It was fun, glitz and glamour as Regal Dry Gin, a premium gin brand on the stable of Grand Oak Limited, thrilled its teeming consumers during the Yuletide festivities.
It was another period of showing appreciation to its customers for their patronage over the years.
The gin brand opted for a spectacular activation model in Ibadan, the Oyo State capital, at a music concert tagged: Regal Fuji Slam 2016. It held penultimate Saturday at the popular A Three Event Centre on Ojoo-Iwo Expressway in the ancient city.
The concert was unique in many respects.
Popular Fuji artist, Wasiu Alabi (aka Pasuma), led other musicians in the music and dancing fiesta that lasted till daybreak.
Senior Brand Manager of Regal Dry Gin, Mr. Olufemi Afolabi Falomo said: “The brand organised the concert to show appreciation to its esteemed customers for their patronage despite the economic situation in the country.
“Though it is long overdue, Regal Dry Gin is delighted to host the Ibadan version of the event to say a big thank you to our numerous customers and prospective ones.”
On why the company staged another campaign for its 12.5cl package, Falomo said: “The initiative was the result of popular demand, the huge acceptability and love that have been shown to the brand. This is why we cannot but appreciate our customers for sticking to our brand. As a result of this, we promise them more redefined and captivating package in 2017.”
The atmosphere came alive when Pasuma stormed the stage, leaving the crowd stunned and ecstatic with series of his popular hits and the just released songs for hours.
Other artistes who performed at the event included Paso Poly, Exodus and Cool-Ken.
Other top officials of the company’s management at the event included Senior Area Sales Manager Paul Egbele and National Sales Manager Gibson Akiojano.