Getting younger workers to engage In planning for their retirement demands a hook to pique their interest, says Nikki Trip, founder of JIIP, a network for pension professionals under 35 in the Netherlands.
Stay humble, Trip told attendees at a panel on financial influencers at the P&I WorldPensionSummit.
“Pensions are not sexy,” she said. “They will never be sexy.”
When she talks to peers, she said, she’ll tell them that one day a week, they’re working for their pension. That gets their interest, she notes.
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Another strategy: promoting a meeting on salary matters, but bringing in a pension expert in the last five minutes.
While a hook is key, Trip said it’s equally important to communicate the value of savings — the value they’re creating now as well as the value they’ll receive many years down the road.
- Culled from Pensions&Investments