Category: Business

  • Ighodalo chairs FAMAD board

    Ighodalo chairs FAMAD board

    IN its quest to sustain growth and profitability, Footwear and Accessories Manufacturing and Distribution (FAMAD) Plc has appointed Pastor Ituah Ighodalo, Managing Partner of SIAO (Chartered Accountants and Auditors) as its chairman after his election into the Board at the just concluded Annual General Meeting of the company held in Lagos.

    Ighodalo took over from Chief (Mrs.) Olutoyin Olakunri who declined re-election on account of age.

    Elected along with Ighodalo is Mrs. Susan Aronke Omame, a barrister and solicitor of the Supreme Court of Nigeria and a solicitor of the Law Society of England and Wales.

    The two new board members together with two serving members, Engr. (Mrs.) Mayen Adetiba and Alhaji Mohammad-Kabir Haruna, have been given the mandate to reposition FAMAD for a profitable future.

    In her speech to shareholders at the AGM, called to consider the financial reports for the years 2000-2006, outgoing chairman, Olakunri said the years under review had been tumultuous for FAMAD as the company faced both internal and external challenges resulting in the long delay in producing the accounts for seven years.

    “I am not unmindful that the accounts for another six years being 2007-2012 are due within a few days and plans are in place to have those produced in the shortest possible time,” she said.

    She, however, said it was heartening to note that the board is restructuring the production units “and with the planned injection of new machinery, we are hopeful of servicing our niche of the market effectively.”

    Relatedly, shareholders at the AGM have commended the board for keeping FAMAD in operation at a time when several Nigerian businesses have folded up and for holding the AGM in spite of “all odds” in order to keep them abreast of developments.

    They particularly welcomed the chairman’s roadmap for the company’s future and the planned injection of new machinery to replace obsolete ones.

  • NCC, SON vow to punish violators

    NCC, SON vow to punish violators

    The Nigerian Communication Commission (NCC) has said that it will not be business as usual in the new-year for any telecomm operator who violates the rules and regulations of the Commission as it is ready to punish any offender.

    Dr Eugene Juwah, the CEO of the Commission said NCC will not hesitate to sanction any operator that goes against its rules and regulations.

    “I want to assure Nigerians that it will not be business as usual for telecomm operators. NCC will continue to be alive to be responsibility by protecting the interest of Nigerians as we have been doing and 2013 will not be different. We have rules and regulations that guidelines operation of telecommunications and we expect every operator to abide by that. Any operator that fails to follow these rules should be ready to face sanctions.”

    Also the Director General of the Standard Organisation (SON), Dr Joseph Odumodu, has promised that the organisation will be thorough in the discharge of its duties in the new-year, adding that importers of substandard products will be thoroughly dealt with.

    “We will continue to sanitise all the sectors on the need to avoid importing and sales of fake products. We have held seminars and workshops and we hope importers and manufacturers will abide with it. But let me state that any individual or company that fails to abide by the standard of the organisation will be dealt with. We will not fold our hands.  In the new year, we are battle ready to rid Nigeria of substandard products.”

  • Firm gets NAFDAC’s approval to import drugs

    The National Agency for Food and Drug Administration and Control (NAFDAC) has given approval to Natures Treasure Limited to import 11 organic health wellness oil products into the country, the Chairman, Chief Executive Officer of Natures Treasure Limited, Dr Nzeribe Okegbue, has said.

    Dr Nzeribe said by the approval, his firm has become the sole distributor and representative of Natures Inventory WA, US , the manufacturers of the products in Nigeria and sub-Saharan Africa.

    He said all the products went through the rigorous NAFDAC registration processes and were certified good for the treatment of various ailments ravaging several homes in Nigeria.

    A director of the company, Mr R Metah, said all the products are made from organic materials with no chemicals added.

    Echoing similar sentiments, the media consultant to the company, Dr Tayo Popoola, said the wellness products will be of great help to Nigerians who are suffering silently.

  • 2013: LCCI seeks improved welfare

    2013: LCCI seeks improved welfare

    The Lagos Chamber of Commerce and Industry (LCCI) has said that it hopes to build on its achievements recorded last year for a better business environment in 2013.

