Category: Media Nation

  • ‘Creative industry must embrace insurance against emergencies’

    ‘Creative industry must embrace insurance against emergencies’

    The Executive Director/Chief Executive Officer, National Film and Video Censors Board (NFVCB), Alhaji Adedayo Thomas, has advised practitioners in the creative industry to invest in insurance against future life emergencies.

    Thomas gave the advice at the ongoing Third Nigeria Digital Content Regulation Conference (NDCRC) in Lagos.

    The NFVCB’s boss, who decried situations where members turned beggars, especially when medically challenged, said practitioners must be insured to cater for unforeseen emergencies.

    “We should not at any time ignore insurance. It is for all of us in creative industry. I have never read where ICAN, NMA, NBA put in the newspapers that they were looking for funds to take care of one of them.

    “We are not beggars; we are contributing to the economy, we must be wise within ourselves. We have been very careless with ourselves, we have to be frank. Part of the production cost should include insurance for all, even for a caterer who works within the production.”

    Thomas continued: “We, in the film industry form the majority employers of labour anywhere in the world, so there are lot of hazards that can happen within and outside film production. We have to include insurance package in the production cost.

    “It safeguards us so that we won’t be clapping our hands and begging all around, when our members have issues. We should be able to protect ourselves,” he said.

    Thomas advised stakeholders to self-regulate their activities in line with the nation’s values and laws.

    “Do we actually need the government to regulate our day-to-day life? No. But, how can we say no if we have not morally developed ourselves to understand the basis of life. Moral culture needs to be rebuilt.

    “The children need to be protected. We need within ourselves to understand the fact that to have self-regulation, we need to broaden the scope of what we chunk out.”

    Read Also: Tinubu to increase funding for arts, creative industry to boost productivity – Shettima

    “Self-regulation will stimulate more investment opportunities. Self-regulation is to empower the association to look into a film and give it classification.

    “We must, in the first instance, discipline ourselves as individuals and an association so that we will know whether what we are classifying is acceptable or not.

    “We can manage our lives and businesses without strict regulations by the government.” he said.

    He added that self-regulation had been adopted in South Africa and would soon be accepted in Kenya.

    Thomas recalled that the board decided to bring key industry players, policy makers and entrepreneurs together in 2021 to chart a common front toward repositioning Nigeria’s highly esteemed film industry.

    He said that the first edition focused on streaming services, and the need to bring balance and equity to the ecosystem, especially with the disruption of the digital era.

    He revealed that the purpose was to create a platform for robust dialogue between the government, through the regulator and the Video-on-Demand platform, led by the Over-The-Top Streamers.

    The NFVCB CEO added that in the second  edition in 2022, the board expanded the scope of the conversation beyond censorship to, among others, basically dissect and evaluate conversations and agreements reached at the previous edition.

    According to him, the objective of the third edition of the NDCRC is to primarily discuss the growth of the film industry and evaluate concerns around global standards for regulation of digital contents in the face of advances in the development of cutting-edge technologies.

    “Our goal is to ensure orderliness, national security and promote global peace without undermining inherent investment opportunities and enhancement of economic rewards for all practitioners and stakeholders.

    “In the light of the global socio-economic and political dynamics and the influence of roles played by digital operators, we anticipate that the decision and discussions in this conference will guide us in crafting policies that nurture creativity and collaboration without imposing undue restrictions.”

    According to him, dialogue open avenue for potential partnership between film makers and streamers, for the purposes of enriching the possibilities within the industry as an economic sector.

    He said that the regulatory dialogue was to help the streamers to thrive while obliging to protect Nigerian audience from harmful or offensive content or materials.

    Emphasising the need for practitioners to belong to professional association, Thomas said streamers must not deal with anyone who was not a member of a professional association no matter how talented.

    “We are committed to safeguarding the inherent economic values within the entertainment and creative industry,” he said.

    He noted that like in other professions, there were bad eggs within the creative industry, which he said the security agents also needed to deal with.

