Premium beer brand Gulder has launched a bold new label design for young beer lovers. On the new label design, one of Gulder’s strongest brand assets, ‘The Gulder Knight’, now faces forward, giving the Gulder brand a more progressive outlook.
Overall, the new label is a brilliant combination of the beer’s brand credentials and creative sagacity aimed at changing the perception of the non-Gulder drinker, from ‘Gulder is the beer for my father’ to ‘Gulder is my beer’, while also giving existing Gulder consumers another reason to be proud of their beer.
Revered for its unique flavour and taste, Gulder was first launched in a brown bottle with a unique label design over four decades ago and has since introduced a number of even more appealing label and bottle designs. The new label design symbolised the Gulder man as the drink of the modern man.
Explaining the reason for the new label and the brand propositioning, the Portfolio Manager, National Premium Lager, Nigerian Breweries,
Olayinka Bakare, said: “Gulder has always been big on transformation and consumer satisfaction.
“With the launch of our all new label design, we want to delight our consumers and inspire them to be the best version of themselves as symbolised by every element in the new design.
“Gulder still maintains its unique taste, but with a better branding, which positions it as the beer for the strong hearted, upwardly mobile and daring beer lover.”
Gulder beer is renowned for being a staple for the young, bold and courageous Nigerian. It celebrates the daring and brave spirit of the modern man. Even with a change of label, it retains its unique flavor,
crisp taste and signature look.