Category: Shopping

  • COVID-19: 6,000 Lagosians benefit from UWGN, 3M palliatives package

    COVID-19: 6,000 Lagosians benefit from UWGN, 3M palliatives package

    By Charles Okonji

    In furtherance of the efforts in alleviating suffering occasioned by the Covid-19 pandemic, a non-governmental organisation, United Way Greater Nigeria (UWGN) in collaboration with 3M, an international organisation has stated that over 6,000 persons benefited from the recently concluded palliative distribution exercise in Lagos.

    According to the statement made available to the press, Kamil Bakare, Executive Director, UWGN, the duo concluded the distribution of palliatives in Lagos with 2000 care packages containing staple food items and cooking ingredients to vulnerable families and individuals affected by the COVID-19 pandemic in Epe and Badagry areas of the state.

    Bakare stated the Covid-19 pandemic has been unparalleled health and socio-economic crisis that has incommensurately affected the Nation’s most vulnerable, adding that UWGN is fighting tirelessly to bridge the gap between vulnerable Nigerians, corporate organisations, and businesses willing to deliver meaningful and measurable change that can advance sustainable development in Nigeria.

    “With the financial support of 3M, we implemented a Covid-19 relief outreach that supported about 10 communities in the 5 administrative zones in Lagos State with 6,000 beneficiaries and will be expanding to other geopolitical zones of Nigeria. We have worked with the tireless support of local partners including the government, NGOs and religious organizations, and community representatives.

    READ ALSO: United Way Greater Nigeria, partners train unemployed youths on digital skills

    “The Covid-19 pandemic and the resulting lockdown has led to businesses closing down and individuals losing their sources of income; although the lockdown has gradually been eased, and things are going back to normal, United Way Greater Nigeria understands that there is still a growing need for these basic amenities as some of these vulnerable families hardest hit financial, by the pandemic are still trying hard to make ends meet. We appreciate our donors, sponsors, and volunteers for their unwavering support to fight for our cause and we are looking forward to reaching more lives during these trying times.” Bakare stressed.

  • Making a success in online fashion retailing

    Making a success in online fashion retailing

    The online clothing retailing business is burgeoning with new entrants daily. Health professional, Marian Olapeju Okanlawon has claimed her share of a very satisfying retail pie, DANIEL ESSIET reports.

    THE online clothing retail industry is growing. Numerous sites have cropped up in the past few years to claim their share of a very satisfying retail pie.

    One of those who sells clothes online is the Chief Executive Officer (CEO) of Virgo Closet 2020, a clothing mart, Marian Olapeju Okanlawon.

    According to her, she went into the fashion business when she realised people work endlessly and never had time to treat themselves to the good things of life like clothing to mention a few.

    “As a healthcare professional, I realised that people dressed smartly and often  changed at work into their work clothes or uniform. That gave me an idea to be the representative that will bring good quality fashionable wears to them at the office and in the comfort of their homes as they wish,’’ she said.

    Her love for well-known designs also help.

    “I source for quality goods around the globe, but at the moment, I am concentrating on Turkey and Dubai. Once I have the location of where to get the items, I travel over the weekend and I always have a personal assistant waiting for me at my hotel. We set out to all the destinations mapped out, pay for the goods and they deliver to my hotel within the hour,” she added.

    But winning over customers requires a more tactful strategy. To achieve this, she ensures that her products match the aesthetic preferences of most shoppers.

    This entails responding to the complexities in wardrobes and catering to various needs through diverse markets.

    Since the online clothing business is large and it has large companies making billions and small beginner companies, her  strategy has been trying at all times to target  a niche market and pursue it. The whole idea is to create focus and consistency and have a better competitive advantage than her competitors. One area of challenge is on the cost of importation and shipping which gulfs a lot of money.  She said: “The cost are calculated and spread across the goods and products. I have a size chart on my handle covering all over the world. All you need do is tell us the last size you know you wear and we convert it to European, American or UK size.”

    One thing working for her is striving to make shopping online a ‘social experience’.

    The other thing is trying to build a ‘discovery platform’, where consumers come because they can discover great products at affordable prices.

    The platform gets significant amount of traffic from social networking sites.

    On the whole, the market offers great promise. Despite this, she expects a strong economic growth, scale, and rising tech savviness to make ecommerce the backbone retail business.

