Brown Orchid, a subsidiary of NNFEMS Group is redefining and revolutionizing beauty standards with the introduction of affordable, high-quality solutions for the modern African woman’s hair care needs as it launches the ELAN NO-LYE relaxer and AVIV hair extensions into the Nigerian market.
NNFEMS, established in 1992, has been a pioneer in the Nigerian beauty and personal care industry. Starting with the Apple hair care range, the company has consistently expanded its portfolio to encompass beauty, personal care, home care, and baby care products.
Speaking on the launch, Executive Director for NNFEMS Group, Emmanuel Nwakanma Jr stated, “Our mission has always been to satisfy the daily needs of our customers while seamlessly aligning with their lifestyles. With the introduction of ELAN NO-LYE relaxer and AVIV hair extensions, we’re taking another giant step in further empowering African women to embrace their natural beauty and express their unique style.”
Speaking on the newly launched relaxer brand, Chief Commercial Officer for NNFEMS Group, Roseline Abaraonye explained that it is a game-changer in the hair relaxer market. “Designed specifically for African hair types, this innovative product offers a gentler alternative to traditional lye-based relaxers without compromising on effectiveness. We understand the unique needs of African hair “ELAN NO-LYE relaxer is the result of extensive research and development, aimed at providing a solution that’s both gentle on the scalp and highly effective in relaxing hair.
“This brand stands out with its unique formulation that excludes harsh chemicals, significantly reducing the risk of scalp irritation. Users can expect long-lasting results, achieving smoother and more manageable hair. The premium quality, yet affordable product, we are making quality hair care accessible to a wider audience. Most importantly, it’s formulated to maintain hair strength and health, addressing a common concern with traditional relaxers,” she said.
On the launch of the new hair extension brand, Executive Director NNFEMS Group for AVIV hair Irene Nwakanma-Obi revealed that the brand offers a wide range of options including braids and crochet styles, allowing women to experiment with different looks while maintaining the health of their natural hair.
Furthermore noted Nwakanma-Obi, “AVIV hair extensions are crafted from premium quality materials, ensuring a natural look and feel that’s indistinguishable from real hair. The line boasts a wide variety of styles and colours, catering to diverse preferences and occasions. Durability is a key feature, with each extension designed for long-lasting wear. AVIV extensions are engineered for easy application and removal, minimizing potential damage to natural hair”.
“For us, and our customers, AVIV is more than just a hair extension brand. It’s about giving women the freedom to express themselves through their hair, whether they’re looking for a dramatic change or a subtle enhancement.”
The Group Managing director Jojy George further commented that both ELAN NO-LYE relaxer and AVIV hair extensions are the latest additions to BROWN ORCHID’s hair care portfolio, which includes well-known brands such as APPLE, OZONE, and ELAN.
Primate Elijah Ayodele of INRI Evangelical Spiritual Church has been told to desist from prophecies of doom against President Bola Ahmed Tinubu, and downfall of Nigeria as a nation.
He said constant prophesying of doom and disaster by Primate Ayodele won’t materialise, saying the cleric should learn from Primate Olabayo and TB Joshua and others whose negative predictions caught up with them.
Satguru Maharaj Ji, while reacting to Primate Ayodele’s statement where he had said President Tinubu’s government had no solution to Nigeria’s economic problems wonders how a man of God can be prophesying doom events always and warning of gunshots.
A statement signed by Ayodele’s media aide, Osho Oluwatosin described Nigeria’s economic state as hypertensive, saying Nigeria will continue to be difficult till there’s an economic reset which the current government may not be able to carry out.
But Guru Maharaj Ji in his reaction said men of God, both in the Bible and holy Koran are known to follow the God of peace, unity, love and happiness.
He said, “Even when such negative things are revealed to them about their nation or individuals, against such occurrences and anything to the contrary is deviant and ungodly because when light comes, darkness disappears. They ought to stand at sight as Divine intervention.
“Through this and similar prophecies, Primate Ayodele tends to make people believe that he is a politician in cassock.
“From the presentation and analysis of the prophecy in question, it is clear that it is a personal, politically motivated opinion by a man of god, being used by marine forces to destabilize the people and government and the people from the path of greatness, a neo-colonialist ploy to incite the people to war and therefore this is treason.
“If his prophecies in the past as an agent of colonialism have failed to come true, he should look back and return to the divine path of religious rectitude.
“How can you be saying that to the President of your country? How do you want the people of the world to believe in him? This statement by you is demeaning of the President. You deserve to be taught a lesson of your life in order to stop this demonic behaviour
According to him, if such negative prophesies lead to the collapse of the country, even the prophet of doom will be affected in one way or the other.
“ He should be bold to tell the people that The Christ and Mahdi of our time, The True Essence of life, our inheritance is walking on the planet now in whose love, and compassion all nations would thrive in a full blown rainbow of peace and tranquility.
He further cautioned the clergy to stop criticising, placing curses and uttering judgmental prayers on leaders, but should rather go to work in the farm to produce food for the people as a positive way of contributing to the nation to succeed in their mandate.
He noted that Nigeria will still be great and regain its lost glory because it has the capacity to be a leading country across the globe, while saying that the present economic problems facing the country are temporary.
Brands and brand managers must continue to re-invent themselves if they must continue to enjoy enduring patronage from today’s consumers. Such re-invention has to be tailored towards meeting the desired expectations of the consumers.
Yinka Adebayo, Group Executive Director at Omnicom Media Group- WeCA, made the statement in a keynote presentation at the second edition of MediaConsortium Conference and Awards (MCCA) held recently at the Lagos Chambers of Commerce and Industry (LCCI), Alausa, Ikeja.
Adebayo spoke on the theme: ‘Meeting the Brands/Consumers Expectation in a Challenging Economy.’ According to him, customers are looking to brands to come up with new things and trendy items, if it is not trendy; one stands the risk of losing them which will eventually impact the brand negatively.
For him, companies must constantly review their activities and give more attention to researching their consumers to be able to meet their needs.
“In a time when disposable income is shrinking, consumers expect brands to offer more than just products; they seek value, authenticity, and trust. Brands that understand the pulse of their consumers and deliver accordingly will be the ones to thrive,” he said.
Citing the telecom industry as an example, he said: “iphone will continue to be a phone of value to consumers because of the need it is meeting. Hence, you wonder why no matter how expensive the phone brand may be, the makers still make series of the models which may appear insane that despite buying an iphone 13 one may still want to buy an iphone 14 or 15.”
Differentiating between the marketing and selling concept, Adebayo described marketing as an action taken to bring attention to a business’ offerings; they can be physical goods for sale or services offered adding that, not all businesses need to market their goods and services the same way.
For the selling concept, he noted that, this assumes that consumers are looking for aggressive sales and promotions from consumers.
He pointed out that many times, marketing tactics driven by the selling concept are based on the company’s need to sell rather than consumers’ need to purchase. Some of the tactics used include clearance sales.
“There is the need to constantly do research- so that you can produce brands that meet the desire of the people… You will have to constantly innovate in such a way that it will meet customers’ expectation. Often time they say customer is king and he is king for a reason.”
When people say customer is always right, it is not often time they are right- there are cases where the customer is wrong but, how dare you challenge them?
“Because they hold the money which you are looking for- you value them in such a way that it makes sense,” he summed.
At the panel session, following the keynote address, industry experts believe a middle ground has to be struck between brands and consumers for a symbiotic relation to continue to exist especially in this challenging time.
The discussion moderated by the Chief Executive of Absolute PR, Akonte Ekini featured Adedotun Ajibade, Media and Insight Manager, Rite Food Ltd, Chineze Amanfo, PR Lead, 9mobile, and Dr. Dare Ogunyombo, Lecturer at the Mass Communication Dept., Olabisi Onabanjo University, Ago-Iwoye, Ogun State.
Adedotun Ajibade said seven out of every 10 buyers are no longer loyal to their initial brands when it comes to pricing.
He noted that today’s consumers are more conscious of their buying decision hence they don’t have allegiance to any particular brand except the ones they can afford.
Corroborating Adedotun’s position, Chineze said producing smaller packs is among the ways brands are adapting to the realities on ground.
“Brands are now producing smaller packs to meet up consumer reducing purchasing power so that they are more affordable”.
She also focus on the role public relations play in maintaining brand loyalty, by stressing on the importance of clear and consistent communication especially in a crisis.
For Dr. Dare Ogunyombo, the point is to establish the nexus between the brands and consumers expectations.
According to him, brands want to sell their product at a profit for sustainability, while consumers want to buy products at the best price for the best value.
He said: “Brands that ignore local realities are likely to miss the mark. Nigerian consumers are highly adaptive and but also highly critical.”
MediaConsortium Conference and Awards is an annual marketing event that brings together stakeholders from the Integrated Marketing Communications sector with the aim of discussing burning issues that affect the industry.
Speaking earlier in his welcome address, Adetunji Faleye, Co-Publisher, MediaConsortium said the conference provided a unique opportunity to explore the strategies, innovations, and collaborations necessary to navigate the economic challenges.
“We are all aware that we are operating in an era of unprecedented economic challenges, marked by global uncertainties, shifting consumer behaviours, and evolving market dynamics. In such an environment, the role of professionals in Integrated Marketing Communications becomes even more critical as we strive to connect brands with consumers in meaningful and effective ways,” Faleye said.
This year’s event which was the second edition also honoured some brands and practitioners who have been exceptional in their practice and service delivery.
Aramex Delivery Services, a foremost logistics service provider, has named Expidale Logistics as the topmost revenue-grossing company in the food export category.
Speaking at a dinner in Lagos organised by the company for its partners and clients, the company’s Country Manager, Mr. Jack Dababneh commended Expidale Logistics for its performance and emerging as the best revenue-generating firm.
Dababneh also commended other partners for their commitment to the growth of the company.