    LCCI, in its new year resolution, said it is committed towards improving the nation’s economy for the welfare of Nigerians.

    In a statement signed on behalf of the chamber by its president, Chief Goodie Ibru, he said his organisation is committed to improve the country’s productive capacity.

    In the statement which read in part, Ibru said: “For this to be realised, however, the constraints to productivity and efficiency must be tackled with better commitment and sincerity. It is only then that the frightening level of unemployment and poverty can be mitigated in 2013.  A number of policy choices and actions are desirable to make this happen.”

    Speaking further, he expressed the chamber’s commitment towards improvement in the general cash flow in the economy, among others.

  • Dana Air resumes flights amidst anxiety

    DANA Air resumed scheduled domestic flight operations with Lagos-Abuja service over the weekend amidst anxiety by scores of air passengers who expressed worries about flying with the airline.

    Investigation by The Nation revealed that some passengers who were expected to fly with the airline earlier on Friday morning developed cold feet midway and subsequently missed their flight.

    The airline, it would be recalled, went off the skies on June 3, 2012, when the aviation ministry via the Nigerian Civil Aviation Authority (NCAA) suspended its Air Operator’s Certificate (AOC) following the crash of one of its MD 83 jets in Iju Ishaga area of Lagos that killed 163 people and destroyed property worth billions of naira.

    Since then, the airline had battled for its return into operation and on December 5, 2012, the NCAA issued new AOC to the airline after it satisfactorily scaled the safety audit.

    But the regulatory agency, NCAA, told the airline management in clear terms that it would not be allowed to fly until it begins to pay the outstanding 70 per cent of the $100,000 to families of victims of the crash as stipulated by law.

    Having also showed sufficient evidence of this, the NCAA gave the airline the all clear nod to commence scheduled operations.

    Commenting on the development, Mr. Sam Adurogboye, NCAA’s spokesman, said, it was only natural to have apathy on the part of passengers on Dana’s first inaugural flight after it recertification.

    “Naturally, the interest will build. Their absence led to a lot of traffic at the airport. Before the crash Dana was one of the most sought-after airlines and I believe they were customer-friendly. People have phobia for flight anywhere in the world but it is still the safest means of transport when compared to other means available,” he said.

    Justifying the need for the flight resumption, Adurogboye said: “Dana Air passed through the entire five phase of recertification in order to obtain their AOC. They flew their aircrafts empty to several routes with some inspectors onboard for 50 hours just to certify their airworthiness. So from the point of view of safety, everything has been taken care of from our end. We believe that everything would return to normal for the airline. Passengers don’t need to express any fears.”

    Speaking exclusively to The Nation at the weekend, the spokesman of Dana Group, Tony Usidamen, confirmed that the airline resumed operations with a Lagos-Abuja-Lagos flight today, after which it would gradually introduce other routes it hitherto flew to.

    “As expected, it’s gradual. We expect that it will take a while before the flying public become aware of our operations. We don’t expect immediate returns. But there has been no feeling of anxiety on the part of the passengers. The airline which is a 140-seater took on board 67 passengers to Lagos in its inaugural flight from Lagos to Abuja and came back with 82 passengers. We consider this very encouraging. We are trying to build the confidence of the passengers all over again.”

  • Why SEC delisted 35 stockbroking firms

    FRESH facts emerged at the weekend as to why the management of Securities and Exchange Commission (SEC) withdrew the operating licenses of 35 stockbroking firms.

    The Nation can authoritatively report that the affected companies were delisted because they have become inactive over the years.

    In the notice made public last Thursday, SEC management stated that “The general public is hereby notified that the registration of the underlisted Capital Market Operators have been withdrawn.

    “The Nigerian Stock Exchange (NSE), the Chartered Institute of Stockbrokers (CIS), the Institute of Capital Market Registrars (ICMR) and the Central Securities Clearing Systems Ltd (CSCS) are hereby directed to desist from dealing with them.”