  • ‘Covid is opportunity to fix Nigeria’s health sector’

    ‘Covid is opportunity to fix Nigeria’s health sector’

    The Bill & Melinda Gates Foundation on September 15 launched its fourth annual Goalkeepers Report, featuring new data showing how COVID-19 has stopped 20 years of progress toward the United Nations Sustainable Development Goals (Global Goals). The foundation’s country Director Dr. Paulin Basinga examines aspects of the report including how Nigeria can solve the problems caused by Covid, how to strengthen promary healthcare, polio-free certification, among others in this interview with ROBERT EGBE. Excerpts…

    The 2020 Goalkeeper Report reports that vaccine coverage has dropped to a 25-year low due to Covid-19, what is that saying for Nigeria especially for polio immunisation?

    That is an interesting question and a very, very challenging situation because, as you know, the Nigerian government over the past 10 years or so has been working very hard to eradicate wild polio virus and at the Bill and Melinda Gates Foundation, we are pretty confident that the wild polio virus is gone. But there is a need to continue to build strong routine immunisation because in that routine immunisation there is a set of vaccines that are given to kids to prevent vaccine-preventable diseases. So, making sure that those vaccines continue to be available, delivered at national level, go to the states so that health workers can continue to provide to the kids, that will really be instrumental. And then also there is the issue of the vaccine-derived polio viruses outbreaks that continue everywhere like in some countries in Africa, just making sure that we continue to show the kind of innovation that we’ve seen in some parts of Africa and also in Nigeria.

    The most important point here is to say, how can we adapt all our programmes, especially the immunisation programmes, so that they are Covid-compliant, to make sure we understand the Covid pandemic very well and we understand how to continue delivering routine services in a way that we don’t at the same time spread Covid? We’ve seen a lot of innovation from the Nigerian government from the federal level and some states, how they’ve been able to provide protective equipment to frontline health workers, how they’ve been able to re-imagine how they deliver services, putting in place social distancing mechanism etc, to make sure that they continue to give those vaccines….We just need to be extremely innovative and keep on pushing to make sure that the services are preserved, if not it will be very very challenging.

    Nigeria is a low income country and it appears that no matter how much we invest in healthcare it will never be enough because there are so many competing needs. Shouldn’t the focus be on helping people to strengthen their immunity in terms of better nutrition? Because it appears that the healthier you are the less likely you are to succumb to a Covid-19 infection. So, in what areas, what ways are you helping people boost their immunity, become better able to resist this disease and other kinds of infections?

    I will say you are right when we look at the data, malnutrition is a cross-cutting issue across all the problems and when you look at the causes of under five mortality, a large proportion of kids that are dying or kids that are susceptible to infectious diseases are at the same time kids that are malnourished. So, solving the issue of stunting and acute malnutrition is a very, very critical part of what the foundation does in Nigeria. And the federal government of Nigeria has been doing quiet a lot, and we’ve been advocating even at Vice President level to really increase the level of malnutrition. We’ve been quite instrumental in working with the World Bank and Aliko Dangote Foundation and others to help the government as they were looking at quite a very big project that the World Bank funded to support nutrition across 12 states. It was more than $200million worth of lending by the World Bank, and we’ve been involved in helping the Nigerian government to really improve in nutrition.

    The other area that we support, we strongly believe in, is a large scale food fortification. We’ve been supporting and advising within the Vice President’s office, we’ve been working with food companies, we partner with the Aliko Dangote Foundation to make sure that food that Nigerians are consuming are fortified with iron, all nutrients that are needed to make sure that kids have a better immunity to deal with this pandemic. But it’s not a either/or, it is both. You need to continue boosting the nutrition but also the same time continue to support smallholder farmers with the right fertilisers, the right seeds, with financial inclusion so that they can get small money to make sure that they prepare their lands, they grow food, that they are able to feed their kids and they are able to sell in the market as well to get more income to buy addition of milk something like that. But at the same time, you also need to increase the coverage of immunisation so that both strategies will be working towards increasing immunity and also making sure those kids are vaccinated.

    During the lockdown we saw many hospital services, especially primary healthcare services, suspended in Nigeria. This has always been a very fragile sector and it has now been made worse by COVID-19. What would your advice be to the government in terms of revamping the sector?

