Jumia donated over 2,000 motorcycle helmets to its Delivery Associates’ riders as part of its Safe and Affordable Helmet Programme.

In a statement, the Chief Executive Officer, Jumia Nigeria, Massimiliano Spalazzi,  said: “The safety of our Delivery Associates is our priority and we hope that this donation will increase peace of mind for the riders and their families. Wearing UN-certified safe helmets is essential in protecting our heroes from the hazards that are associated with their jobs. We are delighted, therefore, to provide compliant, high-quality, and safe helmets to our riders and hope that this initiative will prevent unnecessary road crash injuries and fatalities.”

Also, Country Manager, Jumia Services, Adetunji Lanase, said:  “Our Delivery Associates are important brand ambassadors as they deliver products to consumers across the country. Beyond delivering Jumia items to our consumers, we want our riders to be well-assured that they are protected.”

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Delivery Associate official, Obaji Ismail Halid, praised Jumia for the gesture.

“We know the nature of our job so these helmets can provide adequate protection as we go about delivering to consumers in Nigeria. The helmets are of good quality and suitable to the Nigerian climate.

“Jumia’s safe helmet programme is part of the United Nations Decade of Action for Road Safety 2021-2030 and is intended to help reduce the number of global motorcycle-related fatalities. Indeed, research shows that safe helmet wearing is one of the most effective road safety interventions, reducing the number of head injuries among moped riders and motorcyclists by around 44 per cent .

“We believe that technology has the potential to transform everyday life in Africa, for the better. We built Jumia to help consumers access millions of goods and services conveniently and at the best prices while opening up a new way for sellers to reach consumers and grow their businesses.”