Last Sunday, Afro-highlife star, Flavour led a list of entertainers to the Life Beer Best of Both Worlds Concert in Enugu.
The event, which had several Igbo royal fathers in attendance, was held at the Spar Mall in Enugu amidst fanfare. Also in attendance were other music stars including Jeriq, Ugoccie, and Ezeyork.
Flavour stunned the audience when he gifted a lucky fan N1 million live on stage in recognition of his energy and passion, a moment that perfectly captured the Obiagu spirit of resilience and reward for hard work. Music sensation Ugocee and highlife maestro Ezeyork also took the stage, delivering electrifying performances that kept the audience engaged throughout the night.
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Speaking at the event, Chima Dim, Senior Brand Manager, Life Lager Beer, Nigerian Breweries (East), stated, “Life Beer has always been deeply connected to the traditions and aspirations of the Igbo people. This relaunch is a tribute to the strength and progress of our consumers. The endorsement of our royal fathers is a powerful validation that Life Beer remains a true symbol of cultural pride, resilience, and progress.”
Life Lager Beer, a flagship brand from Nigerian Breweries, entered a bold new era with the launch of its refreshed identity and triple-filtered in Enugu.