Category: Victor Akande

  • Who dares a Lionheart?

    Genevieve Nnaji, whose home country may have been secondary to her career status, has been dishonoured, for trying to be nice to fans.

    Having achieved so much in a short while for her directorial debut, Lionheart, Nigerians should have a taste of their own local stew, hence the return of the movie, after long departing Enugu film location to international acclaim.

    Coming home must have been a well-thought out plan. But alas, she was hit hard by cinema owners that she sought public sympathy through a campaign of serious indictment against the gods of cinema exhibition space in Nigeria.

    Who are these local players that tend to demystify a CNN-profiled Nigerian filmmaker, owner of first Netflix ‘original’ movie from Nollywood and two-time TIFF profiled African female influencer? Who else but the almighty FilmOne/Filmhouse with perhaps similar place of pride or self-sufficient branding attitude as the diva…

    Genevieve does not deserve our sympathy; she only needs to play by the rules, and where this is not in her favour, swallow the bitter pills with the same pride and not amplify the distributors’ shortcoming to score some cheap points.

    FilmOne/Filmhouse is not new to this controversy and cannot claim to be totally objective in its business dealings. The case between both parties is that of a ‘Gambari’ killing the ‘Fulani’, as it is of a Yoruba cliché. But I see FilmOne winning this, no matter the emotions.

    Lionheart is a good film. I have seen it, and I can so conclude. And because a good film will sell in any season, Genevieve should have graciously taken the queue instead of spoiling for war. You don’t win all the time using star power, worse for a celebrity who is either high or low on complex.

    Whereas there is no law that says a film cannot get screening slot a week to release date, the rule is at the prerogative of the distributors who probably didn’t find Genevieve romantic enough, and so is her film. ‘Romantic’ here means her ability to negotiate convincingly without the mien of thinking she has brought an irresistible product.

    Who is a lionheart where chief daddy, who not only tames lions but keeps them as pets, is on the sprawl? Perhaps you need the power of the king of the jungle, which is superior to king of boys, to want to displace some homeboys. Who you be?

    Like I wrote in September, after seeing Lionheart at TIFF, it is a good movie, because from the same old bottle, Genevieve serves a slightly different wine, and unashamedly says – it can only get better. Now, that’s how to earn some trust for a brand (Nollywood) that is undermined in some quarters.

    It is a different feeling that the film got a landmark deal with Netflix; a retroactive contract of original acquisition. It also matters less that Genevieve’s evasiveness, her famous disproportionate privacy, and branded solitude is a social minus in the estimation of those who deserve her attention. Lionheart exudes an emotional appeal that may stand in the way of those obvious, but arguable shortcomings.

    However, in the context of this cinema release brouhaha, if the rule was not bent for her sake, she deserved what she got and should remain on her high horse. After all, how many people had Genevieve bent her rules for, even the filmmakers who gave her opportunities in her career? How many?

    At the risk of sounding sentimental, how many industry events has Genevieve attended this year? Don’t even count AMVCA as one of them.

    How then does she expect her colleagues to stand with her in this obvious blow that has caused an evasive, reclusive, and less sociable thespian to suddenly cry out in an epistle of lamentation that not only reeks of sentiment but indicting and boastful.

    At the end of the day, the Silverbird Cinema she alleged backed out of the plan is showing her movie (so I heard). Could raising false alarm be part of the late publicity strategy for a film with limited exhibition?

    I see someone whose ego is running riot after being so put in her place. Did she secure all the international endorsements by not playing by the rules?

    People queue up to have their films released in the cinema. Genevieve’s late arrival with a lionheart appears to be an afterthought. And what she got was what happens when you go to war late or half prepared, after the enemy must have laid siege. Even if you have the hearts of two lions put together, aren’t you bound to fail?

    Genevieve must be advised that being pained by a verdict that refused to displace others is not fair. And having a taste of one’s medicine is good for social reevaluation.

  • Ayiri Emami endorses LBM Awards

    As preparation towards the 2018 edition of the Legend of Black Music Awards gathers storm, some traditional leaders including Chief Ayiri Emami, the Ologbotsere of Warri Kingdom, have endorsed the award ceremony.

    The endorsement of the LBM Awards by the monarchs happened during the third coronation anniversary of the Olu of Warri, His Royal Highness Ogiamen Ikenwoli II where the Sultan of Sokoto, His Excellency, Sa’ad Abubakar III was the Special Guest of Honour.