Chief Executive Officer of Expidale Logistics, Dr Oluyemi Owolabi, praised the management of Aramex Delivery Services for the recognition, adding: “lt will propel us to do more and maintain the leading position.”
Owolabi told reporters that the award “will be our driving force to do more work to maintain our leading position in the Food Exportation business.”
Speaking on what makes Expidale Logistics unique, Owolabi, a Fellow of the Courier and Logistics Management Institute, said it was their robust relationship with their customers. He noted: “Our core objective is delivering happiness to our customers, one doorstep at a time.
“We are used to coming first. We have been adjudged as the Top logistics company in Lagos State by Reecho Biz Topnotch Awards, we also received the Grand Award for Integrity and Transparency by Lead Times Africa Magazines, among others.
Owolabi also praised the company’s team, vendors, and customers who had made this recognition a possibility.
He added: “I sincerely appreciate our loyal customers and vendors in Nigeria and the Diaspora who made this recognition happen. They include ABK Farms (Abuja), Brex Foods(Port Harcourt), Feedrite Foods (Enugu), Richeys’ Foods, Sarah’s Foods and Bola Foods in Ondo State, Similoluwa and Cupid Foods in the United Kingdom.”
The focus was on the transformative power of Out-of-Home (OOH) advertising in Nigeria’s entertainment industry when key stakeholders gathered to deliberate at the highly anticipated Location Marketing Awards (LOMA) 2024 event.
The event was held on September 27 and 28 at Marcelina’s Place and the Marriott Hotel. The conference explored innovative ways to harness OOH advertising to propel the country’s vibrant entertainment sector to new heights.
Under the theme: ‘Unlocking the Power of Out-of-Home Advertising in Building the Nigerian Entertainment Industry,” the event brought together industry leaders for engaging panel discussions, presentations, and keynote speeches. Participants delved into the unique features and advantages of various outdoor advertising platforms, emphasizing their vital role in entertainment promotion.
Notable speakers included Yinka Adebayo, West Africa MD at OMD; Chuka Obi, Director of Creativity and Innovations at Globacom; Elohor Awe, Portfolio Manager at Non-Alcoholics Nigerian Breweries Plc; Amobi Ezeaku, CEO of Rangers International FC; Remi Du Preez, Managing Director of Polygon, South Africa; and Okeke Igwe, MD of Carat.
Yinka Adebayo set the tone with a compelling keynote on the impact of OOH advertising on Nigeria’s entertainment and media landscape.
He highlighted the critical importance of visibility, stating, “If your presence is not felt, your absence will not be missed,” and encouraged stakeholders to explore collaboration and partnership across industries.
The discussions covered a wide range of topics, from music and film production to visual entertainment, fostering a lively Q&A session that addressed key industry challenges.
Kingsley Onwukaeme, convener of LOMA, emphasized the organization’s commitment to excellence in the OOH sector: “LOMA’s primary focus is elevating excellence within the Out-of-Home advertising industry through our thought leadership sessions and maintaining integrity in our award processes.”
The event concluded with an awards night at the Marriott Hotel, celebrating excellence in OOH advertising. Onwukaeme, emphasized the dual purpose of the evening: to recognize industry achievements and inspire future generations. “Yesterday was for learning; today is for celebration,” he added, “We believe that by promoting innovation and recognizing outstanding achievements, we can drive the entire sector forward.”
Dignitaries in attendance included Engr. Sir Dozie Mbanefo, MD/CEO of New Crystal; Wasiu Abiola, Cluster Media Lead, West Africa, Nigerian Breweries; Emmanuel Agu, Chair of the Advertising Standard Panel (ASP) ARCON; and Emmanuel Ajufo, Immediate Past President of OOAN. Various awards were presented, recognizing outstanding contributions in both corporate and individual categories.
Onwukaeme also expressed his gratitude to the event’s partners and supporters: “We extend our heartfelt thanks to all who made this event a resounding success. Special appreciation goes to our integrity partners, the Advertising Regulatory Council of Nigeria (ARCON) and Forvis Mazars, whose involvement ensured the credibility of our proceedings. We’re also grateful to our sponsors, including Absen and Polygon, whose support was instrumental in bringing this vision to life.”
One of the highlights of the awards event was the bestowment of the Most Influential OOH Personality award on Sir Dozie Mbanefo, MD/CEO of NewCrystal Communications.
In his appreciation, he thanked the convener, Onwukaeme and his team who he said deserved a lot of support for the great work he is doing for the industry, he also expressed surprise at the quality of attendance and global representation.
Project Management Institute (PMI), the world’s leading authority in project management, has announced a series of next-generation tools, to continue guiding project professionals in adding more AI capabilities to their skillsets.
PMI has acquired Cognilytica, a leading firm focused on best practices research, training, and certification in AI, Machine Learning (ML), automation, data, and analytics for organisations and professionals.
PMI will integrate into its offerings Cognilytica certifications and learning products, including its flagship CPMAI AI & ML project management training and certification. Thousands of pieces of thought-leading content, research, advisory, education, the AI Today podcast, and other key elements of AI-focused content will now be available to PMI members.
Based on decades of work focused on enterprise and emerging technology, the CPMAI model builds on Cognilytica’s experience with hundreds of real-world AI projects to increase the AI projects’ success. Cognilytica founders and AI thought leaders Ron Schmelzer and Kathleen Walch will join the PMI team.
“We are thrilled to join the PMI team to further enhance our commitment to advancing best practices around running and managing AI projects,” said Ron Schmelzer, Managing partner of Cognilytica. “Since Cognilytica’s founding, we’ve been passionate about helping organisations build effective AI and data systems that can meet organisational needs while staying ahead of emerging best practices and approaches. Being a part of PMI allows us to continue to do this at a much greater scale,” said Kathleen Walch, managing partner of Cognilytica.
A new research report, “Pushing the Limits: Transforming Project Management with GenAI Innovation,” found that high adopters of GenAI tools (those who use it in 50% or more of their projects) has increased by 86% since January 2024. Today, roughly two out of every five project professionals surveyed use GenAI in more than half of their project work. This increasing use of GenAI in project work further validates the need for project professionals to upskill, learn, and experiment with this technology to ensure they stay ahead.
PMI also unveiled new upgrades to PMI Infinity™, its popular AI assistant for project managers. Powered by GPT-4o (omni), PMI Infinity™ 2.0 is optimised for quicker and more accurate results with an expanded knowledge base. Experts continually contribute new content, keeping project professionals relevant and up to date with domain expertise from around the globe, including Cognilytica, Green Project Management and Center for Creative Leadership.
With new document generation capabilities and custom templates, PMI Infinity™ users can benefit from enhanced efficiency, productivity, and optimised workflows. Users can now input project details to create and refine essential documents for project-based work, such as project charter documents.
“Project professionals come to PMI for best-in-class tools and techniques to lead transformation in their organisations, their industries, and their careers. I’m delighted to unveil an upgrade to PMI Infinity™, the most innovative and comprehensive GenAI platform for project managers, and to welcome Cognilytica’s expertise to the PMI family, as together, we look to lead the AI transformation of project management and prepare project professionals to lead the AI transformation,” said Pierre Le Manh, CEO of PMI.
Terra’s ‘Unwrap Your Smile’ campaign has reached its final stage, with excitement at an all-time high as communities rally behind small business owners making a difference. The campaign has brought smiles to countless faces across Nigeria, with hundreds of nominations highlighting individuals offering affordable services and acts of kindness in their local areas.
One of the campaign’s standout elements has been the street activations in Lagos, where Terra brought joy to the streets with engaging VOX pop activities. From tongue twisters to impromptu singing and rap challenges, the energy was infectious. People from all walks of life eagerly participated, earning Terra goodies for their efforts. These fun and light-hearted interactions spread smiles beyond social media, bringing the campaign’s spirit to life. Participants were thrilled to see their spontaneous performances shared on Terra’s social media platforms, amplifying their experiences even further.
Probal Bhattacharya, Chief Marketing Officer, TGI Group, remarked, “We curated this campaign with the intention of helping people release the everyday stress that often clouds our sense of joy. By encouraging Nigerians to share their smiles and celebrate the small moments, we’ve seen an incredible response from the community. The outpouring of nominations, the engagement in our street activities, and the positive reactions to our content, all prove that a simple smile can lift spirits and build connections in a powerful way.”
Online engagement has been equally vibrant, particularly around campaign content created by Taaoma, one of Nigeria’s top content creators. Her hilarious skits, reflecting the joy in simple moments, resonated with thousands, sparking conversations and laughter across platforms. Fans embraced her unique take on the campaign, with the posts generating significant traction and shares.
Adding to the buzz, an Instagram Live session with Terra’s brand ambassador, Chioma Akpotha, attracted hundreds of viewers. During the live stream, Chioma passionately spoke about the power of smiling and spreading joy, encouraging participants to continue unwrapping their smiles every day. The session offered a chance for fans to engage directly, share their stories, and feel more connected to the brand.
As the campaign nears its grand finale, Terra has selected three remarkable finalists – small business owners who have made a tangible impact in their communities. These finalists will be honored at the grand finale, where one will be crowned the ultimate winner. With so much joy, nostalgia, and community spirit driving the campaign, the conclusion of Terra’s ‘Unwrap Your Smile’ promises to be an unforgettable celebration of the power of kindness and connection.
Terra Seasoning Cubes are made up of wholesome, carefully sourced essential ingredients specially designed to meet the discerning Nigerian consumers’ needs in every meal, offering great taste, flavour, and aroma for that unique cuisine experience. Every meal cooked with Terra guarantees an enjoyable meal and a rich signature homemade taste experience. Available in Beef, Chicken, and Jollof flavours, in various consumer-friendly pack sizes nationwide.
CHINYERE OKOROAFOR, in this highly intriguing narrative, catalogues the excitement and memories of a recent trip to the ancient town of Badagry alongside some of her colleagues at The Nation Newspapers.
