For a perfect illustration, Obi Iyiegbu aka Obi Cubana, the head honcho of luxury nightlife business chain, Cubana groups, is a misunderstood personality. Some say his ways are shrouded in secrecy but those close to him averred that he is an open book waiting to be studied. During his formative years, growing up in a family where both parents are teachers, he was instilled with discipline and hard work. His background prepared him for the challenges ahead as through sheer dint of hard work and consistency, providence took him to the ladder of success flying high in business.
Apart from his huge investment in the nightlife business, Obi’s hands are tied around many chains of business from real estate, hotel, liquor production, brand influencing, events among others. Recently those monitoring his moves are marveled at his movement in the promotion of his new liquor bitters brand called Odogwu Bitters.
On his movement promoting the brand, the reception was quite massive as many taught he was campaigning for an elective post.