Category: Sunday magazine

  • MarkHack 2.0 Returns With Prize Pool Of $10,000

    MarkHack 2.0 Returns With Prize Pool Of $10,000

    Eko Innovation Centre has announced the return of MarkHack, Nigeria’s first hackathon at the intersection of media, marketing, and tech at a launch event held at the Eko Innovation Centre, Ikoyi, Lagos, over the weekend.

    Following the success of MarkHack 1.0, this year’s edition, MarkHack 2.0, promises to redefine the future of marketing and media by fostering innovation and collaboration among professionals, students, and entrepreneurs. The hackathon aims to provide media and tech solutions that can disrupt marketing in key focus areas such as Consumer Experience, Media Consumption, Consumer Interaction, Trade and Retail Engagement, Analytics and Metrics, Events Marketing, Media Monetization, and Content Creation.

    With the creative industry being Nigeria’s second-largest employer and the potential to generate 7 million jobs by 2025, Victor Afolabi, the Founder of Eko Innovation Centre and Convener of MarkHack 2.0, emphasized the importance of innovation in steering the industry’s growth.

    He stated, “The rise of digital media, social platforms, and technology usage has made the creative industries one of the most dynamic sectors globally. MarkHack 2.0 provides a platform for collaboration, creativity, and critical thinking to disrupt the creative market and to provide a platform for them to showcase their ideas to Potential Investors.”

    The call for participation garnered an overwhelming response, with 1,365 participants from 92 locations across Europe, Asia, and Africa submitting their entries. From the registered participants, 230 teams were formed to brainstorm innovative ideas, concepts, and prototypes in three focus areas: Immersive Experience (XR) -57 teams, Content Creation- 119 Teams  , and Robo Marketing- 54 Teams.

    The MarkHack 2.0 pitch event will be judged by 22 industry experts, who will select the top ten teams to advance to the finals. The final winners, chosen by a panel of seven esteemed jurors, will share a prize pool of $10,000 and gain the opportunity to join the Eko Innovation Centre accelerator programme with up to $50,000 equity investment.

    The launch event featured a keynote address by Hannah Oyebanjo, Managing Director of Redwood Consulting, titled “Marketing and Media in the Creative Economy: Trends and Innovative Solutions for a Future Ready Industry.”

    Oyebanjo highlighted the digital evolution of marketing and the potential of technologies such as AI, AR, VR, and gamification in creating new opportunities for engaging consumers.

    Read Also: Firms seek disruptive tech innovation to meet global demand

    “The age-old dichotomy between traditional and new marketing are telltale signs of the fluid nature of Marketing. Marketing evolved from the 5ps to 8Ps (with Service based offerings). But the future is a revolution when even what we call ‘New Marketing’ today, will become ‘Old Skool’!”

    She added that from the 5Ps of traditional marketing to the Fusion, Hybrids, Ad-ons, Content, Experiential of new Marketing, the industry is headed for a more disruptive world of Web 3.0, AI, AR, VR, Gamification, etc.

    The MarkHack 2.0 launch event had in attendance distinguished members of the marketing and media industry, leading industry professionals, innovators, entrepreneurs, tech enthusiasts and thought leaders on marketing and tech.

    The Special Adviser to the Governor of Lagos State on Innovation and Technology, Tubosun Alake graced the launch event along with Mrs IquoUko, Managing Director, Entod Marketing/ IQ Food Platter; SegunOgunleye, General Manager Marketing, Seven Up Bottling Company; TemitopeEkundayo, Chief Executive Officer, Printivo Limited and TolaBamigbaiye-Elatuyi, Marketing Director, Pladis Global and  

    Others include LoluDesalu, Chief Marketing Officer, CMO, Filmhouse Group and BabatundeFatai, Senior XR&Metaverse Engr., MTN Nigeria who both thrilled attendees in an enlightening fireside chat at the official launch of MarkHack 2.0, BolajiJunaid, Founder/ CEO, Whyfinite, among others.

    All roads will lead to the MarkHack 2.0 grand finale on the 7th of July, 2023 at the Oriental Hotel in Victoria Island, Lagos. The event is expected to have in attendance dignitaries, industry leaders, tech enthusiasts, innovators, investors, marketing directors, brand owners, managing directors to witness the emergence of the next big thing in marketing and technology.

    MarkHack 2.0 is powered by Eko Innovation Centre and supported by GDM Group, the Experiential Marketers Association of Nigeria, Hazon Holdings and other partners.

  • Consumers Thrilled With The New look, Flavour Of St. Lauren

    Consumers Thrilled With The New look, Flavour Of St. Lauren

    St. Lauren, the premium non-alcoholic sparkling wine brand of Grand Oak Limited, officially unveiled its new look across its three variants – Red, Gold and White – with a grand event held at Lagos Sheraton Hotel. The event was attended by industry experts, consumers, and media personalities who experienced the unique taste and luxurious appeal of the wine.

    The new-look St. Lauren non-alcoholic wine features a sleek and modern design that allows consumers to celebrate every moment in style. The new design now comes in elegant and contemporary packaging that enhances the look and feel of St Lauren.

    Attendees were treated to a delightful evening of African cuisine, thrilling artistic performances and entertainment, as well as a sip-and-paint session where attendees explored their creativity, along with St Lauren wine.

    Speaking about the launch, Stanley Obi, Director, Prime Business Unit, Grand Oak Limited, said, “We are thrilled to present the brand-new look of St. Lauren to our esteemed customers. This relaunch represents our commitment to providing a luxurious and exceptional experience to our consumers. We are excited to present the new elegant look of St. Lauren non-alcoholic Sparkling Wine at our event launches in Lagos, Abuja and Port Harcourt, bringing the unique taste and quality of St. Lauren to more people. We believe that this new chapter for St. Lauren will open more celebratory occasions for our esteemed consumers”.

    The relaunch of the brand in Lagos marks the beginning of an exciting journey for St. Lauren, as the launch is also expected to expand to other markets.

    Read Also: Ekulo partners with Cubana Group for Laurent-Perrier

    Commenting on the brand-new look and flavours, the Brand Business Manager, St. Lauren Non-alcoholic Sparkling Wine, OluseunMudashiru, said “St. Lauren is an enabler of celebration at every occasion. With our new look, we are excited to provide a fresh and modern experience for our customers. Crafted with the finest ingredients, St. Lauren ensures a refreshing and satisfying taste as the perfect accompaniment to any event. From hosts to event planners and food curators, you are guaranteed exquisite taste and experiences with St. Lauren at your events.”

    St. Lauren aims to expand its reach and cater to premium non-alcoholic wine lovers across Nigeria, while also providing an unmatched wine experience for those who love to celebrate in style. 

  • SON SENSITIZE/TRAIN IMPORTERS IN ALABA INT’L MARKET TO TACKLE INFLUX OF SUBSTANDARD PRODUCTS AND  ENSURE RESTORATION OF CONFIDENCE AND VALUE ON PRODUCTS IN THE NATION 

    SON SENSITIZE/TRAIN IMPORTERS IN ALABA INT’L MARKET TO TACKLE INFLUX OF SUBSTANDARD PRODUCTS AND  ENSURE RESTORATION OF CONFIDENCE AND VALUE ON PRODUCTS IN THE NATION 

    In line with Standards Organization of Nigeria’s (SON), quest to improve life through standardization and quality assurance, the Organization last week,went all the way to aggressively pursue the ‘Restoration of Confidence, Value in Local  Products and imported product’ via  campaign in a one day Sensitization /Awareness Forum held at ALABA INT’L Market for  Electrical Dealer Association of Nigeria (EDAN) members in Lagos State. 