    You know I think while Covid is a challenging moment, Covid at the same time provides really a good opportunity for advocacy for the health sector. We’ve all seen how health is so critical to everything that we’ve done, everything that we do. No other sector in the past many years have challenged the economy, the politics and everything that we do, even our way of life than the health sector. So, this is an opportunity to really put health back on the agenda and actually invest in a resilient and sustainable programme. We are working very closely with the federal government, we are working with some states in Nigeria to make sure that health is put back on the agenda, and one advice, basic advice that we are giving is just to say, yes, government has been prioritising primary healthcare, but now when you look at the data across many states where we work, the government has been increasing their allocation of their budget to support health, but the challenge has been the actual release of the money. When it comes to releasing the money it has been challenging. Now with Covid, with the diminished resources that the government has, it will even be more challenging. But now is really the time to put health into the top priority so that the government will release the money that has been allocated to health. Across many states when you look at the budget allocated at the beginning of the year, at the end it’s between 40 to 50 or 60 percent of the total amount of money that was actually released. So, the number one is actually releasing more money for health that has been budgeted, and then number two is to really think about some efficiency, you know, how do you spend your little money in reviving your primary healthcare? …I think there are ways that we maybe able to use the small available money in Nigeria in a much better way and then drive impact.

    Corruption is a big problem in Nigeria. Have you found instances where the monies you made available for these causes, have you found instances where they have been diverted? How have you been able to resolve that kind of issue.

    I agree with you that corruption is a big issue in any part of the world. When you have corruption practices in any programme, it just undermines the ability of the programme to drive impact and then you end up not serving the people you are suppose to serve. But the foundation works very closely with our partners and we do our best to mitigate any issue that we see and really make sure that we work collectively with the government. In most of the cases where we work directly with government, we put in place programmes that are co-founded by the government because it’s not a programme which is foundation driven, so, it’s like sometimes in some places we have a basket fund where the government puts its money, other donors put their money etc and then we collectively work together towards really reaching the people that are suppose to be reached by those programmes.

    Okay, this year’s report is on a somewhat depressing note, what would you suggest is the way out of the problems caused by Covid both in the short and in the long term.

    You know we as human species we are living in an unprecedented moment. The last time the world saw this, was at the beginning of the century and this is the only time that the world must come together to end this pandemic. The only way is really if, collectively, we can do this together, not only in Nigeria, not only in Africa, but globally, because if the world can develop and manufacture new diagnosis and treatment and vaccines and really distribute those as based on needs but not based on nationalities, this is the only way we will be able to do that. We’ve done some analysis and realise if like the world gets the new vaccine, and if that new vaccine is distributed, lets say Country X in the developed world finds the vaccine, if they distribute the vaccine only within their citizens, it is not going to solve the problem. It is really how the world is able to come together and to solve this…This is the only way out of this pandemic.

    My final question is, after polio, what next? How should Nigeria be responding to the polio-free certification? What would your advice be?

    You know the Africa public health victory over the wild polio, it represents really an incredible progress. I was talking to some of the public health students and telling them how they are living history especially in Africa, this will be a one-time event making sure that all African countries have eradicated the wild polio viruses. We will remember 2020, but the challenge here is that wild polio virus is not gone, it’s not a world wide eradication of polio, because we still have some strain of wild polio virus in Afghanistan and Pakistan, and we all know that if polio exists anywhere it remains a threat everywhere. So, to make sure that the entire world is safe from polio, it would be critical to vaccinate every child. So this is next for polio; continuing the work. Alhaji Aliko Dangote said it pretty well during the celebration that WHO (World Health Organisation) organised. He said “We celebrate today and we go back to work tomorrow.” We have to go back, to continue strengthening routine immunisation, so that we help Africa to stay safe. And then as you strengthen routine immunisation it is not just routine immunisation, its the whole pillar of primary health care, so that you will make sure that the system is strong and it can put in place mechanisms that will be able to solve for all that. And the second, which is very, very important is the circulating vaccine-derived poliovirus (cVDPV). Those are rare forms of polio that occur only when there is a weakened strain of the polio virus that is contained in the Oral poliovirus vaccines (OPV), when it is circulating among people that are under-immunised, when your coverage is less than 80 percent or so, that strain will circulate and it will continue to circulate and then it will mutate and then it will start now giving forms of polio that can cause paralysis. That means we will continue to see across the African continent some rare form of polio which is not the wild polio virus, but which still can cause paralysis….So, it’s just important to stop those outbreaks. It is required that every child is vaccinated so that we increase the coverage of herd immunity at the community level. So those would be the two top priorities, I will say, after polio.