Last month, I joined my colleagues from Vintage Press Limited on an unforgettable journey to Badagry, a coastal town rich in history. Vintage Press Limited, by the way, is the publishing company of The Nation Newspaper and Sporting Life. As we explored its historic sites and vibrant culture, I felt compelled to uncover the stories that have long been hidden within its walls. This trip was more than just an exploration of landmarks; it was a chance to connect with the powerful narratives that shape the unique town.
It was a serene Saturday morning, with the sun still gentle, hovering just above the horizon, casting a soft, golden hue over Lagos. The air was crisp, fresh from the night’s cool, while the sky, a delicate shade of pale blue, stretched endlessly above us. As I joined the staff bus at Mile 2, the world around me seemed to shimmer in the morning glow, the air still fresh with a hint of the night’s coolness.
The day held the promise of discovery, a journey back into Nigeria’s rich and tumultuous history, waiting to unfold beneath the brightening sky.
As we made our way towards the tranquil coastal town nestled by the Atlantic Ocean, a sense of anticipation swirled through the air. Inside The Nation’s Coaster staff bus, administrative staff members and journalists buzzed with conversation, excitement and perhaps the desire to uncover the untold stories of a town that once witnessed both the horrors of slavery and the early stirrings of Christianity in Nigeria. The weight of history seemed to linger in the distance, just waiting to be discovered.
Badagry had always been on my list of historic Nigerian towns to explore, and I imagined it held a similar allure for some of my colleagues. My only visit so far had been in 2021, when I joined the convoy of the Lagos State Ministry of Tourism, Arts, and Culture as a reporter. It was for the commissioning of the Vlekete Slave Museum, an event presided over by Lagos State Governor, Babajide Sanwo-Olu, represented by the Secretary to the State Government, Mrs. Sherifat Folashade Jaji. That single glimpse left me intrigued, yet it was just one chapter of the town’s vast history.
Our first stop was at what is now called St. Thomas Primary School, but in 1843 it was a humble establishment known as the “Nursery of the Infant Church.” Our tour guide, an eloquent dark in complexion young man with a voice that seemed to carry the weight of centuries, recounted how a couple, Mr. and Mrs. De Graft, founded the school in 1843. At the time, it was merely a gathering of children learning under the watchful eyes of early missionaries. In 1845, the school was moved to a permanent site and renamed St. Thomas Primary School, becoming a symbol of educational reform and religious evangelism in Nigeria. As we stood in the schoolyard, the air seemed to thrum with the voices of children from another era, learning the basics of faith, reading, and writing.
The building that once housed the early pupils still stands, but it is now in a state of disrepair. As I walked through its crumbling structure, I noticed the original blackboard was still there. It wasn’t the usual black wooden board I was familiar with; instead, it was a blackboard cast in concrete, permanently fixed to the wall. I stood in the middle of the room and closed my eyes, trying to imagine what it must have been like back then when the missionaries taught there. I pictured their British accents echoing through the room as they delivered lessons. I wondered what subjects they taught and if the native pupils truly understood the language and concepts. It felt like stepping into a moment frozen in time, where the past and present collided.
Vlekete slave market museum: echoes of a dark past
As we drew closer to our next stop, the air seemed to grow heavier. The Vlekete Slave Market Museum loomed ahead, a solemn reminder of a dark chapter in history. I couldn’t help but recall being there for its commissioning in 2022.
The museum itself is a spacious, two-story building, divided into six galleries: the Middle Passage, Badagry, Travails, Enslavement, Slave Dealers, and Liberation galleries. Walking through each one is like retracing the steps of a harrowing journey. Every corner echoes the stories of those who once passed through here, bound in chains and sold like commodities. The museum’s story is told in both English and French, making it accessible to a wider audience. Replicas of slave tunnels and dungeons stand as stark reminders of where captives were held temporarily after being seized, awaiting their tragic fate of being shipped off to strange owners.
This place, once a bustling hub of human suffering and trade, now feels almost heavy with the memories of lives torn apart. Standing on that ground was sobering; the weight of its history pressed upon me, making it hard to escape the grim realisation of what once happened there. A stout-looking curator, knowledgeable and impassioned, led us through the museum, explaining that the market was named after Vlekete, a deity revered as the goddess of the ocean and wind. According to him, before slaves were forced onto their dangerous journey across the Atlantic, their captors sought the deity’s blessing, not to spare the captives, but to ensure their smooth delivery into a life of unimaginable hardship.
The irony of that ritual was haunting. To imagine men, women, and children, not pleading for their freedom, but for the mercy of a safe journey into bondage, left me in a somber state of reflection. The exhibits—the rusted chains and cuffs that once held them captive—were chilling relics of a reality that must not be forgotten. The replicas of tunnels and dungeons were startlingly vivid, and the detailed displays painted a grim picture of an era of exploitation and inhumanity.
As we moved from one gallery to another, there was much to learn and absorb. However, I couldn’t help but feel a sense of disappointment in the museum’s upkeep. For such a significant site, there were glaring issues. There was no running electricity, which left the small halls sweltering with heat, making it difficult to fully engage with the exhibits. Not even a fan was in sight to provide relief to visitors. These shortcomings seemed like a disservice to the importance of what the museum represents.
The Vlekete Slave Market, established in 1502, was named after the ocean and wind goddess, Vlekete. It played a central role during the Atlantic slave trade in Badagry. African middlemen would sell their fellow countrymen here to European merchants, making it one of the most populous slave markets in West Africa at that time.
The Agia Tree Monument: The first gospel Preached
Our third stop brought us to a crucial piece of Nigerian history—the site where the first Christian gospel was preached on Nigerian soil. Mr. Kuton Elias, our guide at the Agia Tree monument, told us how in 1843, Reverend Thomas Birch Freeman stood under the Agia tree, delivering the Christian message to a small gathering of listeners. Although the original tree is no longer there, a monument was erected in 1992 to mark the 150th anniversary of that pivotal moment.
The monument itself is shaped like a small auditorium, with two sets of stepped platforms with orange colour seats. At its center are three busts. One of these, an obelisk replacing the Agia Tree, carries an inscription: “The seat of the fallen Agia tree. Christianity first preached here in 1842.” Beside it are busts of Reverend Henry Townsend and Reverend Thomas Birch Freeman, two of the early missionaries who helped spread Christianity in Badagry. Behind the monument stands a small one-story building that serves as an office and offers convenience facilities for visitors.
The absence of the actual tree felt symbolic to me. While physical objects may disappear with time, the impact of beliefs and ideas endure, passed down through generations.
Mr. Elias also showed us a collection of old Nigerian currencies, from pre-colonial coins to present-day notes. As he detailed the history behind each currency, he admitted with a smile that he had spent the current N1000 and N500 notes when he needed them urgently. Touched by his honesty, Mr. Sunday Adeleke, the Executive Director of Finance and Administration at Vintage Press Limited, handed him the missing notes to complete the collection and also gave him some extra money for personal use. He encouraged the rest of the group to contribute as well.
During our conversation, Mr. Elias, who is 70 years old, shared that he has been managing the site since 2015. When asked about the early preachers, he explained that it was Reverend Henry Townsend who read the scripture while Reverend Thomas Birch Freeman delivered a sermon on “The Incarnation of the Redeemer of Mankind” under the Agia Tree.
Curious about his journey, I inquired how he became involved in maintaining the monument. Elias said, “The person that brought me here is one of our Christian brothers. He’s also a tour guide. I thank God today. We began the work, little by little.”
He also shared how he planted a new Agia tree in the original spot, pointing to where it stood. The original tree, he explained, was uprooted by a heavy rainstorm on June 20, 1959. The area now sees different Christian denominations coming together to celebrate Easter, Lent, and Christmas.
First Story Building: Christianity’s roots
Our fourth stop felt almost sacred—the first story building ever constructed in Nigeria by the Church Missionary Society (CMS). Built in 1845 by Reverend Henry Townsend, the building seemed to hold an air of reverence, as if it had witnessed too many firsts to be merely a structure.
The foundation of the building was laid in 1842, and it took three years to complete. Despite standing for over a century and a half, the building remains sturdy. As our guide led us through its rooms, I noticed the original corrugated iron sheets on the roof, preserved except for a few repairs. The white, one-story building has four stores, six rooms, two sitting rooms, and a secure safe for valuable items. Overlooking the marina waterfront, it stands almost as a sentinel of Nigeria’s history.
For a first-time visitor, the building serves as a kind of museum, preserving relics from the early days of Christianity and western education in Nigeria. It holds portraits of the first set of missionaries, the rooms they lived in, and records of their work. On the ground floor, we entered the room once occupied by Mr. Claudius Philips, Nigeria’s first Western teacher. In his portrait on the wall, Philips is dressed in a black shirt, suit, and white trousers. A blackboard hanging in his room reads, “The room of the first western teacher in Nigeria, Mr. Claudius Philips (1845–1868) and the school he started, Saint Thomas Primary School, which began with 40 men in 1845.” Philips lived in this room for 23 years, from 1845 to 1868.
As we continued, we learned about Reverend C.A. Gollmer, who supervised the building’s construction, Reverend Thomas Birch Freeman, the man who first sowed the seed of Christianity in Nigeria, and Reverend Henry Townsend, who arrived in Badagry in 1842. From the outside, the building looks old and weathered, but the wooden staircase leading upstairs remains solid.
The upper rooms are painted lime green, while the ground floor is painted white. In one of the rooms upstairs, designated as Bishop Samuel Ajayi Crowther’s, two Bibles from 1863 sit inside a glass case—one in English and the other in the Yoruba language, which Crowther translated himself. Seeing those yellowed pages of one of the first English Bibles brought to Nigeria by the CMS filled me with awe, as if I were standing before the earliest proof of Christianity’s roots in the country.