    The Stakeholders were mobilized from different parts of electrical markets and malls in the  State. 

    Chief EmekaDuru, the Senior Special Assistant (SSA) toMallam Farouk Salim, Director General (DG) SON who is also the Coordinator of the National Stakeholders Sensitization Program, in his opening address pointed out that “our stakeholders are key in SON’S drive towards standardisation and regulation which are geared towards ensuring that the general public have confidence in products and services”.

    He said that SON remains proud of those among our stakeholders who are doing well emphasizing that SON is committed to building confidence and value in their businesses. 

     Mallam Farouk, who was represented by Mrs.YesideAkinlabi, Director Lagos Operations, said in his keynote address that the forum was aimed at creating awareness on SON’S activities over the years and also to make them beneficiaries of the quality infrastructures being put in place for their economic growth in line with international best practices.

    He said Alaba International Market is an integrated electrical/electronics market and very critical and vital in the campaign. He further tasked the  electrical dealers on increased Local investment to checkmate substandard imports. 

    According to DG SON, “Indeed, the agency noted that 80 per cent of fake and substandard goods find their ways into the shores of Nigeria, advocating that investors should channel funds towards local production rather importing what the nation has the competitive advantage of producing”.

    In his words: “Alaba International Market, therefore, remains one of the major flashpoints for compliance, enforcement and monitoring exercises and always a big challenge.”

    The Director General, said he is pleased to collaborate with stakeholders in Alaba market in order to sensitize and help to co-opt all dealers  into the business of standardization.

    The SON boss stated that the sensitization would help operators to comply with regulations and enforcement as well as enable SON to showcase/ market its operational and regulatory tools.

    Mr. RichardAdewunmi, Director, Marketing took time to educate the importers on the importance of  adherence to standards to save lives and property. He noted that lack of adequate knowledge and information  about some products standards were also largely responsible for the increase of  importation of substandard products in the country

    He took time to enlighten the participants on how to process purchase order with the standard guidelines.

    “The required standard for product should be the bottom line for agreement, if not the exporting countries will send worthless product to the importer”

     He said sanitizing the market is the key role in servicing not only Nigerian domestic and industrial sector but also that of neighboring West African countries.

    He also pointed out that the Alaba International Market is known for its wide variety of electrical and electronics products for sale thereby attracting people from neighboring countries.

    “With over five thousand stores, excluding attachments and sub-shops, millions of people conduct business in the market everyday,” he said.

    Speaking further, he said, “As a matter of fact, SON will remain committed to ensuring that goods and services produced in the country meets global best standards” while appealing to investors in the  sector to drastically reduce the importation of substandard products in order to create job opportunities and prevent the use of the nation’s markets as dumping ground for inferior products.

    He said the essence of the forum is to provide a common forum for stakeholders concerning pertinent challenges in the sector, tackle critical issues on standards and quality requirements, strengthen collaborations amongst  relevant agencies and operators and check sub-standardization and dubious importers 

    He said other expectations of the event is to achieve a sanitized electrical/electronics sector, improved relations among the regulatory agencies and operators and ensure consumers have value for their money while also boosting employment, job opportunities via home-grown products  

    “As we all know, the federal government’s economic diversification, sustainability and growth plan places less emphasis on importation of all sorts of products into Nigeria especially sub-standard goods. SON is, therefore, at the forefront of driving the government’s agenda through standards enforcement,” he assured.

    Other SON’s personnel’s took  turns to speak onstandardization.

    The President of Electrical Dealers Association if Nigeria ( EDAN)  said the orientation was very important adding it would go a long way to support the importers to import quality goods.

    “We are now very equipped to import and even demand for our right incase of infractions. we support the SON under the leadership of Mallam Farouk Salim to achieve goals”.

    Most of the speakers commended the leadership style of Mallam Farouk Salim, describing him as a quite achiever. They also suggested that SON should make the forum more regular and also revisit it’s Off-Shore inspection of factories of exporting countries 

    Over 420 participants attended the sensitization/workshop

  • Adeyemi urges Tinubu to focus on Nigeria’s unity, economy

    Adeyemi urges Tinubu to focus on Nigeria’s unity, economy

    The Diocesan Bishop of Badagry, Church of Nigeria (Anglican Communion), The Rt. Rev. Babatunde Joseph Adeyemi has tasked the incoming government of Senator Bola Ahmed Tinubu on the issue of putting on the front burner, the unity of Nigeria with the intent that every part of the country would have a sense of belonging and no part playing a dominant role.

    Adeyemi made the call at the Pre-Synod press briefings of the diocese with the theme: ‘Salvation is of the Lord,’ which took place at the Bishopscourt, Badagry.

    According to him, the Synod’s opening service and delivery of the Bishop’s charge will be held at Cathedral Church of Saint Thomas, Badagry, June 1 and 2 respectively while the thanksgiving service will take place at Christ Anglican Church,  Iworo, Awori on June 3.

     The Chief Guest of honour is the  Lagos State governor, Mr. Babajide Sanwo-Olu, and his counterpart, the governor of Ondo State, Rotimi Akeredolu as the chief launcher, among others, will be at the Bishop’s charge on June 2.

    Read Also: Ahead May 29, Tinubu returns to Nigeria from overseas trip

    The Diocesan advised the incoming administration to focus on tackling the challenges facing the economy and unity of the country.

    “Many things are woven around the economy because if the economy is good, definitely the anger in the land will reduce, investors will flood the country, there will be jobs for Nigerians and those that are running to other countries in droves for greener pastures would stay. 

    “Security is also very germane in fixing the economy which will build confidence in investors.  

    “The next is the issue of power because if there is uninterrupted power supply, companies that have gone moribund will wake up, and no matter from whatever part of the country the President comes from, Nigerians will be mindless of that,” he said.

    Adeyemi also tasked the government with the issue of taxing Nigerians devoid of equivalent benefits.

     He added that Nigerians are under the heavy weight of the local governments, state governments, and  Federal Government’s inconsiderable cum inhuman taxation despite the deplorable state of the economy, pushing Nigerians to the wall.

  • GABRIEL AFOLAYAN: I was inspired first by Baba Sala before my dad

    GABRIEL AFOLAYAN: I was inspired first by Baba Sala before my dad

    Ebullient and hugely talented actor, Gabriel Afolayan, speaks of his early inspirations into acting, the Baba Sala connection, his music; and how growing up with his famed dad, Adeyemi Afolayan popularly known as Ade Love, meant he was always going to be grounded in the make-believe profession. He spoke with Gboyega Alaka.

    This is a family of actors and movies stars. A movies dynasty, if you like. From ‘world’ famous dad, Adeyemi Afolayan, known popularly as Ade Love; to mothers, aunties and renowned siblings, they all make the front row when it comes to the thespian profession. A few of the notable names that have distinguished themselves from that family include: Kunle Afolayan, Aremu Afolayan, Moji Afolayan; Toyin Afolayan, their aunt, known popularly as Lola Idije; and of course, Gabriel Afolayan.

