- By, Kehinde Abayomi and Victor Billy
In the wake of a new administration, ICA Nigeria, a professional organisation for communications researchers and professionals, has put a spotlight on the pivotal role of communication in delivering democratic dividends and achieving sustainable goals.
According to the group: “Communication is the anchor for any government determined to deliver democratic dividends to citizens and to achieve sustainable goals”.
It also proposed effective measures of clear and impactful communication are important in sharing public opinion.
The plan should effectively address the communications needs of all, especially those of vulnerable populations like women, children, people living with disabilities and the economic power.
It made the submissions at its second quarterly seminar at the Nile University of Nigeria, Abuja. The event, which was held in person and on Zoom, was focused on navigating ICA aims to equip communications researchers with expert tips and strategies to enhance their chances of successful submission and publication of interactional journals and conferences.
ICA Nigeria chair observed that communication is the anchor for any government determined to deliver democratic dividends to citizens and to achieve sustainable goals.
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She said: “Government must take the lead and all stakeholders will follow. First focus on transparency as Nigeria transitions into a new era under the leadership of President Bola Tinubu effective communication plays a vital role in establishing trust , understanding and unity among the citizens. Government should also prioritize engagement, collaboration and inclusivity of all stakeholders, a mutually respectful relationship with the media will promote accurate reporting and facilitate constructive dialogue between the government, media and citizens.”
According to George, the group is dedicated to advancing the field of communications and supporting professionals in their pursuit of excellence to organize a national community of and provide the interests of the international communication association (ICA) in Nigeria.
“As a leading professional organization in the communications field, ICA Nigeria is committed to supporting the newly elected government in establishing a strong communications foundation that is prerequisite for its success by promoting an informed and engaged society. We hope that through strategic planning, stakeholder engagement, and effective messaging, the government can foster trust, understanding, and collaboration for the benefit of both the government and its citizens,” she said.
The event also featured a seminar with speakers, including Prof. Srividya Ramasubramanian from Syracuse University, USA; Mohan Dutta from Massey University, New Zealand; Dr. Sarah Chidiebere Joe (Rivers State University), and Mr. Odoh D. Okenyodo (Nasarawa State University)