Ensuring standards and professionalism in sales and marketing in pharmaceutical sector will contribute to the sector’s advancement, Society for Pharmaceutical Sales and Marketing of Nigeria (SPSMN) has said.
It added it will promote ethical use of drugs by patients.
President, Tunde Oyeniran, said recognising importance of knowledge, training, ethics and integrity in sales and marketing of drugs will make an impact on health and well-being.
Speaking at the induction and investiture of fellows of SPSMN in Lagos, Oyeniran said the society will foster interaction, networking, and knowledge sharing among members.
He said: “In face of challenges that the sector encounters, SPSMN aims to drive positive change.
“Our society aims to provide a unified platform for sales and marketing practitioners in the sector, irrespective of their educational background.
“We recognise the importance of knowledge and training, ethics and integrity, and collaboration with stakeholders to ensure ethical use, sales, and promotion of drugs and medicines in Nigeria.
“Through collective effort, we can contribute to advancement of the sector, benefit patients, and make an impact on health and well-being.
“We recognise contributions made by sales and marketing professionals in driving success of the industry.”
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Oyeniran said unethical practices are not tolerated in in the industry, urging members to be disciplined and uphold standards.
According to him, the society brings about professionalism and ensures that efficacious products are delivered to people.
He noted that sales and marketing in the pharmaceutical industry is no longer an all-comers affair, stressing that the era of sharp practices is over.
“We are a professional association and that predisposes that there is a minimum level of behaviour, there is a minimum body of knowledge and there is a minimum way of doing things. And that is what we are trying to do.
” Before now, that doesn’t exist in the pharmaceutical industry. What happens in pharmaceutical sales and marketing is that it is an all-comers affair without any form of standardisation of behaviour, ethics and the way they do things.
“So, what we are trying to do is to bring together everybody involved in sales and marketing whether you are a pharmacist or not.
“Through this platform, we aim to address common challenges, explore opportunities, and promote the highest standards of professionalism and practice in pharmaceutical sales and marketing,” he said.