    Though the youngest of the known lot, Gabriel has managed to create and identity for himself, standing out in his acting, whether in the Nigerian English genre or the Yoruba genre, where his late father held sway and co-led Nigeria’s foray into film making as far back as the 1970s, through the 1980s and early 1990s.

    For a young man whose siblings had long broken into limelight, one would expect him to struggle for relevance or live in their shadows, but not so for this young man, who has also displayed tremendous talent and ability in music. Known as G-Fresh in the Nigerian music circle, avid followers would remember the love song, Amoke, where aside from the strong love message, Gabriel displayed his acting prowess in the video, depicting a debonair love-struck dude appealing to his sweetheart to follow him home.

    Who’s that guy?

    For many, including this reporter, the Super Story series: Because you loved me, in which the young actor played the recalcitrant grand-son of late Remi Abiola, was the work that announced his arrival as a star – probably because it ran for weeks and a larger audience saw it. So outstanding was his delivery that many couldn’t help asking the question: Who’s that guy? The passion of execution, rendition of lines, his English and the attending role emotions displayed, which was on point, won many over, such that no one who saw that series every forgot or needed to ask that question again.

    Above all, the discovery that he was the son of the late Ade Love and brother of Kunle Afolayan and Moji Afolayan, more than calmed the curious nerves. An apple does not fall far from the tree, they concluded. Where else could such a talent have emerged from?

    Settling down to an interview recently with the young man now 38 was, therefore, an opportunity to ask several mind-boggling questions, top of which were: how much influence his father had on him? How old was he when he passed? Was he always with the legendary actor, filmmaker, producer and director, to have so assimilated the thespian act as to have arrived almost fully made? How much effort did he, as an individual, put into becoming the star he became? Surely, being Ade Love’s son wasn’t just enough?

    “My dad passed in 1996, when I was a mere eleven years old,” Gabriel began in his cool confident voice. “Of course I was aware of what he was doing, which was majorly acting and making films, and the fact that he was a big star. As my father, I had the opportunity of watching him at work, especially around 1986 when he was directing late comedy doyen, Moses Olaiya’s (Baba Sala) Mosebolatan film. I was around him when he was doing most of the works he did in the late ’80s and early 90s. This of course does not mean that we went to locations with him all the time, but we did step out with him once in a while.”

    Despite that affinity, he did not get his first break in acting from his dad.

     “My first time in front of the camera was as far back as 1990, as a child actor. It was a commissioned short film from London. It was done by Baba Sala and I was privileged to be around at the time.”

    Would that mean he had started showing interest in acting at such an early age?

    “Obviously. Don’t forget we were around him (my dad) when he was doing rehearsals and doing all sorts of prepping up for stage tours or film tours. So we’d been seeing things like people coming around to the house to perform, to dance; we’d been seeing him coordinating stuff as well. However my older ones have more knowledge about those times than me.”

    You’re talking about Kunle and Aremu?

    “Kunle, yes, but Aremu is my own younger brother. However, he is Kunle’s direct younger brother from their own mother. I am from another mother. Moji Afolayan is my own elder sister from my own mother. She is also renowned in Nollywood movies,” he filled in.

    Asked if inculcating acting culture in them was a deliberate effort of their dad or that they simply inculcated it, having been born and nurtured in the environment, Gabriel said it is the latter.

    “The latter is the case, but it was from inspiration arising from what we’d all been seeing, what we had lived and grown up with. However, his policy was for us all to be totally educated, even if we had interest in what he was doing. He was never against any of us taking up acting, which was why he was either using some of my elders as child actors or having them around to witness things; but he never compromised on education. Get educated first and then you can explore your interest in acting, was his mantra.”

    On when he really began to pick interest in acting, Gabriel said, “I’d say around the time I featured in that Baba Sala’s film. Subsequently and over the years, I was more of an Ibadan person, so I had closer relationship with the Moses Olaiya family, which impacted greatly on me. Some other flicks that he had done, like Diamond (1994), I was part of as well. Around 2002 and 2003, I got an audition notice from Tade Ogidan for the series he was trying to do at the time, called ‘Behind the siege.’ It featured me and Tope Oshin as brother and sister. That was like a comeback for me, after school. Right after that, Tade was doing another Yoruba flick, Madam Dearest, and he again brought me in. That was a job breakout for me, before the Super Story era. I was the son that had three identities in that one.

    Asked how he was able to post such huge performance in the Super Story series, Gabriel gave all credit to God, and to his dedication to the craft.

    “One thing is to have a legacy of that magnitude; another thing is being able to carry on from where that stopped. And you can’t lay all credit to yourself. So I’m going to be grateful for a talent given by God.  I’d therefore say it is dedication to the craft and God’s grace. Like I said, what is most important is the fact that I wanted to do it. Even though I was inspired by the legacy, I had a passion for it as well. But I also had to go through the normal drilling, which was why I went in for Theatre Arts at the University of Ibadan. Mine wasn’t a case of just wanting to act; I wanted to know about the craft. Right after I left UI, I was in London for about a year at the Identity Drama School; that’s the school that was responsible for John Boyega, for further studies.”

    Point of decision

    “The desire to pursue acting as a career actually took roots in me I think around 1997, 1998. The revelation was stationed and it was very very direct around that time. It’s either I was replicating things being done or feeling like it could be done better. Half of the time, watching things critically gets you more inspired. I was watching great movies materials from the Asian continent; Chinese films, American films; because it was a house in which we were well raised with all sorts of materials. So the knowledge about filmmaking was always right there in front of me. It was now a case of finding the magic behind it. Even though I had it as a practical orientation, I needed to seek the theoretical side.

    “And I was very close to music as well at the time. I was even following a one-man band, doing backup for people around studios; I was a collector. I was always hanging around DJs, cutting tapes, rehearsing and forming one group or the other. So, the theatre wall has always been very open to me, and I could see where I could fit in. It was more affirmative to say, ‘this feels like purpose now, like a desire to nurture, to morph into it…”

    Much like the case of a kid playing football for fun, who suddenly took a decision to take it more seriously?

    “Yessss…!” Gabriel stressed his agreement.

    “…And then going to an academy and all that to horn the talent. And before you know it, everything turns real. There was always one thing though. I grew up being inspired by my mum and the rest of the older people, and they always told me that whatever comes to you first is the authentic thing. The minute you start saying ‘what if’, then you’re second guessing it. They told me that there is a reason that thought came first. It’s like you want to make a call, and then you say it is late. Why not make that call and let him miss your call.

    “Around 1999, I got a scholarship to go to NFI (the Nigerian Film Institute) in Jos; however, it was strictly film but I wanted Theatre Studies first, of which I felt the university would offer more. So I let that offer go just to be grilled in all the stuff from the very grassroots of Athens, Greece to Rome in Italy. I was very deliberate. “

    How much of dad’s influence?

    Now the conversion shifts to his legendary dad. Just how much of Adeyemi Afolayan or Ade Love’s direct influence propelled him? Did he at any point held him by the hand?