    The move became necessary, according to SEC, “to protect the interest of the investing public”, adding: “Shareholders that still have their portfolios under the listed capital market operators are advised to contact the CSCS Ltd to transfer their shares to any stockbroker of their choice.”

    Speaking in an exclusive interview with The Nation over the weekend, Yakubu Olaleye, Head, Media and Publicity, SEC, confirmed that the delisted companies were axed because they could no longer perform their statutory roles as stockbrokers.

    According to him, most of the stockbroking firms had become unfit judging by their inability to fulfil their statutory functions as laid down by the Commission.

    Most stockbrokers are expected to submit quarterly report as part of determining their sound health but for most of the affected companies they defaulted in that regard, stated Olaleye.

    Commenting on the development, Seye Adetunmbi, Chief Responsibility Officer, Value Investing Limited, said SEC was justified in taking the decision to axe the ailing firms.

    “SEC is the apex regulatory body for the capital market and every operator is required to be duly registered with them. In essence, a stockbroking or dealing firm for example must meet basic requirements of SEC before it can carry out its functions in the stock market,” he stressed.

    These requirements, Adetunmbi noted, “include the set share capital base, basic qualification of personnel that will work in those companies and years of experience coupled with unquestionable profile/past record.”

    He was, however, quick to say that the Commission does not foreclose re-entry for the affected firms as soon as they show signs of recovery.

    “Registration is renewable periodically and periodic returns are required from each registered firm,” he stressed, adding: “Whenever there is failure in any or all of these departments, SEC will officially inform the erring firms. When it is apparent that they can’t meet up, the regulatory body will exercise her statutory powers in protection of the integrity of the market. This is what must have happened to the firms SEC has deregistered.”

    Mazi Okechukwu Unegbu, Chief Executive Officer, Maxifund Securities and Investment Plc, has some reservations.

    Much as he feels SEC didn’t act ultra vires, Unegbu, who is also a lawyer however, argued that the public notice announcing the deregistration of the firms was ill-timed.

    “My only problem is that the public announcement gives very wrong signals to the economy. It doesn’t help the certain growth we are expecting in the market. It is not good for the market at all. It is going to send the wrong signals,” he emphasised.

    Like Adetunmbi, Unegbu also agrees that “If they can meet their capital operations they can come back for registration.”

    Unlike Unegbu who believes the action by SEC may jeopardise the fate of the market, some analysts feel such fears are unfounded.

    Taking a cursory look at the performance of the stock market in the last 12 months, the analysts are optimistic that things would be on the rebound for the economy and not otherwise.

    Nigeria was the third most rewarding stock market  globally in 2012 behind Egypt and Kenya, as investors harvested 35.45 percent yield- to- date return on investment from the Nigerian Stock Exchange (NSE).

    According to a study by Meristem Research, the bulk of the returns came from NSE 30 selected stocks with 44.61 percent YtD return, Food and Beverages, 42.27 percent and banking, 23.91 percent.

    The companies that offered the returns, according to the study, included the Paints & Coatings Manufacturers Nigeria (PCMN), with 276.92 returns to close at N1.9 per share, Presco with YtD of 96.08 percent to finish at 17.00, Airline Services Limited, with 92.63 returns and closing price of N4.18 per share, Zenith Bank 60.02 return and price of N19.49 and UTC, which rewarded investors with 50 percent at the price of N0.75 per share.

    The Nigerian Stock Exchange All Share Index finished the year at 28,078.80 with market capitalisation of N8.974 trillion.

    The Egyptian stock market was the most profitable, with YtD of 49.56 percent, Kenya, second with 39.32 percent return to investors. YtD from the Ghana Stock Exchange was 35.45 percent, while South Africa returned 23.81 percent to investors.

