Bolatito Puddicombe is CEO and creative director of Fabrikana. She shares her favourite things with Yetunde Oladeinde.
Favourite color
My favourite colour is green. I think this color must have picked me because everything I do shares the same thing that green stands for, especially my personality. It is never a dull moment with me; even my business logo is in shades of green!
Favourite life principle
For me, this is, to be honest in every circumstance. I have found myself in hard situations where I stood up for this principle to guide me and never regretted it.
Favourite hairdo
I love the texture of my hair two weeks after retouching it…no wigs, no extensions, no corn rows, just my natural hair smelling fresh with my hands running through.
Favourite snack
I love granola and dried fruits a lot. They are easy to eat and still give me my required daily nutrients.
Favourite fabric
Being a fabric dealer myself, Made in Nigerian textiles are my go-to whenever I have to choose. We are really blessed in Nigeria.
Favourite part of the day
I like very early mornings before my children wake up…about 3 am. At this point, I have some ME time reading my bible and speaking with God.
Favourite home skill
I am always organizing things in the house. I love to keep something somewhere and find it in the exact same place when I need it.
Favourite Nigerian language
I love Hausa, easy to learn and remember. Whenever I speak the little I know, I get a discount or extra from the pepper, vegetable, and beans seller.
Favourite musician
Whitney Houston is my favourite. Her voice still gives me goosebumps every time I hear it.
Favourite entrepreneur
I am my favourite entrepreneur. I like what I do and have my personal style for the business. I don’t have a physical store so it enables me to set my priorities right and ensure my customers get very good quality so that they can refer me to others.
Funbi Akinyosoye is the Creative Director of Dunamis Events and President of the Association of Professional Party Planners (APPOEMN). Her journey into the sector started while she was an undergraduate at the University of Lagos over two decades ago. In this interview with Yetunde Oladeinde she opens up about her inspiration, challenges, opportunities, and more.
What inspired your interest in the sector?
All I wanted was to make people happier on their special days, increase their joy and multiply the happiness and gratitude they feel. They are making all things beautiful and the processes that culminate to this day hitch-free.
What has been your experience as the new President of the Association of Professional Party Planners?
It is an awesome heady feeling yet one that is a call to service, a call to make an impact and not just be in office.
Leadership can be very challenging, what are some of the memorable learning moments that have prepared you for this?
Having grown up with a single-parent mom has prepared me for a leadership role quite early in life because I had to understand life from an adult perspective quite early in life. I took on leadership roles at home then because I needed to be there for my hardworking disciplinarian mother. As time passed, I assumed being the go-to person and sounding board for most of my friends, you’ll often hear the statement, let’s ask Funbi if she would have a solution, and by God, I prefer these solutions.
What are your core leadership values that you think will help move the association forward?
I will give you 10. They are integrity, vision, empathy, courage, accountability, humility, creativity, inclusivity, passion, and effective communication skills. All of these I live by.
Did you ever dream that you’ll be successful in an industry you play today while growing up?
Yes, I did, because the Bible says we should commit our ways to the Lord and He shall establish every thought of our hearts.
You studied Marine Biology and Fisheries. How has this influenced your practicing career today?
Education has a way of broadening our horizons and helps us think on a larger scale of possibilities, my course of study has done the same for me.
What lessons has life taught you?
The first lesson life has taught me is to embrace change: Change is inevitable, and adapting to change is key to growth and evolution.
Secondly, I would say perseverance: Life is full of challenges, but those who persist and persevere can achieve success.
Gratitude, forgiveness, prioritizing relationships, helping others, and appreciating the present moment are also essential.
What are some of the changes that you will like to see in the sector?
I would like to see better service quality, a shorter turnaround time to our backend processes, upholding your part of the bargain, and having the integrity to underpromise the clients but overdeliver on the promises. Generally being accountable for all the jobs we deliver professionally.
One of the hallmarks of successful leadership is teamwork. Can you describe the members of your team?
By sheer serendipity and God’s goodness, my executives are a crop of eggheads who are change agents, value-driven, and ready to make an impact by questioning the status quo and redefining the narratives. This winning team is just the right measure in doses to drive change and Innovation in the creative industry.
What advice do you have for young people who want to come into the sector?
Do it right and do it well. Keep improving and raise the envelope and don’t settle for mediocre service because your excellence at your work has a way of bringing you out to the apex in life.
A wedding venue was gutted by fire recently. How can we ensure safety and avoid things like this?
Coincidentally we had a meeting with the Lagos State Safety Commission sometime at the commencement of our tenure prior to this incident. The issue of making certain that our events are safe and ensuring we all as event professionals obey the health and safety regulations to get certified as HSE officials are in the pipeline. This would be driven by the various associations and event industry stakeholders. The importance of safety can not be overemphasized.
In what practical areas do you think government can help the growth of the industry?
Having empathy when creating policies knowing that we are huge employers of labor and co-contributors to the country’s GDP.
The event industry plays a crucial role in the economy, as it creates jobs, attracts tourism, and increases revenue for small businesses. Some of the ways the government can help the growth of the event industry include providing financial support. The government can fund event-related businesses, offer tax breaks, grants and subsidize expenses such as rent, insurance, and labor costs, especially during challenging times like pandemics, national recessions, and natural disasters.
We also need to promote tourism. The government can collaborate with the private sector to develop marketing materials or campaigns for bringing increased visitors to the region.
The government can review and update rules and regulations around permits, labor compliance, zoning requirements, and licensing that may slow down the planning process or add to the cost.
In addition, the government can provide training or mentorship programs for event organizers and businesses related to event management, marketing, finance, operations, and hospitality.
Improving and creating better infrastructure such as event spaces, access roads, and utilities, can attract events and conferences.
Collaboration and communication are also very critical for the sector. The government can establish task forces with event organizers to share information about industry changes, facilitate communication between key players, and address concerns and challenges faced by the industry.
The government can provide event organizers with options for short-term disaster relief programs or longer-term insurance protection, helping to mitigate financial losses due to external circumstances.
They can also support hybrid events and facilitate public-private partnerships. The government can create platforms for the private sector and various stakeholders to collaborate, exchange ideas and information to boost the industry. And to foster creativity, the government can recognize and reward creativity and innovation in the industry, encouraging new ideas, and enabling event planners to create value-added experiences for attendees.
Mariam Bakre is a comical content creator, filmmaker, and writer. In this interview with Yetunde Oladeinde, she takes you into her world, inspiration, and more.
What inspired you to go into the sector?
Professionally, it started about five years ago but I have always been writing. I started creating content for my own pleasure about ten years ago.
At what point did you decide to take your passion seriously?
I always knew that I was supposed to be in the entertainment industry but I didn’t know exactly what it was. So, I was just dabbling in different areas until I finally found my niche. Now, I am known for creating comical content and that was because I would just randomly talk and people would laugh and it was interesting.
So, I told myself what if I actually took this seriously? Then I sat down, created a number of funny kinds of stuff and the reception was awesome.
Tell us some of the things that you have done.
I have a short film that is on YouTube. I also write articles and create content for Instagram. There are over 300 pieces of content on my Instagram page, I mean original content.
How long did it take you to create this?
It’s been cumulative. I started creating content for public consumption in 2019 and in between I have had to take breaks to have my babies. So, if I am removing all those breaks, then it will be about a year and a half since I have been creating content.
What are some of the memorable moments of doing this?
I would say that the opportunity that it has given me is great. It has been amazing working with some of my mentors, people that I would have had to go through a very difficult process to see and work with. They have access to my Instagram, I am in their DM’s and have their contacts. Of course, all that comes just because of what I do.
What are some of the lessons learned from doing this?
I would say that there are different lessons learned from doing this. The major one for me would be to Innovate as you grow in terms of ideas.
