It was celebration galore recently, as SoKlin rewarded outstanding distributors, with exciting prizes, including a star prize of an all-expenses paid trip to Russia 2018 World Cup, for their top ten distributors, to join other Nigerians in Russia as they support our Nigerian team – The Super Eagles.
In a send-forth reception organised for the high performing distributors at the Pearlwort Hotel & Suites, Central Business District, Alausa, Ikeja, Lagos, on Friday June 22, the Head of Operations for Euro Mega Atlantic Limited (the Distribution company for So Klin), Mr Manuel UY, recounted that “the Russia 2018 World Cup is indisputably the biggest sporting event in the world this year. We did not want to lose out on the passion and frenzy associated with a sporting spectacle of this magnitude. Hence, we desired to give our top ten distributors a World Cup experience that will be memorable. They remain ‘our backbone partners’ and we are committed to keeping our word to them.”
According to UY, “ahead of this event, we had instituted a 4-level faceted promotion/competition for our distributors between January and April, 2018, tagged ‘GO FOR GOLD’ and tied to the Russia 2018 World Cup tournament. Apart from the all-expenses paid trip for our top ten winners, several other categorised winners will go home with business support tools like panel vans, multi cabs and tricycles.”
Also speaking at the event, the Head of Marketing (Soklin), Mrs Abimbola Alabi, added that the company is seizing this platform to reinforce the premium quality of the So Klin brand and its unflinching integrity in delivering on its promise. To underscore their unalloyed commitment and belief in this “GO FOR GOLD” platform, Alabi revealed that the company has invested heavily in marketing communications campaigns; by producing and exposing new football themed adverting materials namely TV, radio and digital contents and other promotional activities, including the distributors’ promotion.
In her words: “This gesture is a demonstration of our consistency as a brand. You may recall that Soklin also took distributors to the World Cup tournament held in June 2014 in Brazil. We promised them this trip for 2018 World Cup and they are now about to jet out, all on the company’s expense. To us, our integrity is paramount in our dealings and product quality delivery as attested to by our numerous consumers and trade partners on the quality of our So Klin brand which offers exceptional cleaning efficacy to thousands of Nigerians over the last 21 years. In fulfilment of our promise, as we are actualising today, we will continue to manufacture high quality products, touch the emotional cord of our teeming consumers and trade by connecting with their passions.”
The top ten winners and their partners departed Lagos to Russia on the night of Friday June 22, 2018, courtesy of Soklin!