Media expert, and digital creator, Alabi Lawrence Bolorunduro Junior, also known as Lawrence Alabi, was one of speakers at the just concluded Career Connect Summit 2023.
Career Connect which held on Saturday, August 26, 2023, at 1000 Capacity the Federal University of Agriculture, Abeokuta (FUNAAB), is an initiative to educate and empower students and young professionals to become entrepreneurs, innovators, and leaders in their chosen fields through access to research-driven information and events tailored to connect successful individuals to share ideas and their stories.
Lawrence Alabi, was joined by other speaks at the summit including Solomon Enilolobo, CEO of Oluwalogbon Electronics and Dr Macaulay Milton, CEO of Illumania, Erstwhile Commissioner of Oyo State – Dr. Seun Fakorede, creator Layiawasabi, Motara Akanni-Lawrence, among others.
The summit brought together over a thousand participants across Ogun state and beyond, uniting them in a collective pursuit of knowledge, networking, and the exploration of the dynamic intersections between technology and entrepreneurship.
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Conceived under the leadership of Mahmoud Damisi and Peter Ojo, the Career Connect Summit was imbued with a profound purpose: to offer a platform where leaders, administrators, and top professionals across diverse industries could share their success stories, unveil the uncharted territories they navigated, and shed light on how they triumphed over adversity to inspire the next generation.
The thematic focus, “Narrative Influence: Shaping the World Through Stories” crystallised the idea that tales of challenges, triumphs, and strategic manoeuvres wield the power to shape not only individual trajectories but also the broader landscape of business and technology.
Speaking at the Summit, Lawrence Alabi spoke about the power of storytelling, and how it can be used to change a narrative and used to grow audience on social media.
“Storytelling is a powerful tool for changing narratives and building an audience on social media. It allows you to engage your audience on a deeper level, create emotional connections, and influence their perceptions,” he narrated.
“Here’s how you can use storytelling effectively: Five points i always consider when trying to tell a story for myself or for a brand; Identify Purpose and Message: Craft Compelling Stories: Engage Emotionally: Invite Participation: and Interact with Your Audience,” Alabi expatiated.
Central to the success of the Career Connect Summit was the realisation that strategic partnerships are key to the execution of ideas. The summit thrived on the support of Everything Middlemen Consults, the principal sponsor of the event.
Lawrence Alabi is currently an editor and content creator at one of the biggest online entertainment website in Nigeria. He has successfully worked and created content for top Nigerian music labels such as MAVINS and Empawa.