By Andrew Alibor
Nigeria’s foremost indigenous Gaming Group, YangaGames Technologies Limited, operators of many sub-brands YangaSport, YangaWin and the soon to be launched YangaLotto has unveiled top fast rising influencers Nedu and SimiDrey as Brand Ambassadors in a series of activities leading up to the official launch of their new disruptive mobile friendly lotto platform, YangaLotto.
Speaking during the Brand Ambassadors unveiling ceremony which held in Lagos yesterday, the Executive Chairman Yanga Games Technologies Derrick David Kentebe said: “We are so excited to present to the Gaming Public Nedu and SimiDrey as brand Ambassadors of Yanga today Wednesday, 11th January, 2023 in our Lekki Office, Lagos.
“The duo were chosen due to their persona which resonate with the brand identity as a fun, youthful, vibrant, trendy, entertaining, playful platform built for youths above 18 and especially interested in the female segment.”
He further stated “We picked these two influential personalities due to their mass appeal, huge following and brand values in the mass market as well as the social media community. We have selected these two influencers whom our target audience can easily identify with as we look forward to a mutually beneficial relationship with all our market segments.”
Nedu, a multi-talented award winning comic character and a household name and face across the radio and TV media platforms said: “I’m enthused to be found worthy to be crowned Mr. Yanga, a crown I would bear jealously while ensuring the brand benefits from all media assets. All my followers and fans must do Yanga from now on. Na our turn to do Yanga be dis…if you no sabi do Yanga, go learn am o.”
Added the award winning actor, TV and radio presenter , SimiDrey : “I have been a friend of the Yanga house for quite a while and this gesture births a new era for the brand which I am proud to be part of.”
Meanwhile, as part of the YangaLotto pre-launch events, YangaGames Technologies held a Yanga Theme Song Challenge which received many entries with the first prize of N500,000. The winners were announced on the YangaLotto TikTok and Instagram pages and were presented with their prizes during the unveiling ceremony.
The company in her magnanimity decided to extend the rewards to the 10th position, gifting the 1st runner up with N150,000 prize money; the 2nd runner up with N100,000 cash prize while the 4th to 10th positions received N10,000 each for their effort. This according to Mr. Derrick David Kentebe, the Executive Chairman of YangaGames Technologies Limited is to show the brand’s affection for entertainment.
According to the company’s Chief Marketing Officer, Clement N. Okolie, the YangaLotto platform which will be launched in a few days boasts of inherent unique and disruptive features and market approach which are going to be game-changers.
YangaGames Technologies Limited is a gaming operator licensed to operate in Nigeria and the YangaLotto platform will be launched with fanfare and many freebies on 16th January, 2023.