Sundry Foods Limited (SFL) has expressed its desire to deliver optimal services focusing on customers at personal level as its priority for the year.
Executive Director, Sundry Foods Limited, Mr Nnamdi Opara, stated thisthis recently while unfolding the 2023 business outlook of the company at a meeting with the management and staff at its corporate headquarters in Port Harcourt.
Opara said enhanced customer satisfaction would form the focus of the organisation’s service offerings this year , as part of the continuous improvement policy.
In a statement, the Head, Marketing, Mr Nduka Mokwunye, the Executive Director, said: “When we started Sundry Foods, we wanted to create a solution to a problem-a gap in the market for quality Nigerian meals prepared and served to international standards. It was not about the food, it was about the people too.”
The said it recognises the link between a nutritious meal, the complex processes involved in producing it, and its safety in achieving optimal satisfaction of the customer.
To this end, SFL, said , it has outlined a number of actions it plans to take to satisfactorily achieve its 2023 customer-centric target to including – strengthening its customer relations strategy, build on its food safety culture, and engage more with its raw material suppliers.
The Executive Director said: “Food safety and product quality are at the heart of how we do business and achieve our vision. We seek to always exceed our customers’ expectations by providing the highest quality products in surroundings that are clean, attractive, safe and comfortable. The integrity of our products depends on employees always following food safety practices that comply with our brands’ high standards
“Our commitment to food safety stretches back to the production of our raw materials. We maintain strict standards through enforcement of supplier policies and procedures. These procedures are reinforced through in-person training for our suppliers.
On strengthening customer relations, the company said it is open to customer feedbacks, assuring that no complaint would be left untreated because it strive to continually improve our practices and processes in line with acceptable best standards and as part of our improvement plans.