    Delisted Firms

    1. AAA Stockbrokers Ltd
    2. Alliance Capital Management Co. Ltd
    3. Apex Securities Ltd
    4. Asset Plus Securities Ltd
    5. BFCL Assets Securities Ltd
    6. BACAD Finance & Investment Co. Ltd
    7. BIC Securities Ltd
    8. City Finance & Securities Lt
    9. Colvia Securities Ltd
    10. Epic Investment Trust Ltd
    11. Equator Securities & Finance Ltd
    12. First Atlantic Securities Ltd
    13. Folu Securities Ltd
    14. Genesis Securities Ltd
    15. New Horizons Securities Ltd
    16. H.P. Securities Ltd
    17. Ideal Securities & Investment Ltd
    18. Indemnity Finance Ltd
    19. Imperial Securities & Investment Ltd
    20. Jamko Investments Ltd
    21. Jenkins Investments Ltd
    22. Midland Capital Markets Ltd
    23. Midlands Investment & Trust Co. Ltd
    24. Morgan Trust & Asset Management Plc
    25. Richmond Securities Ltd
    26. Riverside Trust Ltd
    27. Rivtrust Securities Ltd
    28. Standard Alliance Money Ltd
    29. Sikon Securities & Investment Trust Ltd
    30. Transglobe Investment & Finance Ltd
    31. Thomas Kingsley Securities Ltd
    32. TMB Securities Ltd
    33. Tropics Securities Ltd
    34. Primewealth Securities Ltd
    35. Negotiable Finance Ltd

  • Outdoor advertising in 2013 …Challenge of clients’ indebtedness

    In the last twelve years, 2000 to 2012, media usage and penetration has recorded impressive changes towards increased user-engagement and value-appreciation, growing in stature and relevance. In spite of budgetary challenges, among 2,234 brands/products across 99 categories studied against the background of media engagement for brand support activities, recorded over 25% increase in media engagement in volume and value terms. In the period between 2010 and 2012 particularly posts a spike in media activities with the substantial growth in the penetration by the digital and social media platforms.

    On the whole, media platform in Nigeria is posting good showing. From available research figures, awareness and application/engagement of what is referred to as new media is further expanding the scope and relevance of media application by brands and businesses, driving further the competitive environment for brands, enabling a more robust choice-advantages/opportunities for the consumer and defining a more inclusive free market environment.

    Advertising is all the better with the emerging trend. In the New Year, projections post a pragmatic media environment, demanding of a more critical media selection and engagement process among media planners and buyers. One foresees a period of deeper engagement with media buyers’ goals set towards substantial growth improvement on returns on investment. On the clients/brands’ side, therefore, media planners and buyers must keep in view, those key performance indicators that have remained traditional among team leaders/COOs. They will score higher now for purposes of personnel resource contribution analysis, reward or punishment.

    Relevance and critical evaluation will be more demanding for advertising media in 2013.

    Innovative media presence has greatly reshaped advertising practice and brand support in our local market between years 2000 to date, especially with the entry of internet advertising. Sophistication has added colour to relevance and value. Traditional media platforms – television, radio and outdoor – have had to continually struggle relevance in the value chart. But for literacy level, sophistication and infrastructural inadequacy, the value appreciation matrix would have changed drastically in favour of the new media within the last 12 years. Even as it stands, presently, internet, mobile devices and social media platforms are aggressively taking from established traditional media vehicles in relevance and engagement. For the traditional media, therefore, it is another time for critical self-evaluation. They must all begin to worry about value enhancement towards greater relevance if they anticipate good business presence in another five years.

    We at MC&A DIGEST have taken time to look at outdoor advertising practice in Nigeria, with particular focus on relevance, efficiency and contribution to business growth and development in light of the new challenges.

    Distilling from the comments and analysis on and about outdoor advertising practice in our local market, historically, the service sector has drawn so much concern and comments, because of its relevance. Outdoor advertising has remained an important link in the advertising chain since inception. In the face of new insight and emerging trend, one can say this media sector’s peculiarity has been its staying power over the years. However, this staying power is presently over-stretched. As advertising media platform, outdoor advertising has drawn on its traditional characteristics of ubiquitous presence, out-of-home engagement, obtrusive posture and relative low cost on the basis of reach and opportunity to see.

    Those peculiar plus-elements are as old as outdoor advertising practice itself, if we are to keep measuring its relevance and value based on them. Suffice that it has become expressly demanding of outdoor advertising service and products to become more relevant in value appreciation. The challenges are daunting, but as in other sectors of the media world, evident challenges must be addressed.

