonstrate and encourage them to do more for you and for others also,” he said, adding that even during periods of severe oil theft, the company never defaulted on its obligations.

    Reflecting on the early struggles surrounding the acquisition of Oil Mining Lease (OML) 17, Elumelu recounted the regulatory and financial hurdles Heirs Energy had to overcome. He disclosed that the acquisition faced prolonged delays under the administration of former President Muhammadu Buhari, partly due to concerns that the asset was too large for private sector ownership.

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    “Our government, led by President Buhari, refused to approve it. And the reason was that it was too big an asset to be in the hands of the private sector, forgetting that Shell was an international private sector entity that held this,” he said.

    According to him, the delays came at a high cost. “We went for over one and a half years. We were paying bank charges, we were raising money, we were paying legal fees. Surviving on this continent is tough,” he said.

    Elumelu explained that the initial transaction had to be unwound at significant expense before the company was allowed to proceed with only OML 17, after other assets such as pipelines and power plants were stripped out. He said Afreximbank stepped in once again to support the company at that critical point.

    “That’s how we started this journey. And I told my people, let us show that out of Africa, out of Nigeria, we can grow world-class businesses. We can grow an integrated energy company,” he said.

    President of Afreximbank, Dr. George Elombi, said the bank’s support for Heirs Energies reflects its broader commitment to the continent’s energy sector, which he described as critical to economic stability across Africa.

    “Afreximbank is still working on the energy bank, so that we can move most of this energy portfolio there, that’s where it should sit,” Elombi said. “And we would put tremendous capital in it and support it to be as bold and innovative as Afreximbank itself.”

    He warned that failure to support the energy sector would have severe consequences for many African economies. “If we didn’t support that sector, somewhere around 23 African countries would be in trouble. Congo, Nigeria, Angola, Mozambique, Algeria, Morocco, Equatorial Guinea, South Sudan, Senegal and others,” he said, adding that the bank is already preparing additional billion-dollar interventions.

    Elombi stressed that Afreximbank’s identity as an African-owned institution underpins its resolve. “It’s an African institution. It’s owned by the African public and private sector. The rest is African. So where else should we go? We are condemned to be here in good times and bad times,” he said, noting that this permanence has strengthened the bank’s standing as a dependable partner on the continent.

    Providing a detailed perspective on the transaction, Executive Director and Chief Financial Officer of Heirs Energies, Samuel Nwanze, said the financing was structured to consolidate recent gains and unlock future expansion.

    “This funding is meant to scale the company and take us into the next phase of growth. Currently, we are producing well over 50,000 barrels of oil per day and about 120 million cubic metres of gas. The financing is designed to help us build on this performance,” Nwanze said.

    He explained that internal assessments show the asset’s capacity could reach about 100,000 barrels per day with the right level of investment. “What we want to do is secure the capital required to grow the business both organically and inorganically. This financing positions the company for that next phase of growth,” he said.

    According to Nwanze, Heirs Energies is targeting production of about 100,000 barrels of oil per day within the next three years, alongside gas output of roughly 250 million cubic metres. He said the new facility would also support growth beyond OML 17 through opportunities across the market.

    “We are an ambitious group. The core reason we are in the oil and gas business is to drive energy sufficiency for the continent,” he said, noting that while no specific acquisitions are being announced, the company remains open to assets that align with its long-term vision.

    Nwanze disclosed that when Heirs Energies acquired OML 17 from Shell, Total and Eni, it raised about $1.1 billion, adding that most of that debt has now been repaid after nearly four years of operations. He said the decision to raise fresh capital followed a significant increase in the asset’s capacity.

    The $750 million facility, he explained, is structured in two parts, including refinancing of existing reserve-based lending tied to production, as well as incremental capital for further expansion. The facility runs for five years under a standard reserve-based lending framework.

    He said the impact of earlier investments is already evident in Nigeria’s domestic gas market. “When we took over the asset, gas production was around 50 to 70 million cubic metres per day. Today, we are producing about 120 million cubic metres,” Nwanze said.

    He added that increased gas supply from OML 17 has boosted power generation across the eastern domestic gas network, enabling plants such as Geometric and Transcorp to operate at higher capacity.

    “If we are able to continue growing the business, we believe we can make an even more significant impact on energy supply and sufficiency, not just for Nigeria but for the continent as a whole. That is our long-term vision,” he said.