    The Chief Host and Minister of Arts, Culture and the Creative Economy, Hajia Hannatu Musawa, who expressed delight in the event, assured stakeholders of President Bola Tinubu’s focus in promoting an attractive investment and partnership in and to Nigeria.

    Hajia Musawa, who was represented by Mr. Baba Agba, the Senior Special Assistant on Films, Videos and Musicals, said the president was keen on creating the right framework that encouraged ease of doing business to achieve nation ‘s aspirations for this sector.

    “Nigeria will continue to provide the enabling environment for digital businesses to thrive,” she said.

    Also speaking, Chairman, House of Representatives Committee on Culture and Tourism, Mr. Kareem Abisodun, who described the conference as apt, said that all discussions had encapsulated the realities of all opportunities, challenges and the way forward for creative digital contents.

    According to Abisodun, Nollywood produces an average of 1,500 films per year, which makes Nigeria the largest film producing country in Africa and globally the second.

    He highlighted the magnitude of social and economic impacts Nigerian creative industry potends in terms of contribution to the Gross Domestic Product) and removal of unemployed youth from our streets, if proper regulation framework were in place.

    The News Agency of Nigeria (NAN) reports that the event brought together various Nollywood veterans and other stakeholders in the industry.

  • My motivation in setting up Playhouse, by Onile-Ere

    My motivation in setting up Playhouse, by Onile-Ere

    In an interview with Managing/Chief Executive Officer of Playhouse Mr. Tolu Onile-Ere, a lawyer-turned marketing communicator, he speaks on the 12th anniversary of his media firm and The StoryStoryHub campaign, BOLA OLAJUWON reports

    To Mr. Tolu Onile-Ere, playing with words comes easily.  When he wanted to name his firm, he called it Playhouse Communication Limited, a translation of his name “Onile-Ere”. He is a lawyer but he found that marketing communication allowed him to express his creative side, so he chose that as his career goal. He then stumbled on the digital profession and was hooked by its potential.

    On the 12th anniversary of the firm, he said: “I set up Playhouse back in 2011 and thankfully, it has grown to become, I believe, one of Nigeria’s leading digital agencies. Our client list includes MTN Nigeria, Pernod Ricard, ExxonMobil, AAVA Brands (Lucozade) & Stanbic IBTC. The name Playhouse comes from my surname, which translates into the owner of the house of fun or the playhouse.”

    Twelve years after, his firm has received multiple awards.

    Read Also: Playhouse breaks new ground at 12

    On how the recognitions reflect the company’s pioneering role in the digital marketing industry, he said: “Yes, we have won a number of awards, including The Marketing Edge Digital Agency of the Year 2019, 2021 & 2022 and most recently, The Marketing Edge Outstanding Digital Agency of the Decade, 2023. As an agency, we set out to do great work for our clients. That has always been our focus. So, we see the awards as recognition of that – not of us as pioneers but rather of the great work we do for our clients.”

    His said of the recent initiative launched by Playhouse: “As you do with most anniversaries, you spend time looking at where you have come from and where you are now. So, we were looking back and came across a video we produced 10 years ago called ‘Shey You Sabi’. The video was about highlighting some insights into the Nigerian digital scene. And looking at it, it was amazing just how far the Nigerian digital landscape has grown in the 10 years. So, we thought it would be interesting to tell our story as that ties in to the development of the digital ecosystem – and to get others to share theirs as well. So, we can see how the digital creative economy has impacted Nigerians. So, we’ve set up StoryStoryHub to collect these stories.”

    Asked what motivated the StoryStoryHub and how it celebrates the contributions of the digital creative industry to the economy and renaissance, Onile-Ere said: “I’m glad to say that the motivation for StoryStoryHub was the fact that the Nigerian digital landscape has progressed over the last 12 years – and Playhouse has progressed with it. So, it is a celebration of the growth and the positive impact. And we wanted to share our story in case it can inspire others. And we’re trying to collect other people’s stories to show the progress of the digital landscape. The tie in with Tales by Moonlight is because the way we have traditionally captured our history and shared it is by telling each other stories. And so as we look to celebrate the Nigerian Digital Creative economy, tying it to storytelling just felt culturally right.”