    “It’s a big family, that’s number one. Number two, kids in the house would grow at a different set and time. So there was always time for each set of children to be with him on anything. So we saw him at different times. In short, he was one of the first persons to inspire in me the realism in acting. He was natural, a realistic actor. He wasn’t the type that would try to be what he’s not. Whatever he’s playing, he plays it to his comfort zone – be it when he was playing a double role, and he played that in two movies- Ija Orogun and Iyaniwura; and you could see the dexterity even at that time. How many of his contemporaries were as insightful as to attempt something like that? He was one of the few that experimented with that double twins role in movies, and he did it so well. The level of delivery was something very high to behold. And then he was executive-producing such films, writing them, writing some of the scripts, even directing them; and also playing the risk card of getting loans and inviting international crews to come and film here; because it was either 35mm or 16 mm at the time. What other inspiration could I ask for? He was a big go-getter.

    Read Also: Kunle Afolayan reveals Inspiration behind ‘Anikulapo’

    “So home was habitat for all you could ask for in terms of the craft. We ate, drank and slept film-making. And once they were taking films on tour, we were the kids who went there to sell stick meats, drinks and stuff like that. We were well grounded in the culture of film-making; from pre-production, to production, to post-production and even the business sides. If you talk about box office, we’ve been privileged to stand in box office to sell tickets; our mothers have done same; so also our uncles. So you see all these things and you have a confirmation that this is exactly what you want to do. They make some very good solidification of the mindset.”

    When reminded that practitioners at the time, his dad inclusive, still didn’t seem to make much money and couldn’t boast of financial fulfilment, Gabriel stated outright that: “It was never lucrative at the time.” Why then did he resolve to pursue a career in it?

    “That’s what’s funny,” he replied. “We saw all those processes. But it was passion-oriented for a whole lot of them, (which we caught). Some were not well educated to even think they could step things up by getting funding by way of loans. They were just satisfied with performing within their local geopolitical zones. They had no money to do films. Like I said, it was just a few people like my dad who had the audacity and sagacity to step out to get loans and start making films, and that was why it looked like he was among the top bosses at the time; not that they were better than all the other guys who were taking their acts around on stage.”

    But Baba Sala who stepped out to get a loan got his fingers burnt, this reporter stated,  reminding Gabriel of how the legendary comedian’s big budget film, Orun Mooru’s master tape was stolen and pirated.

    “That is why he and my dad were best friends forever. They started together with stage.  My dad was with him as part of his early cast. If you know the Baba Sala structure, you will know there was a voice of reasoning called Adisa, who always stepped in to correct his illiterate friend or save him from himself. My dad was the first ‘Adisa’. Then he was Amoda Oojere. It was when my dad wanted to pull out to go and stand on his own and explore film-making, that Adisa was recruited.

    “Back then, no other person had the balls except Ola Balogun to go into film making. And that was why dad had to team up with him to produce Ija Ominira. It was that partnership that shot my dad to fame as a top boss in the film industry. The late Pa Hubert Ogunde had to seek him out for his first film. My dad was the one who got him the crew to shoot Aiye. That was why, though he was older, he revered him a lot – probably the only practitioner in the industry that Ogunde really revered. Before then, they were all just doing stage. And of course, film is universal; that’s why most actors want to migrate from stage to film. That’s the only place where your performance can be retained and it’ll be the same and reach the end of the world; unlike the stage play that is only seen by the crowd in the hall, which they may not even be able to recall. Most of those who made films at that time had to consult with my dad, even up to the part where they had to take the films to the film lab in London.”

    The Baba Sala connection

    Were the two movies maestros so close that he, as a kid could go live in Baba Sala’s home in Ibadan? Or was there a blood relationship that the world didn’t know of?

    “They were indeed close, but it went beyond that. One of Baba Sala’s wives was my mum’s elder sister. If you followed Baba Sala’s production very well, you would remember a character called Kariile. That’s her. So it was easy for me to thrive around the two families back and forth. I’d go to Lagos to see dad and what he was doing, and then I’d go to back to school in Ibadan and spend time with the Moses Olaiya (Baba Sala) family. So I was exposed to different talents on display in these homes, sometimes at very crude levels. Some of those who came to rehearse were mechanics, vulcanisers, but they still came together to explore their passion. It was a sort of joy for them; the fact that they were able to make people happy. That they got into a neighbourhood and everybody recognised them. That was the money they were getting at the time, because there were no multinationals to back them up. Imagine if there was the internet and social networking at the time? The standard would have snowballed and we would have since been Holywood (of Africa). The standard of Nollywood would have been great because we would have done great things. Imagine people from Africa shooting films on celluloid then. That’s the same thing they were making films for Indiana Jones at the time. The same format. It was either film or nothing, there was no digital filming.

    “Do you know what would have happened if that tradition had continued? Do you know how many people would have seen Taxi driver and all those other films? Even people like Spike Lee would have seen them. My dad and Ola Balogun were attending some major film festivals and even met the Bollywood legend, Shahid Kapoor; only they were unable to achieve a crossover. They made those moves everybody is trying to make now. They did Mr Johnson here in 1989. TK (Tunde Kelani) was my dad’s personal continuity announcer; Oga Bello (Adebayo Salami) was my dad’s production manager.”

    Life as a celebrity kid actor

    “People throwing their love at you is not something new with the practice. It depends on how you take it. But it’s part of the training; this fame that you’re seeking, how do you handle it? There is training in the theatre that handles that. You have to be polite, because it is opportunity meets grace for you. They also won’t mind being on the screen, so what you should do is make them know that they also could be like you; and that it’s just that everybody is on a different journey. And now you can see the proof; being famous is no longer limited to movies stars and celebrities. Every day, we see how normal people can blow up in what they know how to do overnight. And that’s the reason one has to be polite. That person you feel you cannot talk to may be the next influencer that the world, even you, is craving to share content with. This is especially as it is now a world of do-it-yourself (DIY) and people can be in their toilet and produce things that’ll go viral and turn them into big stars overnight. Over-exposure has also devalued things. Back then, you could hold onto materials for up to two years -whether music or film, but nowadays in a matter of one week, people are looking elsewhere; because of how accessible and common the process of making them has become.”

    His music

    Having registered his presence in the very competitive Nigerian music industry, one couldn’t but ask where that came from. Did he also learn that from his dad and his friend, Baba Sala?

    “Yes,” he again replied. “It’s a tradition in the theatre. Most times, it is coincidental that most actors can also sing. But if you’re really trained in the theatre, you would know that there are some shows that you would have to partake in that would require you to sing. So relatively, most theatre people could sing. It’s very rare to see a properly trained theatre person who cannot sing.”

    Does he plan to also do music full-scale?

    Gabriel or more appropriately for this subject, G-Fresh, says he plans to do music in full as well. As a matter of fact, he revealed that he is planning a mini-concert soon and would also be dropping a body of work titled “Beyond the box soon.

    Most challenging works?

    Gabriel would not pick any of his many works, reason being that he does not like to dwell on works done.

    “I don’t like holding onto the stress that comes with a work; that is so that I can easily let go and prepare for something else.”

    He however singled out the movies, Kanaani, which recently got nominated for Best Film in West Africa for AMVCA 2023, probably for the fact that he had to speak the Ishan language of South-South Nigeria, which he originally didn’t have competence in.

