An international marketing research firm, mSurvey is working on providing a national customers data that will see global companies establish operations in Nigeria.
CEO & Co-Founder, mSurvey, Kenfield Griffith said mSurvey is a mobile-first research platform that uses SMS and mobile messaging technology to simplify access to on-demand data from the emerging world.
Its platform allows users to engage in real time conversations at scale and connecting them directly to people anywhere and on any theme.
He said in less than five minutes, any business, organization or individual can start a conversation with selected people or random, diverse populations via its direct-data feed platform with instant responses.
Griffith said Nigeria is a huge opportunity for local businesses as well as some of the world’s biggest investors keen to cash in on a growing consumer demand.
The Nigerian office is opening this month in Lagos.
He said the company currently connects with communities in Kenya, the Philippines, Jamaica, Trinidad and Tobago and Haiti, with plans for continued rollout across the globe.