    Describing it as a welcome development, convener of the award and founder of BlackMusic Initiative (BMI), Ms Fehintoluwa Odejide, said that it goes to show that BMI is on the right path.

    “We are delighted at this latest development as it goes to show that all the work we are doing has not gone unnoticed,” she said.

    “The award is designed to honour those who have paid their dues in the Nigerian music industry and raise role models for the new generation of artistes. Thankfully, the fact that these traditional leaders have given us their endorsement goes to show that we are getting closer to our goals.”

    Also throwing his weight behind the award was billionaire industrialist, Chief Ayiri Emami, who will be ‘Remarkable Award’ recipient at the award ceremony.

    “It is important that as a people, we begin to look at other ways we can develop ourselves, and one of such is through culture,” said Chief Emami.

    “We appreciate the work that BlackMusic Initiative is doing and we believe that through their effort, we can put this nation on the world map.”

    Slated to hold on December 21 at Golden Gate Restaurant, Lagos, the event, which will be rewarding key players and major achievers in the Nigerian music space, kicks off with a red-carpet reception at 3pm while the main event kicks off at 5pm.

  • Mercy Johnson, others win ELOY awards

    The 10th edition of the ELOY Awards, in collaboration with Lush Hair attachments to celebrate Nigerian women from different walks of life, had Nollywood actress Mercy Johnson-Okojie win in the Actress of the Year Category.

    The mother of three who won the award for her role in ‘Seven and a Half Dates’, was nominated alongside Toyin Abraham in ‘Ghost and a Tout’, Bimbo Ademoye in ‘Backup Wife’, Bisola Aiyeola in ‘Payday’, Zainab Balogun in ‘Sylvia’, Chioma Omeruah in ‘Crazy People’ and Bukunmi Oluwashina in ‘Ranti mi.’

    The glamorous event which held in Lagos had 21 award categories for women who have made the society a better place.

    Lush Hair attachment – a fashion and lifestyle brand- sponsored two out of the 21 award categories. The Fashion Designer of the Year Category of the ELOY Awards sponsored by Lush Hair attachments had seven nominees: Nonninstics, Style Temple, Tubo, Moofa Fashions, Wani Fuga, Imad Eduso and Gozel Green. Tubo won the category amidst applause, and the Actress of the Year Category of the award, won by Mercy Johnson Okorie.

    Congratulating the winners of the awards, the Brand Manager of Lush Hair, Sukhmbir Pannu, said it sponsored the categories because Nollywood has supported and allowed women to express their creativity.

    “In the fashion and movie industry you find women exhibiting their strength and passion,” Sukhmbir said.

    “Both winners in the categories sponsored by Lush Hair tonight are women who are on top of their game as an actress and as a fashion designer respectively.”

    The organiser of the Eloy Award, Chief Executive Officer (CEO) of Exquisite Magazine, Tewa Onasanya, said Eloy awards is meant to celebrate and bring to limelight hard working women who against all odds have thrived in their chosen fields. Onasanya said: “ELOY Awards is an award for recognition, honour and respect. This evening is for hard working ladies to get celebrated for having done great, not just for themselves, but also for the society.”

  • I love making the less-privileged happy–ify okeke

    Plus-size actress and founder of Rachael Okeke-Ozzoude Foundation (ROOF), Ify Okeke, and her team are set again this year to fete the less-privileged at an event billed to hold on December 20 at the Golden Tulip Hotel, Festac, Lagos.

    This year’s event tagged “Let My Best Be Someone Best & Let My Trash Be Someone Treasure” will witness activities such as Widows on runway, Dance competition by widows, music, empowerment and presentation of awards.

    According to Ify, ROOF will give away items such as rice, vegetable oil and toiletries among others.

    Ify said, “We are all set for this year. Let’s do it again. I want to formally tell you about my yearly Charity event ‘Empowerment For The Less Privileged & Humanitarian Awards (ELPHA). This event is mainly to empower and party with the children, orphans, blind, deaf, dumb, widows, Down syndrome, disabled, aged ones, physically & socially challenged one among others.

    “I will want you to be part of it, and tap into this. I promise you won’t regret it. This award is strictly to honour those who selflessly stand in the gap for the less privileged ones.”

    In June 2018, Ify marked 20 years on stage, an event she used to reach out to widows. The event, tagged ‘Roof lives with smiles’ had every widow present go home with the empowerment equipment and monetary gift made available by good Samaritans.