I would also describe my experience in the sector as a journey. When I started, I did the funny kinds of stuff and gradually moved on to write articles. Along the line, I co-wrote a script for my short film. It is also a journey of discoveries. First, you think this is one thing that you are good at but whilst doing that, you begin to discover other things, other areas, and innate talents that show you are also very good with this and that. This develops your passion and creativity.
What are the new opportunities for you?
I think that would be working with different brands. I have worked with so many local and International brands. These are things that if I weren’t doing this, I would have had to do a lot of work to get these opportunities. It has opened different doors and I know that it is going to open more doors for me.
What is the secret of looking beautiful and radiant, all the time?
First, I would say good genes. Here, I have my mum, dad and God to thank for that. Interestingly, I don’t follow routines. For me, it is just basically toners, creams, and moisturizers and that is it. Of course, sunscreen is also very important on the list.
What about eating right? Do you have a specific food that works for you?
I am a foodie. I like food but I don’t eat too much. Here, I must say that discipline is important and you will know what works best for you that way. Exercise is also very important. I don’t work out but I like to do my daily two hours walk, four or five times a week. I also love to eat fruits. Watermelon is my favorite and I like Agbalumo which is actually seasonal. So, in place of agbalumo, I take watermelon often.
Let’s talk about your husband, is he also in the sector?
He is in the sector, doing tech by the side. He is the CEO of PRAX Media, a creative Agency where we connect brands to their target audience by creating content for them.
What are some of the other things that you share in common with him?
We are both home buddies, we like to stay indoors. During the COVID-19 lockdown, I remember that a lot of people were complaining about staying indoors, not going out. But that was the ideal scenario for us. We are obsessed with each other’s company. We like to stay at home.
A lot of young people complain that there are no jobs or little opportunities for them. What do you have to say about this?
Of course, there are so many opportunities. It just would not come as fast as they wanted. I left university about 8 years ago and I have been creating things since then. The truth of the matter is that it took a while before people started accepting me. A lot of people just want to come into content creation because they see the glamorous side of it or sometimes it is about the financial gains. From experience, I will say that you cannot do it for money and enjoy it. You have to do it from the passion side, whatever it is and then the money will look for you.
What did you study at the university?
I read Mass Communication and I have done two 9 to 5 jobs. My first job was with Cracks Media, where I did my National Youths Service. Then I moved on to work with DKM, another media organization that DBanj used to run. I don’t know if he still does that.
What are your memories working for Dbanj?
I worked at his company where I met him one on one
He was a great boss. He was always interested in his staff, and he influenced and motivated us in different ways. He is a superstar and when you see what he is doing, you tell yourself that if DBanj can do it, then you can do so as well.
Are you also interested in Music? Is it a calling?
( Laughs). Well, I used to think that I would sing or go into music when I was young. But, I think that ship has sailed. Interestingly, one lesson that I have learned in the past is Never say Never.
How has doing all this helped your entrepreneurship journey?
It has been a very great eye-opener that working with celebrities influences you. You see people doing different things and you are motivated to think that if these people can do certain things, you can also do the same.
What kind of books do you like to read?
I read books a lot. I love to read memoirs and fictional books. Reading biographies can be very inspirational. You learn a lot reading about people’s lives, their experiences. Interestingly, some of the things I learned from all the books is that there is no straight path to whatever you want in life.
Are there women that you see as role models?
There are lots of women doing a lot of great stuff out there that I admire. The list includes Viola Davis and Michelle Obama and to bring it back home, I admire people like Kemi Adetiba and Sola Shobowale. There are so many great women inspiring others out there.
Presiding Bishop of Christ Vessels of Grace Church Inc, as well as the National Coordinator, Integrity Ministers International Ministry Incorporated (IMIM), Bishop Kayode Williams believes in the unity of the country despite all its imperfections. Little wonder as one of the staunch supporters of President-Elect, Asiwaju Bola Ahmed Tinubu, he has come hard on clerics who have been fanning the embers of war and division in the country over the outcomes of the 2023 general elections. He spoke with Ibrahim Apekhade Yusuf. Excerpts
As a staunch supporter of Asiwaju Bola Ahmed Tinubu, who even went as far as prophesying his victory ahead of the All Progressives Congress (APC) primaries and the general elections, how do you react to certain clerics in some quarters spewing hate speech, calling for cancellation of the entire process?
When God speaks it is very clear. God revealed to me at the time that Asiwaju Bola Ahmed Tinubu is His choice for Nigeria for the 2023 general elections. There is no controversy in God’s words, neither is God is an author of confusion. Never. All I have to say is that all those who think they can spoil the work of God cannot succeed. Never. Personally, I think it’s rather sad that supposed men of God have been heating up the polity ever since the 2023 general elections were concluded. Many of them have assumed the position of God cursing, swearing and proclaiming doom for the country. My question is this, why are they playing God? A winner has emerged from the election already. Yes, they don’t like the choice of the president-elect. No problem. But is it enough to rain curses on the country and its people? No. Why not allow the court to decide the fate of all the contenders? God said that He will discipline some of them because He doesn’t want them to die now so that they will see the glory of God in Nigeria, a new Nigeria. He said that He will punish them for misleading the people, for saying God said what when God has not spoken. You need to listen to what some people are saying that they will burn Nigeria. Majority of them have become demonic. God said that I should go and warn them that any man of God that said that there will be confusion on that day May 29th, He said that I should tell them that He will put confusion in their midst. God said that there will be no bloodshed. God said that Nigeria will be congratulated worldwide. God will use Tinubu to turn around Nigeria’s fortunes for good. God said that those of us that are ministers of gospel should return to our first love, which is preaching the gospel and not to become ministers more concerned about who is building the biggest cathedral, where is the spirituality? People are now worshiping them (pastors) and idolizing them. They are not worshipping God again, so God said that He is not happy with them, and He is ready to visit His wrath upon them.
Against the atmosphere of tension over the May 29th handover date, there are fears in some quarters that some people are planning to install an interim government in place of a democratically elected government. Are these fears valid or unfounded?
May 29th will be hitch-free so sayeth the Lord. Nigeria will be great. On the 29th of May, Nigeria will be great to the glory of God’s kingdom. So, Nigerians should not be afraid because Nigeria will experience the touch and move of God, it will appear like when the dove came down with a prophetic message from God. God said that there will be no coup, it will be a smooth transition. Nigeria will be peaceful. Just like God said before the elections He said that there will be uproar, upheavals and threats, tension and so forth, yet Tinubu will emerge the winner at both the primaries and the general elections because he is the next president of Nigeria. I was really disturbed when the revelations first came to me. But I don’t play with God. Why should I play with God that saved me from the prison dungeon? He saved me and brought me out to raise me for His kingdom. Listen to what some people are saying that they will burn Nigeria, but God said that Nigeria will be congratulated worldwide. He said that He will bless Tinubu with long life and sound health; that people that are exaggerating about Tinubu’s health saying things that they do not know, should just watch and will see how God will use Tinubu to turn Nigeria around. Nigeria will so change that it will be competing with Dubai, people marvel at the greatness of the country that God will bring through Tinubu’s administration. He will use Tinubu to lift Nigeria to a greater height that the critics will be baffled. That all the people that have turned themselves to demigods, He has finished them. God said that He will use Tinubu to turn things around and we will have a new dawn in the country.
There is a lot of anticipation as to what will be since you already said the inauguration will be hitch-free. Now, what would you like to see within the first 100 days of Tinubu in office as president of the Federal Republic of Nigeria?
