Sidel, the leading global provider of complete PET packaging lines and solutions for liquids, is set to hold a one-day event for its existing and potential customers in Nigeria and Ghana to discuss local trends in the beverage packaging industry, developments and opportunities for growth. The event will be held on the 29th of September at the Sheraton Hotel in Lagos.
Both Nigeria and Ghana in recent years have proven to be fast-growing markets in the beverage industry. Nigeria’s market today is at 27.2 billion liters with water leading future volume increase, with a compound annual growth rate (CAGR) of 11.1 per cent, and an expected annual growth rate of the beverage industry of 10.8 per cent by 2019. On the other hand, Ghana’s market stands at 675 million liters with CSD and bottled water leading future volume increase.
“With the packaging industry gaining momentum in Nigeria and other neighboring countries, Sub-Saharan market has grown to become a very competitive market place with a strong consumer demand on value-added beverage products. With Nigeria being one of Africa’s most important economies with a huge population that is growing at a tremendous rate, innovation and technology are key to gaining that competitive edge,” said Dominique Martin, Regional Commerical Director for Africa at Sidel.
The Value Creation Day will serve as an opportunity for Sidel to meet and network with approximately 100 of its biggest customers in Nigeria and Ghana about the new technologies and services that the company is offering. Sidel will have different speakers to open discussions on the market trends and the new solutions to help producers adapt to the shifting market.