Chief Executive Officer of Perfect Scent and Glamour Lounge Salon and Spa, O. J. Awa- Ibraheem, will on Sunday unveil Niche perfumes in Lagos.
The event will be attended by celebrities, fashionistas and dignitaries like Oluwo of Iwo, Oba Abdulrasheed Akanbi.
“I love things exclusive. I want something I can put my name on and it will be long lasting,” Ibraheem said.
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“I had a chance meeting with a supplier in United States with my sister, who worked there. I made that contact and later when I realised Nouba, the Italian make-up brand I was dealing in, was not doing well, I introduced perfume. That was how it started “.
On her experience with the make-up line, Ibraheem said: “I had a Franchise called Nouba. It was a good brand. I discovered it came a bit too early, just before the surge in the make-up industry. I am a business woman. Mine is about profit, not what make-up is. I don’t even wear make-up on a normal day.”