  • Our strategy to boost rural connectivity, by Airtel Africa

    Our strategy to boost rural connectivity, by Airtel Africa

    Airtel Africa said sealing a deal with SpaceX to introduce Starlink Direct-to-Cell satellite connectivity across all its 14 markets that serve 174 million customers in one of its strategies to boost rural connectivity in the country next year.

    Airtel Africa MD and Chief Executive Officer Sunil Taldar said the Direct-to-Cell technology deployment complements the terrestrial infrastructure and would reach areas where deploying terrestrial network solutions are challenging.

     “Airtel Africa remains committed to delivering great experience to our customers by improving access to reliable and contiguous mobile connectivity solutions. Starlink’s Direct-to-Cell technology complements the terrestrial infrastructure and even reaches areas where deploying terrestrial network solutions are challenging. We are very excited about the collaboration with Starlink, which will establish a new standard for service availability across all our 14 markets,” he said.

    Also speaking on the development, Starlink Vice President of Sales, Stephanie Bednarek said the deal will help bridge the access gap in the country and 13 others where the telco has its footprints.

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    “For the first time, people across Africa will stay connected in remote areas where terrestrial coverage cannot reach, and we’re so thrilled that Starlink Direct to Cell can power this life-changing service. Through this agreement with Airtel Africa, we’ll also deliver our next-generation technology to offer high-speed broadband connectivity, which will offer faster access to many essential services,” she said.

    Through this partnership, Airtel Africa customers with compatible smartphones in regions without terrestrial coverage can have network connectivity through Starlink, which is the world’s largest 4G connectivity provider (by geographic reach).

    The satellite-to-mobile service will begin in 2026 with data for select applications and text messaging. This agreement also includes support for Starlink’s first broadband Direct to Cell system, with next-generation satellites that will be capable of providing high-speed connectivity to smartphones with 20x improved data speed. The rollout will proceed in line with country-specific regulatory approvals.

    Airtel Africa is the first mobile network operator in Africa to offer Starlink Direct to Cell service, powered by 650 satellites to provide seamless connectivity to its customers in remote areas. The partnership reinforces Airtel Africa’s commitment to bridge the digital divide and offer seamless connectivity to its customers. Airtel Africa and Starlink will continue to explore additional collaboration opportunities to further advance digital inclusion across the continent.

    While Airtel Africa is a leading provider of telecommunications and mobile money services, with operations in 14 countries across sub-Saharan Africa with integrated offer that provides national and international mobile voice and data services as well as mobile money services to 174 million customers, Starlink Direct to Cell is the world’s only and largest constellation with more than 650 satellites in low-Earth orbit that delivers data, voice, video and messaging to devices in mobile dead zones.

    Connecting more than 11million customers across five continents and counting, Direct to Cell satellites work with existing LTE phones wherever users can see the sky because it acts like a cell phone tower in space with the most advanced phased array antennas in the world that connect seamlessly across the Starlink network over lasers to any point in the globe, it enables network integration similar to a standard roaming partner.

    Starlink is the world’s largest 4G coverage provider and partners with MNOs all over the world.

  • ‘Stable naira, glut to crash bread, pasta prices’

    ‘Stable naira, glut to crash bread, pasta prices’

    The USDA World Agricultural Supply and Demand Estimates (WASDE) report has projected that Nigeria could import more wheat in the first half of next year, due to a stable exchange rate and ample global supply.

    The report indicated a strong global supply outlook for wheat, which has a direct impact on import-dependent nations such as Nigeria.

    Also, a new sense of “macroeconomic stabilisation is expected to reshape the pricing landscape for the country’s most essential staples: bread and pasta”.

    The primary catalyst for this shift, according to analysts, is the relative calm of the Naira. Analysts suggested that if the currency maintains its current stability through January and February, the benefits of lower global wheat prices—which have remained soft on international markets—will finally “trickle down” to the Nigerian consumer.

     For months, the high cost of foreign exchange acted as a barrier, preventing domestic price relief even when global commodity prices fell. With a steadier local currency,  the report  said millers can now lock in import costs with greater certainty, paving the way for more predictable retail pricing.

    The USDA increased its global wheat carryover forecast to 274.9 million tons, the ninth-largest on record. While global prices are low, analysts noted that the final price of a bag of flour in Lagos or Kano is heavily dictated by the Naira-to-Dollar exchange rate.