When I looked out the window, I tried to imagine the view the missionaries must have had of the Marina 176 years ago, a scene that connected the past to the present in a profound way.
We continued exploring the building and saw a foldable wooden chair hanging on the wall with the inscription “1878.”
Outside the building, we also saw signs marking where the first Anglican Church, school, boarding house, and kitchen once stood before they collapsed. Our guide told us that primary school students in those days were at least 45 years old, and the oldest students were 58. There were no secondary schools then, and these adults spent up to 12 years in primary school alone.
The guide explained that there was no fence around the building until after the abolition of slavery in the 1880s. Now, the compound also includes the Bishop Crowther Bible College. Despite being a national historical site, the building is run and maintained by the Anglican Church.
In the compound stands a well, dug in 1842. This well, known as the “Miracle Well,” was the first cemented well in Badagry and the entire state. It provided drinking water for the early missionaries, and even today, locals still draw water from it, believing in its healing powers. According to our guide, the locals named it the Miracle Well because of numerous stories of people who have been blessed by its water.
Though it’s centuries old, the well remains clear and uncontaminated. As our guide spoke, I decided to experience it myself. The water was cool, fresh, and inviting. Some of us took a sip and washed our faces, feeling somehow connected to its storied past.
As we gathered around the old building, taking photos and reflecting on its ability to endure over a century, our tour guide started a conversation that shed light on the way these historical sites were managed. Mr. Adeleke, alongside Mr. Emmanuel Badejo, the Political Assistant Editor at The Nation newspaper, Mr. Daniel Makama, a Financial Accountant at Vintage Press Limited, Mr. Sunday Omoniyi, the Chief Sub-Editor of The Nation, and Mr. Kabiru Sulaiman, the Credit Control Manager at Vintage Press Limited, listened closely as the guide shared his insights.
Mr. Adeleke had initiated the conversation, raising concerns about the upkeep and administration of sites like the Vlekete Slave Market Museum, the Agia Tree Monument, and the First Storey Building.
The conversation revealed a significant gap in how these sites were valued and maintained, highlighting the difference between state management and a community that took pride in its heritage. Mr. Adeleke and the others seemed to share a sense of urgency about the need for better preservation and management, not just for the sake of the structures but for the stories and history they represented.
The guide explained that both the Vlekete museum and the Agia Tree Monument were under the Lagos State Ministry of Arts and Tourism. However, unlike the First Storey Building, these sites seemed to suffer from neglect. “If you went behind the Agia Tree Monument,” he pointed out, “you’d see that the convenience facilities were left unfinished. They started the work but never completed it.”
In contrast, the First Storey Building, which holds great significance for the Anglican Church, is maintained with much more dedication. “It’s not just the Badagry diocese that values this place,” he explained. “The entire Anglican community in Nigeria sees it as their heritage. Whenever the story of Anglicanism is told, this place is central to that history. So, they make sure it is well cared for.”
I could sense the pride and commitment in his voice as he spoke. He emphasized that the attention given to the First Storey Building was not just about preserving a structure, but about honouring a part of the church’s history in Nigeria.
During the conversation, Mr. Adeleke also expressed concerns about how Mr. Elias, an elderly man who served as a guide and storyteller at the Agia Tree Monument, was compensated. Despite Mr. Elias’s wealth of knowledge and dedication to preserving the history of the site, he was paid only a small stipend by a consultant, not directly by the government. The consultant’s payments came from whatever revenue was generated through visitor fees. “It depends on the traffic,” our tour guide explained, suggesting that during times of low visitation, Mr. Elias earned very little.
Mr. Adeleke’s concern wasn’t just about the financial side; it was about something deeper. He pointed out the broader issue of preserving local knowledge and the stories these elders carry.
He lamented that the government and those managing these historical sites seemed indifferent to investing in and properly valuing the contributions of older members of the community. “These elders are like living libraries,” he said with a serious tone. “Once they’re gone, so much information will be lost.”
Hearing this, I was struck by the fragility of oral history. It wasn’t just about maintaining monuments or buildings, but about ensuring that the knowledge held by people like Mr. Elias could be passed on and preserved. It made me realize that the past isn’t only held in stones and monuments but also in the memories and words of those who have lived closest to it.
As we listened, it became clear that there were gaps in how these important historical sites were managed and in how local knowledge was valued. Mr. Adeleke’s words left me thinking about how the stories of places like Badagry are not just held in bricks and wood, but in the memories and voices of those who understand them deeply.
When our conversation ended, I couldn’t help but wonder what more could be done to better preserve not just the structures but the narratives they carry. It felt like a reminder that history is not just what’s written or displayed; it’s also what is passed down, spoken, and remembered by those who hold it close.
Leaving the building, we walked down to the British District Commissioner’s Office, passing a track marked with a sign that read “Point of No Return.” It was a chilling reminder of the spot on the marina where, hundreds of years ago, countless enslaved Africans took their final steps on home soil before being taken across the Atlantic. The contrast between the building’s deep spiritual history and the haunting memories of the nearby marina left me reflecting on the layered and complex history of this place.
Badagry Heritage Museum: A Colonial Relic
As we approached the old administrative office once used by the British District Commissioner, I couldn’t help but reflect on how power changed hands in this small town—from the indigenous rulers to the colonial authorities. The building itself seemed heavy with history, its wooden floors creaking under our steps as if echoing the weight of decisions made within its walls. The walls, aged and silent, had witnessed meetings that shaped the future not just of Badagry, but of an entire region.
The office now houses the Badagry Heritage Museum, built in 1863, and each room is like a chapter of a painful and complex story. The first gallery, known as the “Introductory Gallery,” is what greets you at the entrance. A statue of a man breaking free from chains, his face frozen in a moment of “Freedom at Last,” stands as the gallery’s focal point. Nearby, a large book sits open on a table, filled with photographs that capture Nigeria’s early history—images of Badagry’s founders, its rulers, and Nigeria’s past leaders. It was as if these pages, turning softly in the dim light, tried to pull us into their stories.
Moving further into the museum, the exhibits aim to not only reveal the brutality and injustice of the transatlantic slave trade but also celebrate the rich cultural heritage of Africa. The museum is divided into eight distinct galleries, each focusing on a particular theme related to the local heritage and the transatlantic slave trade. Each gallery told its own story, creating a journey through time that left me with a clearer understanding of how deeply the town’s history is interwoven with the history of slavery.
The first gallery gave context to Badagry’s founding and early days, but the following five galleries took a darker turn, exploring different stages of the slave trade. From the initial capture of enslaved individuals, through their grueling transportation, to the harsh realities of their forced labor, each gallery displayed relics that illustrated these brutal chapters—shackles, manacles, and replicas of the cramped conditions aboard slave ships. The exhibits didn’t shy away from the pain; instead, they aimed to bring it into sharp focus.
In the seventh gallery, the museum delves into the forced assimilation of the enslaved into the countries where they were taken. Here, displays of painted reconstructions of slave auctions evoke a haunting reality, vividly capturing the dehumanizing commodification of human lives.
The final gallery shifts to a narrative of resistance and abolition, highlighting the movements that fought against the inhuman system of slavery and acknowledging that even after its legal end, the remnants of that system persisted.
One thing that stood out to me was the museum’s effort to incorporate the voices of local people, acknowledging their connection to these historical events and artifacts. This wasn’t just a story of tragedy; it was a story of resilience. The museum thoughtfully integrated contemporary art pieces, adding modern reflections on enslavement and emphasizing that this history still speaks to the present.
As we left the museum, I couldn’t shake the images and emotions stirred by the visit. Badagry was no longer just a place of old buildings and historical markers. It was a living memory of both unimaginable pain and enduring strength—a reminder that history isn’t confined to textbooks or museums. It lives on, carried in the stories, the symbols, and the spaces we visit, reminding us of where we’ve been and challenging us to understand where we are going.
Whispering Palms Resort: A Needed Respite
After a day filled with deep reflections and heavy history, our last stop at Whispering Palms Resort felt like a breath of fresh air. Nestled along the lagoon, the resort offered a welcome escape from the intensity of all we had learned. We gathered in the car park area to eat and relax, and the soothing backdrop of the water provided a stark contrast to the emotional weight of the day’s lessons.
Inside the spacious resort, a variety of games awaited us, each corner offering its own invitation to unwind and play. A few of us tried their hand at lawn tennis, while others played card games or enjoyed the old swings, even when a sudden rain shower interrupted our fun. Laughter and light-hearted conversations mingled with the patter of rain, creating an atmosphere of relief and camaraderie.
The Management Accountant of Vintage Press Limited, Mr. Babatunde Fagbohun, a native of Badagry, added a special touch to the afternoon. He treated us to a traditional meal of cornmeal and fried fish, paired with spicy, freshly ground pepper and thinly sliced onions. We washed it all down with fresh coconut water he provided as well, its sweetness perfectly balancing the heat of the pepper—a refreshing end to our journey through Nigeria’s layered history.
As we packed up and boarded the bus back to Lagos, I couldn’t help but reflect on all we had experienced. Badagry isn’t just a place preserved in the past; it’s a town where history still breathes, reminding us of the complex, often painful journey our nation has traveled. There’s a duality to this reminder—one that evokes both sorrow and resilience.
Looking out the window as we left, I felt a quiet appreciation for the strength embedded in this place and its people. In their stories, there is a painful acknowledgment of the past, but also a determined embrace of the future. Badagry’s history isn’t just about remembering; it’s about finding meaning and strength in the memories.
Nasiru Aliyu Dan Tsoho is an accomplished legal professional, a teacher, and a seasoned politician. He is a two-time commissioner whose political journey began with his appointment as Commissioner for Science and Technology (2007-2011), by Governor Aliyu Magatakarda Wamakko. He later served as Commissioner for Commerce, Industries, and Tourism (2011-2012), and Commissioner for Lands, Housing, and Survey (2012-2015). In 2023, Governor Ahmad Aliyu Sokoto, in recognition of his commitment to public service reappointed him as Commissioner for Lands, Housing, Survey, and Town Planning. In this interview with Jibrin Yusuf, he speaks about the challenges and the achievements of the Ahmad Aliyu administration.