    He refused to tell the strategy behind Playhouse’s success in the digital space. According to him, “That would be giving away our secrets. What I can say is that we believe in creating strong partnerships with the brands that give us the opportunity to work with them. We work on building understanding and trust so that our clients feel that we are part of their team.”

  • State of state-owned newspapers

    State of state-owned newspapers

    The Federal Government has no newspaper of its own since it sold, in a controversial manner, Daily Times, to a private investor during the Olusegun Obasanjo administration.

    Before The Daily Times, New Nigerian had gone comatose. The government at the centre has since then relied on its vast network of television stations – the Nigerian Television Authority (NTA) and the equally far-reaching radio network – Radio Nigeria – MW and FM stations, scattered across the length and breadth of the country. If any of these television and radio chains goes network, they are unbeatable in reach.

    The successive federal administrations of Umaru Yar’Adua, Goodluck Jonathan and Muhammadu Buhari, did not make any attempt to start another newspaper of its own. It is not clear yet if the President Bola Tinubu administration will be interested in floating one.

    At the state level, where some of the oldest newspapers in the country operate, the states own some enduring newspapers, which compete with many private newspapers, especially in the Southsouth region.

    Such private newspapers are more in Akwa Ibom and Rivers states, some focusing on different areas while others on general interest. Local politicians and community leaders can only ignore them at their own peril.

    The Tide, funded by the Rivers State Government, is like a constant star. No governor has failed to keep its flag flying.

    Up North in Kano, no one has tampered with the state-owned The Triumph title, which is also daily like The Tide.

    It has produced iconic journalists like Mallam Garba Shehu – former editor of the newspaper who became President, Guild of Editors (NGE) and later a presidential spokesman.

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    But The Standard in Jos, owned by the Plateau State Government, has shrunk to a weekly. It is no longer able to publish daily.

    In the Southeast, a new lease of life has been breathed into the Imo State-owned The Nigerian Statesman newspaper. This is being propelled by the Commissioner for Information, Declan Emelumba, a former political editor of the defunct Daily Champion.

    The newspaper has continued to publish daily, meeting the information need of Imo people.

    But the same cannot be said of The Chronicle in Calabar, Cross River State. A one-time vibrant title, once edited by eminent journalist Ray Ekpo, who moved from there to become editor of Sunday Time and eventually Editor-in-Chief of the highly successful Newswatch Magazine, is no longer on the bounce, although still publishing.

  • NTA offers In My Closet

    NTA offers In My Closet

    NTA Network will effect from this month, air a family-oriented series, In My Closet, a TV drama series produced by Zee Media Services Limited, every Wednesday at 8.05pm.

    In My Closet encapsulates the everyday real life issues that today’s families are burdened with. The series aims to reestablish the long lost values that ensure a closely knit family, a healthier and decent society.  It is a power-packed 30-minute show that leaves viewers spell bound.

    It is produced by a well-grounded media practitioner, Anita Agarry-Oke, who is the Managing Director and Chief Executive Officer of Zee Media Services Limited, a company with special interest in the area of content productions, media marketing and brokerage on behalf of media houses.

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    It is a compilation of several short intriguing stories with subtitles such as Hearts, The Cross, Soul to Soul, Silent Tears, The Unveiling, The Brief and others. Each of these subtitles has themes around family secrets, love, betrayal, perseverance, power and ambition. Since 2012, the series has been running on TV stations such as Silverbird Network and DSTV across the country. 

    Other productions from the stable of Zee Media Services Limited include CLOSETS- an award-winning Pan African TV Drama Series, Zee Zone Entertainment TV Show and The Healthy Living Show.

  • Splash9ja presents The Big Shot

    Splash9ja presents The Big Shot

    The Big Shot, a new platform dedicated to exclusive monthly interviews with directors, CEOs, brand influencers and high net worth Nigerians has been introduced by Eagles House Global Resources, owners of Splash9ja brand, a TV, Online, magazine and Radio.