    Industry analysts point out that Nigerian millers currently operate with a thin stock-to-use ratio of roughly 40 days. This “hand-to-mouth” approach means that any sudden fluctuation in the Naira is reflected in flour prices almost immediately.

    USDA  said current wheat imports, the main contributor to the surge, are expected to increase by 450,000 tons to reach 6.7 million tons. The overall jump in imports is attributed to the combined effect of a stable local currency exchange rate, improved consumer purchasing power, and a drop in global grain prices compared to the previous period. These factors are also expected to lower production costs for millers and livestock feed manufacturers.

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    Recently, officials of the United States Mission in Nigeria  said the  Nigerian-American agricultural trade, mainly driven by wheat imports, is on track to exceed $700 million by the fall this year.

    The outlook was announced during the recent visit to Apapa Port by the US Consul-General in Lagos, Rick Swart, and the US Agricultural Counsellor, Chris Bielecki.

    The delegation’s visit was to witness the unloading of 50,000 metric tons of US-grown wheat valued at about $15 million, purchased by Flour Mills of Nigeria (FMN), a major importer of American wheat.

    Nigeria is currently the third-largest export market for US wheat, reflecting the country’s reliance on imports to meet demand for flour, bread, pasta, and other wheat-based foods.

    According to the official, the US agricultural trade with Nigeria continues to support American farmers while enabling Nigerian manufacturers to sustain jobs across milling, baking and food processing. The trade also ensures a consistent supply of quality grain and inputs for Nigerian consumers.

    According to the US Mission, the expanding trade volume reflects stronger commercial ties at a time when global food supply chains remain exposed to geopolitical tensions, climate volatility and disruptions linked to the Russia–Ukraine war, which has reshaped grain flows since 2022.

    In response, Nigeria and other African countries have diversified sourcing away from the Black Sea region, increasing purchases from the United States and other exporters.

    Nigerian authorities have stepped up engagement with international partners to stabilise food imports while working to lift domestic output.

    The Federal Government has continued to promote wheat under the National Agricultural Growth Scheme, with a focus on irrigation farming and improved seed varieties.

    However, analysts say local production still falls well short of industrial demand, leaving millers dependent on imports in the near to medium term.

    Trade specialists point out that the projected $700 million agricultural trade figure for this year marks a notable increase compared with levels recorded just a few years ago. Growth,they noted, has been driven mainly by wheat, alongside soybeans, poultry inputs and animal feed components.

    Beyond wheat, US exports to Nigeria also include dairy products, poultry, food preparations, and beverages, while Nigeria ships smaller volumes of cocoa, sesame, and processed foods to the US market.

  • Elizade JAC to make new vehicles affordable to Nigerians

    Elizade JAC to make new vehicles affordable to Nigerians

    Managing Director, Elizade JAC Autoland Limited, Mr. Demola Ade-Ojo said the company’s plans to disrupt the used automobile markets by making brand new vehicles accessible to Nigerians.

    He spoke during the extensive tour of Elizade JAC Autoland’s facilities in Lagos including the company’s headquarters and its expanded Ikotun assembly plant by the Federal Minister of Industry, Trade and Investment, Dr. Jumoke Oduwole.

     Ade-Ojo said that Elizade JAC’s strategic vision for 2026 is to positively disrupt the Nigerian automotive market by making brand-new vehicles accessible to average citizens.

    He said that currently, Nigeria’s automotive landscape is dominated by used imported vehicles, commonly known as “tokunbo,” which often come with hidden risks and questionable reliability.

     “For 2026, that’s exactly what we’re going to do. We want to begin to inform Nigerians so that they can begin to understand why it is actually beneficial to them and to the nation as a whole to drive new vehicles as opposed to used vehicles,” he said.

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    Praising the company’s investment in Nigeria, Oduwole added, “Industrialization is a priority to the administration, and we’re glad that we have businesses like this partnering with our administration to deliver for Nigerian people”.

    Oduwole reinforced this message with stark warnings about the dangers of used vehicle imports. “Nigerians are buying used goods that have been damaged elsewhere, damaged by flood, damaged by fire, refurbished and packaged with paint and shipped into Nigeria,” she cautioned. “They’re essentially possible death traps if we’re not careful. So, we don’t want Nigerians buying substandard used goods that other countries have rejected.”