How has the last one year and five months been as the Commissioner for Lands, Housing, and Survey?
It has been extremely exciting and challenging because Governor Ahmad Aliyu Sokoto is more than determined to deliver on his campaign promises to the good people of Sokoto State who have shown him deep affection. Working with a goal-getter like Sokoto who demands results because he can’t afford to fail the people or himself, is definitely exhilarating…thankfully, the governor provides the much-needed support which is critical in the execution of my assignment. For instance, he was determined to deliver some projects by his first 100 days and he kept everyone on their feet. We were able to construct the entire road network in the Sahara Commercial axis which he had promised the traders and the project was commissioned within the first 100 days.
So what other projects was the governor able to deliver in his first 100 days?
Within the first 100 days, the governor was equally able to award the contract for the construction of 500 housing units comprising 2 bedrooms and 3 bedrooms at Wajekke town, Kalambaina Wamakko Road. The estate is at various stages of completion. We inherited the uncompleted Lydia flyover, it was abandoned by the Aminu Tambuwal administration. We have completed it and the Vice President of the federal public of Nigeria commissioned it. Unlike the Tambuwal administration, we are not going to abandon any project that would positively impact the people of Sokoto State. We have equally gotten the contractor to return to the site because we are determined to complete the construction of the 500 housing units that was initiated by the Senator Aliyu Magatakarda Wamakko administration but which the Aminu Tambuwal administration abandoned for inexplicable reasons. I was the Commissioner for Lands and Housing and I handed over this project at almost 80% completion, so I know what I am saying. When Governor Ahmed Aliyu Sokoto took over, he revived the abandoned project because our people needed accommodation and the project had become an eyesore especially as it is located within the city center and had become a hiding spot for criminals. We hope to complete it soonest.
How about roads?
It’s another area where the governor has done fantastically well. We have awarded contracts for a good number of roads because the provision of critical infrastructure is one of the key promises made by Governor Ahmed Aliyu Sokoto. His ambition is that before he leaves office he will have delivered a new Sokoto State town, and we have already started making a difference in different areas of the capital for example, in Tudu Wada A and in parts of Tudun Wada B, all in Sokoto South Local Government, about 50 number roads are currently under construction and work has reached appreciable stage of completion. As you are aware, the construction of roads comes with the displacement of people, especially their properties having to give way for expansion, so as a responsible government we have paid compensation. The roads would stand the test of time.
Work has commenced at the South Eastern Bypass ( Kasarawa to Shuni ) which was initiated by the Aminu Tambuwal administration and was as usual abandoned halfway. The governor hopes that within the next 3 to 4 months the project will be delivered.
The project is part of the governor’s effort to decongest the city, especially the articulated vehicles such as trailers, tankers, and other vehicles bringing in goods to the metropolis. He is not unmindful of the risk to the public….so it’s a project of importance. We are going to map our strategies to ensure the movement of a bigger vehicle like lorries to come inside the town to avoid congestion, especially within the inner town of the town like the old market axis and the new market where there are a lot of conjunctions because of the movement of lorries around that site.
How about parks?
You beat me to it. The State Government has also decided to construct a number of garages on the outskirts of the city to ease congestion. They will have specific time for movement and once they have delivered their consignment they are expected to move out of town. The parks are currently under construction and the work is more than 50%. We hope to complete them by the end of the year. So we have mapped out our strategies to ensure they come in and go without causing gridlock and nuisance to the general public including pedestrians who have rights to use the roads without hindrance. These are some of the projects that Governor Ahmad Aliyu Sokoto has initiated under the Ministry of Land and Housing.
Are there plans to open the capital because clearly, your population is growing?
Yes. There is New City …with well- planned layouts, roads …a site and services scheme. Again, it was abandoned like several other projects that the former governor never saw to completion. So far over 1,960 plots have been demarcated for allocation to applicants who desire to build their own houses.
Because the governor considers housing as a right he purchased 136 units from the federal government in Kuwnawa because it was constructed for our people and years it wasn’t allocated so the Sokoto State government approached the Federal Ministry of Land and Housing. We fixed the estate and former President Olusegun Obasanjo came to commission the estate which was named after Hassan Dan Baba ( Magajin Garin Sokoto), an illustrious son of Sokoto State. Deserving public servants are the governor’s priority in the allocation of the houses.
So I won’t be wrong to say that Governor Ahmad Aliyu Sokoto has delivered on his campaign promises to the good people of Sokoto State.
The governor is my very good friend, we attended the same secondary school, so without boasting, I can say that I know him fairly well because we have been together from the beginning …I can to a large extent predict him, but as a governor he has pleasantly surprised me and many others who initially thought the governor would perform averagely. And that would have been fantastic considering that Aminu Tambuwal was a failure. The governor has superseded expectations and is still determined to surprise cynics who think his performance is a flash in the pan. Governor Ahmad would continue to daze them because of the mentality that he has brought to the assignment. He wants to repay the people who have stood by him with performance. And for him, his promise is like an oath. He has a fantastic memory and this has helped him in recollecting the promises that he made….once he remembers….expect immediate action.
There is another critical road project that I forgot to mention – the Original Symbol Road Network. During the rainy season, the road is a nightmare for vehicles delivering fresh fruits like pineapple, cucumber, oranges etc. When it rains there is no way a trailer can use the road. His Excellency made a promise that if elected he would fix the road within his first 100 days in office and being a man who keeps his word he over-delivered to the delight of the people.
All the 7 roads within that axis have been reconstructed and motorists are enjoying the brand new road which they thought was never going to materialize.
We are also working on the bridge network down to Kalambaina. People will be surprised how it came out from Runjin Sambo to burst out at a Cement factory. There’s a very old historical road and it’s currently under construction.)
I equally remember our campaign trip to (the Alkilla settlement ). In return for their support, he promised to fix the road network in the settlement and that project is ongoing …about 10 roads. Governor Ahmed Aliyu Sokoto is a born leader that God has blessed with a wonderful memory, conscience, and the love of people. He has proven himself equal to the task of moving the state forward.
But is housing a problem in Sokoto capital town?
Housing is a worldwide problem that is not limited to Sokoto State. It’s a significant challenge. The argument as to which is first is as old as man- whether it’s food or shelter, but I know a man can do without food for some days, without shelter, he is exposed to the elements, and it would be difficult to survive. As of 2023, the housing deficit in Nigeria stood at 28 million units.
This is why the provision of housing became urgent for the governor. Within the first 30 days, we initiated the construction of 500 housing units and we will continue building until we ensure that everyone has a roof over their head. But it hasn’t been easy because the former administration left debts and crises for the governor. For instance, we had to negotiate with the contractor handling the housing project who had initially dragged the government to court. Thankfully he is back on site. We hope that by the end of this year, the 500 housing units will be delivered. That may solve certain problems for civil servants who are without accommodation.
Beyond crisis-ridden projects, are there other challenges like the refusal of Aminu Tambuwal to leave a handover note for his successor?
We inherited crises in virtually every sector. Take the (Gidan Salanke Housing ) Estate Project which was abandoned and the contractor had dragged the government to court because the previous administration didn’t keep to the terms of the contract agreement. We negotiated with the contractors because it’s not good for a government to be dragged to court because the government is continuity and because the governor believes in justice. The government can’t trample on your rights because it’s powerful. On a daily basis, we are engaging with contractors who were not paid for contracts executed.
As I said, we completed the (Rijiyar Dorowa flyover) which we met around 65% completion but was abandoned, again we had to negotiate with the contractor who had abandoned the site. Unfortunately, there were no documents since Aminu Tambuwal decided not to do a proper handover.
I want to make something clear, this administration is not in any way hostile to the former Governor Aminu Tambuwal, but we have a responsibility to inform the people of Sokoto State of the state of things. For instance, the Sokoto Central Market that was burnt, while the former administration initiated the reconstruction of the market but unknown to the good people of Sokoto State, the market had actually been mortgaged. Some weeks ago the government received a notice from one of the commercial banks that it is entitled to more than 50% of the stalls in the market. As in everything about the former administration, they left no document on the transaction. There is no evidence of what they did with the facility. We are engaging the bank to see how we can retrieve our property from them.
It’s one week one trouble from abandoned contracts. Just as I am dealing with the market issue another problem with the (Tashar Illela to Achida road construction) has just surfaced. The contractor abandoned the road, (he was given two sets of roads, 1st road is at Sokoto To Shuni Road, and 2nd is Tashar Illela to More Achida Road)
Aminu Tambuwal was unfair to the people of Sokoto State. He ought to have left records that would guide the new government. We lost valuable time trying to make sense of things.
Thankfully, the governor came prepared. He has refused to be distracted by the challenges. His capacity to absorb shock is amazing, and his maturity in handling situations. He is not a storyteller so Governor Ahmad Aliyu Sokoto would always find a way to resolve the situation. He knows where he is headed to which explains why he works 24 hours. He is equal to the task.
Let’s stay on the Sokoto market. Given all the challenges or obstacles that you have listed and the number of projects that Governor Ahmad Aliyu Sokoto’s administration has been able to execute in the last one year, I am just wondering where and how the government is getting the resources to execute all these projects, considering that the previous government borrowed money whether for the road projects or the market you have to deal with the liabilities like you are doing?
I have asked this question myself, the obvious answer is the prudent management of the resources and because unlike Aminu Tambuwal he is not interested in contesting for the presidency. The ambition of Aminu Tambuwal to use the governorship as a stepping stone to the presidency explains why he had nothing to show for the 8 years he was in office. To run for the presidency is not a joke, the people of Sokoto State paid a heavy price for his ambition. So the governor is not flying private jets
The governor hasn’t borrowed one kobo, every project is being funded from the allocation we are getting from the federal government as well as the Internally Revenue Generated (IGR) And the governor ensures value for money…that each Kobo that comes in counts. He is not giving out the money belonging to the people for the presidency. The people are seeing their resources being put to use and they see their governor, unlike the former governor who visits the state.