Within four days of his inauguration, Tinubu will come out with people who will show that it is a government of integrity, and they will work well to improve the economy of the country. God Has said He will give him (Tinubu) the energy to pick the right people to join him to do the work. He will touch so many areas that will rebuild the nation and put it on the spotlight. The inauguration will be heavenly celebrated. Among the proposals of the renewed hope which is in itself prophetic divine message meaning that God has a hand in it. In fact, the programme Tinubu is going to implement is a divine step socioeconomically. It will be followed by the will power of governance to translate. As I said earlier, note that the first four days he will come out with people which will show that it is a government of integrity, though people will say some of them have been in government before, but they will work well to improve the economy of the country. Indeed, it is a new dawn in the history of Nigeria as we usher in a government truly people-oriented, committed, passionate and ready to serve the public good. I see Tinubu doing lots of positive things across Nigeria and nobody will be left out of the massive project for Nigeria renewal under Asiwaju Bola Ahmed Tinubu.
Should Nigerians look forward to fulfilling years under a Tinubu presidency?
Surely, we all should look forward to a greater country. In Lagos state for instance, we have seen the good work of the current administration who’s going to take over from himself. Like Lagos that will benefitting from the divine glory, the rest of Nigerians too will prosper beyond measure. Lagos is extremely lucky. There is no gainsaying the fact that the young man (Governor Babajide Sanwo-Olu) there is God’s agenda for Lagos State. Thankfully, he has also been surrounded by people who can do it but all he needs to do is to open his eyes more to look for new talents that will also join him. As they say, you don’t change the winning team. What do you mean by the winning team? Even in football it is when they start shopping for new players that they pay for that they begin to lose. All I am saying is that there are people with greater talents that are flourishing unseen in the jungle of the world, and they are very close to the seat of power but have not been given the opportunity, yet they have the capacity. let Lagos tap into the unseen, forgotten talents that have not worked for him before. Creativity is what we need now that is what Lagos needs. Whenever Tinubu talked, he talked about Lagos, he did not abuse Buhari; he was so intelligent. He told people that this is a renewed hope. So, we are expecting loaded actions from all states even the PDP states will cross over.
• Farmers sell off remnants at cheap prices to recoup investment as food items rot away
• Farmers, Bank of Agriculture battle over N.1 billion controversial loan application funds
In the past few weeks, farmers across the country have helplessly watched their produce rot away as the challenge of cash scarcity bedeviling the land crippled the purchasing power of citizens. Not only are the farmers unable to sell their produce, they also lack access to cash to purchase materials and hire workers needed for further production. There are fears that the deplorable situation could spell doom for the country as the United Nations Children’s Fund (UNICEF) had earlier warned that about 25 million Nigerians risk hunger between June and August 2023 if urgent action is not taken, INNOCENT DURU reports.
Daramola Toluwalope, a poultry farmer based in Agege, Lagos State, early this year looked forward to taking her business to the next level. She was not frivolous about it. She had her plans perfectly laid out and looked forward to having a healthy balance sheet at the end of the year.
Shortly after the Menitos Deport Farms CEO started executing her plans, the challenge of naira scarcity occasioned by the CBN naira redesigning policy crept in and shattered her plans.
“The cash scarcity shut down our production. I cannot afford to produce. Where am I going to get funds from, especially with no sales? Chickens will not want to hear wait till tomorrow. They want to eat now. Knowing that I can’t sustain their feeding, I had to stop production,” she said as she vociferously decried the apex bank’s policy that has crippled many startups.
“We normally get credit facilities from the feed suppliers. When the cash scarcity problem started, many of them withdrew the credit facilities and started insisting that we must pay to pick up the feeds.
“A good number of the electronic transfers that were done to them did not go. When we finished the batch we had taken from them, we just stopped production completely.
“We don’t produce anymore. We only managed to finish the birds we had and that was basically at a loss,” she said.
She noted that it was not easy selling the ones “we processed because people were managing their money. A client that was buying a carton reduced it to half of a carton.
“There was a food vendor who used to patronise us. She stopped using chicken because the price went as high as N2,500 per kg.
“Now, when we process chicken, all the accessories like the legs, the neck will go, but people will not buy the full chicken. We can’t say that we are not selling but the sales are nothing like before.”
Following the unexpected setback, she said she has had to go back to the business of web designing.
Toluwalope said: “I am a US-trained web designer. Because of the cash crunch, I am back fully into IT to sustain myself, because the sales from chicken are barely sustaining the shop itself. I have had to rely on my job, web designing, and others to get by. If I am to rely on the sales from the produce, may it not happen that somebody will just collapse on the road.”
Speaking on why she didn’t resort to buying cash to fund her business, she said: “I refused to buy naira to fund my business. If I buy money to buy feeds for the chicken, it is still a loss. We are talking about a business that was having issues because of the price of feeds and transportation; if I now have to buy money to buy the feeds again, I am already running at a loss.”
“Sometimes,” she said, “it is better not to do anything than to do something at all, and this is one of those situations. If I buy money to buy the feeds when already at this price people are complaining it is expensive, how much will it come to if I now have to use bought money?
“Let’s say for N100,000 I will buy for N120,000, I can’t afford to do that. I went to bank around 8:30 and left a few minutes to 12, and all I was able to get was N20,000. What will that do in a business?
“If I were still producing, it means I would have to spend about four hours every day in the bank to get N20,000 to buy feed and attend to other things.
“The government has sabotaged everything they said they have done for farmers by their own policy because I don’t see how this one will work.”
The challenge of naira scarcity has also robbed Tanimu, an Abuja based crop farmer and his colleagues of the usual vivacity they used to savour among themselves.
They had invested hard earned money and laboured on their farms with expectations of good harvest, but all that appeared to have been a wasted effort.
“Last week,” Taminu said, “we harvested 10 bags of garden eggs but none was sold. Later, some people came to offer us N1, 000 for a bag because they said the garden eggs were already spoiling. We couldn’t argue with them because we saw it with our eyes that the garden eggs were rotting away. “A bag of garden egg will ordinarily go for between N6,000 and N7,000, but we had to collect N1000 because people didn’t buy and they were spoiling. It was a big loss for me and my people.”
Continuing, he said: “Many of our colleagues have had their produce they wanted to sell rot away. If you go round our markets, you will see how the produce that farmers laboured very hard to plant and harvest are rotting away.
“I have a friend who has a big vegetable farm. He couldn’t sell anything from it. Even if he had taken it to the market, he would not be able to recoup the money he would have spent on transportation.
“It has affected us terribly. It has caused untold setbacks for our business. Most of our members don’t have bank accounts. When they take produce to the market, some buyers will request to pay through electronic transfer. How can someone who does not have a bank account accept electronic transfer?”
In the face of the demoralising challenges, he is worried that there is no way of getting help to raise funds to go back to the farm.
“Now if you want to hire workers on our farm, they will ask for cash. And when you have things to sell you will not be able to sell them because people don’t have cash.
“Those of us who are into irrigation farming are worse hit by this unpleasant development because we don’t have cash to buy the things we need to take care of our farms.
“As irrigation farmers, we have to water our farms every three days. We have to buy chemicals and other things, but there is no cash to do that.
“Our people cannot do or accept electronic transfer because they don’t have bank accounts.
“I have a bank account. I gave my produce to people for them to transfer money to me. Out of five people only two transfers came in. The other three didn’t come and I don’t know those people. I gave it to them because there were no sales and I needed to get the goods off my hands.”
His kinsman, Mohammed, said the challenge of cash scarcity affected his farm badly as he could not buy fuel and fertilizer to work on his farm.
“I was moving from one place to another begging for money to buy fertilser to sustain my crops. With the way things are, we can only put our hope in God concerning what the harvest will look like. The situation is too bad.
“There is one of our friends who has a large farm of maize. To sell it is a problem and he needs to sell them now that they are fresh in order to get his money back and start planting afresh. The corns are drying up. Those who used buy in large quantities are not buying because they are complaining that their customers are not also buying from them.
“People who used to buy five bags struggle to buy a bag. If the corns he planted using irrigation method dry up, he will not recoup half of what he spent on the business. If he manages to sell them now that they are fresh, he will get his money back.”