  • Relieving African cinema from jugular ache

    Until the 90s, no one could have thought that Nigerian music could be preferred by the locals as against the dominant American songs which of course remain legendary to date.

    Today, American music is second choice to an average Nigerian youth who is still possessed by Hollywood movies.

    The battle for the life of African entertainment in general could be likened to bleaching the skin. People who do, usually have a false sense of beauty upgrade. Reason being that even when a light complexion is perceived to have made up for whatever limitation, like an early sun, it doesn’t last the day – apologies to the late Michael Jackson.

    The Hip-hop and rap genres are evidences of the fact that originality could emerge from imitation – judging by how the late Dagrin, Olamide, Phyno and Sarkodie of Ghana have funkified local lyrics to the admiration of many.

    But Nigerian movies are not breathing as healthily as its songs because the former’s jugular is still within the grip of Hollywood.

    The problem is not just about the so called low-budget Nollywood film, because even films from South Africa with funding by developmental and cultural agencies are replicas of the Hollywood crime thrillers, with some of the celebrated titles like How to Steal 2 Million, Hard To Get, and iNumber Number among others.

    The wind of African renaissance must blow across the film sector, because of the visual and subtle import of the medium.

     Should I say the consciousness is already brewing?

    Sometime ago at the Durban International Film Festival (DIFF), festival director, Pedro Pimenta, during his opening speech at the Nigerian Day jolted the gathering when he said the solution about African cinema can only be found in Africa, and not anywhere abroad. I particularly like Pimenta’s quote of an African author, which says ‘It is important for the future of cinema that Africa exists’. “We must exist. We shouldn’t always try to be like Hollywood because they have got no stories. They are now going back to comics. Whereas Africa is living on a huge well of untold stories,” he said.

     How do we free the jugular of African youngsters from this neocolonialism that continues to threaten the art, culture and business of motion picture entertainment in Africa? 

    The youths appear the most adventurous and vulnerable here. And until the filmmakers employ whatever stunt that the musicians pulled to bring the industry to where it is today, the future remains bleak.

    If filmmakers improve their art and Africans learn to cherish and patronise their works, the population of the continent is enough to grow the art business without looking outwards.

    Today, a documentary film debut by London-based Nigerian filmmaker, Labi Odebunmi, premieres on urban lifestyle channel, Soundcity. Odebunmi shared the passion of a British-Nigeria music star and first Afrobeat artiste to sign a recording deal with Island Records, a notable international record label, with credits for the works of artistes such as Bob Marley and Amy Winehouse.

    The essence, he said, was to give the average Nigerians who may not have the opportunity to fly to London to have the feel of the society and appreciate the cultural realities being imbibed by most Nigerians in the Diaspora.

    “We have got to that stage in the UK where white folks including those at West End now dance to Nigerian music at their clubs and even play our Afrobeat songs on their radio stations. The other day, Wizkid’s Ojuelegba was played on the influential Capital FM and everybody could feel the vibe. This is because of the Nigerian culture which gives originality to the genre of music they play,” he said.

    As we seek to rewrite the African narrative, I look forward to that day when there will be more posters of Nollywood films than Hollywood’s in our cinemas.

  • AIM Festival: KSA, Dede, Falz, other artistes set La Campagne aglow

    As the second edition of the African International Music (AIM) festival enters its second day, today, Juju music maestro, King Sunny Ade, and over 100 African music artistes listed for performance are setting Nigeria’s tourism hub, La Campagne Tropicana, aglow.

    Having been endorsed by the World Conference of Mayors and the international media, Karnal 7 TV of Turkey continues to beam the event live to its audience in Turkey and other parts of the world.

    A number of other television stations, satellite networks and social media platforms across the world are also covering the event live.

    Speaking on the three-day musical fiesta, billed for La Campagne Tropicana Beach Resort in Ikegun Village, Ibeju – Lekki, Lagos State, organisers of the event, Motherland Beckons, said the stage is playing host to one of the biggest and most enthralling music concerts of the decade.

    They are excited that AIM Festival, which is designed to showcase the best of Africa’s talents to the world is this year, attracting the presence of some of the biggest names in the continent.

    King Sunny Ade (KSA) has joined a number of talented and upcoming African stars, to entertain guests at the festival.

    Other notable artistes enlisted include Malaika, Falz, Adekunle Gold, Dede Mabiaku, Fire, Yemi Juju, Kamit, Kola Ogunkoya (Gbedu Master), Afe Ayodele and the trio of Atunda Entertainment proteges, Anu the lady Ekwe, Olomidan bata and Ara (Thunder), among others.