What does the governor intend to do as regards the indebtedness of the government on the market, and if I got you right, you said there is no evidence of the collections either in terms of the rebuilding of the market or in your coffers. I remember vividly, that former Governor Wike donated N500 million to the state government. Are you saying there are no records of it too?
I maintain my statement that absolutely no record was handed over to us until these financial institutions started coming with their claims. They are a profit-making company. Certainly we have no option but to dialogue, discuss with them so we can find a solution. But be rest assured that Governor Ahmad Aliyu Sokoto would not abandon any property or properties belonging to the people of Sokoto State to be taken over by any financial institution. So every month we are paying around N300 million to that particular bank over the Sokoto Central Market transaction.
So exactly how much do you think you owe the bank?
It’s around N1.8 Billion.
Do you have the number of the traders that were affected for reallocation purposes after the reconstruction of the market? And are there plans to increase the number of stores?
The market belongs to the state government. The traders are tenants and depending on the agreement between them and the state government through the market management company they pay rents. As to the number of shops, there are more than 1000 plus shops in the Sokoto Central Market, and currently about 60% of it is functioning, only about 40% was burnt by fire. The Aminu Tambuwal administration commenced the reconstruction but the project technically speaking was abandoned. The state government is now paying both the principal and the interest. We have records of those occupying the stores. We will ensure that everyone gets his shop back. For now there is no need to expand the market because there are still vacant shops.
Would the government blacklist the banks involved in these transactions?
It all depends on the nature of the breaches of the agreement by them. If the financial institution has not breached any of its obligations, there would be no need for the government to take further action. My governor being a man of peace would any day prefer dialogue until you push him to the wall then you will see the other side of him. We can’t deny any proven liability of the government. We are operating from a position of weakness considering that we don’t have records, but this doesn’t mean that contractors can attempt to swindle the government. We are painstakingly going through records of payment at the Ministry of Finance. Any dubious contractor cannot succeed; rather he or she would have jeopardized their chances of doing business with the government. For example, the contractor that handled the flyover bridge which we met uncompleted and we were desirous of swiftly completing it because it’s within the center of the town, the contractor brought his documents and we worked with the finance ministry to ascertain the amount he had been paid. Thankfully payments are through financial institutions. So these financial institutions have equally been helpful.
Taken that the government is a continuum and you can’t deny genuine liabilities left by the previous government, how can this situation be averted in the future, especially the public servants who ought to protect government interest?
Currently, there is a judicial commission of inquiry into the dealings of the past administration right from day one. It’s one big obstacle that is slowing us down. The Aminu Tambuwal administration was reckless. I don’t understand multiple allocations of plots, every day we waste precious time resolving an issue that ought not to have risen. All these are being investigated and that has stopped us from allocating plots to successful applicants who applied for land because we want to make sure that we don’t make avoidable mistakes. A few weeks ago, I had to settle a problem because Aminu Tambuwal decided to allocate an estate, the Calabari Housing Estate, which has only 500 houses to more than 1,000 people. We are still dealing with the issue of double allocation and other problems. We are waiting for the Report of the judicial commission of inquiry.
You were the Commissioner for Lands, Housing, Survey, and Town Planning, some years back and you are back to the same position, which speaks volumes about your capacity. Would you say the last administration dragged this Sokoto State backward?
Yes, Aminu Tambuwal certainly did. Some weeks back one of the finest civil servants whom I have the utmost respect for visited me. He met me very upset because somebody had just left my office shouting at me because his plot of land had been reallocated to someone else by the previous administration. On investigation, it was discovered that it was allocated to him on the 25th of May, 2023 four days before Aminu Waziri Tambuwal left office but unfortunately, the same plot had been allocated to someone else two years back. There are several other cases before the court. These are some of the problems that we are dealing with. I will give you an example of how bad the situation is. There is this man that was involved in an accident and lost his memory and it is his wife that is responsible for keeping the family going. The sad part of the story is that they bought a house that had been sold to several other people. Due to his pathetic case, the real owner relinquished his ownership to him.
Another scandalous case is the allocation of the houses in Gidan Salanke Housing Estate, which he met at 70% to 80% completion, but didn’t complete but he went ahead to allocate three months before he left the office. So we are sorting out the mess and once we do, we intend to refund those who can not be accommodated.
So if I say that Aminu Tambuwal took the state backward by twenty years is not an understatement. Every blessed day my office is like a courtroom due to the mess he left behind. Go to the State High Court and see the number of cases as a result of his multiple allocations. Where we can, we have settled some cases, especially when they are amenable to reconciliation.
How are you handling the issue of contract variation due to inflation?
I will give you the example of the (Tasha Illela down to More Achida Road and that of Gusou Road, down to shuni Town) The road was awarded three years back and abandoned because the Aminu Tambuwal administration didn’t fund the project, so the contractor abandoned the project. We have no option but to review the cost of the project considering inflation. The project is critical and if we don’t complete the project it would be a great waste of the resources of the people.
This impression of Aminu Waziri Tambuwal, former Speaker House of Representatives, two-term governor of Sokoto State, and a serving senator that you have painted is different from what Nigerians see and think about somebody who wanted to be President. How do you want to convince Nigerians that this is not a political fight?
Whoever wants to see the footprint of the real Aminu Waziri Tambuwal should come to Sokoto State. We will take him around, even to his own hometown of Tambuwal, where he failed to keep his promise to dualize the roads within the town.
He demolished houses without paying compensation and started the roads like he truly was serious but as usual, he abandoned the construction.
Federal government projects meant for the state like the Federal College of Education, (Gidan Madi) couldn’t take off because he failed to provide the land and pay compensation. It was Ahmad Aliyu Sokoto who recently paid the sum of N104 million to the affected landowners so that the project could proceed. Same for the land that the government acquired for irrigation farming, the owners were not paid compensation until the governor paid them N216 million last month. There was no light in ministries, the water works, and the Government House for more than three months, before Aminu Waziri Tambuwal handed over because he owed the Kaduna Electricity Company. Those who want to see the true picture of Aminu Waziri Tambuwal should come to Sokoto State; we will take him or her around and also show them facts and figures, sites, and even sounds, from the public of his disastrous eight years as governor.
Aminu Waziri Tambuwal shouldn’t have been a Local Government Chairman let alone a governor not to talk of being the President of the Federal Republic of Nigeria.
So are the Sokoto people rejecting their son?
We are not rejecting our son, but certainly when your hand is rotten, what do you do with it? Nobody is rejecting anybody but his absence and negligence because of his presidential ambition caused him these problems. Sokoto State was a stepping stone but he woefully failed to perform.
Finally, in what ways will the administration of your brother, your friend, and your governor be different from that of the Aminu Waziri Tambuwal Administration? Will you allow Governor Ahmad Aliyu Sokoto to take private jets on chartered flights week in, week out?
Since Governor Ahmad Aliyu Sokoto took over, I can’t recall a single day to the best of my knowledge that he chartered a flight, he won’t do it unless it’s absolutely necessary because he is not an ostentatious person and a God-fearing who has the best interest of the people at heart. He flies commercial airlines. He goes to Abuja for meetings and once he is done he hurries back to the state. He takes his assignment very seriously and would never be an absentee governor. For most outside-the-state engagements, the deputy governor represents him. Unlike Tambuwal, he listens to advice. He understands the responsibility of being a governor beyond the paraphernalia of the office. Most days he closes around 5 pm but by 8 pm he is back to the office again. His family would have been suffering but for his wife who is a pillar of support. I don’t switch off my phone and this applies to his appointees because he can call at any time, even at 2 am, to ask questions and give directives. He is a fair and just man who has come to restore hope to long-suffering people. He is on track on his 9 – Point Agenda. We can’t fail him or fail our people, so he has our unflinching support.
• The flood took their homes, but it is hunger that seals their fate
• At the mercy of predators: Sad fate of widows, mothers, daughters adrift in wreckage of an unforgiving deluge
• Stripped of family, hope, their only constant is the struggle to survive
Halima Mohammed remembers her 15-year-old son, Ali, as a boy who went to bed a child and woke, mauled by floodwaters, into a man.
On Thursday, September 10, 2024, at the precise stroke of midnight, Mohammed and her children experienced nature’s wrath as water, let loose by the collapsed Alau Dam, tore through her home in Gwange.
As the waters gushed through her door, her heart pounded with a terror only a mother could know. She and her children laboured to drain their room with bowls and buckets, a frantic defence against the deluge turning their room into a watery tomb. Soon, the water engulfed their rooms, rising past her waist, cold and merciless.
Halima gathered her three daughters in a dash for refuge, but pleaded with her son, Ali, to join the neighbourhood males in rescuing the vulnerable—the children, the sick, the old. As her daughters clung to her, shivering and wide-eyed, she told her son: “Help those who cannot help themselves.”
The 15-year-old nodded in silent affirmation to his mother. The palpable fear on his face conveying his brutal awakening and chilling resonance of the moment – he was a child thrust by serpentine waters into the role of a man.
Mohammed watched as the 15-year-old waded off, slinking into the tempest, his figure faded away into the midnight currents. Amid the guttural wails of frightened families and drowning neighbours, she watched her son vanish completely from her sight. Praying silently for her son’s safety, Mohammed fled with her girls to the Kofan Biyu area.
“We attempted passing behind the government quarters but there was no road there because the water was too much, then we went to Abbaganaram. There we saw people going to the quarters area and we followed. We spent a night there but it became flooded too. So, we trekked to Baga Road, where we joined others fleeing to the Bakassi IDP camp. I’ve been here with my three girls, ever since,” said Mohammed.
