Stakeholders in creative industry have set machinery in motion to turnaround the fortunes of the advertising industry.
They mooted this idea at a public forum ahead of the forthcoming National Advertising Conference, NAC.
The chairman of the conference planning committee, Mr. Tunji Adeyinka who is also the President of Experiential Marketers Association of Nigeria (EXMAN) noted that the conference would provide industry practitioners avenue for intellectual discourse aimed at repositioning the advertising industry for growth.
The four days event scheduled for November 29 to December 1, 2022 with the theme, ‘The Marketing Communications Industry: New Trends, Challenges and Prospects’ Adeyinka added, is designed to bring together critical stakeholders in the integrated marketing communications industry including advertisers and businesses, advertising practitioners and the media as well as ARCON whose regulatory functions strengthen as well as facilitate industry growth.
Speaking further Adeyinka noted that the conference will focus on critical areas of growth, inclusivity and partnership among the stakeholders in fostering mutual understanding and equitable relationship fundamental to advancement of the advertising landscape.
On addition to building credibility for the brands, Adeyinka noted that there are so much to learn in terms of dynamism and trends in the advertising industry.
Also speaking, President of Association of Advertising Agencies of Nigeria (AAAN), Mr. Steve Babaeko thanked ARCON for resuscitating the event which was put on hold due to COVID-19 pandemic adding that the second edition of the conference would build on the success of the first.
Earlier in his welcome address, ARCON Director General, Dr. Olalekan Fadolapo expressed appreciation towards all the sectoral group heads that graced the occasion.
The highpoint of the event will be the Advertising Standard Panel Award where companies that complied with the stipulated guidelines of the advertising code of practice will be given special recognition and award.
Other crucial topics and facilitators include Understanding the New Consumer – From Genz to Alpha by Prof. Samaila Mande of National Open University, Building Nigeria’s new television audience measurement system- Mr Rotimi Pedro, FMEIL, From buying board space to buying mind space- new trends in OOH, by Emmanuel Agu, Group Marketing Director, Jotna, The Current State of Data Protection and Privacy in Nigeria – NITDA + ARCON and improving inclusion and diversity in the marketing communications industry by Mrs. Biodun Adefila, COO SU&U.