When Funke Akindele conceived the fictitious character Jenifa in 2006, little did she know that she had created one character that will outlive all the characters she has ever played in her almost three decades of acting.
Though the 47-year-old thespian, who hails from Ikorodu, Lagos State, has gone ahead to create other characters and released other productions but none has stood out like Jenifa, a native village girl, who was born Suliat but adopted the name Jenifa (Jennifer) to desperately get a new lease of life at any cost after which luck smiled on her and she navigates her own world.
Without doubts, Jenifa was an instant success that got its own life immediately after the release of the first franchise in 2008. Like many popular franchises, Akindele released the second instalment, ‘Return of Jenifa,’ in 2010 and this was not only an instant success but cemented Akindele’s status on the Nigerian film and music scene.
Unknown to many, the Return of Jenifa heralded Akindele’s romance with the world of cinema to which she has since not looked.
Akindele was smart enough to allow Jenifa to breathe her own life as brand endorsements rolled in while she focused on creating other characters and films for a mixed audience across the globe.
It is no news that between 2008 and 2024, Akindele’s luck changed for the better with the production of Jenifa, which starred her as the lead actress. The character portrayed by Akindele gained fame and earned several award nominations including but not limited to four nominations at the Africa Movie Academy Awards in 2008. Akindele was not oblivious of the fact that Jenifa was responsible for her increased fan base which grew immeasurably.
Following the massive success of the film, which grossed N35m at that time, Akindele understood she has created a character that will crest her name on the sands of time. She went on to thrive on the Nollywood scene with spin-off series – Jenifa’s Diary, Aiyetoro, and Jenifa on Lockdown – while leveraging the new media and network TV stations to push the Jenifa brand.
Unknown to many, while Jenifa’s Diary was being watched on the NTA network, AIT network and Africa Magic channels, ‘Aiyetoro’ and ‘Jenifa on Lockdown’ kept appealing to youngsters and consumers of new media contents.
In ensuring Jenifa was further taken care of, the actress cum director and producer also went ahead to launch the Jenifa Foundation as well as Jenifa mobile game. The Jenifa mobile game aims to help players improve and better their spelling ability and use of the English language as the Jenifa character battles with the use of English and spelling.
Jenifa also brought out the philanthropic side of Akindele with the creation of Jenifa Foundation.
Speaking on the achievements of the Jenifa Foundation, Akindele said, “I’m thrilled to share with you a glimpse into the impactful work I’ve been dedicated to over the years. My life’s purpose is centred around empowering others, unlocking their full potential, and spreading joy. This is just a small glimpse into the remarkable journey of ‘The Jenifa Foundation,’ and its transformative efforts. I’m grateful for your unwavering support, and I invite you to continue joining me on this mission to create a lasting difference in the lives of others.”
For 16 years after the release of the first franchise and 14 years after the release of the second franchise, Akindele has wet the ground for the release of the third franchise, ‘Everybody Loves Jenifa.’
It was no surprise when Akindele projected a N5 billion box office success for the third franchise. “We are making N5 billion this year,” she said ahead of the premiere, which took place last weekend.
Interestingly, Akindele wasn’t just making a project based on emotions, rather he projection is borne out of the strategy put in place to achieve the sum. The film will screen in cinemas across 33 different countries – including Nigeria, Ghana and the United Kingdom.
It is believed that if Akindele’s last effort, ‘A Tribe called Judah,’ could amass over one billion Naira screening in Nigeria and few other countries, ‘Everybody Loves Jenifa,’ which has a history, will do much more.
