The Bigi carbonated soft drink (CSD) brand of Rite Foods Limited is committed to youth empowerment.
The company said it will recommence its ‘Watch & Win’ promo where participants stand the chance of winning a brand-new car, among other consolation prizes as a way of giving back to the consumers.
Rite Foods produces Sosa Fruit Drink, Fearless Energy Drink and Rite Sausages; its Bigi carbonated soft drink brand said the promo was part of its effort to excite movie lovers, their families and friends in Lagos and Abuja.
This, according to the brand, was by offering them rewards for their viewing experiences whil being revitalised with the refreshing array of its 13 flavours thereby offering extensive value for money.
The 13 flavours include Bigi Cola, Bigi Orange, Bigi Apple, Bigi Tropical, Bigi Lemon and Lime, Bigi Bitter Lemon, and Bigi Chapman. Others are Bigi Tamarind, Bigi Cherry Cola, Bigi Ginger Lemon, Bigi Ginger Ale and Bigi Zero Cola.
The Mega Promo, was kicked off last December as its first edition saw the winner, Amarachi Chukwuma, being gifted with a brand-new car and over 100 packs of Bigi drinks at a presentation at the Silverbird Cinema, in Victoria Island, Lagos, on April 11.
To recommence its second edition, the promo kicked off from August 8 to October 31, 2022, with cinema lovers encouraged to partake in the promo, as Bigi was poised to reward and refresh them with its unique variety from its 13 variants that have blazed the trail in the CSD segment of the beverage industry.
As a consumer-centric brand, the promo demonstrates Bigi’s value for its consumers while having delightful moments watching their much-loved movies, with the nourishment provided through its unique flavours.
The brand has promoted entertainment through various initiatives such as its sponsorship of Art of Living, Felabration, Nigerian Idol and the international musical star discovery platform for young Nigerian artists.
The initiative saw the Bayelsa-born Kingdom Kroseide and the Delta-born Progress Chukwuyem emerge winners of Season 6 and Season 7 respectively.