    Publisher/Executive Producer, Splash9ja Brand, Mr. Alayande Stephen, disclosed that the new initiative will ‘creatively and positively engage different industries, the public and the society at large.’

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    He said the idea is to have an exclusive and never-like before interviews/engagement with the shortlisted 12 individuals in a calendar year on the podium of The Big Shot, thereby creating impact, knowledge and value as it were. He noted that a special team is saddled with the selection process for this project.

    “Importantly, such individuals must have impacted his or her industry and still impacting the society positively before the shortlist,” he added. It is expected that at the end of the year, 12 personalities will be invited to be part of Splash9ja yearly gig, where they will be admitted into the podium of The Big Shot. The Big Shot will debut on October 9.

  • New Tv commercial for sports enthusiasts

    New Tv commercial for sports enthusiasts

    SportyBet, the official partner of Real Madrid in Africa, has released a star-studded television commercial featuring three of Real Madrid’s top players: Éder Militão, Federico Valverde and Aurélien Tchouaméni, who hails from Cameroon.

    The television commercial will air across Africa and feature on SportyTV and the main pan-regional platforms around the most relevant football leagues and competitions. SportyTV is a free-to-air linear and online sports television network in Nigeria and Ghana. The channel features in-house punditry as well as live matches in the Premier League, Bundesliga, Seria A and other big games across the globe

    Set in an African household, the commercial masterfully employs the allure of Real Madrid’s stars to highlight the world-class features of SportyBet.

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    The SportyBet platform, renowned for its cutting-edge user interface, introduces viewers to unique offerings such as the first-class video solution, enabling live game watch and bet functionalities. All these exceptional features are elegantly portrayed in this high-end production with a humorous feel.

    SportyBet has solidified its position as a leading player in the world of sports betting through a series of strategic partnerships. For the third consecutive season, SportyBet proudly stands as the official African Partner of the illustrious Real Madrid Football Club, cementing its presence within the global sporting arena. Additionally, SportyBet continues to nurture its relationship with the Premier League giants, Manchester City, for the second season running. The recent renewal of Michael Essien as their African Ambassador demonstrates their commitment to engaging with the continent’s football legends. In a move that further enhances their global reach, SportyBet welcomed Eder Militao as their Global Ambassador this season, a testament to their ambition and growing influence in the sports industry. These partnerships underscore SportyBet’s dedication to fostering connections within the sports community while offering an exciting and immersive betting experience to fans across Africa and beyond.

  • National Light dims…

    National Light dims…

    On July 21, Anambra State government has confirmed the ‘winding up’ of Anambra Newspapers and Printing Corporation (ANPC), publisher of The National Light Newspaper, via four-paragraph letter with the ref. no. ‘ANS/SSG/SSD/136/T.1/146’.

    It brought to an end the rumours that had been circulating for months about the closure.

    About 200 staff members of the Anambra State government-owned newspaper National Light are affected by the closure. It was learnt that most of the affected journalists have been redeployed to MDAs. .

    It was reported that Governor Charles Soludo told members of the State Executive Council (SEC) during their last meeting at the Government House, Awka, that the newspaper company was not adding any value to the government and the economy of the state, and, therefore, it had to be scrapped.

    The letter, which contained the reasons for the closure reads:

    •Sequel to ANSEC decision on 1 February, 2023 and confirmed on 8 February, 2023 to wind up the activities of the Anambra Newspapers and Printing Corporation (ANPC), I write to inform you that the Corporation now ceases to exist and should wind down all its activities.

    •This decision of ANSEC is based on the fact that the Corporation has become moribund, economically unviable and no longer fit for purpose.

    •The Head of Service will take other establishment measures as it relates to the staff and assets of your organisation for their proper disengagement and documentation.

    •Accept my warmest regards.”

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    There were speculations that the grounds of the newspaper may be converted into an amusement park.

    Questions being asked by stakeholders are: Before the final decision how did the state explore options to address the financial challenges faced by the institution? Were the paper’s problems irredeemable? And was the shutting down and the redeploying of staff truly the best and most viable alternative?

