In commemoration of 2023 World Malaria Day, itel and Amatem Softgel have partnered to provide free medical tests, hundreds of treated anti-malarial mosquito nets, mosquito repellent creams to residents of Dustbin Estate community in the Ajegunle area of Lagos state.
The inhabitants who were educated on the dangers of malaria, were also feted with other relief items.
World Malaria Day marked each year on April 25th, brings together the global malaria community to highlight global efforts to end malaria.
In his remarks, itel’s Marketing Manager for West Africa Oke Umurhohwo, said the firm’s partnership with Amatem Softgel is focused on ending malaria
He said: “We identified a gap in underserved low-income communities and we fill that gap to the best of our capabilities and resources with the itel Love Always On CSR Initiative.’
“Our partnership with Amatem Softgel has spanned 3 years and it only gets stronger and more fulfilling each year in our bid to end malaria.
“Partnering with Amatem Softgel to provide communities like Dustbin Estate with an even greater fighting chance in the war against malaria is a part of our commitment to them.”
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On the choice of Dustbin Estate community, the Head of CSR Events and Partnership, Taiwo Abdulahi said: “If you look around you see canal, toilet, animal staying with them, shanties, and terrible refuse disposal system.
“And you know that mosquito thrives in dirty places. That is why we choose to be here. We had suggestions of many places, but when we got here, we realized that they are more vulnerable to malaria itself and they needed our help”.
“While we are giving them mosquito nets, Amatem is giving malaria drugs to the people who are positive to malaria currently”.
According to her, they decided to mark this year’s malaria day with the community because of their market strategy. “We are for the mass market. We believe that people staying here are our people.
“So this is a way of appreciating them as customers. Our 2023 World Malaria CSR is to join the fight against malaria, and we hope that we will be able to help people go through malaria-free life”.
The Regional Manager, LB Pharma Nigeria Limited, Fikayo Oluboyode said “We took the initiative to partner with Itel to reach this community being the area that malaria thrives due to the way the environment is.
“When there is stagnant water, dirty areas, Nigeria has malaria issues. The best fight against malaria currently is prevention. So we will be educating them on how to keep the environment clean and also sleep in insecticide treated net, and to visit the hospital for test and treatment when they have malaria”.
Meanwhile, members of the community who benefited from the program, expressed gratitude to Itel and Amatem Softgel.