More farmers lament
The President of Potato Farmers Association of Nigeria, Chief Dan Okafor, said with what the farmers have gone through, “we don’t know where we are going.
“We harvested and sent our produce to Lagos, the people we sent couldn’t sell them because of cash scarcity. They are spoiling.
“Many of our members are having their goods not just rotting away but they have no money to convey them to the market to sell. They are spoiling there on the farms.
“In our potato and vegetable section, if you don’t remove the produce this week, by next week it will spoil.”
Following the inconsistency of the government on withdrawal of old notes from circulation, Chief Okafor said: “The only notes that our members are collecting now is N20, N50, N100, N200 and the new notes.
“They said even if the government asks them to take the old notes that they will not take it because tomorrow they can stop using it and the money will become useless. We are suffering a great deal.
“Many of them are living in rural areas where there are no banks. Many of them don’t have bank accounts.
“There was a place I went to in Zamfara State. There is no bank in that area. You must come to Gusau to open an account, and that means you will have to drive for three hours to cover the distance.
“There is no money for our members to buy inputs. There is no money to transport goods to where they will be sold. We are all crying.
“When they are making any policy, they should let us know so that we can inform the farmers on time.”
Former Chairman Lagos Chamber of Commerce and Industries (LCCI), Agric and agriculturist, Wale Oyekoya, told our correspondent that the cash crunch caused by the CBN policy “made it impossible for me to pay my farm workers with cash or transfer.
“No cash to pay for raw materials. No cash to pay for petrol and diesel. It erodes our profit and reduces productivity.
“The cash crunch affected so many things including businesses, especially the small business that did not have access to our cashless policy system.
“Farmers were hard hit because of the nature of their perishable food stuff. Visiting some markets will show how lack of cash affects both the sellers and buyers as some of the farm produce got rotten because of the scarcity of cash.
“At the farms, farmers cannot pay the farm workers as it is difficult to get cash and some of them don’t have bank accounts. The few that have accounts cannot get paid because of bad network to transfer money.
“Buying inputs or raw materials is a big problem, and this affects farmers in a negative way. It is also difficult to pay back bank loans by the farmers as the cash crunch adversely affects income.
“To buy petrol or diesel is a big challenge for the farmers as most of our operations depend on these essential products as most farms don’t have access to electricity and to bring farm produce to the markets needs vehicles to transport them.
“Post- harvest loss is on a high side for lack of storage facilities. This has compounded this problem as most of this produce get spoilt and damaged.”
An agripreneur, Opeyemi Adeyanju, noted that most local farmers were badly affected because they don’t have accounts. Many of them lost their perishable goods. Besides, they didn’t have access to cash to buy things that they needed to grow the farms.
Most of them depend mainly on daily income. They do this five market days and because people didn’t have cash, they didn’t go to markets to buy things. The farmers took their goods to the markets and returned home with them.
Because some of them wanted to sell, they had to bring down their prices. The goods they could not sell spoilt in their hands.”
To assist some of the farmers, he said, “we were able to innovate and adjust our business a bit. I am an agripreneur. I deal with farmers and consumers in the city.
“What we have been able to do is to help the farmers within our community with cash from the city in a little way.
“We have been affected in the area of having to buy cash at higher rates to give to the farmers. Some of the farmers had to release their goods for us to take to Lagos to sell and return money to them.”
Farmers wary of taking loans
With the losses that farmers have suffered, it is expected that they would be open to taking loans to resuscitate their business, but checks among them showed that is not in their thinking.
President of Potato Farmers Association of Nigeria, Chief Dan Okafor, said he had earlier advised his members not to take loans because it doesn’t work for them here in Nigeria.
“Before you take the loan, the bankers will steal your money. The rate they will give you loan is not the rate the government asked them to give them.
“I have decreed that nobody should take loans from the government or bank because it doesn’t work. They are wicked, very, very wicked set of people. I have told them to save money through contribution.
“There is a case I have with one bank here in Abuja. I arranged about 50 groups to take loan from Bank of Agriculture. They asked our people to pay N1000 each for form. After doing all the necessary things, they didn’t give out the loan, and they had collected about N1 million from the sales of forms.
“This thing happened throughout the federation. There was a meeting we had and I said at that meeting that Bank of Agriculture should be scrapped.
“President Buhari should listen to us. All this policy they are making is not to our benefit. Many of our members are ageing so what does the government want them to do?
Bank of Agriculture reacts
Reacting to the allegation, the spokesman of BOA, Akile Bologo, said the organisation does not take money from people to apply for loans.
Bologo said: “We don’t collect money to give loans. We don’t collect money for forms. What an applicant does is to open an account with us, put his money in the account, and if there is any charge we want to do, it goes to the account.
“To say that money was collected by BOA, I don’t think that is part of what we do.”
Asked why the farmers didn’t get the loan they claimed they applied for, he said it is not automatic for applications to be approved. “Even as an individual, if you come to me for a loan, I have conditions you must meet. I have to be sure you will pay back and there should be a purpose for which you want to take the loan, and it must be verifiable.
“We have our conditions too. So, loans cannot be automatic. Even to an individual you cannot go and expect that you will get it.”
Way out
Proffering solution to the farmers’ predicament, Wale Oyekoya, said: “The government needs to wake up from their slumber as our nation’s fragile economy is in a shambles and needs immediate surgical repair before things start falling apart in the country because we are not ripe for this junta approach of cashless policy.
This policy is anti-people, anti-progress, anti-good economy. The government deceived its citizens to deposit their old currency notes and the same government shut its door for the same citizens not to withdraw the same cash or new one as speculated. Economy does not grow on sentiments or political interference.”
Also giving possible ways out for the farmers, Opeyemi Adeyanju advised the government to look into the policy very well because the country is not yet ripe for it.
“Technologically, our system is not yet prepared for it. It is a good policy no doubt, but the system is not yet prepared for it. We still have a lot of work to do especially in the rural areas. “They need to enlighten the rural farmers because most of them don’t have bank accounts to even receive electronic transfers.
“The rural areas believe they can’t operate the transfer by themselves and that they can be easily cheated or have their account hacked. The USSD codes need to be well activated. If the rural farmers can’t use apps they should be able to use USSD code for transactions.”
He added: “From time we have always agitated for support for farmers. Some of the state governments have been doing it before but they need to look at the process that will make the little support they want to give to farmers to get to the right hands.
“Some of these things have been there before but they don’t get to the right hands. They need to look at the process and make sure that what they have lost can be recouped.
“They should give grants to farmers through their associations and not just through people who are just sitting in the office and reallocating the money to friends and families.
“If you go to major markets in the big markets in Lagos, like Mushin, you will see plantains rotting away. I had some farmers crying to me and I was forced to take their plantains off them and provide them with cash. They are really frustrated and government should find a way of supporting them.”
While the war for control of power in Khartoum, Sudan, rages, with casualties on both sides, and innocent civilians falling, evacuated Nigerians, which at the last count stood at 1,984, have been sharing their experiences. Gboyega Alaka, who caught up with two evacuees: Muhammad Nura Bello in Sokoto and Bello Mukhtar Abiola in Iseyin, Oyo State, reports.
“It was not a funny situation. We were holed up in our hostels for days and we could neither go out nor get any good sleep, as the sounds of rapid gunshots, artillery booms, fighter jets and bombs went on ceaselessly. My room was at the top of a three-storey building but I had to relocate to the ground floor for safety. Even whenever I needed to get my belongings from my room, I went there with great fear and I hardly stayed a full minute before dashing back downstairs, because of the fear of being hit by stray bullet. Most of the civilians that have been killed in the war have been through stray bullets, not deliberately. These were people who were sleeping in their houses. So we all lived in fear and always lying flat on our belly.”
The above were some of the grave experiences Nigerians caught up in the Sudan conflict over power control currently raging in the North African country, went through, as narrated by 22-year-old Bello Mukhtar Abiola, a fresh graduate of Mass Communication from the International University of Africa, Khartoum, who was awaiting his transcript when the war broke out.