    Bill and Melinda Gates Foundation
    Dr. Paulin Basinga
  • If I wasn’t doing music, I would have become a footballer – Nome

    If I wasn’t doing music, I would have become a footballer – Nome

    Our Reporter

    On more than a few occasions we have seen talented people in Africa who have chosen to pursue their passion labeled as rebels and sometimes unserious for their refusal to follow a path crafted by their parents. Most people are of the notion that a child in Africa should follow the trend of having a good education and finding a well paying white-collar job. Failure to follow this trend would mean that the child is set for failure and rather unserious. Unfortunately, Nome had been perceived as one of those but the story today has him trailing of excellence.

    The afro-pop singer and songwriter has been all over the place for his knowledgeable insights into matters of every kind, showing a level of intellect through his comments and vision for Africa. So insightful that one may consider him an activist or a politician if the music was not his thing, but the boy wonder believes if he wasn’t doing music, professional football would have been a preferable option for him.

    READ ALSO: Efe Omorogbe, Ayeni Adekunle share music business survival tips

    “If I wasn’t doing music, I would be a footballer.”, Nome said when asked about his childhood goals and his ties to the background of his music and what would have become of him if things were to go differently. He expresses his love for the famous sports and relates the universal and loving nature of the game to the art of music and furthermore expresses how football would have been the only option for him because of its similarities to music.

    He further throws shades on the stereotype on young passionate Africans who have made up their mind to pursue their dreams being perceived as unserious among other things. He tones down such claims and states that everyone should be allowed to pursue their dreams and giving maximum support the same as which is allocated to anyone in any line of profession.

  • Nigerian gets Global HR Award

    Nigerian gets Global HR Award

    Our Reporter

    A  Nigerian, Mr Kayode Adeuja, has emerged winner of the Global HR Awards held at the 28th World HRD Congress in Mumbai, India.

    He was celebrated as one of the ‘501 Fabulous Global HR Leaders’.

    For the first time in its 28-year-history, the World HRD Congress introduced a Talent Listing featuring ‘501 Fabulous Global HR Leaders’ to showcase leaders of the world who set big example for transformation and change. The Talent Listing is appreciated worldwide and is a benchmark of excellence as it is deeply researched and validated.

    Adeuja is the Director, People Operations and Systems at SkipTheDishes Restaurant Services Inc, the largest food delivery network in Canada and a subsidiary of Just Eat, a global market place for online food delivery, United Kingdom.

    A Jury and Advisory Board member, Dr R. L. Bhatia, said the award was a reflection of Adeuja’s achievement and the belief of the Advisory Board that he is a leader in HR and a contributor of value,who has nurtured talent and a mentor to  several youngsters to enhance their skills and contribution to the field of HR.

    Adeuja is an experienced HR professional with a stellar career spanning over 22 years across various industries, including oil and gas, financial services, professional services, food & beverages, among others.

     

  • Shopping for red wines

    Shopping for red wines

    Jane Chijioke

    Red wines are the most desired beverages. They are  sort-after drinks at public bars, occasions and at home bars.

    To some, the wines blend well with grilled, fried, peppered meat, seafoods and other dishes.

    Red wines are made from various dark-coloured grape fruits, such as carbenet Sauvignon, merlot, Shiraz, Pinot Noir, Zindanfel, Sangiovese, and Malbec.

    Flavoured with Blackberry, coffee, cocoa, cinammon, pepper, raisin, strawberry, cherry, tobacco, gooseberry, fig,  red wines are stored in oak barrels for longer period ranging from few months to many years, during the processing period,  before they are bottled.   This is a wine technique used to improve the quality and flavour of the wine.

    Red wines have three variants:   the light-bodied wines, made of less than 12.5 percent alcohol content  and has less tanning (it determines the dryness, bitterness or astringency of the wine).  For instance, Pinot Noir red wines fall into this category.