    Relationship with star siblings

    Contrary to the narrative that may be playing out there, Gabriel said, they have the best relationship ever.

    He also waved insinuations that they rarely star together in flicks: “I’m in Kunle’s Hannatu Ijogbon, and soon to be released, Anikulapo series.

  • Clerics pay tribute to Mbang

    Clerics pay tribute to Mbang

    •He was my prayer warrior, says Prelate of Methodist church

    As the world commiserate with the family of the former President of the Christian Association Of Nigeria, (CAN), the late Prelate, Methodist Church, Nigeria, His Eminence, Dr. Sunday Mbang, who died at 86 years on the 13th of May at his home in Eket in Uyo, Adeola Ogunlade spoke to some clerics who eulogied the life and times of the prelate .

    The Prelate of Methodist Church, Nigeria, His Eminence, Dr. Oliver Ali Aba, said he was grateful to God for the life well spent with the late prelate, Dr. Sunday Mbang who he regarded as a father and hero.

    He described the late prelate as a voice for the voiceless. “He was someone God gave to us as a gift both to the church and Nigeria. He was a man who lived a selfless life. He has left a serious legacy in the sand of times. He will not be forgotten in a fiat.”

    Aba revealed that the late Mbang united the church when the church had a crisis some years back, adding that he was the head of the church for 22 years. “He was a chaplain to Professor Bolaji Idowu. He was able to take us to the promised land of peace and unity. Even until his death, he was a faithful leader,” he said.

    Aba further said that the late Prelate Mbang would not sleep until he attended to the needs of the church.

    The late Methodist Church prelate, aside from being the president of the Christian Association of Nigeria (CAN), was also the co-founder of The Nigeria Inter-Religious Council (NIREC). “He was the President of the World Methodist Council for five years.” 

    Describing the relationship he had with Mbang, he said: “Our relationship was that of father and son. He was on my prayer chain team. He believed so much in me and that was why he championed the course of my becoming the Prelate of the church last August.

    “We prayed and searched the scriptures together. He was concerned about me leading the Methodist Church of Nigeria alright. After my emergence as the Prelate, I brought bishops to his house for a retreat; it was indeed a memorable moment for me in ministry.

    “He was a man of God that believed so much in his maker. He spoke the truth at all times and in all situations”, he said.

    Aba posited that the late Prelate was not a sycophant but an upright man, straightforward, simple, and not materialistic.

    Read Also: Mbang a man of great faith, says Tinubu

    He also described Mbang as fearless and truthful to the core. “All he was looking for was for the church to grow from strength to strength. I am privileged to coordinate his burial ceremony,” Aba said.

     He was uncommon, fearless servant of God-Archbishop Joseph Ojo

    Also speaking, the Presiding Bishop of Calvary Kingdom Church International, Archbishop Joseph Imariabe Ojo described  Mbang as an upright, and forthright man of God who lived a good legacy for the church and the nation, adding that the late prelate was an uncommon servant of God who did not only serve God but served his country.

    Ojo stated that as a pastor at the Church of God Mission in Mafoluko, Lagos State, “I always visit him in Yaba, Lagos, and his contributions toward the stability of the Christian Association of Nigeria can never be forgotten. He has made a mark in the sound of times.

    “One lesson we have learned as servants of God is that we have to serve God with all our hearts because we will one day go back to the one who has called us into ministry and give an account of our stewardship while on earth,” he said.

    An exemplary religious leader–Achudume

     The set man at the Victory Life Bible Church International, Apostle Lawrence Achudume, described  Mbang as an exemplary religious leader whose legacies of commitment to peaceful coexistence, religious harmony, and oneness will continue to be a point of reference.

    He made this known recently while extolling the virtues of the late highly revered prelate.

    According to him, Mbang who was also a former President of CAN was an embodiment of simplicity, rendered selfless service to humanity, and was tolerant to all, especially during the military era when he had several confrontations with the government at that time.

    Achudume observed that the late Mbang’s kind is rare, noting that he was a detribalised Nigerian who put the military regimes of late General Sanni Abacha and General Abdulsalami Abubakar on their toes until the civilian administration was ushered in.

     “No two people like Dr.  Sunday Mbang, he was a  true Nigerian, he was not ethnically biased, a fighter for justice.

    The VLBC set man who had the privilege to be with the late spiritual leader a few days before he answered the home call said that Dr. Mbang bared his mind on many issues bordering on governance in the country and waited for the general elections to be over before taking a bow from this world. “The man told me a lot about Nigeria, he waited for the election to be over before departing, he prayed to witness the election and he did, he died in peace”.

  • Ayodeji: You need dedication to perfect your craft

    Ayodeji: You need dedication to perfect your craft

    Olutoye Ayodeji is a designer, entrepreneur, trainer and CEO of AYstitches. He has tasted the different sides of life, the good, the bad, and the ugly. Yet, he was never deterred at any point. Instead, his focus was to take his dream, and ideas to reality and be successful. Two decades after, he is happy with the outcome and instead of relaxing, his desire is to give back to society, especially the young one.
    In this interview with Yetunde Oladeinde, he opens up on how it all started, interventions, opportunities, and humble beginnings.

    AY Stitches is a renowned tailoring and fashion design company with a fast-growing clothing line that serves an elite clientele across all walks of life.“We have been in the fashion industry for more than two decades with his AY Stitches brand catering to the fashion needs of hundreds of both the upper crust and the middle class in society including notable Nollywood stars. In addition, we handle industrial wears including uniforms”.

    It is also a subsidiary of AY Stitches Investment Limited and AY Stitches Ventures which has raised the standards of excellence and professionalism in the Nigerian fashion industry while staying ahead of the trends by deploying cutting-edge technology and a relentless commitment to continuous improvement.“Dues to my vast experience, opened a training school about three years ago to transfer skills to upcoming fashion entrepreneurs to learn both the art and business of fashion”, Ayodeji informed.

    The facility includes his brand flagship store as well as his mini-factory. Ayodeji, who is also the brand’s creative director is always on the cusp of cutting-edge trends and constantly keeps up with current fashion tastes. The creative entrepreneur’s fashion know-how is not just limited to creating but to every phase of designing to the final finishing.

    Now you want to know the motivation for setting up the academy and he responds this way:” The vision is to help people, especially young people to identify their skills, talents, and opportunities for growth.  In the long run of mission and vision is to add value to society and bring out the best in our beneficiaries “.

    He continued: “Another interesting motivation for me is the fact that we have been in the industry for over two decades. During this period, we put in our best and had so many memorable moments to fall back on. Going further, we would like to give back to society, touch lives, and impact lives. This is therefore one of our ways of giving back to society”.

    Read Also: Two buried alive in Benue over alleged witchcraft

    The fashion industry, he adds a very competitive and lucrative. ” There is so much unemployment, frustration, and uncertainty in society today. I believe that creating opportunities like this would bridge the gaps, curb vices and inspire others”.

    He continued:” We would be starting with orientation for them on 27th May and they will commence the training by 1st of June this year. We are targeting young women, married women, and youths. Here, they would learn and discover some of their innate skills. It is a lucrative business and it is something that you can do for a lifetime. All you need is to get the right training, perfect your craft, and carve a niche for yourself. You need to be dedicated to perfecting your craft.”.