    According to Jack Sims, a retired Mayor of the City of District Heights, Maryland, USA and Vice President of the World Conference of Mayors for Trade, who signed an endorsement letter to the President of La Campagne Tropicana and Founder of Motherland Beckons, Otunba Wanle Akinboboye, the organisation “supports Ambassador Wanle Akinboboye’s vision with the Motherland Beckons and lovers of Africa to enhance and expand tourism in Africa. We cannot think of a better way of bringing our cultures together than through music and entertainment.”

    Besides the live musical performances, fans are to witness a number of other entertainment activities, such as a food festival, fashion show, art, and craft exhibition to mention a few.

  • Women in Film: Thoughts from ZUFF ’18

    As more and more women continue to make significant impact in the male-dominated motion picture industry in Nigeria, there are indications their potentials are boundless, if limitations are eschewed.

    This was the position of discussants during a ‘Women in Film’ panel, on Monday, at the just concluded ZUMA Film Festival in Abuja.

    The forum with the theme, ‘African Women Telling Their Stories: The Challenges and Prospects’ was one of the most interactive sessions at the festival, as young and older women shared experiences on how their beauty is either placed above their brains, or how they are considered too weak a sex to take the front seat.

    The session had Spanish filmmaker Carbelleira Arantxa Aguirre as Keynote Speaker, and Dcns. Grace Gekpe, Permanent Secretary, Federal Ministry of Information and Culture as Special Guest of Honour, while panelists include notable broadcaster, Moji Makanjuola, filmmakers Edima Otuokon and Hajiya Fatima Ahmed Ibrahim, Cameroonian actress Kocabelle mini, and actress Augusta Isaac.

    According to the Guest Speaker who represented former Vice President of Spain at the event: “Women are often seen in second positions which always puts them at a disadvantage.”

    Following the enthusiastic discussions thereafter, Aguirre asserted that the stories of gender bias are not peculiar to Africa, as women in the creative industry in Spain are faced with similar challenges.

    She urged women to ignore the limitations and focus on their goals in life, believing that consistency and ability to ignore distractions is key.

    Relating her experiences, Hajiya Fatima who said she developed interest in film right from secondary school, disclosed that, coming off her challenges, she had focused on lifting other women in the Kannywood film industry.

    She recalled that it was difficult in the past to get women to feature in her movies because actresses were either regarded as outcasts or prostitutes.

    The dreams of Kocabelle of becoming an actress was achieved in Nigeria, having faced difficulties with the male folks in Cameroon. The ‘The Johnsons’ actress disclosed that she left Cameroon in 2012 where she was creative director in an advertising agency. She attempted being a writer in the Cameroon film industry, but said whenever she entered any of the offices, especially where men were the bosses, the conversations usually shifted to romance.

    She expressed regret that men she met were unable to look beyond her physical attributes as a woman, and see what could come out of her intellect.

    While in Nigeria, she decided to embrace acting, attended series of auditions and got her break in ‘Hotel Majestic’, purely on merit.

    Makanjuola also changed the narrative for herself as the only woman in the newsroom in her days as a young journalist.

    “Often times we speak to the limitations that women in film, broadcasting face. But i think we should dwell more on the strength and capabilities of women.”

    She recalled that back in the day, as the only woman in the newsroom, she used to be given women stories to write until she declined, saying she wanted to report politics, business, etc like her male counterparts.

    “As a result of this, I had been on donkeys, on my feet, in canoes to report events and places like other men. Women must find a way to showcase their capabilities. Until we start crossing the bridge for investment, we may not have women in the scheme of things. Until we begin to put out money where our mouth is, we may not move forward,” said Makanjuola who advocated for a consortium of women in the film industry to start up businesses and support other women.

    Makanjuola who partook in FESTAC 77 performances said, it is the strength, by women, to move forward that can salvage the gender imbalance. “There must be a deliberate move where people can invest voluntarily in women career interests,” she said.

    Emina spoke about the dearth of films by women at film festivals and the need to train more women creatives and invest in filmmaking.

    “Being the only woman in the room is an embarrassment in the 21st century,” she said, adding that her group is in talks with the Nigerian Film Corporation over an academy that is strictly focused on women, with a curriculum developed at the international level in areas of production, cinematography, animation etcetera.