At the Bakassi IDP camp, Mohammed has searched in vain, combing through faces, hearsays and memories, in a desperate bit to gaze upon her son’s brilliant eyes once more. But she couldn’t find him. She knows he was a hero that night; she dreads that he might be gone, forever. Yet she waits. “He went out to save others. He will come back,” she whispered, her voice lost in the din of her grief.
A housewife’s solitary vigil
For Helen Samaila, the flood was a thief not just of her home and belongings but of her family. In the chaos of the rising waters, she was torn from her husband and two sons. Panicking, she grabbed two of her six children, Dorcas and Rahaf, and fled with them, while her older sister managed to hold onto two others, Esther and Rufkatu. “I have six children, four girls, and two boys. So, I carried two and my older sister carried two of them,” she said.
Samaila’s husband and two boys vanished in the surge, leaving her to confront each morning with a gnawing uncertainty. For three days, she scoured the town’s ragged camps and temporary shelters. On the fourth day, she found her sons among a wave of displaced children, weary and sunken-eyed. But her husband, Joseph, remains missing. Each night, she tells her children that their father will return soon but her voice no longer carries the strength of conviction.
“I am tired of promising them his return,” she cried, her gaze sunken, like a well of sorrow. Without her husband, Samaila is a solitary pillar bearing the weight of six young lives. Joseph was the family’s breadwinner, a humble trader at the Gamboru Psychiatric Hospital road, whose earnings from his provision store sustained the family. Without him, Samaila is left to forage on meagre handouts, her sons reduced to menial labour despite their young age. “My sons, they have become labourers,” she lamented, in the tenor of a mother who knows that they are too young to bear such a burden. The tragedy here is not just one of survival but of the innocence drained from her children, leaving them to wrestle with adult despair in a world that offers no respite. She fears the day when their faces stop asking, “Where is our father?” and start understanding the dreadful silence of her reply.
Lives trapped by circumstance
Across Maiduguri, the flood’s cruel current has left thousands of women without a lifeline. In a city where opportunities for women are scarce, wives without income find themselves stranded on the shores of devastation. The flood destroyed homes and markets and the delicate webs of dependency these women had woven with neighbours, friends, and family. Widows who had leaned on children for food, or on neighbours for shelter, now face empty doorways and unanswered calls.
For mothers without husbands or children, those whose strengths were rooted in the safety of family, the floodwaters carried away more than possessions—they stole their very means of survival. Stripped of homes, the displaced women huddle in camps where food is a scarce commodity and safety is a distant memory. They lament their vanished sons and husbands, who used to be their only support.
Each woman’s story has the same bitter end. Farmlands have been buried beneath silt and mud, and small businesses that once afforded dignity and a meagre income are now debris swept away by the flood. Without a home and livelihood, they are left as remnants of themselves, pieces waiting to be rebuilt but scattered across the broken landscape of Maiduguri.
Seventy-year-old Fatima Mustapha recalled how the flood tore into her life, ripping it apart. Paralysed with fear, the widow sat rooted in her threshold as the flood raged into her five-bedroom home in Gwange. “If I am to perish, let it be Allah’s will,” she murmured, urging her children and grandchildren to safety while the water rose menacingly around her.
She said, “The flood entered my house on a Thursday morning (September 10). I was with my grandchildren. I became afraid and told them to evacuate to a safer place. I didn’t join them I told them I would stay behind and whatever happens to me would be Allah’s will. The water entered and destroyed our five-bedroom apartment. And I was inside. I didn’t have food and water. No place for me to sleep.” But for kindhearted neighbours who rescued her, Mustapha would have drowned.
The deluge crushed her walls and swept through her life, leaving her with only the basin that had floated beside her in the murky tides. “When it happened I couldn’t pick a thing. It all went with the water. The only thing I found in the compound is my water basin. My clothes got spoilt. I lost my sister I couldn’t attend the funeral because I lost everything. I have nothing left – no food, no place to lay my head. I need food. I want a place to lay my head,” she said. Stripped of her home, Mustapha finds herself bound to the ground beneath her, longing not for luxury but for the bare essentials – food, clean clothing, and shelter.
“My sons have travelled. They’re almajiri. They are in Quranic school. They are so young because I didn’t marry early. None is old enough to take care of me,” she murmured, her voice a tremor of loneliness. Her daughters are too young for responsibility, thus leaving her to the mercy of strangers and her fragile faith.
For Zulai Bukar, terror dawned at night, in a voice that shrieked: “Water!” Her weakened limbs trembled, still frail from a recent illness, as she tried to scramble out of her house. But for a neighbour who lifted her onto his back to safety, she would have drowned. As he bore her to dry land, Bukar stared wide-eyed in disbelief, at the murky, serpentine flood. Hours after her rescue, she sat shivering, only to hear that the waters had claimed her house, her mattress, her pots, and the N20,000 she had borrowed to tide her family through the month.
“The man who borrowed me the money was compassionate. He told me forget it. I have eight children from four different husbands. I was sleeping inside the house suddenly in the middle of the night I heard loud shout saying “Water”! I exclaimed ‘Inna Lillahi wa inna ilayhi raji’un (Surely to Allah we belong and to Him we will all return). Initially, some neighbours came to take refuge in my house but as the flood waters rose in my home, we all had to flee,” she said.
For thirteen days, Bukar stayed in a dryland refuge, the edges of her lips cracked, her hands holding only the wind as news of her wrecked home gnawed at her spirit. “They said there was food,” she recalls, “but not a grain reached me.” Her voice quakes when she recounts the man who lent her the money, how he said, “Forget it, may Allah keep you.” But her children, displaced and wandering, were forced to halt their studies, a harsh pause on their dreams in the name of survival. “When this ends, they will return,” she promises herself, each word a prayer she dares not say aloud.
Women who once kept families afloat with modest incomes from trade or farm labour also lost everything. In an economy already bent under the weight of conflict and hardship, their losses ripple outward, casting entire families into unyielding poverty.
Until the flood broke out, Bariya Musa’s life was anchored in the small earnings from her vegetable farm. But the flood came and destroyed everything, she said. Now, she is left reliant on the sparse rations doled out at the IDP camp.
For those who lacked the fragile independence of a farm, like the housewives and grandmothers, who depended on neighbours or the small alms from their children’s earnings, the flood turned life into a maze of unending hunger and miseries. Matriarchs, who once held families together, threading the filial fabric of life with resilience, now find themselves without a single thread of security.
Desolation in displacement
The camps offer only the bleakest shelter—walls of tarp and roofs of rusted tin, buzzing with sickness and hopelessness. For women, these places are rife with peril; the nights are haunted by the spectres of assault, with predators lurking in the fringes of their fragile sanctuaries. Hunger twists their stomachs as surely as the cold hardens the ground beneath them. And as night falls, they cower together, a mass of grieving mothers, weary daughters, and shell-shocked widows, clinging to each other in a fellowship born of loss.
Outside the official emergency shelters, they flock under makeshift tents, eyes dulled by loss, bodies starved by days without food, spirits bowed under the weight of survival. Beyond the camps, the flood has disbanded families like seeds scattered in the wind. Children, once under their mothers’ watchful eyes, now roam the streets, doing whatever menial work they can find. They are the labourers, the vendors, the bearers of heavy loads on spindly shoulders. Their mothers watch with haunted pride and sorrow, knowing that each day’s small earnings stave off starvation but steal their childhood.
Widows who relied on the kindness of neighbours find themselves abandoned, as the same flood that ravaged their homes has thrown even their closest friends into survival’s relentless grip. There is no room for charity in this new world of scarcity, and once-kind neighbours now turn away, preoccupied with their losses, unable to bear the burden of others’ suffering.
This is the current fate of thousands of women, displaced by the flood in Borno. They have no bread to break, only memories of sustenance that the waters swept away. They are left to forage hope from barren ground, for where the earth was once bountiful, it is now a graveyard of their losses. And in the shadows lurks another predator—one not made of rain and river but of men who prey upon the vulnerable. In the desolate hush of night, whispers travel in the camp of women who dare not walk alone, for safety is an illusion in these places of displacement. The threat of violence hangs heavy in the air, a silent storm in a woman’s life already burdened with tragedy.
In these camps, safety is a myth, protection a fable. They sleep with one eye open, mothers lying next to daughters, haunted by the knowledge that disaster’s wake brings not only grief but wolves disguised as men.
The silent trauma of survival
There is no gainsaying that women and children compose the heart of the afflicted, bearing a unique burden of hardship. They are not only displaced from their physical homes but pushed from the fragile balance of survival. Arjun Jain, UNHCR’s representative in Nigeria, observed that the floods are a fresh wound upon open scars inflicted by years of displacement and conflict on affected communities. “Communities which, after years of conflict and violence, had started rebuilding their lives were struck by the floods and once again displaced,” he said.
According to the UNFPA’s 2022 estimate, about 6.7 million people – 80 per cent – of the 8.4 million people requiring humanitarian assistance in Nigeria are women and children and are in the three most affected northeastern states of Borno, Adamawa and Yobe. Compared to the previous year’s 8.7 million, this represents a slight four per cent decline in people in need of humanitarian assistance.
Within these population groups, some of the most vulnerable people with special needs are housewives and girls who, in some cases, face a triple burden of finding ways to survive, caring for their families and protecting themselves from sexual violence.
According to the Humanitarian Needs Overview (HNO) for 2022, an estimated 1.4 million individuals (46% IDPs, 23% returnees, 31% host communities) will require Gender Based Violence (GBV) prevention and response services in the affected states.
As the September flood recedes from the streets of Maiduguri and host villages (in Jere and Konduga) to the damaged Alau Dam, an unwieldy social crisis manifests in its wake, accentuating rising gender inequalities. The risk for women and girls multiply in real time, argued social worker, Omolara Odila.