    Ayodeji continued: “ Female outfits are very lucrative because they always like to have new things.  Our ladies are very fashion conscious and they would patronize you once they know that you are great at what you do and would not disappoint them”.

    He added: “ Even though we are affordable, our designs are for top-notch clients. It is not a local set up and we look out for those who appreciate great design options. We have the necessary tools and equipment and this makes life easy on the job.

    We just bought some of the latest equipment that would make the job interesting and engaging. This would make our students passionate about what they are doing, they would not be tired of learning and acquiring new skills. In addition, I would say that the environment is very conducive”.

    Happily, he talked about the challenges in the past, catching up with trends and making things better for the upcoming generation. “ In the past, we know that a lot of our designers go through a lot of stress in terms of the needed facility. This has changed, thanks to modern technology and gadgets that make you work without stress. This is why we are using patterns and they are so unique. It also makes it easier for them to learn the course within six months. We have also brought in a number of innovations and those who register early would get a discount”.

  • AJOKE GBELEYI: Mum’s struggles motivated my songs

    AJOKE GBELEYI: Mum’s struggles motivated my songs

    Ajoke Gbeleyi is passionate about touching lives, especially young girls. She is an author, counselor, Education administrator, songwriter, and founder of the Focused Girls Moral Regeneration Support Initiative. In this interview with Yetunde Oladeinde she goes down memory lane to talk about early life, opportunities, and challenges, honouring the President-Elect, Asiwaju Bola Ahmed Tinubu with her new book, inspiration from her parents and sister, Hon. Abike Dabiri Erewa.

    You honored the President-Elect, Asiwaju Bola Ahmed Tinubu by dedicating the 3rd edition of your book, Wise and Witty Adolescent recently.  What inspired this?

    I must confess that honouring Asiwaju was by divine inspiration.

    When the inspiration came, it was irresistible. Asiwaju’ s unprecedented legacy in the educational sector registered in my brain and I said to myself that the feat has to be established in all the states of the federation, aside from other legacies unique to him while he was the Governor of Lagos State. The feat is the appointment of principals and directors in the field of education as Tutor General/ Perm Sec in 2005 at the inception of the Districts and that was what I stated in the dedication page, along with his being the first Governor to embrace the Federal Government’s  Family Life & HIV Education. I was convinced that it must be a divine arrangement for me to honor a man of his calibre whose first impression of me was simply well natured,  when we met at an Event in Abuja, in the company of my Sister (Hon. Abike Dabiri Erewa) who was then the State House Correspondent to Mrs. Maryam  Babangida of blessed memory. My Sister just introduced me to Asiwaju and told him that I would be launching my Album titled Mothers of a Nation at the National Theatre, you should have seen the encouraging looks he gave us. (Two young hard working female  Lagosians). He then told us he would not be in town but asked me to come over to his office in Victoria Island to collect a cheque for N5000. I recall his warm welcome and further encouragement when I got to the office. Imagine interacting with a builder of leaders whom I never met again despite having three family members who are close to him, despite being a civil servant who would have lobbied for juicy positions.

     Let’s talk about your experience as a senior management staff who witnessed the giant strides in the education sector in Lagos State.

     Oh yes! I must give God the glory for my achievements in the Civil Service of Lagos State. From the first School,  Estate College, Anthony Village, where I had to teach Biology to final year students and used my personal dissecting kit which they begged me to leave behind, to the second School Odofin Sec School and Amuwo Boys Sec School, in Amuwo Odofin LGA axis. I taught for only six years but the experience remains a core part of my life. Only good teachers can enjoy the fulfillment that comes with it and to think I later met a student, Engineer Akitoye, in 2016, who bought the first edition of my first book & ensured that all his colleagues bought at ten times the unit cost. That is part of a teacher’s reward but the major reward is seeing your students excel, as a result of the input by you and your colleagues.

     I left the Teaching Service ( Classroom) because I was having inspiration on composing music and just couldn’t cope. Then my break culminated in an album that was launched at the National Arts Theatre. I, however, did not hesitate to go back to the Teaching Service Commission after a year, since I wasn’t sure of a regular income and that was when I met Mr Akintola, (he later became a Perm Sec for about three months). He was so pleased with my record album & posted me to the Tescom Zonal Office because of its proximity to our Aiyetoro, Aguda residence then and told me he would like to see more of that from an Omo Eko (Lagos indigene).

     From the first time, I got an award as a senior management staff, ( Best  Head of Unit, in charge of Budget & Statistics ) from the Tescom Headquarters, up till my retirement, I must confess, it was accolades galore with or without rewards. I was just pleased to be one of the people impacting lives. I remain eternally grateful to God and my wonderful children.

     I was posted to Education  District VI at inception to head the   Budget and Statistics Unit & I  was at the District for 10 years, the same place where a colleague from Ogun State ( she later became a Perm Sec)  couldn’t endure for one day and got redeployed, but glad I  stayed back to support the District based on my administrative experience and coupled with the sensitive schedule of duty and additional professional experience having obtained a Master’s in Public Admin from the University of Lagos  (UNILAG) just a few years before the take-off of the District. The five years which improved learning outcomes and injected brilliant initiatives into the Educational System were introduced by Barr Babatunde Fashola’s ( SAN) administration with Madan Ronke Azeez( SA to the Governor & Project Coordinator )  as the brain behind it. I was very proud to be one of the Zonal Project Administrators for five Schools including   Government Technical College before I became the H.O. D / Director of Schools Administration where the project was scheduled.

       Our District was the first to win laurels (Best Junior & Best Senior Sec Schools).  Part of the success recorded was based on the motivation of traveling which some principals, teachers who excelled, and administrators ( ZoPas)  & Heads of Departments also benefitted from. Nobody thought the Districts and Schools could ever enjoy such benefits which invariably resulted in desired outcomes for students aside from entrenched best practices in the system which subsist to date.

     What are some of the memorable moments in the sector?

     The memorable moments from the District included being able to guide the School Principals on how to use the World Bank grant judiciously in order not to give our Education District a bad image. Each District had a vision and moved with it.  We had interactive forums with staff, School Counsellors & students. It is on record that only District VI had an interactive session with School Counselors. We stepped on the toes of a few Principals but they had to move at our pace. It was indeed a great period of transition to greater heights for our  District and the other five.

     The greater moments, however, came from the satisfaction of exceeding my political boss’s expectations on the approval and administration of Private Schools. My political boss who had interacted with me at the Teaching Service Commission redeployed me to initiate reforms and increase the number of approved schools based on the high demand. The approval was hitherto done in trickles due to some bottlenecks. My team and I worked round the clock and we look back with a sense of pride and fulfillment, though without any reward despite transforming a volatile dept. and bringing succor to many private schools, I remain grateful for the privilege to serve in such a capacity but we would always advise the government to reward high performances, particularly in revenue-generating ministries and departments where people risk their lives to serve.

     What or who inspired your passion for girls and women? What are some of the things you have done?

     I must say my first inspiration which led to the production of the Mothers of a Nation album which was launched at the National Theatre in 1992, was borne out of the struggles I observed in my Mum of blessed memory. She passed away at the ripe age of 90 plus.