    An actress, Augusta Isaac brought a fresh dimension to the discussion, when she said some women throw themselves cheaply to the men, seeking undue favour, as most actresses now want to have it easy instead of working hard.

    Despite the criticism against men, there are indications that some male folks are working to correct the seeming imbalance.

    Reacting to the discussion, Chuks Mordi who runs a film festival abroad, disclosed that 66 percent of films in his festival are by African women.

    “African renaissance is being spearheaded by women, and we must not continue to do things the same way,” he said.

  • ‘The Hate U Give’

    This teen movie made my day at the just concluded Toronto International Film Festival when it screened on September 13, 2018 at the Scotiabank Theatre.

    It is a story about racism, and how we live with it every day, even in the acclaimed civilized societies.

    It is a story about how one is quick to call a dog a bad name just to hang it.

    It is a story about inequality in a society of equals in the face of the law.

    This is how we see it through the eyes of Amandla Stenberg who plays Starr Carter, a girl who witnesses a police shooting her best friend, in George Tillman’s adaptation of Angie Thomas’s 2017 bestseller.

    Starr is constantly switching between two worlds — the poor, mostly black neighborhood where she lives and the wealthy, mostly white prep school that she attends. The uneasy balance between these worlds is soon shattered when she witnesses the fatal shooting of her childhood best friend at the hands of a police officer. Facing pressure from all sides of the community, Starr must find her voice and decide to stand up for what’s right.

    Just as Nigerian-British actor, Adewale Akinnuola-Agbaje portrays of himself in his coming-of-age movie, ‘Farming’, which screened at the same festival, ‘The Hate U Gave’ puts the protagonist in a cultural identity dilemma. And despite having a white boyfriend in High School, it soon becomes too clear to her, where the society places her.

    Starr is a 16-year-old from the poor, mostly black community of Garden Heights, where her protective dad Maverick (Russell Hornsby) owns the local grocery store. For school, though, Starr and her siblings go to Private Williamson Prep about 40 minutes away in a rich white neighborhood because mom Lisa (Regina Hall) wants her kids to fit into the popular side of society – in education and class. But to start with, the very suggestive eyes she gets from girls at Williamson while spending time with her white boyfriend Chris (K.J. Apa) makes her so unsure, until one night, while riding home with her childhood friend Khalil (Algee Smith), they’re pulled over and she watches how, in horror, Khalil is gunned down by a white cop.

    Yes, Khalil made a wrong move by going for his hairbrush, would he have been shot dead if he were a white boy in a white neighborhood even if he was reaching out for a gun as the cop was to later claim?

    Starr and Khalil just reconnected at a party; they just shared their second kiss ever… the last forever. He is a handsome and promising black kid.

    Viewers see a struggle within Starr to speak up or keep quiet. There is her white boyfriend on one hand. There is the black community that wants justice. There is her uncle Carlos (Common), a cop himself, who shields her from post-shooting investigation and tries to justify government’s perspective. There is also the drug dealer King (Anthony Mackie), for whom Khalil, who must survive, was selling drugs and who would make sure Starr doesn’t tell police about his connection to the case.

    When she finally decides to speak, Starr would do it, not just to be the voice of Khalil, but of many others, herself inclusive, not minding the grave sacrifice.

    Meanwhile, as a way of not spreading the hate further and unduly, the film strikes a balance. Khalil, instead of being so nonchalant, should have obeyed simple police instruction by keeping still – hands in the air.

    Starr understands this better and had warned him. He merely gave the cop a cheap reason to strike. Justifying the Yoruba proverb that blames a man, whose enemy desires to consume by fire, for rubbing an inflammable cream.

    Starr knows this because Maverick teaches her when she’s a small child about what to do when pulled over by police, reminding his kids that “just because we have to deal with this mess, don’t you ever forget that being black is an honor, because we come from greatness.” And with that foundation, Starr figures out how to best live her own life and fight systemic bias.

  • When actors pay for movie roles….

    It is usually the other way round but with the clamour for the glamour of the silver screens, this dynamism in business of filmmaking points to a degradation in the creative sector, and as this may be peculiar to Nigeria, it is high time we cried foul before it gets endemic.

    Why? We cannot move one step forward and two steps backward and claim that our industry is growing.

    In a business that feeds the GDP of other nations, how can we evolve when a trend that erodes quality is the order of the day?

    When an employee credits the bank account of their supposed employer to get monthly pay slips that give the impression that they are employed, that’s asserting that bribery is not the same thing as corruption.

