IN its quest to boost learning and the movie-going culture in Nigeria, Genesis Deluxe Cinemas has unveiled the School Movie Time across its cinema centres in Lagos.
Speaking on the development, Mr Opeyemi Ajayi, Executive General Manager, Genesis Deluxe Cinemas, said the initiative provides an opportunity for schools as well as academic and social clubs to come on excursions or for group movie viewing either for academic or social uplift.
“Our objective is to use our platforms for the education and development of the Nigerian child as well as promote the movie-going culture,” Ajayi explained, adding: “One of the movies we will be exhibiting is called ‘He Named Me Malala,’ a documentary about girl-child education. It’s a true life story of Malala Yousafzai, a Pakistani girl who chose education against all odds,” he said.
According to Ajayi, “with this initiative, students who couldn’t ordinarily afford cinemas will have the opportunity to have a wonderful experience in our facilities. The initiative has a dual objective is to use our platforms for the education and development of the Nigerian child as well as promote the movie-going culture.”
Echoing similar sentiments, the Executive General Manager (Marketing) of the Genesis Group, Mr Chima Nwuke, said the School Movie Time features educational and exciting children movies between 10:30am. and 12:30pm on weekdays.
“Schools can arrange excursions for children as the rates are as low as N250 naira per child and completely free for some titles,” he said.