    The medium bodied wine has 12.5-13.5 percent alcohol and have high tanning. Merlot and Shiraz are good examples.

    Carbinet Sauvignon, Zinfandel  have higher alcohol contents above 13.5 percent. However, some of the red wines are produced with mixed grapes.

    Aside having some alcoholic content, red wines are considered healthy.

    Experts say grapes are rich in antioxidants, including resveratrol, catechin, epicatechin and proanthocyanidins, which could help fight inflammation and blood clotting as well as reducing the risk of heart disease.

    The preference for red wines has increased their demand in the market space. According to a wine dealer at Egbeda, Lagos, Mr David Bamiloye, red wines’ patronage has been good as customers regard them as healthy and affordable.

    ThAe price of red wines differs. At various retail stores, some of them sell far below N6,000. These include Apothic Red wine, Escudo Rojo,  Carnivor, Moulton Cardet, Nederburg, B&G Cabernet Sauvignon, and Bon Voyage.

    Shoppers who need more classy and quality wines may want to go for mid-range or high end brands. Bamiloye noted that there are brands that appeal more to the affluents. One of them is  Penfolds Bin 407. It is a full-bodied wine with aromas of blackcurrant, berries, black olive and has a 14.5percent alcoholic content. It is sold for N24, 000.

    Other red wines from Penfold brands are also in demand, he said.

    READ ALSO: N8.4bn debt: AMCON seizes 72 luxury flats, shopping complex, lands

    Also, Cheves Des Andes red wine is from Argentina. It is made from three grape varietals, predominantly Merlot. It has an alcoholic content of 15percent and sold for N26, 000.

    Another brand, he added, is Thomas Barton medoc Privee sold at N20, 600 with 13.5percent alcohol. La Foile Cheteauneuf du pape French red wine is fruity and spiced. It has flavours of cassis, cherry, dark plum, tobacco leaf and has 14percent alcoholic content and is sold above N10,000.

     

     

  • NB urges women  to be the ‘best’

    NB urges women to be the ‘best’

    Our Reporter

     

    TO commemorate the International Women’s Day, Nigerian Breweries Plc has organised a symposium at its corporate headquarters, with the theme: “Gender balance is not a woman’s issue, it’s an economic issue.’’

    Managing Director/Chief Executive Officer (CEO), Nigerian Breweries Plc, Jordi Borrut Bel, said the company recognises the contributions by its female employees, who continue to brave the odds and excel, no matter which department they work.

    He challenged the women to strive for gender balance, confront any bias presented by society against them; and support one another to get to the top.

    Read Also: Long road to gender parity in labour market

     

    The highlight of the symposium was a panel session moderated by the CEO, Rave TV, Agatha Amata. Other panelists were Co-Founder, SheLeadsAfrica, Afua Osei; Group Head, Corporate Communications, Access Bank, Amaechi Okobi and Toyin Gbagi, a Partner at KPMG.

    The event was organised by the Women in Nigerian Breweries (WINB), a network of female employees in the company, to protect their interests and encourage them to be the best they can be.

  • NIMN to prosecute defaulting marketers

    NIMN to prosecute defaulting marketers

    Our Reporter

     

    The National Institute of Marketing of Nigeria (NIMN) has announced plans to prosecute six individuals, including marketing chieftains of conglomerates for flouting marketing practice rule.

    The institute, in an affidavit sworn to by its Registrar, Mr. Sydney Ogodo, at the Federal High Court of Nigeria, Ikoyi, Lagos, accused the individuals of practising the profession without proper certification from the institute.

    Ogodo, in the affidavit, explained that the institute, established by an Act of the National Assembly of the Federal Republic of Nigeria, in 2003, to register any person who practises marketing in the country, decided to tow the judicial path, after several overtures from it were rebuffed by the concerned individuals.

    He further stated that before resorting to prosecuting the individuals, the institute had, in 2018, made publications in the national dailies, asking individuals practising the profession without any valid registration with the institute, to begin the process of registration.

    According to him, while many responded, and had since been members of the institute, the six individuals did not heed the Registration call, even after the institute’s council decided to engage them, personally, in 2019.