    An actor is an employee of the producer who in turn empowers the most senior employee; the film director to take the captain’s seat.

    If the saying that, he who pays the piper dictates the tune is anything to go by, then the organogram of the movie production line is disrupted.

    For example, how does a director chides an actor over their shortcomings on set? What does the contract even look like in the event that the actor is buying his space in the movie production? Tell me how such an actor won’t dictate to their supposed boss, either directly or indirectly.

    I figure that an actor who pays to get a role demands a lead role, depending on how much is in context. I figure also that an actor who chooses to buy his space is either not a professional in the business or not talented enough to get a role on merit. This is bound to tell on the outcome of the production, in a negative way too.

    I imagine that if the trend is not discouraged, and very soon too, we may begin to see productions in which the entire cast are self-employed, and invariably, co-owners of the film project. Can you imagine a battalion of charlatans interpreting roles in a movie? There is no gainsaying that not only will ethics be eroded, creative licence which is already an ‘ass’, will be so glaringly insulted that play will amount to child’s play.

    I had written against communal form of filmmaking among some Yoruba filmmakers who, in this century, have chosen to carry on the model of the old theater practice whereby actors reciprocate gestures by performing free of charge. This current trend of paying filmmakers for a role is even worse for business.

    How did we get here? There had been stories of sex for roles in Nollywood, and no doubt, some of the actresses we see today may have used such gratifications to get to limelight. Perhaps when the scene became more competitive with many willing to gratify the filmmaker in ‘kind’, cash became a more veritable offering, either in total or in addition to ‘kind’.

    Ever since cash became an option, it probably got the male wannabes thinking that this is fair ground for all.

    Notable comic actor and director, Charles Inojie, offered a perspective recently while criticising this trend. His thoughts on the issue were captured below:

    “In those days, people had more discipline in the industry. Discipline has been eroded in the movie industry. For example, in the past, when someone was called a director, it would be obvious that the person had earned the name, but these days anybody just assumes that role.

    “There are many people who do not really want a career; they just want to use Nollywood as a springboard for them to promote their other businesses. When there is no discipline and order, it trickles down the line. In those days, when an actor came on set, their first question would be: who is the director? If it was a name they couldn’t risk connecting their reputation with, they would leave the job.

    “I think people should be trained, I even hear they pay for roles these days; which should be the other way round. These things have affected the quality of movies in the industry. The solution to this problem is to strengthen the guild to function; they should be able to reprimand their members when they err. The guild should be empowered to organise training but the government also has a role to play in this,” Charles Inojie said.

    Whether we like it or not, the trend is a rot. It is not healthy for the business aspect of the show in the creative space.

    If the guilds and associations are getting livid due to internal politics, and cannot uphold ethics as they used to do, perhaps the time is now, more than ever, for the much proposed Motion Pictures Practitioners Council of Nigeria (MOPPICON) to step in.

  • Between Boko Haram and Alaba Pirates

    The brazen impunity to steal intellectual property and resist the law enforcement agents violently in Alaba market, Ojo Local Government, Lagos State, still calls for serious concern.

    The Federal Government, Lagos State Government and filmmakers have been on this matter for about three decades with no hope in the horizon. And from all indications, right owners have come to accept this as a norm; when they talk about it, it is akin to the regular lamentation about erratic power supply in the country, because as a people, we have resorted to live our lives like that, with ‘generators’ as the surest bailout.

    I was at the Alaba market recently for the World Intellectual Property Organisation (WIPO) Day, and, from my experiences, that was the only time that hell was not let loose, because the owners of the pirated films that filled the nooks and crannies of the Film Plaza, as that wing of the Fancy and Furniture section of the market is called, went to ‘beg’.

    “Na beg we dey beg, those involved in pirating our works should please desist from doing so. We beg you in the name of God,” said a film marketer.

    The film and music sectors have been on this matter for a while, and each time there was any form of enforcement, the police would abandon their vans and run for safety. It was that bad.

    “You cannot come and arrest anybody here without the consent of our chairman,” said a daring-looking guy, as if I didn’t know. He was so proud of the cult-like operations of the market, that he told me of how the police had abandoned their armored tanks in times past.  He said of how a previous chairman who appeared to be ‘selling out’ was removed. He knew I was a journalist, so he didn’t mention names and didn’t want to be taped. But he wanted me to know that their territory is a government to itself, and its internal security (whatever that means) must be protected with the last drop of their blood.