For the records, the Sudanese conflict is a power struggle between two generals: Abdel Fattah Burhan and Muhammed Hamdan Dagalo. Burhan leads the Sudanese official army, while Dagalo heads the Rapid Support Forces, a paramilitary group vying for more power in government.
Some have even labelled the Rapid Support Forces as a bandit group that became legalised and subsequently began craving more power.
Speaking via the telephone from the comfort of his home in Iseyin, Oyo State, Bello, who said he was among the first set of evacuees, continued:”To say we were close to being consumed in the war would be an understatement. My campus hostel was very close to the barracks of the Rapid Support Forces and the Sudanese Armed Forces barracks. Not far at all. The conflict started at exactly 9am on a Saturday, three weeks ago. We started hearing gunshots and heavy ammunitions were brought into the capital. We heard fighter jets flying in the sky over the top of our building. The Rapid Support Forces started converging near our hostels. They literally camped outside our school, by the gate. That way, they practically took us hostage, because the Armed forces were targeting them from the sky, and they probably figured that they would not want to mistakenly hit the school buildings, where there were a lot of foreign students, because of course they wouldn’t want any diplomatic rows with their governments. In our school alone, we had over 80 nationalities living in the hostel, and if they mistakenly affected any student, it could lead to another thing. But the Rapid Support Forces put us in danger in the process.”
Asked why he had to go all the way to Sudan to study Mass Communications when virtually all the tertiary institutions in Nigeria offer the course; and why he didn’t return home, having graduated, Bello responded to the first part of the question first.
“Because of the condition of education in Nigerian, where a four-year course becomes six, seven year course, due to the unending strikes and other factors. Secondly, I had a brother already studying Computer Engineering there; he helped facilitate my admission. And then of course, I got a scholarship, courtesy- Munadhama da’awatul Islamiyyah. It’s an international organisation propagating Islam.
“To answer your other question, I only graduated early this year. It was a four year course. But for the corona virus, I would have graduated even earlier. We had a total pause due to the pandemic. We were all ordered to stay indoors. I stayed back because I had only collected my certificate, and still expecting my transcript. Also, I was yet to stamp my certificate. This is criterion for validating our credentials. For this reason, I am imploring the Nigerian government to help intervene. This problem is not peculiar to me, majority of us that graduated this year still has one certificate or transcript to collect or even stamp by the Sudanese government.
“In my set alone, we were about 500 Nigerians that graduated, while overall, we had about 2,000 Nigerian students studying in that schools. And there are several in other universities within the city. Based on what we experienced, I wouldn’t want to go back. I would prefer that our government intervene on our behalf, so that if it is possible, they should just send our transcripts. The Federal Ministry of Education can intervene on our behalf; I learnt they have already offered to absorb those whose education has been interrupted.”
Blood for power
Explaining the origin of the bloody conflict, Bello said: “The allegation was that the vice president was planning a coup. Of course the government wouldn’t give in to ordinary militants. If you look at the history of the vice president and how the force was formed, they were an ordinary militant group, formed in 2013 by the former president, Omar Bashir. It was he who eventually legalised them and turned them to Rapid Support Force for the Armed forces of the country. Since they overthrew the former president in 2019, the vice president has been in government, because they formed a national government, which comprised the civilians and military.”
He recalled that his initial instinct was to wait and hope for the fighting to stop, so he could find his way out of the country, but it got worse. Although the fighting was only in Khartoum, it was enough threat, as he and other Nigerian students were caught in between the crossfire.
“We ate in the dining hall, but at a point, it was difficult for the kitchen to get further supplies. Later, they found a way out. The soldiers never really entered our campus, even though they were so close. On one occasion, they invaded the school and headed for the dining hall, where they carted away our food. The kitchen staff had to prepare another round of food for us. That was a few days before our exit. They were getting close and things could get worse.”
So they began to pray fervently for any opportunity to just get out, Bello recalled.
Fortunately, the (Nigerian) government’s intervention came.
Six days at the border!
“We got information from the Nigerian Embassy that the Nigerian government was willing to evacuate all Nigerians who were willing to leave. They created a group on Whatsapp, so we could be abreast of relevant information. We were told to converge at the university centre, where a bus would pick us to the Egyptian border. Yes there were a few hiccups, which lasted about three days, but a bus eventually arrived and we set out for the Egyptian border.
“Fortunately, the journey through Khartoum to the border was peaceful, because there was a 72-hour ceasefire. But there were signs of war everywhere – heavy military presence, signs of destruction, destroyed buildings, burnt military vehicles and stuffs. One good thing, however, was that the conflict had not spread beyond Khartoum, so even Sudanese were migrating out of the beleaguered city.
“When we left Khartoum, we passed through a huge desert until we got to the Egyptian border. There, we spent a harrowing six days, because the Egyptian authorities had to wait for approval before letting us in.
“For a long while, we didn’t see any government officials to even check us up, so there was no food, no shelter, no water. We had to gather the remaining money with us to buy some loaves of bread, and that was what we were eating morning and night. The Red Cross personnel that we saw only catered to the Sudanese, who were fleeing from the conflict. On one occasion, one of them brought us water; but that was all.
“We were sleeping mostly in the buses, but after four days, the bus operators ordered us out, saying they had waited enough. That day, some of us slept in the open, while some slept in the little mosque in the desert. Eventually, when we were let into Egypt, you needed to see the tight security that escorted us to the airport. The police were in our front and back, monitoring our movement. I think they were particular that no Nigerian escaped into their territory. I was in the first NAF (Nigerian Air force) plane that evacuated Nigerians from Egypt. That was last Thursday. The plane, I learnt was for about 80 people, but they had to squeeze all of us, over 90, in, because the Egyptian authorities insisted that no Nigerian should be left behind at the airport.”
Happy to be home, safe
“Yes, I’m happy to be home, safely. Though I had plans for my master’s degree, but for now, I’m fine. I just hope the government would step in about our credentials. Overall, I give them pass mark, they did well despite the hiccups,” Bello said.
Death came really close – medical student, Muhammed
For Muhammed Nura Bello, a 30-year-old final year (500-level) medical student, now back in Sokoto, his home state, the fighting was close, but not as close as that of Bello’s International University of Africa.
His own school, Sudan International University and flat, where he resided outside the campus, are in Azhari area, and the Rapid Support Forces fighting the Sudanese Armed Forces, have a base in the neighbourhood, a few kilometres away.
“If you climb the roof of my flat, you can see the Rapid Support Forces base. Not only theirs, there are other strategic military bases around the city. The fact that I live outside the campus also makes me and my colleagues a bit more vulnerable. There is this other institution, Africa International University, of which it is only a road that separates them from the base of the forces. You could say that they were close to more danger.
“One good thing that worked for us was that we were on holidays when the war broke out, so they did not invade our campus. It was towards the end of the Ramadan fasting, and Sudanese traditionally don’t work during Ramadan. As a final year student, however, I didn’t have the luxury of total holiday, so I was busy studying. I had planned to go on Ummrah, but it didn’t work out, so I concentrated on preparing for my exams, which was billed for a week after Sallah. Unfortunately, that didn’t work out as well.”
Narrating the fierceness of the fighting, Muhammed said, “I can tell you that during air strikes, the fighter jets came close to our building, as they flew, releasing salvoes. The artilleries also tried to attack the jets, and fearsome booming sounds rented the air. It was that bad; and to think that we were caught in between! Anything could have happened. It continued like that until we left. When the fighting started, some of our colleagues who had gone to the hospital for clinical training were trapped for a while, and we had to see how we could help get them back home, especially the females.”
As doctors and medical students, weren’t there efforts by the forces to conscript them?
“No, that did not happen, as all the doctors, even the native doctors, went into hiding,” Muhammed replied, laughing.