    During her tour of the Ikotun facility, Oduwole inspected two state-of-the-art assembly lines: a single-track line dedicated to passenger vehicles and an innovative dual-track system for industrial vehicles. The facility’s expansion is a substantial increase in production capacity, positioning Elizade JAC to meet growing demand for locally assembled vehicles.

    “What has impressed me most is that the company’s management has signified its willingness to really be vested in its product and stand behind its product for Nigerian people,” the Minister stated during the media briefing. “This is real commitment to making Nigeria work, which is the priority of the President Bola Ahmed Tinubu administration.”

    The minister emphasized that the federal government is eager to support domestic investors like Elizade JAC who are reinvesting profits into expanding their operations and increasing production capacity to serve the Nigerian market.

    Executive Director, Sales,  Elizade JAC Autoland Limited, Mr. Biola Odukomaiya, emphasised the comprehensive nature of the company’s offering: “We want to try as much as possible to encourage people to take advantage of this offering to the public. Offering them lower-priced products and also giving them maintenance and service all as a package. You’re buying the car, you’re buying peace of mind.”

    Looking ahead, Elizade JAC’s leadership articulated an ambitious agenda for 2026 centered on public education and market disruption. The company recognizes that shifting consumer preference from used imports to new domestic vehicles requires not just competitive pricing but also a comprehensive communication strategy.

    “Right now, the Nigerian market is still very low when it comes to new vehicle sales as opposed to used vehicle sales,” Mr. Ade-Ojo acknowledged. “So we are looking at how we can begin to have Nigerians enjoy using and owning new vehicles.”

    The company’s 2026 campaign will emphasize the total cost of ownership, highlighting how the higher upfront cost of new vehicles is offset by lower maintenance expenses, greater reliability, better fuel efficiency, higher resale value, and the peace of mind that comes with comprehensive warranties and nationwide service support.

  • MOFI, FEPSAN partner to curbrising fertiliser prices

    MOFI, FEPSAN partner to curbrising fertiliser prices

    Executive Secretary, Fertilizer Producers and Suppliers Association of Nigeria (FEPSAN), Mr. Gideon Negedu, has said the association is working closely with the Ministry of Finance Incorporated (MOFI) to address the rising cost of fertilser.

    Negedu explained that fertiliser producers are facing hurdles due to the high cost of importing production components. The situation, according to him, is primarily driven by a reliance on imported raw materials, global supply chain disruptions, and foreign exchange volatility. He noted that producers rely heavily on imported components such as phosphate from Morocco, which exposes the industry to global market shocks. He explained that producers have had to explore cheaper sources of components abroad to prevent production halts.

    “We operate as a business. We’re not going to produce at a loss,” Negedu stated.

    With MOFI now managing the Presidential Fertilizer Initiative (PFI-NPK Limited), Negedu noted that efforts are ongoing to ensure local producers have access to funds for critical imports.

    He recalled a period when producers brought in items at a rate of N1,800 per dollar, though he noted that recent shifts have started to impact local prices. “The price of fertilizer is going down. Before, it sold for N57,000 a bag. Today, it is between N35,000 and N42,000,” he said. However, he admitted that the depreciation of the Naira against the US Dollar remains a challenge, as it directly increases production costs for domestic manufacturers and landed costs for importers.

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    Farmers across Nigeria and the globe are facing a renewed period of financial uncertainty as fertilizer markets exhibit fresh volatility ahead of the 2026 planting season. According to a recent market intelligence report, while prices have not returned to the record peaks of 2022, they are climbing steadily. The report warned that the reprieve seen in 2023 and 2024 has ended, replaced by rising costs for key nutrients like phosphates and potash. This resurgence is driven by trade disruptions and energy shocks. Notably, Gulf diammonium phosphate (DAP) prices jumped from approximately $583 per ton in January 2025 to nearly $800 in August—a 36 percent increase in less than eight months.

    Nigeria’s heavy dependence on these imports has reignited calls for the speedy completion of the Akwa Ibom fertilizer complex, a joint venture with Morocco seen as critical to achieving self-sufficiency. MOFI disclosed that more than 560,000 metric tons of fertilizer raw materials were imported into Nigeria in 2025 alone, with at least 10 vessels discharging cargoes under the PFI.