    He said to me that I dared not move too close to their chairman ‘on a good day’ without being beaten up by the security guards. He said the chairman is like a governor or president and he is being watched by snippers who could shoot the enemy from a distance.

    I asked why the need for all that if the business they are into is genuine. He looked at me with contempt, then said something like ‘whatever business is truly genuine in Nigeria?”

    I pretended to be taken by his argument, and asked him if he thinks that piracy can really be eradicated. As bitter as it sounded, his response made sense to me.

    He revealed that majority of the marketers know who the pirates are, but it is difficult to bring the law against them because they are usually their blood brothers.

    “When a man produces a film, and two or three of his brothers are the pirates, how does he arrest them? He asked, explaining that piracy is like an extended part of the original works by close associates of right owners, who just needed to do something to survive. He said that if anyone is ever arrested to for piracy within the market, such person does not belong to the right caucus. I gave up.

    My worry: why is Alaba so untouchable that it festers so much in criminality? Why do these intellectual property thieves operate like a legitimate cabal, bringing the right owners and law enforcement agencies who have attempted to wield their force to their knees?

    I was a witness in 2006 when suspected pirates at the Alaba market resisted arrest and thus mobilized the entire market to launch an attack on the troupe of NCC officials and men of the Nigerian police force who were on a raid mission.

    Read also: More film pirates nabbed as filmmakers, police comb Alaba

    Are pirates as dreaded as Boko Haram insurgents and Alaba market as feared as Sambisa forest? Are things the way they are because government is yet to see piracy as a criminal offence; one that is bad enough to attract life imprisonment or death penalty? Are things the way they are today because government does not really understand the importance of the creative industry to the economy of Nigeria? If indeed, the creative industry is an alternative to oil in the light of the present diversification agenda, why would a pirate not be considered for capital punishment if the same is being proposed for pipeline vandals?

    The ones who protect their illegal businesses with guns and machetes are not different from insurgents, armed robbers, and kidnappers. They should be treated as such. If the Nigerian government can put Boko Haram insurgents on the run, who the hell are the Alaba market mafia? Indeed, our government is not ready.

    Yes, without fear of contradictions, our government is not ready and there is no hope in sight for Nollywood because like many people, I had thought that Eldorado had come for Nollywood with the anti-corruption wand of the present administration, but there seems to be a disconnect somewhere.

    For about three decades since the evolution of what today is called Nollywood, a home video phenomenon that kick-started another leg of the journey for the Nigerian motion picture industry; the fear of piracy, the monster that dealt a monumental ‘wreck’ on legendary comedian and filmmaker, Moses Olaiya, aka Baba Sala, as grown into an institution.

    There is no doubt that the recent case of piracy and prosecution of four suspects: Ndu Celestine, Okechukwu Ikuagwu,  Austine Ugokwe and one Mayor, who is said to be the Assistant Financial Secretary of the Fancy and Furniture section of Alaba International Market may have been swept under the carpet, foiling the effort and risk undertaken by the Executive Director of NFVCB, Adedayo Thomas, notable film marketer, Gabriel Okoye, aka Igwe Gabosky, Chairman of FVPMAN, Emeka Aduah and film marketer and lawyer, Nobert Ajaegbu.

    If indeed we have a government that is sincere, a law enforcement agency that is reliable and judicial system that is impervious, the confessions by the suspects should have led to further arrests and due penalty.

    I recall that one of the suspects, Austine Ugokwe from Anambra State, said: “I was set up by someone. It was a friend Mr. Obi who usually comes from Liberia that called me to come and he directed me there and immediately I got there, I saw taskforce people, and they arrested me. I am a business man, I sell Nylon and CDs.” And when asked how he got to know Mr. Obi, he said “he buys blank CDs from me.”

    This was just as another suspect, Celestine Ndu said: “I was arrested because I was trying to help someone to package his goods (CDs). I am not the one doing it, I was just helping the owner to package it. The owner calls me to help and he gives me some money.  Mr. Bassey the man who called me to come and package the CDs for him is not my boss. I don’t know where he lives; I only know his shop in Alaba, shop GJT28”

    I thought that if at least the practitioners are not worth more than ‘mere entertainers’ that policy makers have treated them, they could pretend to love the industry if only as an alternative source of GDP that was so touted. But alas, Nollywood has been fed with promises, and its protruding stomach is just as a result of the foul gas of empty political statements.