    In a paper delivered by the present President of Outdoor Advertising Association of Nigeria (OAAN) at a meeting of Lawyers In the Media (LIM) sometime within the last quarter 2012, he listed the evident challenges facing outdoor advertising practice in three categories (1) multi-levels levies and taxation (2) government regulation – especially the new trend among state governments and (3) disruptive government occasioned by advise from non-professionals. Between 2010 and last quarter 2012, outdoor media industry recorded about 20 – 25% decline in business volume due to the issues listed above. Consequently, many corporate bodies crashed, throwing up unemployment figures, decrease in family earning and expenditure, with all the other multiplying effect down the line.

    If the scenario painted above is bad, the impending threat is more damning: Clients’ Indebtedness to outdoor service providers.

    World over, businesses thrive on financing. Besides investors’ funding which in most case are tailored for start-ups, the most relevant and important source of funds for businesses is earnings from patronage. In other words, businesses will remain in business on the strength of their customers or clients. The reason “customer is king” is because it is the customer’s patronage (and payment for goods or services rendered) that will provide the funds to sustain any given business.

    As you read this article, a single client – a major player in the GSM telecom market owes its outdoor service providers a total of approximately N1.2 billion. All the outdoor advertising media owners working for this client are owed debts way back 2010. As a matter of fact, this client did not pay for services rendered all through 2011 and 2012. 30% of 2010 debt is still outstanding.

    The bare-face cost profile of an average outdoor media company includes (1) personnel cost (2) site rental (3) construction of boards and display panels (4) maintenance of sites and hoardings (5) provision of securities for displays and hoardings (6) fees and dues to regulatory authorities (7) dues to local government authorities. Now, these are frontal costs. The drive for innovation is adding massive cost to practitioners’ operating expenses. Some of the large size digital display boards in Lagos and Abuja costs well over N200 million each. If outdoor advertising media must enhance its value aggregate and relevance, investment in technology as seen with the new digital display boards is the way to go. Funds for such investment are not ordinarily available to a larger population of corporate outdoor advertising service providers. Those better positioned financially go into huge borrowing from the banks at monumental cost, while many others have had to quit the business entirely.

    Year-end 2012 was bad for many families whose bread winners are in outdoor advertising media industry. CEOs and staff members of many corporate persons went home without salaries. Families have been torn apart and investments lost – on account of indebtedness.

    Clients’ indebtedness to outdoor advertising service providers will kill outdoor advertising practice in 2013/14 if nothing is done about it. Advertising Practitioners’ Council of Nigeria (APCON) is looking at this issue, but we would appreciate a more urgent and effective intervention at this point. Presently, OAAN membership is depleting as more corporate members are closing shop. Advertising agencies must device contractual agreements with their client that will check indebtedness.

    If this trend continues the consequence will be high on us all.

  • 2012 review: Sanusi’s streams of controversies

    The Governor of the Central Bank of Nigeria (CBN), Mallam Sanusi Lamido Sanusi is among the dramatis personae in the stormy life of the nation in the expired year, especially with his controversial review of the nation’s currency, reports Assistant Editor Dada Aladelokun

    Whenever the ‘2012 chapter’ of Nigeria’s annals becomes a point of reference in future, one name will incontrovertibly stand out, either for celebration or condemnation. It is that of Mallam Sanusi Lamido Sanusi, a most controversial Governor of the Central Bank of Nigeria (CBN).

    In the nation’s dire quest for liberation out of its seeming labyrinth of economic despondency, it hired the experienced banker. It was in 2009. The acclaimed banking czar was brought into the nation’s recovery equation by the late President Musa Yar’Adua who, on his part too, would not leave any stone unturned to convince Nigerians that he had the clue to rescuing the nation from the shackles of economic strangulation. To many a Nigerian who jumped up in euphoria over Sanusi’s appointment, he had in his kitty, the much-sought magic wand to do a good job of rejuvenating the ailing economy.

    Since the mantle to head the nation’s apex bank fell on his lean shoulders, Sanusi, through virtually every major action he has taken so far, has earned himself a middle name – Mr. Controversy!

