In a candid conversation, rising Afrobeat musician Imanjozzy has shed light on the financial and structural challenges plaguing Nigeria’s music industry—particularly for upcoming artists.
Speaking from experience, the artist emphasised that breaking into the Afrobeat scene today requires not just talent but significant capital investment and strategic access to key industry networks.
“Music has never just been about talent,” the artist began.
“In today’s Afrobeat space, you need money for quality production, videos, promotion, and even influencer collaborations. Everything costs a lot. If you’re not backed by a label, sponsor, or a financially supportive fan base, your chances are slim.”
He also pointed out the rigid gatekeeping that exists in the industry:
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“There’s a cabal system in play—where connections matter more than creativity. Platforms that should spotlight raw talent are often monopolized by artists who can pay for exposure. That leaves most gifted newcomers struggling to be heard.”
The artist called for more structures to be put in place to support emerging talents, including affordable recording opportunities, transparent distribution channels, and industry showcases that focus on merit.
“Afrobeat is global now. But for us to sustain this growth, the grassroots needs support. We must make the industry more accessible to true talents regardless of background,” he concluded.