    Mine was a very stressful marriage and I was encouraged by the songs I composed. The seven-track album was produced by Jide Omidiran and my manager then was Frank  Vaughn, whom my husband got for me. He was able to source for great vocalists like Yinka Davies, Bola Abimbola, McIver & Bimbo. The album titled Mothers of the Nation was dedicated to Maryam Babangida because of her concerted efforts in emancipating rural women. I must say I never met her because of bureaucratic bottlenecks but the songs were well appreciated at an event of wives of African leaders with MB as the convener and still being appreciated by many, after 31 years.

    It may still need to be promoted because of its relevance, especially the popular one Supreme Women which I got back on a CD with some of the songs about two years ago and placed on Youtube. Other works include: ‘ My first book titled Adolescent Sexuality & Leadership Skills: ( 2007) Wise & Witty Adolescent, first edition  ( 2014) Wise & Witty Adolescent second edition ( 2018).

      Then I went on to establish Focused Girls Moral Regeneration Support Initiative ( 2018) and production of a solo  CD (2021) titled Focused Girls, Initiated by me  & produced by Dave Awoseso with a major composition by, Dapo Gbeleyi & Mary Ijeh who also doubled as a vocalist.

     On the other hand, my inspiration for girls was based on my experience as a young girl and my regrets as an adult.

     For me, I would have rather been in the convent or be married to my first and last love. I loathe the way our male folks go about dating games. I was also taken advantage of by my immediate elder brother’s friend and namesake, who ate jollof rice and drank gari from our home in Adeniyi Jones Avenue then. A practice his mum, a matron of blessed memory never encouraged because of her strictness.

    That was possible because my first love had to travel to Canada for further studies and he himself had his way because I didn’t have enough information on sexuality education at my disposal. More painful because I was very intentional about not being too close to the male folks throughout my secondary school days at Maryland Comprehensive Sec School. I was so disciplined and decided not to have a male friend in my school though all we knew then was a platonic relationship. 

    Tell us about the people you admire.

     I admire men and women who are disciplined and straightforward. More importantly virtuous women who are strong, resilient, and exude goodness, get my admiration any day. I find it difficult to respect people without strong character irrespective of their wealthy status.

      I would advise young people to be more determined to succeed because of the not-too-favorable circumstances around them coupled with strong peer pressure. There is no point in getting on the wrong side of the law when it can be avoided. They should endeavor to channel their energy toward constructive activities. The circumstances around many of them may not be favourable but the attitude of being overcomers should propel them to succeed.

    What are the principles that you hold on to life?

     The major one is putting humanity first in all I do, and this to me comes before religion and glad I got to put up a related article which was published about two years ago titled ‘ A Clarion Call to the Elites! Nigeria belongs to all of us. God himself created the world based on principles. I remain a stickler for principles irrespective of the lip service paid to them in this clime.

     I also love to empathize with people irrespective of whether they have the attribute or not. I am ever conscious of my high self-esteem and it helps. I try to be intentional about doing good in order to be able to defend myself if need be.

     What lessons has life taught you?

     Life has taught me not to trust people wholeheartedly and that one should always endeavor to stoop to conquer at all times.  I  was a victim because I loved selflessly like my mum and refused to believe that your closest pal could be your worst enemy irrespective of your goodness to them.

      I was a victim to three frenemies ( My hub, an ex whom I dated as a poor ( his words) corp member turned MD of a bank and deputy gov. of Lagos State ) and a generous female relation).

     The ex turned out to be an albatross in my life, being my youngest paternal uncle’s friend, as well as a friend to some of my siblings.  His obsession despite my rebuffs as a married woman was not only unusual but depicts his covetous nature which invariably manifested in his career as a banker of repute, a successful politician, and an icon in the Corporate World but he was just lucky. I would always let people know that character is vital, irrespective of our lackadaisical attitude to tested principles in Nigeria.

     Another lesson is not to be naive and too open. I must say those three frenemies I mentioned dealt with me, but I must say my maker eventually removed the scales a few years ago but wished it had happened earlier.

      I must however blame myself for not being realistic and kept hoping they would change. Life is made to be enjoyed not endured, though not a bed of roses, as often said. My endurance spanned through thirty-five years and it did not affect my performance at work and neither did it affect my duty as a parent who took on part of my husband’s role because he failed to plan coupled with disobedience to serve his Maker being a covenanted child and his lustful nature.

     A spade is a spade, we must be bold to share our experiences for the younger ones to learn.

    Who or what do you consider as the greatest influence in your life?

     The constant answer for me and all my siblings would always be our parents. I am the fourth of seven children raised in a close-knit family which later turned out to be nine, eighteen years after. We were raised by a disciplinarian but loving dad who shared  John Dewey’s philosophy  that education itself is life.

  • Support president-elect with your prayers, Alo charges Nigerians

    Support president-elect with your prayers, Alo charges Nigerians

    The Planter of Christ Apostolic Church (CAC), Grace of Mercy Prayer Mountain, Adamimogo Worldwide, Prophet Sam Olu Alo has appealed to Nigerians to look beyond religion, tribe, or primordial sentiments and support the President-elect with their prayers so that he can succeed.

    Alo gave this appeal at the just concluded Exodus (Ayajo Majemu) of CAC, Grace of Mercy Prayer Mountain, held over the weekend at the Adamimogo Jesus City, Lekki-Expressway, Lagos.

    Tagged: ‘No More Limitation,’ brought together over 6,000 Christian faithful from Nigeria, Europe, the United States of America, and Canada which feature prayers, prophetic ministration, and dedication of the newly built Adamimogo Jesus City Altar.

    According to him, the emergence of the President-elect is divinely ordained by God as the scriptures have said that no man ever receives anything from any man except it is given by God. “When God allows the president-elect to assume power, he should know that Nigerians repose a lot of confidence in him and he must work assiduously to make the country great again.”

    God, he claimed, told him that the incoming administration would be the last hope for Nigeria.

    He prayed for the president-elect to succeed, urging Nigerians irrespective of their religion, tribe, and language to rise up and support the president-elect with their prayers so that he can succeed.

    Alo added: “70% of the newly elected officials will swear an oath either with the Bible or the Qur’an. This means that it is incumbent on them to do what is right that will bring peace and prosperity to the country.”

    Read Also: President-elect and government of national competence in perspective

    He noted that Nigerians are more politically conscious and well-positioned to make their choices on who they want in power across board, adding that the upset that happened in the last elections are pointers to whoever will come to power to do the right things because they will one day give account.

    He also referred to the altar as the most powerful place and a place for encounters in the scriptures. There are two kinds of altars. “Altars are places where souls are lifted and are also a place to pull people down. This altar is to lift souls and also to pull down the altars of Satan and wickedness.”

    Also speaking at the event, founder of Wonderland Christ Assembly, Lagos, Prophet Akinola James Fasawe lauded the humility and passion for souls that exemplify the life of Prophet Sam Olu Alo, which according to him is commendable 

    He urged the President-elect to embrace fresh ideas of the youths and bring everyone to the table, adding that “you can rule Nigeria and succeed with the spirit of unity and laying good legacy for generations to come.”

    Ogunseye decried the state of today’s church, saying it had lost its potency and respect in the eyes of the world. He said the major assignment of winning souls had suffered tremendously.

    “Most Christians are no longer followers of the teachings of the Master Teacher as expected from us as disciples,” he added.

