Founder of Cerise Noire, gifting consultancy firm, Oluwaseun Akpede, has urged corporate bodies to embrace gifting as a strategy to fortify their relationships with clients, partners, and stakeholders.
The expert noted strategic gifting was essential to nurturing connections and relationships.
With experience and a track record in gifting and business relationship management, Akpede has been an advocate for impact gifting in building loyalty and trust.
Akpede stressed the need for corporate gifting beyond mere gestures. She said it should be approached with sincerity and personalisation.
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“By tailoring gifts to unique preferences and interests of clients and partners, companies can demonstrate their appreciation and commitment to nurturing long-term relationships,” she said.
She noted businesses in today’s competitive environment are looking for ways to engage with customers and make lasting impression.
“Gifting goes beyond giving; it is a tool that enables businesses and individuals seeking personalised gifts to reinforce their brand values, establish strong relationships, and differentiate themselves from competitors.
“When done thoughtfully and creatively, gifting can leave a lasting impression on recipients and strengthen the bond between businesses and their target audiences, especially customers and other stakeholders,” she said.
Akpede has dedicated her career to helping businesses and professionals unlock the potential of gifting as a branding strategy. Her deep understanding of consumer preferences, market trends, and cultural nuances has positioned her as Nigeria’s leading expert in the field.
“At Cerise Noire Gifts, we believe strategic gifting is a powerful marketing channel that can be utilized profitably and when done thoughtfully, cost-effectively, and strategically, has the amazing potential to accelerate your company’s growth.
“Irrespective of your industry, incorporating client and staff gift-giving is a move in the right direction. And we work hard to empower a community of thoughtful gift-givers because every expression of generosity, appreciation, and gratitude makes the world a better place for individuals and for companies,” said.
With her expertise, she has collaborated with numerous top-tier organisations to design and execute highly tailored gifting campaigns that align with their brand identity and resonate with their target market.
Akpede says her company develops gifting programs that work in conjunction with established marketing and client relationship strategies and delivers on business objectives profitably.
“Businesses looking to harness the power of gifting as a strategic branding tool can benefit from the erudite knowledge and experience of our team,” she added.