Why school in Sudan?
Going to study outside the country, and especially in Sudan, has its advantages, Muhammed stated.
“First, it helps you avoid delays, which can turn a five-year course to a ten-year course. Also, you’re able to meet people, learn Arabic and get more grounded in Islamic Studies. That is why a lot of Northerners go there. It is like home because we share the same climate and the cultures are almost similar. And then the people are very friendly.
“Also, their education system is one of the best; even better than Nigeria’s. As a medical student, you have opportunity at direct clinical base studies. You can confirm this from any Nigerian Sudanese products; their medicine is more of practical. If you study Biochemistry for example, they would teach you the most important application of Biochemistry in human life. That’s the difference between theirs and Nigeria’s.
SOS to the government
“Initially, we thought it was one of those clashes and disputes that they would resolve in no time, like they usually did. There was a time when they had almost three presidents or two, and eventually they resolved it and life continued normally; so we didn’t see this as a war. But when two, three days after, the shelling continued unabated, we realised this was different. I felt there would be need for Nigerians to be evacuated, so we started talking with the Nigerian Embassy. Of course they were also aware of the danger, because the embassy is located in the epicentre; most of the embassies were near the commanding centres and the presidential villa, alongside all the strategic army flashpoints. We requested them to please start speaking with the government of Nigeria for evacuation. We also started mobilising through the social media… talking to journalists; I started an interview with the BBC, telling them to pass our message to Mr President, that we were really in danger; and that there was no food, no shelter, no electricity and no security. At a point, the prison was also broken open and convicted criminals were let loose. That of course portended more danger, because amongst them would be hardened criminals, armed robbers, murderers, rapists; in a society where order and security had broken down! And alhamdulillahi; though it seemed like nothing was going to happen initially, they eventually moved into action and the evacuation process began. We received some buses from the embassy, and our students, who had gathered in one university called El Razi University, also in Azhari, boarded and we started out. There are three universities within the same area.
“About four hundred of us boarded the 50-passenger capacity luxurious buses and we exited Khartoum. Notably, there weren’t any serious incidents, as we travelled through the city towards the Egyptian border. Each time we came to a check-point, they looked through and as soon as they realised that we were Nigerians, they allowed us passage and wished us safe journey.
“At the border, we had to wait for clearance, which took us almost ten days. That was a tough one but we had to manage the situation. We had no accommodation. However, some of us found their way to a small village called Wad Alfa, where they took shelter. The people were quite nice. Some still couldn’t find shelter; some Red Cross people assisted, they gave some space to our people; some slept in buses, while those who couldn’t find accommodation were left stranded. Later the bus drivers left and those who had been sleeping in the buses had to sleep in the open. I was lucky, my bus driver didn’t leave. He remained with me until he was able to rent a house for us. He actually offered to do that for me rather than leave me to sleep in the open. He also gave us food and water. He was Sudanese. These were the conditions until the Egyptian authorities allowed us into their territory. “
Asked to assess the government’s evacuation efforts, Muhammed said, “It was good but it could be better. Sometimes, there were some gaffes, but to be frank, the government officials tried; especially the humanitarian services like NEMA; the NEMA DG was with us for almost three days at the border. We came together with him to Nigeria. I think his name is Aminu.”
Motherhood is an exhilarating journey that many look forward to. It’s filled with beautiful moments as well as challenging ones. Through it all, it is the sum of all these moments that make the experience worthwhile.
For Shades of Life Care founder, Eziafakaku Nwokolo, the journey threw an unexpected curveball at her, when she discovered that one of her daughters was autistic.
Autism refers to a broad range of conditions characterized by challenges with social skills, repetitive behaviors, speech and nonverbal communication.
Nwokolo’s commitment to her daughter’s welfare and that of other autistic children, led to her leaving a 20 year + lucrative career in the Oil & Gas sector to become an Advanced Certified Autism Specialist (ACAS).
Shades of Life Care is a centre that provides assessment, diagnosis and intervention strategies to families with children that have behavioural challenges, autism spectrum disorder (ASD), as well as intellectual developmental disabilities (IDD). The facility also offers training and supervision services to Behaviour Analysts and Technicians in Nigeria.
As you look around, you find that life can be incredibly challenging for families whose children live with autism in Nigeria. “The lack of resources, combined with social stigma and a general lack of awareness, leaves parents feeling isolated and helpless as they struggle to navigate the system to get their children the help they need.”
As part of its commitment to improving the quality of life of Nigerian families with autistic children, Shades of Life Care Limited, a leading provider of Autism Intervention Services in Nigeria, partnered Cyclotron Cycling Development Initiative (Cyclotron) and Shades of Life Care Foundation for an event tagged, #Ride4Autism, which took place on Saturday, April 15th, 2023, to commemorate World Autism Awareness Month.
The event brought together over 50 cyclists who rode about 60 kilometers within the Gbagada and Ikeja axis to raise awareness about autism and advocate for inclusivity in society. After the ride, an after-session was held, in which the Shades of Life team, Cyclotron cyclists, and other invited guests conferred, discussing the past, present, and future of autism awareness, acceptance, and inclusion in Nigeria.
Speaking about the importance of the campaign at the event, Nwokolo , emphasized that autism advocacy goes beyond raising awareness, but is also aimed at fostering acceptance and inclusivity in social environments, homes, and workplaces for all who are neurodiverse.
“When it comes to Autism, especially in our society, there is a culture of silence that prevents families and individuals from getting the help they need. Our aim is to demystify autism by providing uncomplicated information about the condition, and educating people about it, through informal initiatives like #Ride4Autism,” she said.
Furthermore, Nwokolo, who is an Advanced Certified Autism Specialist (ACAS) and also a Kent University PhD candidate, dispelled some common cultural myths about Autism, stating that the condition isn’t a result of spiritual causes or bad parenting.
“Autism is not a spiritual problem. While you’re praying, do something tangible by seeking help from a health professional or a behavioural specialist,” she said.
45-year-old Remi Olutimayin, who is autistic, reiterated the importance of Autism awareness and support in Nigeria. Using his unique experiences as a point of reference, he spoke about challenges encountered as an undiagnosed autistic child growing up in Nigeria, life as an autistic adult, as well as his career accomplishments, including being one of the first voice directors for animation in West Africa.
Olutimayin noted that widespread awareness about autism may take some time, especially as it pertains to autistic adults, given that autism was only just recognized around the 1950s.
“This doesn’t match up with the amount of time and research put into polio and malaria and the like. So more effort needs to be put into autism research, especially for adults who are more or less often sidelined in the scheme of things,” he said.
The after-session featured lots of questions from curious individuals who sought more knowledge about autism. Nwokolo and the Shades of Life team provided valuable information about the subject matter, along with a call to action to support financially disadvantaged Nigerian families with autistic children.
In her closing remarks, Nwokolo emphasized that the journey still continues after the ride. “Beyond awareness and acceptance is the need to raise funds for Nigerian families with autistic children who are financially disadvantaged and this is why we call on compassionate individuals from around the world to join us and support these families via Shades of Life Foundation.”
She concludes: “Shades of Life Foundation is an NGO dedicated to raising funds for indigent autistic children to get the intervention needed to enhance their quality of life.
Kemi Ann-Melody Areola is the founder, of Women in Entertainment and Arts and Co-founder of Youths in Charity. In this interview with Yetunde Oladeinde, she takes you into her world talking about her work as a Public Relations practitioner, TV presenter, and author, working in the United Kingdom, and the Minister of Youths and Sports development.
Tell us about your experience as a TV presenter in the United Kingdom.