“Women are more vulnerable during emergencies and are left to navigate hardships that men rarely face in the same way. Many of them are poor and the flood has rendered them even more vulnerable than most can truly comprehend.”
She argued that due to the widespread and systemic impoverishment of females in the disaster-prone areas, they are unable to adapt, without urgent and sustained help, to hardships foisted on them during emergencies, like the flooding that just happened here (in Maiduguri) other humanitarian disasters.
Odila maintained that women are also generally more traumatised and vulnerable to Sexual and Gender Based Violence (SGBV) and other personal safety and health challenges imposed by disasters and social inequalities between genders. “The higher incidences of SGBV may increase the number of deaths and diseases among women and girls,” she said.
Findings revealed that SGBV has surged within distressed communities, since the flood disaster. “Many child molestation and rape cases happen in the dark but they go unreported because the victims fear being shamed and stigmatised,” said Hussein Jaka Ahmedu, a haulage truck operator from Konduga. Corroborating him, his partner, Bintu Abdullahi, a grain merchant and supplier to several IDP camps in Borno, revealed that she and two of her staff recently rescued one nursing mother and her teenage half-sister from a gang of seven boys, equally displaced, who tried to rape them in exchange for food.
It would be recalled that four days after the Alau Dam collapsed, a Civilian Joint Task Force (CJTF) officer reportedly molested and raped a female survivor in the reopened Bakassi IDP camp. Speaking to the press, Bintu Mustapha, one of the flood survivors at the camp, also revealed that some members of the CJTF, a local security outfit complementing military onslaughts against terrorists in the northeast region, were diverting relief materials in favour of their girlfriends and friends.
Several females face the brutality of survival on multiple fronts, not only battling natural calamities but also the malice of males emboldened by the void of law and order. Health services are scarce; when available, they are stretched too thin to provide the care so urgently required. The risk of maternal mortality grows perilously high for expectant mothers, unable to access safe labour conditions amidst ruin.
The Humanitarian Needs Overview (HNO) indicates that 1.4 million people across the northeastern states need SGBV prevention services—an overwhelming burden on an already faltering system. “Every disaster disproportionately weighs upon the women, increasing the threat of sexual violence,” said Noemi Dalmonte of UNFPA. “The cycle of vulnerability persists, leaving these women no respite,” she said.
A haunting choice: Education or survival for Borno’s girls
As mothers struggle, so do daughters too. With resources decimated, young girls often bear the brunt of domestic upheaval, compelled to forsake education to aid their families in ways few children should ever be asked. A fragile dream of school, torn apart by the rising tide, is left for the faint echoes of laughter and learning, replaced by the harsh responsibilities of survival. With schools damaged and community infrastructure gutted, their future remains anchored in uncertainty.
“I would love to return to school. I miss my friends and mistress (teacher),” said Ayisatu Da’ala from Mafa. The 12-year-old currently begs to survive on the streets of Maiduguri, alongside her mother and maternal aunt.
The physical loss of schools belies a deeper wound: the abandonment of girls’ dreams and ambitions, sacrificed to the ceaseless demands of family survival. In Borno, where literacy already hovers precariously low among women, the recent flood may have drowned a generation’s hope for a brighter horizon.
Impact on female health
Experts opine that recurrent and costly disasters related to climate change affect in no small measure, the social and health determinants of female wellbeing. Floods could damage critical infrastructure, including health and learning institutions. Damaged infrastructure also impedes access to health resources. Pregnant women, for example, could be at a higher risk, thus leading to a rise in maternal death.
Flooding, conflict and other humanitarian crises have only worsened the pre-existing severe reproductive health and GBV situations. The 2018 Nigeria Demographic and Health Survey (NDHS) reports the highest rate of sexual violence in the northeast of 16%, compared to 10% or less in other regions. Data from the 2018 NDHS also shows that the northeast has a high unmet need for contraceptives at 17% and an extremely low contraceptive prevalence rate of 2% compared with the 10% national average – which translates into a high total fertility rate of 6.3 as compared to the national average of 5.5. The region also has a very high Maternal Mortality Rate of 1,546 per 100,000 live births as compared to the national value of 546 per 100,000 births.
Teenage pregnancy is also high at 32%, a major health concern because of its association with higher morbidity and mortality for both the mother and the child. The crisis with the health system disruption has further aggravated the situation. Only 22% of deliveries are assisted by a skilled birth attendant, exposing women and newborns to increased risk of death and complications.
In flood-ravaged parts of Borno, humanitarian needs remain critical and inaccessible to women and children, among other vulnerable segments of the displaced residents. Despite the significant reduction in the number of displaced people living in emergency shelters, from a peak of over 400,000 people at the height of flooding to about 50,000 registered individuals as of October 4, according to the Borno State Government’s Emergency Operations Centre (EOC). An additional 700,000 people also sought shelter with relatives during the flood emergency, according to authorities.
In addition to population displacement, there are pressing public health concerns as many women learn to live in overcrowded and unsanitary IDP camps – without access to clean water, toilets and bathrooms, and emergency healthcare. Their desolation is further accentuated by the recent declaration of a cholera outbreak with over 300 deaths.
Many women hitherto reliant on their missing or now incapacitated husbands and children, suffer social exclusion and discrimination that limits them from education, employment and other social benefits. The flood and displacement have also aggravated food insecurity among unemployed female segments of the displaced population. Prices of food staples, sanitary towels, and other essential provisions have increased due to hoarding and inflation. Humanitarian aid delivery has also been significantly affected due to the lack of access to flood-devastated areas. Thus assistance is less likely to reach all those in need and more likely to exclude women, particularly where modalities have shifted to distribution via IDP camp chairmen further exacerbating the social inequalities that trigger lack of access of several women to urgent relief materials.
Fragments of hope
Priorities for immediate intervention among flood-affected communities in MMC, Jere, Konduga and Mafa LGAs include water and sanitation hygiene (WASH) items as well as sanitation facilities to restore dignity and safeguard health, borehole rehabilitation, disinfection, and other water supply measures.
On October 4, the Borno Secretary of State Government (SSG), Alhaji Bukar Tijjani, who is also the head of the newly established Expanded Flood Relief Committee convened a coordination forum on flood response with humanitarian partners. The SSG presented a report ‘The Impact of Protracted Insurgency and Recent Devastating Flood Disaster in Borno State, which indicated that 85,000 homes were damaged in 19 wards in the Greater Maiduguri area [MMC, Jere and Konduga LGAs] based on BSG assessments. Ongoing coordinated assessments with humanitarian partners will further inform humanitarian and development partners’ planning and programming in both temporary sites and affected wards.
According to the report, local businesses, particularly those dependent on agriculture, livestock and trade have been hit hard, with recovery at a slow pace amid a deepening food security and nutrition crisis and a public health emergency.
While the flood waters have receded in MMC and Jere, flooding continues to affect other parts of Borno State. In Dikwa LGA, over 27,000 people, many of whom have lived in protracted displacement, were displaced once again due to torrential rainfall, windstorms, and overflow from the Alau Dam and the Yadzaram River in September. Initial flooding affected 12 internally displaced persons (IDP) camps, with five completely submerged, and impacted three host communities.
To mitigate the consequences of violent conflict and increasing inequalities on women and girls, Amina Goni, an emergency social worker and consultant, advised that the state government must partner with humanitarian actors to create more inclusive community platforms, giving voice to women, people with disabilities, the elderly and other marginalised groups. Addressing stress and anger management in communities is also essential for reducing conflict. Collaborating with community and religious leaders on local health and communications campaigns could help address public health concerns and curb palliative diversion, she added. “Additionally, to ensure transparency of recovery efforts, the government must support civil society to track resource distribution while adapting livelihood programmes to aid women, girls, and the disabled in economic recovery,” she said.
Of dreams and dowries: A tidal wave of grief
With the floodwaters receding from Maiduguri and affected villages, women in Borno —already the most vulnerable due to years of displacement and economic hardship—are once more called to survive on sheer willpower. Those that survived the ravage of September; from the rivers that slithered and hissed, like wrathful serpents, to shattered homes and health risks, are left to battle alone for their safety, their dignity, and the lives of their children.
For the women left with nothing, those whose sons and husbands would never return, there is no justice to seek, only feeble hope and survival. Helen Samaila, for instance, has been wallowing in misery since her husband disappeared with the floodwaters. The possibility of his demise is a chasm of dread that she would not cross. Yet as the days slip by, she must help her six children come to terms with the truth: that their father who once provided, the husband who was her rock, might never come back.
Mothers, like Halima Mohammed, weep for the memories their missing sons left behind, for the clothes their daughters had saved for festive days – all stripped from their lives in an instant. Mohammed dreams of Ali’s return, but deep in her heart, she dreads that he might never come back.
For survivors like Zulai Bukar, the flood swallowed treasured symbols of identity and tradition. Part of her dowry, a bead necklace saved over the years got washed away with her family heirloom, leaving a cavernous emptiness where cultural pride once resided. Mustapha mourns not just the home she has lost, but the memories tied to each room.
In the aftermath of the catastrophe, grief clings to the survivors like the muddy residue of the floodwaters. The deluge has rendered them destitute not just in pocket but in spirit, robbing them of the humble independence they once nurtured. There is no path forward, no farmland to till, no petty trade to ply, no food to eat – many women are thus adrift, clinging to the debris of their former lives.
Where they once found purpose in keeping their families whole, they now wander the wastelands of grief, struggling to find footing in a world stripped of softness.
Yet, for the women of Maiduguri, survival is a burden as much as a blessing; while each day is a stark reminder of all they have lost, it also reminds them of the lives they must fulfil.
In the depths of her despair, for instance, Fatima Mustapha counts her tasbih every obligatory salat – spreading her frail hands to the heavens, she seeks provisions denied her and thousands of women by a lack of government presence in their lives.
It is not the weight of her burden that scares her, but the reality of bearing it alone.