    He stressed the need to return to the practice of the old church where communal living of total and committed love for one another was in place. This, he said, would make God restore the church.

     The Clergyman stated that despite many fearful prophecies before the 2023 elections, God showed Himself worthy. He, however, said all will be well with the swearing-in ceremony on May 29.

  • ‘An embarrassing encounter in NYSC year forced me to further my studies’

    ‘An embarrassing encounter in NYSC year forced me to further my studies’

    Professor Sefiu A. Oluwayomi Oladunjoye is the Head, Department of Arts and Social Sciences Education (ASSED) Olabisi Onabanjo University (OOU), Ogun State. In this encounter with Daniel Adeleye during the institution’s 107th inaugural lecture in Ago-Iwoye, the Professor of English speaks on growing up, his road into the academia and the falling standard of education in the country.

    YOU delivered 107th OOU inaugural lecture few days ago; what does it mean to you?

    Inaugural lecture is the peak of academics, and having been a professor for a while you looked forward to presenting your lecture. This is a special occasion where you have the rare opportunity to showcase what you have done in your career life and what you have really contributed to the body of knowledge and your projection for and beyond the academic world. It presents you to the world in respect of your field, profession and the areas of your expertise and relevance to national and international development.

    Did you dream of becoming a professor?

    I wasn’t a Joseph but I could say I had dreams. My background was not that robust, I emerged from a polygamous setting and I knew my mother for quite a long time before I actually knew my father. My immediate brother and I grew up at my maternal uncle’s place and we had the opportunity of learning from each other. My brother was running an evening class and it gave me the opportunity to learn and to have a direct interest in education. So, growing up I felt that one could be a teacher. I mimicked teaching and sometimes joined him to run the lesson, not knowing that I would do something similar in the future, for I eventually ran home lesson while in the university.  So, I could say somehow, I was beginning to think I was going to be a teacher but making it to the level of a professor was not in my imagination because I didn’t even know there was anything called professorship. In those days, people only talked about becoming a graduate, which were very rare at the time. I didn’t even attend formal secondary school; I only attended modern school – because there was no money. So, the dream was to be great but how it would be I didn’t know.

    How did you get into teaching?

    Because of my background, I had two options in my generation – to attend a technical college or attend a teachers’ training college. I chose teachers’ training college and I finished well as one of the best students. Now, having my Grade II certificate, automatic job was waiting, so I got a job. Thereafter, I had an option of going to university but because of inexperience and lack of counseling, I went to College of Education where I obtained an NCE certificate, first, which became an added advantage, anyway. I was a member of the last batch of the NCE holders that served in the NYSC scheme; so I served in Benue State and taught in a teachers’ training college. Initially, I thought when I finished my NYSC I would come back, get married and settled down, but an embarrassing experience I had during the scheme gave me the impression that I’d not really got any qualification to boast of. During the NYSC I was given a class to teach and the HOD of English came up one day and said, ‘Mr. Corper, from the South, sorry we have to take this class away from you.’ I asked why? He said a new man had come and that this man had Grade II, NCE and a degree and if they took the two of us to the class and told them our qualifications, the students would certainly prefer the one with a degree. As a young man (I was only 24), I kicked and shouted, and the case was taken to the principal, who instructed that I should continue with the class. But back in my quarter, I began to think: “So I’ve not really gone to school?” And that was how I made up my mind to pursue my degree course in 1984 at the Olabisi Onabanjo University. I read English Education and I did my Masters and PhD at the University of Ibadan. That’s how I found myself in teaching and there is no regret about it.

    What would be your thought on the argument that regular assessment of Nigerian professors given their contributions to industrial and national development would accelerate academic-driven industrial and economic growth?

    To a great extent I won’t say no. It depends on the areas of life one is looking at in our nation. First world countries leverage on mega industries to survive. Actually, governments don’t really run the international world as people perceive; it is industries that run the world and those industries rely heavily on the universities. They do a lot of research, pump money into research, engage their students in internship; and when the students finish, they also employ them. So, it is both ways. Those industries exist in the international world to employ graduates from the universities who have got hands-on experience as interns while in the school and in the process improving the economy of the nation. But in our nation here, yes, I want to agree that there is need to review our curriculum to give room for proven partnership between the universities and industries; and of course, that is being done now. The National Universities Commission (NUC) has unveiled what they call the CCMAS for the review of curriculum that will be community-oriented, though the process to actualise it is still on. The kind of curriculum wherein people graduate and the community is waiting for them, and in the process of this networking between the universities and the communities, the country experiences relief and things are happening. Young people will be able to do their jobs and also reduce the rate of crime around. But if you look at it, there is a need to separate politics from wellbeing. The influence of government on what operates in the universities: university autonomy, pumping of money into the universities to ensure that strike is no longer rife, to ensure free flow in sessions and semesters. You don’t give the impression that education is useless! When the students are away because of industrial action, they will be occupied with activities that take them far away from the vision for a great future.

    Read Also: NYSC DG lied on Mbah’s certificate, says Enugu PDP

    Idleness and shift of paradigm from literacy to get rich-quick syndrome gave birth to yahoo and yahoo plus that we are seeing among young people today. This ugly development should have been avoided if government had not paid lip services to the issue of education in Nigeria.

    The country is also facing dwindling standard of education, alongside an alarming rate of out-of-school children; what, in your opinion, is the way forward?

    When you talk of industries, businesses, vocations or professions; there are stakeholders. The present lopsidedness in education is community issue as well, not a one-man business. Everybody is involved. I will start from the students themselves. You asked me a question if I saw myself becoming a professor and I said not really but I was ambitious. I was looking at my background that who would sponsor my education, yet I was determined to make it in life and was studying. Nobody has ever taught me Economics as a subject for instance.  I read O. A. Lawal’s Economics textbook, page to page at home and I made a Credit pass in ‘O’ level Economics. I also did my A’level exams, at home. So, ambitious life is what the young generation should develop. I mean in the clear, legitimate way and not the hook and crook manner. Most of them are not reading and their attention to their lives’ details is very low. The number one problem to surmount in the falling standard of education in Nigeria, therefore, is the students themselves. What’s their attitude to education, what do they want in life? When I was growing up, I loved reading and our teachers encouraged us. In my generation there were Macmillan’s Pacesetters, Longman’s Drumbeats, Heineman’s African Writers’ series, UPL’s penguin books, (UPL is University Press Limited owned by the University of Ibadan) — all of them; story books for young minds.  In addition to this, we shared foreign bulky novels of James Hardley Chase. The little money given to us then was to read and not to eat. We engaged in healthy competitions asking questions like” How many James Hardley Chase novels have you read?  Have you seen the latest pacesetter? Do you have so and so drumbeat? Our lives were wrapped around reading. Even when we attended social gathering, we went with our novels and did pedantic exhibitionism becoming of teenagers and young adults (laughs). But more seriously, I never knew that I was actually planning for the future; that I would be a story teller; a writer, one day. I have published two prose fictions and three biographies; my next two novels will be released together before the year ends by God’s special grace and mercy. The last three decades have been quite bleak for Nigerian youths, as templates for literacy seemed to have been withdrawn.  Very sad, because it is taking toll on their social, moral and ethical outlooks, and consequently rubbing on the very psyche of the nation.