    The President of FEPSAN, Sadiq Kassim, warned that delays in the Akwa Ibom complex could undermine national ambitions. “The understanding I have of the bilateral agreement is for Morocco and Nigeria to collaborate in producing and establishing a manufacturing plant that can use Nigeria’s gas resources and Morocco’s phosphate expertise. This would enable Nigeria to produce not only ammonia but also phosphoric acid and other phosphates. The project was initially targeted to begin its first phase by June 2025, but it is clearly facing delays,” Kassim explained. He described the facility as a vital South-South cooperation where two developing countries use their own natural resources to impact the global market, noting that its completion would significantly ease the nation’s import burden and strengthen food security.

  • Binatone launches new electronic power station

    Binatone launches new electronic power station

    Global Appliances Nigeria Limited, manufactures of Binatone products, has launched an ultra- modern power station into the Nigerian electronics market.

     Managing Director, Global Appliances Nigeria Limited, Mr Prasun Banerjee said the new Binatone power station is a portable plug-and-play power station with solar charging capability.

     He said the new power station is built for modern living stressing that the new product offers clean, dependable backup power for homes, small offices, and outdoor activities, especially during long power cuts or in off-grid areas.

      Speaking during the formal launching of the product in Lagos, Banerjee said for more than five decades, Binatone has supported African households with reliable and affordable appliances.

    He said: “The Binatone Power Station is another important step in our mission to make life easier, smarter, and more sustainable.”

    According to him, two powerful variants the new power station series is available in two high-performance models, including BPS-2400 (2400W) – a robust 2,240Wh unit powered by a 44.8V  and 50,000mAh LiFePO₄ battery, offering up to 4000 charge cycles.

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    He also disclosed that the products comes with multiple output ports, Bluetooth app connectivity and the option to expand capacity by adding up to two additional BEB-2400 batteries for a total of 6720Wh.

    “The BPS-1800 (1800W) – Designed as a lighter, high-efficiency model ideal for everyday household needs, providing safe, stable power for appliances, gadgets, and essential home devices” he stated

    Stressing that Quality, affordability, and customer-focused innovation have always defined Binatone products and innovations, Mr Banerjee disclosed that the Power Station carries this legacy forward by offering a safe, reliable, and eco-friendly way to stay powered anytime, anywhere.

    He disclosed that the Binatone power Station range will soon be available across leading retail outlets and online platforms in Nigeria.

  • Expert seeks year biofuel production

    Expert seeks year biofuel production

    As the agricultural sector grapples with shifting economic tides, Chief Executive, SMEFUNDS, Dr. Femi Oye, has called for a strategic pivot toward increased biofuel production and year-round supply of ethanol.

    He asserted that the measures are essential to bolstering the farm economy, providing much-needed market stability for growers, and ensuring that energy expenditures remain within local communities.

    He noted: “The push for year-round ethanol comes at a critical juncture where farmers are actively seeking expanded market opportunities.”

    According to Oye, the transition to higher biofuel blends represents a reliable avenue for increasing farm revenue and revitalising the broader rural landscape.

    “Biofuels drive steady demand for corn and soybeans. They create jobs at ethanol and biodiesel plants. They also attract a lot of local investment and keep energy dollars circulating in rural communities, rather than allowing that capital to exit the local ecosystem,” Oye stated.

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    On Kike Ai application, Oye highlighted how technology is already bridging the gap between energy production and consumer efficiency. He noted that SMEFUNDS has successfully deployed the Kike Ai application, an innovative digital tool designed to optimise how households and businesses interact with energy resources.

    “Our Kike Ai application has helped to promote efficient gas usage and drive retail gas sales. By integrating artificial intelligence into energy management, we are enabling better kitchen management and fostering healthy dietary habits for our users. It is about creating a holistic cycle where sustainable fuel production meets intelligent consumption,” Oye said.

  • NOVA Bank expands operations

    NOVA Bank expands operations

    Nova Bank Limited is redefining banking landscape and economic growth across the Southeast, South-South with the opening of its office in the region.

    Imo State Governor, Senator Hope Uzodinma, announced the State Government’s commitment to provide land for the development of NOVA Bank’s regional head office for South-East/South-South region in Owerri, marking a significant milestone in the Bank’s long-term dominance in the region.

    The announcement was made during the commissioning of NOVA Bank’s flagship regional office in Owerri, an event that drew top government officials, prominent business leaders from across the South-East and South-South regions, as well as Nigerians in the diaspora who returned home to witness the landmark occasion.

