Promoters of branded Jameson Irish Whiskey, Pernod Ricard unveiled the ’12 Days of Christmas’ campaign on Friday with the unveiling of a spectacular Christmas Tree crafted from almost 3,000 recycled Jameson bottles.
This year’s event, held at the Ikeja City Mall, drew participants from brand enthusiasts, distributors including upwardly mobile executives from blue-chip firms.
Welcoming attendees, Sola Oke, the Managing Director of Pernod Ricard Nigeria and Western Africa, said “Conviviality is at the heart of who we are as an organization and this season is about bringing people together and celebrating the magic of human connection. Intricately linked with our convivial spirit is our sustainability and responsibility pillar, and that is also why we are here today.
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“We’re here to demonstrate our commitment to sustainability as an organization which is why 3,000 bottles were collected to make this tree. In addition, we want you to enjoy your Jameson responsibly, so we’re giving out complimentary Bolt Vouchers for every bottle of Jameson you buy here over the next 12 days.
”The inaugural day marked the commencement of a 12-day celebration filled with exciting activities and joyous experiences for all participants. From a captivating Christmas carol on the 24th to an owambe party and new year’s concert, subsequent days will feature a variety of events, including on-site games, delightful food experiences, and signature Jameson cocktails. Each element was thoughtfully curated to honor the season and cultivate a sense of community, providing attendees with a memorable and festive celebration.