NIigeria’s leading talk and grassroots entertainment radio brands, Nigeria Info, Cool FM, and Wazobia FM, have literally strike gold as the broadcast stations recently secured the exclusive rights to broadcast the English Premier League Games.
The deal, which is in partnership with Talksport, the global audio partner of the English Premier League, will provide Nigerians with an unbeatable sport-broadcasting experience which covers 2022/2023, 2023/2024, and 2024/2025 sporting seasons respectfully.
Besides, the fixtures would be broadcast across Nigeria Info, Wazobia FM, Arewa Radio, and Cool FM (Kano) and also aired in English, Pidgin English, and Hausa nationwide in order to address the sporting desires of a wide range of Nigerians.
While commenting on the recent development, Serge Noujaim, the Chief Executive Officer of Cool FM, Wazobia FM, Nigeria Info, and Arewa Radio, noted that the partnership with Talksports will take the broadcast reach of the English Premier League to new heights across the country.
“As a group of leading-radio brands, we fully understand that Nigerians demonstrate a genuine passion for the game of football. This is why we have taken it upon ourselves to engage in a longstanding partnership with Talksport to bring the footballing experiences associated with the English Premier League closer to Nigerians in a unique broadcasting style while also advancing the reach of the competition nationally.”
Noujaim added: “Further helps to reaffirm our commitment as a radio group to continue to leverage the power of sports, particularly football, to serve as a unifying factor among the teeming Nigerian populace.”
Justifying the need for the partnership, Will Morley, the Head of Audio Partnerships at Talksports, stated it has always been a delight to provide Nigeria Info, including its sister stations, the exclusive broadcast rights to air the English Premier League games.