MTV Base will hold its quarterly discourse musicology on October 13 with a focus on ‘The art of performance: Balancing expectations and obligations.”
The discourse, which will air on DStv Channel 322 and GOtv Channel 72 by 20:00 WAT, will seek to highlight the intricacies of music performance, artist and organiser accountability, artist-fan relationships and the widespread influence of performance on the global perception of African music.
Monde Twala, SVP/GM Paramount Africa and BET International Peer Lead said: “Despite the consistent growth witnessed across the African music scene and its resultant wide-scale commercialization, some addressable challenges still pose a risk to sustained advancement in the industry.
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“These challenges include the perceived accountability of artists in honouring performance agreements, technicalities involved in putting together an amazing fan experience, and the potential implications of defaulting.”
MTV country manager, Akintunde-Johnson said: “Viewers should be excited about this forthcoming edition of MTV Base Musicology as our panel will be contributing from first-hand experiences while proffering solutions to help the standards of African performance etiquette match up with the expectations set by the brilliance of our music.”
Industry experts who will deliver insightful take through the hour-long session include: President of Digital Music Commerce and Exchange Limited, Oyinkansola ‘Foza’ Fawehinmi; rapper, Oje ‘Ojé’ Osayame, and Talent and Music Manager, Paramount Africa, Alex Hughes. Hosted by Paramount Africa Culture Squad member, Ilo, the panel will also feature the wisdom of the ‘King of Stage’, Nelson Jack and multidisciplinary artiste, Ms Eva Johnson.
The repeat of the programme will be aired on Friday, 14 October at 12:05 WAT.