Although I did not have a background in journalism, working on TV was a thoroughly enjoyable experience for me. It provided an opportunity for me to express my true self and pursue a rewarding and exciting career path that required a combination of talent, hard work, and dedication to succeed. Through this experience, I was able to build a strong personal brand, leverage my loyal audience base, and maintain a strong presence on social media. Adapting quickly to unexpected changes or challenges during live broadcasts was a necessary skill I acquired, but I was able to get paid for something that came naturally to me and didn’t take much of my time. I had the pleasure of interviewing many interesting people, some of whom have become close friends and family to me until today.
What inspired you to write your book titled, 40 Going on 80?
As I approached my 41st birthday, I had the opportunity to speak with several individuals who were either my age or older. I noticed that many of them had not experienced even a quarter of the life experiences that I had. Despite this, some people looked at me and assumed that I was a privileged British-born individual who had never faced any hardships. However, this was far from the truth, and I wanted people to understand that I had to work hard to achieve happiness and success. Life has not always been easy for me, but I have developed daily principles that keep me moving forward.
Initially, I was apprehensive about sharing my experiences, but I felt compelled to do so in the form of a book. I wanted people to know that success is attainable for anyone, regardless of their background or circumstances. The book sold thousands of copies and received excellent reviews, and one individual even shared on Twitter how the book helped prevent her from committing suicide.
What are some of the achievements and challenges as a Public Relations Manager within the Public and private sectors?
During my time as Special Assistant on New Media to the Honourable Minister of Communications, I initiated a program known as “Social Media for Good Governance”. This program aimed to educate top-level government officials on the principles and importance of social media, as well as teach social media handlers the best practices for using social media in the government space. Social media usage in the government space differs from personal usage, and over a period of two years, we organized workshops in Abuja to educate officials. Though I believe there’s still a lot to be done in Nigeria’s online norms, it’s important to start somewhere.
Currently, I work as the Special Assistant for Youth, ICT, and Corporate Relations to the Honourable Minister of Youth and Sports Development, where I continue to engage with the private sector. As PR professionals, we utilize our relationships to get things done. We have successfully trained about 400 thousand young people in courses such as cybersecurity, e-commerce, robotics, and more by, leveraging private sector relationships.
In both public and private sectors, challenges persist due to the lack of understanding of the importance and skill set required for PR managers.
You are also inspiring other women. What is your assessment of the performance of women in the sector?
When I was studying Electronic and Telecommunications Engineering at London Metropolitan University, I observed that only 2% of the class were female students pursuing a Bachelor in Engineering. This was a concerning trend, and I conducted research to investigate why women were not understanding of the challenges and issues affecting youth and to develop effective solutions to address them. Evidence-based policies are crucial as they can effectively address the root causes of problems and achieve the desired impact. In order to achieve this, we needed to conduct comprehensive research to understand the audience, identify trends and issues, study the demographics, and segment the market.
Tell us about your experience working with the Hon. Minister of Youths and Sports Development.
I thoroughly enjoyed my experience working with the Honourable Minister of Youth and Sports. One reason for this is that I gained a better understanding of the extensive work involved in sports administration. Previously, I used to attend football matches without realizing the amount of effort put into the athletes’ lives, infrastructure, and planning.
Working with the youth has been an ever-so-fulfilling experience, my principal is one who encourages outside-the-box thinking, innovative ideas and has a listening ear. Representing the Honourable Minister at various national and international events has broadened my horizons in policy creation and implementation, public speaking, press and speech writing, and managing people. Since I am in my early 40s, I can relate to the youth while also comprehending the concerns and limitations of the administrators who are mostly in their 50s. I found myself bridging the gap between these two generations, enabling me to understand the youth’s needs and the administrators’ constraints.
What are some of the memorable moments working with communities?
The Minister made the decision to host a national youth conference, which required at least 10 young individuals from each state in addition to the Federal Capital Territory to attend. In the end, we welcomed about 800 young people from all corners of Nigeria who flew to Abuja to attend the event. I had the privilege of meeting with each one of them, and the experience of seeing a diverse mix of cultures and genders living together for three days was truly inspiring. Nigeria is well-known for its diverse culture, and each community has its unique traditions and celebrations. The conference provided an opportunity for participants to learn more about Nigerian culture from different regions of the country.
What are some of the lessons learned working in the UK as a Program Office manager and PR manager?
One of my most fulfilling roles was working as a Program Office Manager and PR Manager for a telecommunications company in the UK. This role allowed me to combine my background skills in electronic and telecommunications engineering with project management and public relations. Each day presented dynamic challenges, from hardware and software problems to user acceptability, and required me to hone my communication skills when engaging with stakeholders. I also had to be flexible and move between departments as the day progressed. This job inspired me to pursue an MBA as I realized that while I had the technical knowledge, I lacked the business development terminology.
You are the founder of Women in Entertainment and Arts. What is the focus and inspiration for the Organisation?
Women in Entertainment and Arts (WIEA) is a distinct platform that was established to recognize women for their noteworthy contributions to the entertainment and arts industry. WIEA organized international appreciation nights and events in various countries, with the first event having taken place in the UK in February 2009. The primary objectives of WIEA are to promote awareness and emphasize the significance of African women being strong and purposeful, not only in entertainment but also in community building. WIEA aimed to showcase the best talents in every segment of the entertainment and arts industry. Through WIEA, there were opportunities to showcase vibrant African women in Africa and in the Diaspora, to inspire and encourage them to play their part in the development of their communities.
You also Co-Founded Youth on Charity. What are some of the achievements and who are your targets?
Youth Charity was dedicated to raising awareness about issues in underdeveloped countries across the world, particularly in the UK and other developed nations. Our primary goal was to engage young people and provide them with opportunities to make a positive impact on the lives of others.
Our ultimate objective was not just to be a charity but a movement that inspired action. We aimed to transport young people metaphorically to the places that required help and work alongside them in the physical rebuilding of communities. Using media, we planned to create a project that connected people across the globe and enabled them to support those in need.
After moving to Nigeria, I modified Youth on Charity to better address the challenges facing young people in this country, and rebranded it as the Glocalisation and Branding Summit. While still targeting youth, the focus shifted to creating strong and sustainable business alliances in key sectors such as ICT, PR, fashion, cosmetics, automobile, art, law, finance, culture and tourism, retail, hotel and hospitality, education, mining, renewable energy, infrastructural development, real estate, health, and more. To date, we have successfully held a number of summits in different Nigerian states.
What are some of the other things that occupy your time? If I’m not conducting research or working on initiatives, I’m meeting with stakeholders, preparing press releases and speeches, attending events, managing our social media platforms, or addressing any IT issues that may arise unexpectedly. Due to the demanding nature of my work, I don’t have much time for other things, but I do make time for my non-profit organization, the Kemi Ann-Melody Areola Foundation (KAMAF), which was established in 2019. Our focus is on increasing access to education, advancing family welfare, and protecting the rights of the child. KAMAF has successfully carried out a number of projects in Nigeria, such as providing schools with necessary materials, paying school and exam fees for underprivileged students, and more.
Additionally, I own an underwear store in Abuja and occasionally assist Nigerians in finding the right fitting undergarments. My brand, Simply Vivacious, offers luxurious and high-quality undergarments and accessories for both men and women. I am also in the process of opening another clothing brand that focuses on outer garments.
I travel frequently to participate in international dialogues and work on new projects. My position as the SA on Youth ICT and Corporate Relations has allowed me to bring many exciting projects to life with the approval of the Honourable Minister. I also have a private group of 300 mentees whom I regularly interact with and share knowledge. Finally, I’m working on completing my PhD, God willing.
What are some of the changes that you will like to see in the country today? Nigeria has tremendous potential, but as a society, we tend to shift the blame for our individual setbacks instead of taking responsibility for them. It’s crucial to take ownership of our mistakes and shortcomings. During my experiences, I have faced individuals who tried to bully me due to their own inadequacies. If we keep tearing each other down, we cannot progress as a nation. While it’s understandable that people are hurting, damaging property and hurting others won’t solve anything. I aspire for a Nigeria where each individual’s conscience holds them accountable for their actions. If that doesn’t work, we need a systematic deterrent that enforces fair processes. To illustrate my point, I use the seat belt analogy. Once upon a time, Nigerians didn’t wear seat belts, but now most of us do. Why? It’s because of the fear of VIO, the seat belt reminder alarm, and safety. This analogy proves that a change in orientation is possible for most of us. We need the right deterrents, including fear of consequences, to encourage positive behaviour.