    He first took Nigeria by storm with what was known as the ‘Consolidation of Banks’ in the country. His reason: Some of the existing banks then were good ‘patients’ for the Intensive Care Unit (ICU) of a banking infirmary. Yes, in his reckoning, the banks were not straight of legs. And his panacea: Forced wedlock!

    The effort generated hues and cries across the land by experts who firmly believed that the merger was misplaced. To them, the existing banks were sound in wind and limb. But Sanusi won the battle and new names like Mainstreet, Enterprise, and Keystone Banks were born.

    The nation was still smarting from the consolidation brouhaha when the CBN boss reached out to his “bag of ideas” and came up with another joker. It was named “Cashless Policy.” It was aimed at reducing the volumes of money held in cash for transaction by Nigerians for ease and security.

    It did not generate much heat as Nigerians saw sense in Sanusi’s explanations. However, he further stirred the hornet’s nest about the second quarter of the year when he shook the nation with the planned introduction of N5,000 notes.

    “Under the new structures, the existing denomination of N50, N100, and N200, N500 and N1,000 will be redesigned with added new security features, the lower notes of N5, N10 and N20 will be converted to coins,” the CBN Governor had said when he announced the introduction of the policy.

    Right from the point of its pronouncement by the CBN authorities, an admixture of shock and exasperation ruled the land. In fact, if there is any Nigerian that is yet to speak out against the policy, he must be a member of Sanusi’s family.

    The general run of opponents of the policy is of the belief that it runs counter to his much-touted cashless policy. Many believe it would worsen corruption and inflation.

    The already heated temperature of the polity over the policy heightened, when last September the Federal Government formally endorsed the plan to introduce the N5,000 naira notes despite the widespread criticisms and protests that greeted it.

    The Nigerian Bar Association (NBA) numbered among the implacable opponents of the policy. The body not only criticised the move, it rose from its 52nd Annual General Conference of the Bar in Abuja with a threat of litigation against Sanusi. It came through a communiqué which further asked the CBN governor to submit the plan to the National Assembly to avert any legal war.

    Infuriated, the immediate past President of NBA, Joseph Daudu (SAN), contended that the CBN under Sanusi was not a fourth arm of government and that for him to solely embark on such a mission was alien to the nation’s constitution.

    “The CBN is not the fourth arm of government, for there is no fourth arm of government. CBN is advised to submit the measure for legislative approval which the national assembly is expected to consider in line with the wishes of majority of Nigerians,” the communiqué said.

    While giving thumbs-up to the Senate for its stay order on the ‘scam’, the body warned the CBN against its “reckless plan to negatively alter the face of Nigerian economy,” which it reasoned, would exacerbate the prevalent economic hardship among Nigerians as well as insecurity of lives of bank workers.

    The National President of ASSBIFI, a body of senior workers in banking, insurance and financial institutions in the country, Comrade Olusoji Salako, also stood stoutly against the policy, saying that “the association received the proposed restructuring of the naira with great shock.”

    The body stated that it was the least thing Nigerians needed then because it would only “inflict more pains and oppression on the common man.”

    Salako had asked rhetorically: “The question we are asking as practitioners and as Nigerians is what project or object is the programme out to ‘cure’? Is it inflation, interest rate, improper banking habit, bank robberies, unemployment, corruption, money laundering, poverty, insecurity, and so on?”

    Echoing similar sentiments, Comrade Friday Inegbedion, Senior Assistant Secretary General, noted that it was the 10th time the national currency, the naira, would be restructured since its introduction in 1973 to replace the pounds sterling. He was of the regret that the restructuring had only brought about more devaluation to the naira.

    “Prior to the pounds, the people of Nigeria were using cowry shells as currency. In all of these, it only signals the devaluation of the nation’s currency and slippery slope towards hyper-inflation. The introduction of higher value currency notes in the economy often signifies a regime of increased and sustained fiscal deficit financing,” he recalled.

    Both chambers of the National Assembly lost sleep over the furore. In its height, their members met, deliberated and passed resolutions asking President Goodluck Jonathan to stop the CBN from introducing the controversial notes.