    The National Light was a beacon of intellectualism and a voice of the people for over 30 years, weathering storms and providing valuable insights to the citizens.

    With the coming of this last management led by Nnabuife, the paper introduced new sections for its readers. They included the Igbo language paper, Ka Ì DË Taa, and the colourful SportLightXtra, and the effective presence on the social media platforms.

    In particular, Ka Ì DË Taa, which is the only Igbo language newspaper in the world today, has contributed immensely in the preservation and promotion of the Igbo cultural values and heritage in every sense as could be seen in the number of national and international awards and national recognitions won by the newspaper.

  • Women seek more space in advertising

    Women seek more space in advertising

    Women in Out-of-Home Advertising in Nigeria (WOHAN) has called for an all-inclusive and supportive environment in order to contribute to the industry’s growth.

    Speaking at the inaugural meeting held in Lagos recently, the Coordinator of WOHAN, Adeola Odesanya, said women had all it takes to thrive, lead and shape the direction of Out-of-Home advertising in Nigeria.

    “We would continue on this mandate until all barriers and gender biases are broken and women excel in every aspect of the industry,” she added.

    President Outdoor Advertising Association of Nigeria, (OAAN) Emmanuel Ajufo, said every great thing begins with a small good idea, which is then nurtured into something great. Ajufo said that the umbrella body of outdoor advertising will be better organized if WOHAN is strong. “We should all then support this special group to develop to their full potential,” he noted.

    According to him, “I have no doubt, therefore that this sub-group of our dear association will grow to be a source of pride in our industry. We should all then support this special group to develop to their full potential.”

    The OAAN boss stressed that out of home advertising has come of age in Nigeria, while insisting that women, within OAAN, have always demonstrated competence and leadership whenever called upon to serve.”Women have come a long way in this line of business. While some were born into it, others have worked their way to the top echelon of our industry. Today, we have some female CEOs. At the association’s management level, we have had female council members. Presently, we have two female executive council members and two female BOT members,” he added.

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    Former President of the Advertising Agencies Association of Nigeria (AAAN) and CEO Ladybird Advertising, Bunmi Oke urged the women to maximize every opportunity and engage in outdoor activities for career growth and personal development. She said that the members would face challenges to prove their competence, adding that they must be confident at all times.

    Speaking on Women in OOH Media: Issues, Challenges, and Prospect, she identified challenges confronting women in out-of-home advertising as managing work-life balance, feelings of isolation, communication issues, distractions, lack of motivation and others. She called for a supportive environment where women help one another, fostering teamwork and creativity.

    Secretary of the Board of Trustees, Charles Chijide, said the inaugural meeting marked the dawn of a new era, with the vision to empower WOHAN and create a more diverse and reputable industry.

    Interestingly, the new association is deliberately designed to fight for more space in the hugely-dominated male sector, encourage more women to seek elective offices in OAAN and promote the mental, physical and emotional well-being of female practitioners.

  • Trying period for radio stations

    Trying period for radio stations

    Radio stations are gasping for breath as the crippling economic situation bites harder.

    Many FM stations are closing down operations due to costs, which are becoming increasingly high.

    Many stations can no longer cope. They are unable to meet the expectations of their workforce and their technical needs.

    In the Southwest, owners are shutting down. Some others are downsizing their operations – reducing period of air from 24 hours to 12, and now some are doing six hours daily.

    The problem started with the way investors shuffled focus to “the business”.

    Licences were obtained as if they were going out of fashion. This went up during the Muhammadu Buhari-led administration when close to 800 radio and television licences were rolled out.

    Unfortunately, many of the licences remain in the vault of those who obtained them. They are unable to activate them after scaling the rigorous conditions set by the National Broadcasting Commission (NBC).

    Minister of Information and National Orientation Idris Malagi alluded to this when he appeared before the Senate for screening.

    Now, those who even activate it are finding it tough to keep afloat.

    Part of the problem is that many of the stations lack attractive and deep content that could attract advertising; principal revenue generating means for radio stations.