    The institute, he further explained, therefore sought among other reliefs, an Order of Perpetual Injunction, ‘restraining the individuals, whether by themselves, their assigns, servants, agents, officers, privies or whatsoever from practising or earning fees as marketers in Nigeria, until they have registered with the claimant.’

     

  • Inside the financial slaughterhouse

    Inside the financial slaughterhouse

    By Rarzack Olaegbe

     

    There are always two parts inside a slaughterhouse. There is a clean side and a dirty side. Animals must go through the dirty side first before they go into where they’re going to be prepared for human consumption.

    The dirty side is where all the guts, hair and skin are removed. It’s a proper production line. If you have visited the slaughter slab you would understand. The slaughterhouse is bloody.

    There is another kind of slaughterhouse. It is a financial house. But because the operator of the company had received a bloody nose many times from many unscrupulous Nigerians, it has become a slaughterhouse.

    The company had raised the stake by making it impossible for borrowers to fleece the company again. The interest rate it charges borrowers on secured and unsecured personal loan range from five per cent to 36%.

    The banks and some online lenders charge lower rates. The lack of access to the bank loan has lured many business owners into the slaughterhouse.

    This is so because of a lack of adequate funding has remained the main challenge that is confronting small and medium enterprises in Nigeria and some loan sharks, like the one above, are taking advantage of this loophole.

    For instance, to qualify for credit in any of the loans companies I visited recently, you need to supply your identity card, one passport photograph, postdated cheques from your guarantor, a bank statement showing six months transaction and valid utility bill.

    The other requisites you must have is the processing fee, a guarantor’s confirmation letter, application letter to be filled signed and sealed by your guarantor, offer letter and collateral.

    The collateral must be a car that is not less than 10 years old. You would park the car on the premises of the credit company and submit the valid documents to the management.

    There are many rivers to cross before you can secure the loan. Having listened to the litany of prerequisite credentials needed before an applicant can smell the cash I wondered why an applicant must supply all of the above information before getting a loan facility.

    The managing director said the company had been duped in the past and it was a rude awakening for the management.

    He explained that one of the applicants in the past had sold the car he presented as collateral prior to handing it over to the company.

    The buyer sued the company. The buyer won. Another applicant fled the country after having gained access to the credit.

    He narrated that, efforts to recover the loan failed. Another applicant collected the credit and relocated to his village, changed his SIM pack, his name and destroyed evidence linking him with the credit company. The company lost its investment.

    He shared another sad experience and another and another. This credit company is thriving because the banks, micro finance banks and some online lenders are not playing their professional roles adequately.

    If these financial institutions are performing at an optimal level this slaughterhouse would not thrive.  For instance,

    I visited another popular credit company that promises to give as much as N5 million to business owners. Having fulfilled all the paper works, my application was rejected because the bank statement, which met all the conditions, does not have “monthly inflow.”

    It is quite obvious that the credit companies are searching for mom and pop shop-owners and salary earners who have steady monthly income flow.

    The operators of this popular loan company forget that every business at some point in its operating cycle requires some form of finance to pay its short term indebtedness, to fund new projects, to execute business plans and to acquire operating assets.

    Likewise, individuals at some point may need bank loans to help fund car purchase, real estate mortgage or buy house home appliances.

    The management of these credit companies and the banks should know that not all businesses generate monthly inflow. Some companies have a 45-day financial inflow and other businesses get a 90-day inflow.

    This fact means that some businesses would not find the banks or loan companies attractive. That is why many of them keep running back to the slaughterhouse where they are treated like animals.

    On the other hand, online mobile lenders such as Branch, Kudi, Zedvance, Social Lenders, and Palm Credit etc are on the increase and these lenders are using machine learning to analyse the ability of the applicants to repay.

    Many business owners are getting loans, too. The Central Bank of Nigeria’s Credit Condition Survey Report showed that there was an increase in the availability of secured credit to households and corporates in the first quarter of 2018. But why do other individuals and business owners keep patronise these slaughterhouses?

     

  • Making a statement with wristwatches

    Making a statement with wristwatches

    Aside time telling, wearing a wrist watch can reflect one’s personality and style. JANE CHIJIOKE gives a guide on what to look for when buying a time piece.     

     

    To many, the wardrope seems incomplete without a wristwatch.  It is an important item as it keeps one updated with time.  Though invented to tell time, it is most times valued more for its aesthetics than the activity it does. Today, wristwatches are considered to be a piece of jewelry, enhancing style, appearance and even personality.