    While the Senate unanimously adopted a motion urging the “President to direct the CBN to stop all actions on the issuance of the proposed N5,000 notes and all matters connected therewith,” the House members directed the apex bank to put the plan on hold.

    A laughable twist was added to the imbroglio when President of the Senate, David Mark, said he was not briefed about the proposed currency review. “If Nigerians say that they don’t want anything, I think they deserve to be listened to. I have listened to the arguments of those supporting it. Their arguments are not convincing. They are theoretical and do not address the problems in practical terms. The disadvantages of introducing the N5,000 far outweigh that of not introducing it. There is no urgent need for us to take this now,” Mark had said.

    Senator Ita Enang (Akwa Ibom North) spear-headed the resolution with a motion asking Sanusi to halt action on the proposed currency.

    Leading the debate on the motion, Enang said the Senate was aware of section 18 of the CBN Act, 2007, which conferred on the bank the power to arrange for the printing of currency notes and minting of coins, among others. The Senate, he also admitted, was also aware of Section 19 of the Act which gives the bank the licence to issue denominations and fractions with the approval of the President on the recommendation of the board.

    Deputy Leader of the Senate, Abdul Ningi, echoed his position, describing the policy as unacceptable to Nigerians and ruled out the need for a public hearing since Nigerians had spoken their minds on the matter very clearly.

    Chairman of the Senate Committee on Banking, Insurance and other Financial Institutions, Senator Bassey Out, was not left out of the debate. He explained that in embarking on a major currency review, the CBN ought to have consulted with the National Assembly. Explaining that the new policy was suggestive of a serious problem in the nation’s currency stability, he added: “The woeful failure of coinage in 2005 should be a lesson.”

    The Minority Leader of the House, Mr. Femi Gbajabiamila, also lent his voice to the debate. He observed that “a body unknown to law, the Economic Management Team,” had approved the controversial N5,000 note.

    Perhaps convinced by the arguments against the “anti-people policy, President Jonathan “divorced” Sanusi on the issue as he formally ordered him to put the planned introduction of N5,000 note in abeyance.

    He spoke through his Special Adviser on Media, Dr. Reuben Abati. Abati told the nation that the President’s latest resolve was based on the need for more “enlightenment and consultation.”

  • Between in-house and external ad agencies

    The economic meltdown was a major global disaster that crippled many strong economies. It resulted in companies reducing their staff; some slashed remunerations by 10 per cent and budgets were reviewed.

    Also on the down-side were bankruptcy of small and medium scale ventures, mergers and buyouts. The melt-down, however, brought about corporate improvisatons, one of which is the in-house advertising agency.

    Under such an agency, marketing promotion is done by members of that company and not contracted out.

    Sometimes the buying arm of the business may be contracted to an agency but retains the creative arm and company communication. In other times the company retains control of its own advertising and marketing communication.

    Many companies create in-house ad agencies to achieve cost efficiencies/cost savings. Their reason for doing this is to create a consistent brand message alignment.

    Another reason is that most companies want a fast-paced response in the market. It is believed that nobody understands a brand better than the owner. When a company needs repositioning, it would take an in-house agency to prompt such actions because they understand the pulse of the product or the company in the market place and wouldn’t want to delay in responding to the change or else they would be overtaken by competing brands.

    Full attention can be devoted to the brand if an in-house agency handles it. There would be no case of a brand competing for an agency’s attention.

    Most outside agencies usually control several accounts with different briefs and goals, and often times less attention is paid to some accounts; this happens when a new account is won.

    Advertisers sometime want their marketing objectives and creative goals to align closely and so would prefer an in-house agency which allows the management to contribute to the creative development and marketing process.

    Most brand owners want to control the creative and marketing process of their brands. Firms that come up with their own advertisements, maintain sole authority over the way their products or brand is presented to the public, and so they prefer in-house agencies.

    Advertising experts see some flaws in such agencies. First, it is assumed that the creative sight of an in-house ad agency might be myopic became no external perspective is involved. This stems from brand familiarity or creative exhaustion.

