For Iced Tea consumers acrossNigeria, exciting times are here as Chi Limited, Nigeria’s market leader in juice and fruit drinks unveils a new marketing communication campaign for its Iced Tea brand tagged Come over to the Tea Side of Life.
Meant to promote the culture of tea consumption across various strata of society, the Tv Ad aptly delivers the emotional attributes of refreshment, rejuvenation and naturalness associated with the brand in a resonating manner.
The advertisement which is being deployed through television, radio, billboards and digital platforms as well as other marketing and trade activations is already receiving wide acclaim for its succinct depiction of the Chi Ice Tea brand with premium and persuasive imagery.
The Tv Ad highlights an experience with Chi Ice Tea, which is in line with its brand promise of tasty refreshing goodness. Set on a beach, it portrays a lady who is in desperate need of respite and refreshment.
She stumbles on a pack of Chi Ice Tea to quench her thirst and is instantly rejuvenated. This is dramatically depicted in her morphing and transforming into a refreshing mix of cool ice with hints of natural tea leaves & fruity flavors. This feeling of rejuvenation and refreshment is almost viral and triggers a chain of spontaneous refreshing reactions on the bright sunny beach. The whole crowd is invited to come over to “the tea side of life”, where each one gets refreshed and joins the crowd dancing to the beat of Chi Ice Tea.
Importantly, the advertisement seeks to attract the attention of its target audience by featuring a diverse race of carefully selected characters, all coming together to celebrate and connect through dance and camaraderie, thus reinforcing the brand as world class and of premium quality.
The Managing Director, CHI Limited, Deepanjan Roy said: “Ingrained in our processes is the desire to primarily cater to the needs of discerning Nigerian consumers, for high quality, healthy and refreshing drinks. Chi Ice Tea is another brand from CHI Limited that stands out as a world class drink with tasty refreshing value. We are confident that with our commitment to ensuring that consumers get only the best, Chi Ice Tea would continue to remain the number one Ice Tea brand of choice for refreshment and rejuvenation by millions of consumers across Nigeria.”