Did you have mentors at the beginning? What has been their impact? Absolutely, I am fortunate to have mentors who act as a virtual board of directors for my life. When I am faced with tough decisions, I mentally consult each of them and can usually anticipate their responses based on my knowledge of their perspectives. Life’s challenges are like grains of salt – many have gone through them before us, and many will after us. Therefore, having someone who has gone through what we are experiencing can be invaluable.
My mentors provide guidance, encouragement, and advice. Without them, I doubt I would have made it this far. They help me see things beyond my current perspective and have assisted me in making important decisions, such as the choices I made regarding my two appointments within the government. They continue to guide me as I navigate my future career steps. With their diverse knowledge of investment, career, and personal development, I highly recommend having at least one mentor.
If you had to change something in the sector what would it be? I intend to switch the study mode. With the evolving job landscape, it’s becoming increasingly clear that those who solely focus on theoretical knowledge without practical experience will be left behind. Merely carrying CVs around without practical skills won’t cut it anymore. It’s important to choose a specific skill set, enroll in a relevant short course, and gain as much practical experience as possible. In the absence of practical experience and solid work ethics, the rate of unemployment and underemployment will likely continue to rise.
What advice do you have for young people about the current challenges in the economy?
The economic challenges we face are not unique to Nigeria; they are a global issue. However, we should not accept these challenges just because they are global. Here is my advice: First, take responsibility for your future, as it depends on you. Second, identify your skills and interests. Third, research the market related to your niche. Fourth, take action. Keep in mind that you should look for a business that requires little to no start-up capital, and be prepared to persevere. Rome was not built in a day. Look for opportunities, seize them, and travel the world, but don’t abandon your country for good; “don’t japa!”
Who or what do you consider as the greatest influence in your life?
To be honest, I don’t believe that any single individual has had the most significant impact on me. Instead, I believe that I’ve been influenced by various small things in many people. I intentionally seek out admirable traits in different individuals and try to imitate or use them as a reference point. I understand that no person can be flawless, but I believe that we can each work towards becoming the best possible version of ourselves.
Obinna Iyiegbu known as Obi Cubana is CEO of Cubana Trading and Investment Company. In this interview with Yetunde Oladeinde, he talks about his passion for hospitality, new exploits in the beverage sector, challenges, opportunities and strong belief in women empowerment.
You studied Political Science, are you planning to go into politics at some point?
I have actually said it over and over again. I read political science but I don’t do politics. I am a businessman, I am called to do business , I have excelled in business and I can only do business.
You are known for empowering people, how is your company giving back to society, especially young people?
In terms of CSR, we at Cubana trading and Investment group are known to give our best. I am going back to the University of Nsukka in two days as a Speaker for their 50th anniversary. I have a lot of things to motivate them, to have a prize for the best student and to possibly give some scholarships for them. So, we do all this because we believe that empowering them educationally is the best weapon to arm any person who wants to succeed in life.
They can actually veer off along the line, you can do anything you want to do like go into fashion, music, a professional barber or anything. But the most important thing is to get the basic education. Someone like me, if I didn’t get the basic education, I may not have been able to manage my success the way I have been able to manage it. We do our best to empower our youths in terms of education mostly. We give you something to build you for tomorrow. We need people that would take over by the time we are no more.
What inspired the name Odogwu?
The name is known globally. This wasn’t the first name, we toyed with so many others, went to NAFDAC, trademark and then to the quality control.
Anyone that is a great person, the name Odogwu is attributed to the person. Prior to Odogwu coming on board, you see big men who drink Odogwu wrap it up with serviette. They hide it because they feel it is a drink meant for the poor. But, we are trying to tell them that we are all human beings. You can actually have access to pride while consuming the bitters. It is not expensive; in fact, it is cheaper than most products in the market.
It has its own benefits; people say it destroys this and that. But you know that anything coming from the stable of Cubana, we are interested in quality and we do the best standard practice in everything we do. What we did was to make sure that the people who consume it don’t have to hide it anymore. You can openly and brazenly take it out, put it in your pocket and say I am drinking bitters. We actually changed the narratives of our bitters.
What are the milestones recorded?
We have been able to gather some graduates together to present this product so that people who are educated and well placed can market the product. We have been able to export the product across to places like Canada. I was personally at the Lounge of Odogwu Bitters in Canada, UK, Germany and Paris. The day we landed in Paris Airport, it was like a carnival. The maximum we could fly with all finished, we got to the Tower to take pictures. You can see the joy, making them proudly Nigerian. We are trying to export culture, trying to show them that Nigeria is not just about bad things.
What inspired the feminine touch and the name Hush?
The name Odogwu came across as if it is only for men. There are women too. The product was also marketed and consumed by women. So, we said Hush, this for women, end of discussion. It has lower alcohol, just about 6 per cent.
How long did it take to work on the product?
From the first day we launched this particular product, we went back to work in the field for marketing. My partner was in the lab trying to get as many products as possible. You have to look at the
demography of the Nation, not every part of the country consumes alcohol. That is how we came up with this Malay and we want to take every part of the country. So, that it would be all inclusive. Our office is dominated by females and one of our visible ambassadors is a woman.
Let’s talk about the challenges?
Of course, we faced many challenges .We have seen diesel rise from where it was to where it is today. There is also the epileptic power supply. Once diesel actually rises , it affects us, it affects production and everything but we cannot add money at every point because of competition. So, you find a way to navigate it, while also maintaining the quality of the product.
Right now, you cannot predict or forecast anything or say you would use N100,000 to produce XYZ because you may spend N300,000. So, you find your way to manage it ,so that it does not affect the final cost of production.
It takes a toll on us but you have to keep at it. Some day the reward will come. We had situations where we could load the product to another destination, the drivers would divert it. Stolen goods, bad roads, accidents but the good thing is that we deal with trucks that are insured so that the distributors or our company do not bear any loss. That is taking the products from one point to another, the other ones are manageable.
The instability of the naira due to the economy is a challenge but at every point I try to stabilize it, so that it doesn’t go beyond the reach of the people that created it. As luxury as it appears to be, it is still very pocket friendly. It’s a sustainable product, and sustainable brands.
From day one , the prices of our product have been the same but because of the value we put on the product some people decided to up the prices. It is not coming from us.
The theme for this year’s International Women’s day is Embrace Equity. What does this mean to you?
Equity is relative and I believe in Women’s empowerment. I am a very good example of a family man. I put my wife first in everything. As you can see, all our directors came with their wives and if you sit on the board meeting here, you will see that it is dominated by women. So, I believe in Women’s empowerment.
How have you been able to deal with issues around taxation and import?
We comply 100 per cent with taxes. We have chartered accountants here who look at our books. We are like the goldfish, we have no hiding place. We are visible in both the social and mainstream media, we don’t hide. We are open to all the agencies of government to come over. We file our tax as at when due. Also, in terms of Effex, we try to get at the parallel market, at the official market because you have to meet up with demand, depending on how much is allocated to you. Life is not smooth; there are ups and downs but we try to navigate to keep the business alive.
We have a wonderful team that knows the Nigerian market that knows where to go. The most important thing is to know where to place the product in Nigeria. As well as most West African countries. We have visibility and we have an amazing team that can withstand any competition. The Nigeria market is too big and we are only looking for a percentage of it. The most important thing is to have your own presence, announce it, hold down your own and make sure that the quality is consistent, the marketing is consistent and the focus is there and the prices competitive.