    Chief Executive Director of 7one7 Concepts Limited, Femi Akin-wunmi, said: “Using a full-service advertising agency does three things primarily, first it saves time, second it saves labour and lastly it streamlines your product or brand to your actual target markets.

    “The theory of division of labour and specialisation comes into play here. An advertising agency has a team of professionals who would take up the job and execute it, using their wealth of experience to conceptualise, produce and eventually place them in the media.

    “All these are not jobs for just anybody, because most times what happens is that a company would create an advertising department and then hire an expert to lead a team of non-experts. It doesn’t work that way.

    “Then there is the limitation of creativity, it most often lacks freshness because eventually the in-house team would begin to think like the company and might not see anything outside it, they would be constrained into a box and freshness is missing that way.

    “Finally, you look at the angle of advert placements, there is a limit to the media contact of an in-house agency and they have little information to work with unlike the full-fledged agencies that have wider coverage of media houses and media tracking information.”

    In Nigeria, some firms started the in-house ad agency experiment, others gave up after a try while; yet other are holding their grounds till date. Globacom, Nigeria’s indigenous telecom company started off its in-house agency that handles their buying arm. Another example is HiTV.

    The effect of this on the industry is that it reduces the professional employed, and it also affects the standard practice of advertising, crippling the economic success of the industry. Imagine a time when all companies and manufacturers go in-house, what is going to happen to the advertising agencies? Wouldn’t monopoly set in? What is the future of advertising agencies when all manufacturers go in-house?

    It is expedient that before a company thinks of going in-house, it should think of the adverse effects, particularly the issue of brand staleness because of lack of fresh ideas.

  • TFC, KFC locked in supremacy battle

    A serious battle is raging between two major quick restaurant service (QRS) operators –Tastee Fried Chicken (TFC) and Kentucky Fried Chicken (KFC). The restaurants are known to be the most highly patronised. They are known to serve fresh and delicious meals and most importantly they share unique similarities, and that is their love for chicken. TFC was founded by Mrs Olayinka Pamela Adebayo. It began as an extension of Tastee Pot, an outdoor catering company serving Nigerian and continental food at events. In 1997, Mrs. Adebayo incorporated TFC and opened her first location in Surulere, Lagos State. She based her restaurant on the business model of the American fast food chicken restaurant, Kentucky Fried Chicken, where she had previously worked as a manager. In 2006, TFC launched a partnership with Oando, a petroleum company that now builds TFC in its service stations. TFC specialises in fried chicken but also serves local delicacies such as pottage and jollof rice. As TFC was making it big, a major competitor arrived to keep it on its toes. KFC is an American based food restaurant with headquarters in Louisville, Kentucky. KFC specialises in fried chicken and it is known to be the world’s largest chicken chain and the second largest restaurant chain overall after McDonalds. It is situated in over 105 countries. KFC was founded in 1930 by Harland Sanders, who began selling chicken from his roadside restaurant in Corbin, Kentucky. KFC is known to be the first fast food restaurant to initiate the concept of franchise and it has helped boost the growth of the restaurant tremendously. Though KFC in its home country has been sold and resold a number of times, yet it maintains its original quality and taste. Presently KFC’s revenue is $9.2 billion. With these two fast food giants competing in the same market, sharing so many similarities in name and service make the battle a tough one. Emmanuel Orororo, a computer analyst said: “I was in the office and I sent my assistant to get me chicken at TFC at Akowonjo, but to my surprise he came back with a pack of KFC chicken, he only told me that he misrepresented the name in his head and too bad they are not too far from each other. To create a clear-cut brand differentiation, TFC is rebranding and it now styles itself as TASTEE. The name change would go a long way to give them distinct identity. KFC is not relenting either as they now have outlets in different parts of Lagos State. KFC came into the country at the time fast food business was gradually depreciating. Its entrance has changed the face of the business. It is contending with servics challenge from TFC which has shown that it has what is takes to remain in business no matter what. This shows how strong the brand is in the market, but would the story still be the same with KFC’s entry? Will rebranding TFC make it face its competitor squarely? Certainly these two bulls are locked in a horn battle in the market arena.