    Over the years, the craze for exquisite wristwatches has fuelled the market value of the item. This is why there is a revolution in the wristwatch segment of the jewelry market. From the likes of Raymond Wells, Rolex, Audemars Piguet, Omega, Cartier, Patek Phillipe, Jaeger-LeCoultre, Piaget, Tudor, IWC, to mention a few, the world of wristwatches has assumed a new dimension, spiking competition for market share, class and style.

    Fashionistas, it is believed, do not spare anything to get the best collection of wristwatches, especially as it says a lot about their class and clout, placing them in the midst of the high and mighty. This is why some wristwatch freaks spend heavily, sometimes running into millions of naira, for choice brand or wristwatch collection so long it suits their style and taste. And unlike women who have varieties of jewelry or costumes- bracelets, rings bangles, handbags among others to choose from, wristwatch seems most ideal for men to complement their outfit.

    “Accessories for men are limited and watches are generally accepted to men because it gives them ability to express themselves, their personality and style. It exudes class mostly for men who are freaky about designers. Also watches may be stylish, but not necessarily trendy or in vogue.  They can be subtle, not attracting attention, but impress when noticed. They are just timeless and classic accessories to outfit,” explained a watch dealer, David Mathew.

    Made of either stainless steel, ceramic, titanium, metal, steels (gold, silver brass and others,) wristwatches have attained great level of complexity and sophistication both in terms of technical advances and design aesthetics, and  still hold its place in the market space,  not threatened by  mobile phones which now integrate time, day and date in their composition to satisfy  consumers.

    Some of the watches are made in chronograph form which has more functions than just time telling.  They also come in different glasses such as sapphire glasses, crystal, mineral, plastic, silicone rubbers and others. They also come in quartz, that is, powered by battery. It can also be mechanical or automatic.  Both of these movements use a coiled spring and a variety of gears to keep accurate time, though the automatic movement winds itself using kinetic energy.

    According to experts, stainless steel is the most widely used material for wrist watches as it is durable, difficult to scratch and has ability to resist rust and corrosion. However, stainless steel has varying standard of quality. The 316l stainless steel offers quality but some few brands have   gone top notch, using 904L stainless steel.

    When shopping for a wrist watch, you need to consider your budget.This determines whether you are buying a low budget or high end time piece. You can get a time piece for as low as N3, 000, while on the upside, mostly for branded watches, N40, 000 and above depending on the brand and quality.

    Again, having a brand in mind can also help make your shopping easier. You don’t need to guess from a variety of watches which can deliver what you need.  If you are willing to spend a good amount of money on a watch, you may want to consider buying from a particular brand of choice.

    When buying a watch, you also need to consider the design. Watches come in every shape, size, and colour, features, materials and purpose.You need to know what kind of look you want. Do you prefer bold or sleek, elegant or glamorous? Much like the design and materials, there are watch functions to suit every need. There are dress watches, divers’ watches, sports watches, and smartwatches.

    You do want to make sure that you get a watch that will fit in well with your everyday wardrobe. As watches are made for different purposes, wearing the right watch for the right occasion can complete your look, giving you a sophisticated and stylish touch.  They can also be used as a matching tool to your belt and shoes. When buying  watches also ensure your wristwatch fits snugly on your wrist.  It shouldn’t be too tight or too loose. Wearing a bad fit can ruin your fashion.

    As watches have become fashion statements, manufacturers keep innovating to suit consumer’s style. According to a watch dealer, MayBrands, Ronke  Kushimo, consumers  like watches that are  simple but exude class and elegance, brands like Emperor Armani, Skagen come handy. For fashionistas, who love flashy watches, Michael Kors and DKNY brand are good picks.

    Nixon brand, she explained, serves consumers who just need a simple normal time piece. While consumers who love bold and rugged watches, can go for Diesel brand, Fossil among others. Watches are sold at offline stores including Maybrands, Maryland Mall, and online stores.

    Shopping for the right wristwatches is a good way to enhance your personality. If your closet is filled with bold patterns, bright colours, daring accessories, buying a watch that makes louder statement may be preferred but if your style tends to run a little more reserved, you should get a watch that is subtle and elegant.