    Governor Uzodinma noted that NOVA Bank’s entry into Imo State aligns with the State’s deliberate efforts to lay a solid foundation for sustainable growth through strategic infrastructure development, improved road networks, and targeted market-driven initiatives.

    He described NOVA Bank as one of the “smart first movers” identifying emerging economic opportunities in the region and positioning itself early to lead the next phase of growth.

    He further commended the Bank’s phygital strategy, which seamlessly integrates physical banking infrastructure with advanced digital platforms to deliver efficient, transparent, and customer-centric financial services. According to the Governor, this approach mirrors Imo State’s zero-tolerance stance for outdated, analogue systems and its commitment to technology-driven governance and commerce.

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    “In recognition of NOVA Bank’s vision and long-term commitment to the region, the Imo State Government will allocate a befitting piece of land in a choice location for the development of its permanent South-East/South-South Regional Headquarters,” the Governor stated.

    Speaking at the event, the Chairman of NOVA Bank, Phillips Oduoza, expressed gratitude to the Government and people of Imo State for the warm reception and strong show of partnership.

    “The opening of our Regional Office in Owerri marks a strategic milestone in NOVA Bank’s national expansion and reinforces our long-term commitment to the South-East and the broader South,” he said. “Owerri is not just another location for us; it is a flagship hub and a launchpad for deeper market penetration across the region, reflecting our strong confidence in its economic potential.”

    He added that for investors and the wider business community, NOVA Bank’s expansion is driven by disciplined growth anchored on strong fundamentals, innovation, and sustainable value creation.

    “NOVA Bank is not merely expanding its physical footprint. We are deploying scalable digital infrastructure and innovative financial solutions designed to support SMEs, retail businesses, corporates, public-sector institutions, HNI’s and mass market, he said.

    According to the Chairman, the establishment of the regional headquarters at Owerri will catalyse job creation, stimulate enterprise growth, create easy access to credit and deepen financial inclusion across the South-East and South-South, while delivering exceptional service and superior value to customers and stakeholders.

    “NOVA Bank remains focused on building a resilient, future-ready institution that delivers sustainable value to customers, partners, and shareholders alike,” he concluded.

    With this milestone, NOVA Bank reinforces its commitment to redefining banking in the South-East and South-South, positioning itself as a long-term partner in driving innovation, enterprise growth, and sustainable economic development across the region.

  • Firm targets new markets

    Firm targets new markets

    A growing hospitality and short-stay platform, Bulvds, stepped into a new kind of spotlight at this year’s African Startup Festival (ASF), using the event to bridge the gap between digital innovation and personal connection.

    Known for its “home away from home” approach and curated apartments across Lagos, Abuja and Port Harcourt, the company used the festival not merely to showcase its offerings but to meet users face-to-face in a deliberate push for physical engagement.

     Chief Executive Officer, Bulvds, Simeon Mba, said the company is expanding its interactions with users seeking better short-stay opportunities through online booking platforms.

    According to him, ASF exposed the brand to an entirely new demographic—individuals less concerned with technical specifications and more interested in practical, everyday solutions. He noted that the most common question from attendees was simple and direct.

    “The most common question from attendees was simply, ‘How does this work to make my life easier?’ Answering those questions and watching curiosity turn into understanding was incredibly rewarding. It reminded us that the heart of Bulvds is helping people find comfort, clarity and a sense of home away from home,” Mba said.

    “The embrace from this new audience validated the work we’ve been doing and gave us clearer insight into how first-time users perceive our value,” he added.

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    In a market where accommodation options can often feel unreliable, Mba noted that events such as ASF allow brands to humanise digital solutions. He explained that many attendees discovered for the first time that platforms like Bulvds exist as viable alternatives to traditional, often stressful booking processes.

    For the company, he said, the event was not a one-off appearance but the beginning of a broader strategy to deepen physical engagement with users.

    “This is the first of many moments where we step out from behind the product and stand right in front of the people we’re building for,” Mba explained.

    As Nigerians prepare for the holiday season, Bulvds is positioning itself not just as an alternative but as a new standard for reliability and comfort. Speaking directly to prospective users, Mba shared a welcoming message that reflects the company’s ethos.

    “You’re stepping into a platform created to make your living experiences easier, smoother and more intentional,” he said.