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    Most of them merely play music, devote hours to reviewing newspaper reports and also phone-in programmes on mainly mundane matters.

    Corporate bodies, whose advertising spend is fast dwindling, see noting exciting to put money in these stations.

    They also lack experienced and well-trained hands to present or produce programmes. Many stations rely on youths, barely out of school to handle issues that are not well researched and which they know little of nothing about.

    Even the specialised stations such as those devoted to sports, entertainment, women affairs, and entrepreneurship, among others, fall short of listeners’ and advertisers’ expectations.

    Faced with these difficulties, coupled with payment of annual renewal fees to the NBC, it is difficult for stations to continue in business.

    Worst still, many of the owners are politicians, who obtained those licences, in some instance, through proxy They do not need to continue funding a business not generating income, after the election cycle.

    Radio is critical to information dissemination. If owners are unable to get it right and keep their business running, it will be a setback for enlightenment, education, entertainment and, in fact, for private broadcasting, which Ray Power FM pioneered 29 years ago.  

  • State of regulatory, policies for Africa’s online media

    As the internet penetration in Africa deepens, it is expected that more people will go online opening up the continent to a more liberal and interactive media space. This has created a need for suitable regulatory frameworks and governments across the continent are working to bridge the existing policy gaps in a bid to increase inclusion across the emerging digital economies. Nevertheless, experts say, policy makers in the region need to catch up with the demands of the dynamic online media space.

    C.D. Glin, President and CEO of US African Development Foundation; Prof. William Gumede, Executive Chair of Democracy Works Foundation, and Ms. Jacqueline Musiitwa, Executive director of Financial Sector Deepening (FSD) recently shared their thoughts about the state of Africa’s regulatory structures in regards to internet-based media technologies at the Africa Business Media Innovators Forum in Zambia.

    How important is the role of media in a country’s economic well-being?

    C.D. Glin: The media has become a function of development; there is a nexus point between the role of media and the role of development and how this impacts on foreign direct investment.

    Why have African governments been slow to establish rules and regulations governing online media?

    Jacqueline Musiitwa: Lawmakers are not paying enough attention to policy and they have insufficient knowledge on how to regulate it. They (legislators) are often working in a singular way, dealing with competition law for example, without taking into account the information act or laws on cybersecurity.

    What can players in the industry do to ensure better governance and regulatory frameworks are in place ?

    Jacqueline Musiitwa: The industry needs to form associations that can approach governments to ensure their concerns are heard and that policy safeguards against abuse.

    What do you think about the recent restrictions like Uganda’s new social media tax? ?

    Prof. William Gumede:

    New restrictions resemble a modern-day reworking of old style censorship – the likes of shutting down newspapers, interdicting journalists or threatening them with imprisonment for not revealing sources. But we have an increasingly youthful population in Africa and we know that technology is changing how youth access information. They see what their peers around the world have. They will keep demanding that they too should have a better life. Governments that are uncertain of what action to take against this kind of social media dissent choose to respond by setting up more barriers.

    Jacqueline Musiitwa: Patchy lawmaking has led to tensions and knee-jerk reactions including, in some countries, the implementation of taxes for users accessing social media and increased use of tools that restrict Internet access.  Data is also a commodity but governments are only just waking up to recognizing this and recognizing the need to take ownership of it. There are multiple challenges but overcoming them requires an approach that is locally applicable, but adaptive to match the boundaryless nature of the digital space. It comes down to more flexible, integrated frameworks, more stakeholders voices to be heard and definitely not the panic reaction of total shutdowns

     

    How can governments ensure they have a hold on online media regulation without resorting to oppressive measures?

    C.D. Glin: Some governments are uncertain of what action to take against social media dissent, for instance, and they choose to respond by setting up more barriers.

    It’s the kind of hardline clamping down that makes investors nervous. However, even this may hold the opportunity to use technology and community-driven development

    solutions to turn around problems. Successful intervention could help young people change their circumstances, stop the dissent and reverse the negative narrative that dominates on the continent. In turn, it helps attract investors who like the positive sentiment, stability and policy, and framework certainty.