British-Nigeria FINTECH company, FastFX has appointed a Nigerian-born UK based Strategic Communications expert, Mr. Maxwell Adeyemi Adeleye as its Communications Manager.
With nearly two decades of experience in grassroots communication, brand development, and marketing, Adeleye will undoubtedly bring his expertise to FastFX as we continue to expand our services and strengthen our market presence.
A statement by Damilola Olagunju, the Chief Operating Officer (COO) of FastFX noted that the firm decided to hire Adeleye to tap into his talent, expressing optimism that his leadership will drive the brand to greater heights.
In his new role as a consultant, Adeleye will oversee grassroots engagement, marketing, and brand development, ensuring that FastFX achieves its optimal goals in expanding financial inclusion and improving cross-border payment experiences.
“This appointment comes at a crucial moment as FastFX launches KEEP, a revolutionary mobile app designed to offer the best exchange rates and fastest transfers for users sending money from the United Kingdom (UK) to Nigeria.
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“With FastFX, we are redefining international money transfers by eliminating the pain points that customers have long faced. We are excited to have Mr. Adeleye onboard to communicate this game-changing innovation to the world,”Olagunju said.
A member of the Nigerian Institute of Public Relations and the Chartered Institute of Public Relations (UK), Adeleye, an Alumni of the prestigious Leeds Beckett University, Leeds, United Kingdom, is an entrepreneur with interests in communications, air and sea freight cargo and real estate brokerage. His reputation as a grassroots communicator and brand development expert in helping businesses and brands grow precedes him.
His years of experience in political and grassroots communication in Nigeria and brand development in the UK positions him as a dynamic leader in the industry.
He is a regular contributor to reputable publications in Nigeria, and widely recognised in the media space for his insights on branding, grassroot development, and public relations.