Poised to satisfy the needs of health-conscious consumers, MAMBA Energy Drinks Ltd has launched a new drink into the market.
Its General Manager, Mrs. Titilola Adedeji, explained the rationale behind the launch of the new product in Lagos.
She said the exercise signaled her outfit’s intention to make their unique energy drink available to Nigerian consumers.
She said: “Our new energy drink is unlike our competitors’ as it is carefully and expertly formulated and configured to align with the lifestyle choice of health-conscious consumers, because of its low caffeine and taurine contents. It is more than just the typical energy drink. It contains citric-acid, an oxidant which enhances skin regeneration, smoothness and perfection”.
On how she intends to beat competition, she said the quality of her product would speak for them in addition to their marketing strategy. She said Mamba is a premium energy drink with a fine fragrant taste made specifically for the African market.
Her words: “In addition, our winning formulation with reduced caffeine and taurine contents make it suitable for all except children and pregnant women.” She said though they were importing the drink currently but her organisaton was working hard to achieve local production.
On her view on the latest increase on excise duties of some products like alcohol, tobacco by the federal government, Mrs. Adedeji stated that it is affecting them but quickly added that they don’t mind paying tariffs as far as it would be used to improve the state of the economy by improving infrastructure.